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| Liechtenecker UX Design Studio",{"__typename":102,"tag":103,"attributes":135},{"__typename":105,"href":136,"hreflang":13,"rel":107,"media":13,"sizes":13,"type":13},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/projekte/kategorie/dashboard","2018",{"__typename":139,"id":140,"excludeFromScreenreader":13,"mediaImage":141,"name":146,"path":149,"status":20},"MediaImage","995",{"__typename":142,"url":143,"width":144,"height":145,"alt":13,"title":146,"size":147,"mime":148},"Image","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/wp-migration/wordpress-media-image/2018/09/easy_gross-v03-2-2000x1200_neu.jpg",2000,1200,"easy_gross-v03-2-2000x1200_neu",142021,"image/jpeg","/media/995/edit","Wiener Städtische",{"__typename":152,"processed":153,"format":154,"summary":125},"TextSummary","\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cp>Mit der Bedarfsanalyse „Smart“ wird die Lebenssituation des Kunden auf einfache Weise erfasst und der dabei ermittelte Absicherungsbedarf übersichtlich aufgezeigt. Mit der Bedarfserklärung „Easy“ kann der Absicherungsbedarf im Anschluss anhand konkreter Beispiele leicht und verständlich erklärt werden.\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cblockquote>\u003Cspan class=\"quote-text\" data-ftf=\"true\">Smart & Easy eröffnet uns neue Möglichkeiten in der Kundenberatung.\u003C/span>\u003Ccite class=\"author\">Karin Kafesie, Leitung strategisches Marketing & Kundenkommunikation\u003C/cite>\u003C/blockquote>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-xwc\">\u003Cdiv class=\"ckeditor-grid-col x-wide-center col-xsmall-12 col-medium-10 col-medium-offset-1 size-full\">\u003Cdiv alt=\"Fotoa Easy Tablet\" data-langcode=\"de\" data-entity-type=\"media\" data-entity-uuid=\"1a1931e8-745f-4363-ac25-3e8c1cc8d11a\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2020/11/IMG_8999-scaled.jpg.webp?itok=tVojDxU- 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2020/11/IMG_8999-scaled.jpg.webp?itok=X-_WgQv0 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"1440\" height=\"1080\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2020/11/IMG_8999-scaled.jpg.webp?itok=v97cP4h5 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2020/11/IMG_8999-scaled.jpg.webp?itok=CsaEAvp- 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"1024\" height=\"768\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2020/11/IMG_8999-scaled.jpg.webp?itok=x32vBxGr 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2020/11/IMG_8999-scaled.jpg.webp?itok=U1aFWY3x 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"745\" height=\"559\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2020/11/IMG_8999-scaled.jpg.webp?itok=rzTV0hTR 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2020/11/IMG_8999-scaled.jpg.webp?itok=fcTXO6sz 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"360\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2020/11/IMG_8999-scaled.jpg.webp?itok=RLBTaWhi 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2020/11/IMG_8999-scaled.jpg.webp?itok=aVxXXQqA 2x\" type=\"image/webp\" width=\"1620\" height=\"1215\">\n                  \u003Cimg loading=\"lazy\" width=\"2560\" height=\"1920\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2020/11/IMG_8999-scaled.jpg.jpg?itok=aVxXXQqA\" alt=\"Fotoa Easy Tablet\" title=\"IMG_8999\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cdiv class=\"ckeditor-spacer spacer spacer-1\"> \u003C/div>\u003Cdiv class=\"ckeditor-fancy-headline\">\u003Cspan class=\"small\">Die Challenge\u003C/span>\u003Ch2 class=\"h2-small\" data-ftf=\"true\">Smart & Easy\u003C/h2>\u003Cspan class=\"background-text background-text-light\">Challenge \u003C/span>\u003C/div>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cp>Damit die Wiener Städtische optimal auf die Versicherungsvertriebsrichtlinie (IDD) vorbereitet ist, entwickelten wir gemeinsam eine digitale Bedarfsanalyse, welche die qualitative Bedarfsermittlung und Beratung des Kunden sicherstellt und dokumentiert.\u003C/p>\u003Cp>Nun galt es, Smart mit dem bereits bestehenden Bedarfserklärungstool Easy zusammenzuführen. Was zunächst simpel klingt, ist in Wirklichkeit ein komplexer Mix aus Individualisierung und Benutzerführung. Die Herausforderung dabei war vor allem, die Fülle an Informationen, die für die Bedarfserklärung nötig ist, kundenfreundlich aufzubereiten und in den Beratungsprozess zu integrieren.\u003C/p>\u003Cp> \u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cdiv class=\"ckeditor-spacer spacer spacer-1\"> \u003C/div>\u003Cdiv class=\"ckeditor-fancy-headline\">\u003Cspan class=\"small\">Unser Ansatz\u003C/span>\u003Ch2 class=\"h2-small\" data-ftf=\"true\">Aus zwei mach eins\u003C/h2>\u003Cspan class=\"background-text background-text-light\">Ansatz \u003C/span>\u003C/div>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cp>Um nicht nur im konzeptionellen Aufbau, sondern auch im Hinblick auf das Look & Feel einen roten Faden zu schaffen, wurde Easy im Design an Smart angeglichen. So wurde aus zwei unabhängigen Applikationen ein harmonischer Prozess geschaffen, der eine Nutzerführung ohne unangenehme Bruchstellen ermöglicht.\u003C/p>\u003Cp> \u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cdiv class=\"ckeditor-spacer spacer spacer-1\"> \u003C/div>\u003Cdiv class=\"ckeditor-fancy-headline\">\u003Cspan class=\"small\">Das Ergebnis\u003C/span>\u003Ch2 class=\"h2-small\" data-ftf=\"true\">Smart\u003C/h2>\u003Cspan class=\"background-text background-text-light\">Ergebnis \u003C/span>\u003C/div>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cp>Bei Smart wurde die User Experience rund um eine sehr einfache, sequentielle Benutzerführung mit starkem Fokus auf Übersichtlichkeit und klare Icon-Sprache aufgebaut. Dem Kunden soll jederzeit klar sein, an welchem Punkt im Prozess er sich befindet. Darum wurde die Navigation, die gleichzeitig anzeigt wo man sich gerade befindet, mit einer prägnanten Fortschrittsanzeige im Header-Bereich platziert. Darunter erstreckt sich der großflächige Auswahlbereich, in dem je nach Frage unterschiedliche, auf Touch-Eingabe optimierte, Eingabeelemente angezeigt werden. Durch den großzügigen Einsatz von White Space wirkt das Interface klar und nicht überladen. Auch der Einsatz von Call-to-Action Elementen findet sparsam aber in großflächiger Form statt.\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-xwc\">\u003Cdiv class=\"ckeditor-grid-col x-wide-center col-xsmall-12 col-medium-10 col-medium-offset-1\">\u003Cdiv alt=\"Startseite\" data-langcode=\"de\" data-entity-type=\"media\" data-entity-uuid=\"ed9668f3-2e96-4bc2-aff5-d548f45c4f26\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2018/09/Bildschirmfoto-2018-06-27-um-13.00.29-1.png.webp?itok=JT3zcKJX 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2018/09/Bildschirmfoto-2018-06-27-um-13.00.29-1.png.webp?itok=vAUdYf0D 2x\" media=\"all 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srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2018/09/Bildschirmfoto-2018-06-27-um-12.59.43-1.png.webp?itok=_wTHfK05 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2018/09/Bildschirmfoto-2018-06-27-um-12.59.43-1.png.webp?itok=Yg7mK94A 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"1440\" height=\"737\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2018/09/Bildschirmfoto-2018-06-27-um-12.59.43-1.png.webp?itok=6SWmDSqS 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2018/09/Bildschirmfoto-2018-06-27-um-12.59.43-1.png.webp?itok=YeM9FHvx 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"1024\" height=\"524\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2018/09/Bildschirmfoto-2018-06-27-um-12.59.43-1.png.webp?itok=v0G8QNNI 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2018/09/Bildschirmfoto-2018-06-27-um-12.59.43-1.png.webp?itok=lxspDwXY 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"745\" height=\"381\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2018/09/Bildschirmfoto-2018-06-27-um-12.59.43-1.png.webp?itok=H0C5lbeg 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2018/09/Bildschirmfoto-2018-06-27-um-12.59.43-1.png.webp?itok=W3zo_fvN 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"246\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2018/09/Bildschirmfoto-2018-06-27-um-12.59.43-1.png.webp?itok=Mp7F4wcd 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2018/09/Bildschirmfoto-2018-06-27-um-12.59.43-1.png.webp?itok=371aMVav 2x\" type=\"image/webp\" width=\"1620\" height=\"829\">\n                  \u003Cimg loading=\"lazy\" width=\"1917\" height=\"981\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2018/09/Bildschirmfoto-2018-06-27-um-12.59.43-1.png.jpg?itok=371aMVav\" alt=\"Startseite EASY\" title=\"Startseite EASY\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cp> \u003C/p>\u003Cp>Da jeder Berater einen eigenen Beratungsstil hat, sollte das Tool offen gestaltet werden, damit auch der Berater jederzeit auf den Gesprächsverlauf reagieren kann. Egal ob ein Kunde nun eher an Zahlen und Statistiken interessiert ist, oder auf spielerische Art mehr über seinen Bedarf erfahren möchte. Das Tool sollte individuell auf den Kunden eingehen und die Mitarbeiter der Wiener Städtischen bei einer optimalen Beratung unterstützen.\u003C/p>\u003Cp> \u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-w100\">\u003Cdiv class=\"ckeditor-grid-col x-wide-100 col-xsmall-12\">\u003Cdiv data-entity-type=\"media\" data-entity-uuid=\"7bccebd1-7b72-4bf9-9001-e25bc9127496\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n            \u003Cdiv>\u003Cvideo controls=\"controls\" width=\"640\" height=\"480\">\n      \u003Csource src=\"/sites/default/files/2025-02/video_pensionsluecke.mp4\" type=\"video/mp4\">\n  \u003C/video>\n\u003C/div>\n      \n\u003C/div>\n\u003C/div>\n\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cblockquote>\u003Cspan class=\"quote-text\" data-ftf=\"true\">Es besticht durch Design und User Experience gleichermaßen, macht die Beratungssituation für unsere KundInnen zum digitalen Erlebnis und unterstützt unsere VertriebsmitarbeiterInnen in Ihrer täglichen Arbeit.\u003C/span>\u003Ccite class=\"author\">Karin Kafesie, Leitung strategisches Marketing & Kundenkommunikation\u003C/cite>\u003C/blockquote>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Ch2 class=\"h2-small\">Kurz und Knapp\u003C/h2>\u003Cp>Mit Smart & Easy ist es nicht nur gelungen, die Berater ideal bei der IDD-konformen, bedürfniszentrierten Beratung zu unterstützen, sondern auch die Kunden in der Entdeckung ihrer aktuellen Lebenssituation, Risiken und Möglichkeiten der Absicherung aktiv einzubeziehen. Der so geschaffene, digitale Beratungsprozess fügt sich darüber hinaus lückenlos in die bestehende Systemlandschaft der Wiener Städtischen ein und verspricht ein digitales Erlebnis – für Kunden und Berater gleichermaßen.\u003C/p>\u003C/div>\u003C/div>\u003C/div>","wp_html",{"__typename":139,"id":156,"excludeFromScreenreader":13,"mediaImage":157,"name":161,"path":163,"status":20},"978",{"__typename":142,"url":158,"width":159,"height":160,"alt":13,"title":161,"size":162,"mime":148},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/wp-migration/wordpress-media-image/2018/09/easy-wiener.jpg",2880,750,"easy-wiener",1044044,"/media/978/edit",{"__typename":139,"id":165,"excludeFromScreenreader":13,"mediaImage":166,"name":171,"path":173,"status":20},"768",{"__typename":142,"url":167,"width":168,"height":169,"alt":170,"title":171,"size":172,"mime":148},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/wp-migration/wordpress-media-image/2020/11/IMG_8999-scaled.jpg",2560,1920,"Fotoa Easy Tablet","IMG_8999",844527,"/media/768/edit","Dass ein Beratungsgespräch bei einer Versicherung keineswegs mühsam und langwierig sein muss, beweist die 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