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| Liechtenecker UX Design Studio",{"__typename":102,"tag":103,"attributes":135},{"__typename":105,"href":136,"hreflang":13,"rel":107,"media":13,"sizes":13,"type":13},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/projekte/kategorie/app","2024",{"__typename":139,"id":140,"excludeFromScreenreader":13,"mediaImage":141,"name":149,"path":150,"status":20},"MediaImage","3036",{"__typename":142,"url":143,"width":144,"height":145,"alt":146,"title":13,"size":147,"mime":148},"Image","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/2024-11/Lingvano_Ref_Vorschau_0.jpg",2000,1129,"Lingvano",819972,"image/jpeg","Lingvano_Ref_Vorschau.jpg","/media/3036/edit",{"__typename":152,"processed":153,"format":154,"summary":125},"TextSummary","\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col grid-one default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Ch3>KPIs & Erfolge\u003C/h3>\u003Cp>In diesem Modell der Zusammenarbeit konnten wir eine Reihe bedeutender Erfolge erzielen, wie zum Beispiel:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"ed2a75b7e65d66bc3e5637a2fd5c4fac5\">11% Steigerung der “Free → Trial Memberships Conversions” durch Verbesserungen des Dashboards\u003C/li>\u003Cli data-list-item-id=\"ee5df853c36b08fe644b7a69a01896c86\">8% Steigerung der “Free → Premium User Conversions” ebenfalls durch Dashboard-Optimierungen\u003C/li>\u003Cli data-list-item-id=\"ed635acaaab9bd6c25f3f1b74aab78541\">40% Steigerung der “Free → Premium Conversions” durch Anpassungen an den Paywall Screens\u003C/li>\u003Cli data-list-item-id=\"e745d607dc1a42b43040aa56bce99976a\">weitere 40% Steigerung der “Free → Premium Conversions” durch vollständige Neukonzeptionen der Paywall Screens\u003C/li>\u003C/ul>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-wc\">\u003Cdiv class=\"ckeditor-grid-col grid-one wide-center col-xsmall-12 col-medium-8 col-medium-offset-2\">\u003Cdiv data-entity-type=\"media\" data-entity-uuid=\"cfcb88f4-f0eb-40ab-8dbe-2e8cdef7789c\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cimg width=\"1200\" height=\"768\" alt=\"Das Lingvano Dashboard zuvor und danach\" src=\"/sites/default/files/2024-11/Dashboard.png\">\n\u003C/div>\n\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col grid-one default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Ch3>\u003Cspan class=\"discussion-id-4de0c834-c756-40db-b208-d2a3d5d270cc notion-enable-hover\" data-token-index=\"0\">Was wir gemacht haben:\u003C/span>\u003C/h3>\u003Cp>Im Rahmen des UX-Abonnements schöpfte Lingvano aus unserem vollen Angebot an User Experience Design Dienstleistungen:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"ef7a904cf862c28c7008ea76acb1630e5\">Identifizierung von Problemstellen und Verbesserungspotentialen\u003C/li>\u003Cli data-list-item-id=\"edab5dd259e3da4be48ed2ac5c9756f8b\">Im Einsatz dazu unsere bewährten Discovery- & Testing Methoden und Lieblings Tools\u003C/li>\u003Cli data-list-item-id=\"e80d4ab0488573089ae9ac076466726d8\">Beratung, Konzeption & Design von Lösungen\u003C/li>\u003Cli data-list-item-id=\"e172de3f9b043f4e43b3c6722b4bfe204\">Optimierungen im Bereich Accessibility & Inclusiveness\u003C/li>\u003C/ul>\u003Cp>Diese Dienstleistungen wurden je nach Bedarf und Priorität gemäß der aktuellen Product Development Roadmap eingesetzt. Die Zusammenarbeit mit Lingvano erfolgte in schnellen Release-Zyklen mit A/B-Tests und umfasste in der Regel 2 Sprints pro Monat.\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col grid-one default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cblockquote>\u003Cspan class=\"quote-text\" data-ftf=\"true\">Working with our UX partner Liechtenecker has been a delight for us at Lingvano. Thanks to their continuous support, we significantly improved our key performance indicators, including user conversion rates, while enhancing the overall user experience of our app.\u003C/span>\u003Ccite class=\"author\">Elena Coazzoli, Head of Product @Lingvano\u003C/cite>\u003C/blockquote>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-wc\">\u003Cdiv class=\"ckeditor-grid-col grid-one wide-center col-xsmall-12 col-medium-8 col-medium-offset-2\">\u003Cdiv data-entity-type=\"media\" data-entity-uuid=\"7427d91d-f8fb-43fb-8f7d-f5ba0ef85806\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cimg width=\"1200\" height=\"768\" alt=\"Die Kapitel der App zuvor und nach der Überarbeitung.\" src=\"/sites/default/files/2024-11/Chapter-Overview.png\">\n\u003C/div>\n\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col grid-one default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Ch3>Arbeitsweise mit Lingvano - Zahlen & Fakten statt Bauchgefühl\u003C/h3>\u003Cp>Die Arbeitsweise bei und mit Lingvano erfolgte auf der Grundlage einer \u003Cstrong>strukturierten Priorisierung\u003C/strong> und dem Einsatz des \u003Cstrong>Opportunity Solution Trees\u003C/strong>. Was kann man sich darunter vorstellen? \u003C/p>\u003Cul>\u003Cli data-list-item-id=\"eedf2fad1b176e9fc998ba51ece4bfe30\">Hier werden die aktuell wichtigsten Geschäftsziele definiert und Möglichkeiten (=Opportunities) auf Produktebene bewertet.\u003C/li>\u003C/ul>\u003Cp>Diese Möglichkeiten werden entweder durch \u003Cstrong>bereits vorhandene Erkenntnisse \u003C/strong>oder durch \u003Cstrong>quantitativer\u003C/strong> und \u003Cstrong>qualitativer\u003C/strong> \u003Cstrong>Forschung\u003C/strong> und \u003Cstrong>Tests\u003C/strong> aufgedeckt. Die aufgedeckten Möglichkeiten werden anhand ihrer \u003Cstrong>möglichen Hebelwirkung\u003C/strong> auf die definierten Geschäftsziele \u003Cstrong>bewertet und priorisiert\u003C/strong>. So wird klar, was wichtig ist und was weniger.\u003C/p>\u003Cp>Dann folgt der Übergang von “Discovery” zu “Delivery” und es starten damit die eigentlichen “Missionen”: Für die priorisierten \u003Cstrong>Opportunities\u003C/strong> werden \u003Cstrong>Lösungen (=Solutions)\u003C/strong> konzipiert, designed und implementiert und anhand klar definierter Metriken bewertet, um ihren Erfolg zu messen. Dieser Ablauf klingt nicht nur sehr geil und zielführend, er ist es auch.\u003C/p>\u003Cblockquote>\u003Cspan class=\"quote-text\" data-ftf=\"true\">Liechtenecker's data-driven approach and iterative optimizations helped us achieve a more seamless, engaging experience for our users and surpass our business objectives.\u003C/span>\u003Ccite class=\"author\">Elena Coazzoli, Head of Product @Lingvano\u003C/cite>\u003C/blockquote>\u003Cp>Dank eines vorbildlich implementiertem Analytics Systems, das der Lingvano App zu Grunde liegt, konnten wir sämtliche Interaktionen, Reaktionen und Bewegungen tracken und dadurch regelmäßig in Erfahrung bringen, \u003Cstrong>ob das, was wir tun, uns unserem Ziel näher bringt oder nicht\u003C/strong>.\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-xwc\">\u003Cdiv class=\"ckeditor-grid-col grid-one x-wide-center col-xsmall-12 col-medium-10 col-medium-offset-1\">\u003Cdiv data-entity-type=\"media\" data-entity-uuid=\"73d142cb-2785-4a14-9924-3bef1a857dc3\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cimg width=\"1200\" height=\"587\" alt=\"Opportunity Solution Tree\" src=\"/sites/default/files/2024-11/OST.png\">\n\u003C/div>\n\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col grid-one default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Ch3>Beispiele von bisherigen “Missionen”\u003C/h3>\u003Cp>Hier ein kleiner Auszug von Teilprojekten die wir im Rahmen des UX-Abos mit Lingvano gemacht haben:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e373bd201e3b75d519c55b656cc1375a1\">Optimierung einzelner Komponenten wie Chapter Boxes, Chapter Modals oder Lesson Cards\u003C/li>\u003Cli data-list-item-id=\"e8f1ec052de29c5fea925844d8e775559\">Redesign der Registrierung- und Onboarding Strecke\u003C/li>\u003Cli data-list-item-id=\"efed8660ef0643d3e1682ec32a7fd6287\">Neugestaltung des Abonnement & Pricing Darstellungen\u003C/li>\u003Cli data-list-item-id=\"ef2ca84b18c936c6de256dca09eb92a99\">Entfernung des Premium-Banners in der App-Header\u003C/li>\u003Cli data-list-item-id=\"ef6368e50f19e10df894c9c43897a3131\">Verbesserung der Zugänglichkeit und Einrichtung eines Designsystems\u003C/li>\u003Cli data-list-item-id=\"ef714a93ec55f3025e8c0e295faa0a805\">Implementierung von Erfolgsbildschirmen und Anzeige des monatlichen Abonnementspreises\u003C/li>\u003C/ul>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-wc\">\u003Cdiv class=\"ckeditor-grid-col grid-one wide-center col-xsmall-12 col-medium-8 col-medium-offset-2\">\u003Cdiv data-entity-type=\"media\" data-entity-uuid=\"28326f85-af49-49fd-a57b-2f57e0877d9a\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cimg width=\"1200\" height=\"1404\" alt=\"Die App Paywall vor und nach der Überarbeitung\" src=\"/sites/default/files/2024-11/Paywall.png\">\n\u003C/div>\n\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col grid-one default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Ch3>Resümee & Ausblick:\u003C/h3>\u003Cp>Die Partnerschaft mit Lingvano und die gemeinsamen Erfolge demonstrieren die \u003Cstrong>Effektivität eines kontinuierlichen Verbesserungsansatzes\u003C/strong> im Rahmen eines \u003Cstrong>monatlichen UX-Abonnements\u003C/strong> und unterstreichen einmal mehr die Relevanz von datengetriebenen Entscheidungen und einer iterativen Arbeitsweise für den Erfolg digitaler Produkte.\u003C/p>\u003Cp>Die 2 Jahre waren uns ein großes Volksfest. 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