[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"9_t0YFtO844PW3-iCfPxRTbw8yv0-2zzu2bChZFenjo":3,"btz8hO-MXSFLpybqvfjYVBre4OvrEJO1wFySe3Zmv-s":49,"Fy6DEpjr3parDQK6WtoqQBR_S_H2Nzali_F3NPTPBas":75,"_apollo:default":132},{"menu":4},{"__typename":5,"id":6,"name":7,"items":8},"Menu","nuxt-main-menu","Nuxt Hauptmenü",[9,24,29,34,39,44],{"__typename":10,"id":11,"title":12,"description":13,"url":14,"langcode":15,"internal":20,"expanded":21,"attributes":22},"MenuItem","9ffc5019-cbd8-4b2e-8eb7-9feae486d4a1","Blog",null,"/know-how",{"__typename":16,"id":17,"name":18,"direction":19},"Language","de","German","ltr",true,false,{"__typename":23,"class":13},"MenuItemAttributes",{"__typename":10,"id":25,"title":26,"description":13,"url":27,"langcode":15,"internal":20,"expanded":21,"attributes":28},"1c7a5430-8a42-4b24-9544-252adabc2f4c","Projekte","/projekte",{"__typename":23,"class":13},{"__typename":10,"id":30,"title":31,"description":13,"url":32,"langcode":15,"internal":20,"expanded":21,"attributes":33},"9c4feedc-79e4-4fbf-b68c-065f33ebfe4c","Sparring","/workshop-ux-sparring-fuer-unternehmen",{"__typename":23,"class":13},{"__typename":10,"id":35,"title":36,"description":13,"url":37,"langcode":15,"internal":20,"expanded":21,"attributes":38},"3b77a27b-272a-489f-843e-53e23ed07741","Trainings","/liechtenecker-ux-academy",{"__typename":23,"class":13},{"__typename":10,"id":40,"title":41,"description":13,"url":42,"langcode":15,"internal":20,"expanded":21,"attributes":43},"ce0bb82b-e1ee-4036-be95-f693a62e9f4a","Über uns","/about",{"__typename":23,"class":13},{"__typename":10,"id":45,"title":46,"description":13,"url":47,"langcode":15,"internal":20,"expanded":21,"attributes":48},"04a19381-81a9-4694-8653-182d8855d2b5","Kontakt","/kontakt",{"__typename":23,"class":13},{"menu":50},{"__typename":5,"id":51,"name":52,"items":53},"footer","Fußzeile",[54,60,65,70],{"__typename":10,"id":55,"title":56,"description":13,"url":57,"langcode":58,"internal":20,"expanded":21,"attributes":59},"e2873307-b50a-4aab-b6b2-1950fd99c72e","Impressum","/impressum",{"__typename":16,"id":17,"name":18,"direction":19},{"__typename":23,"class":13},{"__typename":10,"id":61,"title":62,"description":13,"url":63,"langcode":58,"internal":20,"expanded":21,"attributes":64},"2cd9b7c9-142a-4ea3-b898-a0952c54a195","Datenschutz","/datenschutz",{"__typename":23,"class":13},{"__typename":10,"id":66,"title":67,"description":13,"url":68,"langcode":58,"internal":20,"expanded":21,"attributes":69},"a5effba3-5a8c-4125-8d78-0cdba09824db","AGB","/agb",{"__typename":23,"class":13},{"__typename":10,"id":71,"title":72,"description":13,"url":73,"langcode":58,"internal":21,"expanded":21,"attributes":74},"114bf071-bdbb-44cf-85c1-69e9d9e0777d","Newsletter","https://liechtenecker.at/newsletter-subscribe",{"__typename":23,"class":13},{"route":76},{"__typename":77,"entity":78},"RouteInternal",{"__typename":79,"id":80,"title":81,"changed":82,"created":88,"langcode":91,"path":92,"promote":21,"status":20,"sticky":21,"metatag":93,"category":13,"projectTags":13,"projectYear":113,"promotionImage":114,"teaserTitle":13,"teaserSubheadline":127,"wpBody":128,"wpHeaderImage":13,"wpOgImage":13,"wpPromotedTeaserImage":13,"wpShareDescription":13,"wpShareTitle":13,"wpTeaserText":13},"NodeWpProject","27","Newslettersystem",{"__typename":83,"timestamp":84,"timezone":85,"offset":86,"time":87},"DateTime",1570784795,"UTC","+00:00","2019-10-11T09:06:35+00:00",{"__typename":83,"timestamp":89,"timezone":85,"offset":86,"time":90},1376996426,"2013-08-20T11:00:26+00:00",{"__typename":16,"id":17,"name":18,"direction":19},"/projekt/myrobin-newslettersystem",[94,101,108],{"__typename":95,"tag":96,"attributes":97},"MetaTagValue","meta",{"__typename":98,"name":99,"content":100},"MetaTagValueAttributes","title","Newslettersystem | Liechtenecker UX Design Studio",{"__typename":102,"tag":103,"attributes":104},"MetaTagLink","link",{"__typename":105,"href":106,"hreflang":13,"rel":107,"media":13,"sizes":13,"type":13},"MetaTagLinkAttributes","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/projekt/myrobin-newslettersystem","canonical",{"__typename":109,"tag":96,"attributes":110},"MetaTagProperty",{"__typename":111,"property":112,"content":81},"MetaTagPropertyAttributes","og:title","2013",{"__typename":115,"id":116,"excludeFromScreenreader":13,"mediaImage":117,"name":123,"path":126,"status":20},"MediaImage","1043",{"__typename":118,"url":119,"width":120,"height":121,"alt":122,"title":123,"size":124,"mime":125},"Image","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/wp-migration/wordpress-media-image/2018/09/myrobin_gross.jpg",1000,590,"MyRobin Newslettertool","MyRobin",52759,"image/jpeg","/media/1043/edit","myrobin",{"__typename":129,"processed":130,"format":131,"summary":13},"TextSummary","\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \u003Cdiv class=\"spacer-1\">\u003C/div>\n            \u003Cdiv class=\"heading headline-three\">\n                \u003Cspan class=\"small \">\u003C/span>\n                \u003Ch2 class=\"h2-small \" data-ftf=\"true\">\n                                    \u003C/h2>\n                \u003Cspan class=\"background-text background-text-light  \">\n                                    \u003C/span>\n            \u003C/div>\n\n\n\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>\u003Cspan style=\"font-weight: 400;\">myrobin ist die erste Mitfahrgelegenheit für Dinge aller Art. Privatpersonen werden effektiv miteinander vernetzt, um gemeinsam einen einfachen, flexiblen und schnellen Transport zu ermöglichen.\u003C/span>\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cdiv alt=\"website\" data-entity-type=\"media\" data-entity-uuid=\"6fd4c95b-0ba0-4f49-b614-1bda1b13319b\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2017/08/lie_projekt_myrobin_website_v02-1.png.webp?itok=mN6CPH3d 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2017/08/lie_projekt_myrobin_website_v02-1.png.webp?itok=6Ovc0rek 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"1024\" height=\"651\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2017/08/lie_projekt_myrobin_website_v02-1.png.webp?itok=J4-7rJDn 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2017/08/lie_projekt_myrobin_website_v02-1.png.webp?itok=KXUoxEjb 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"1024\" height=\"651\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2017/08/lie_projekt_myrobin_website_v02-1.png.webp?itok=ZeS10lqh 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2017/08/lie_projekt_myrobin_website_v02-1.png.webp?itok=deOvSyI5 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"745\" height=\"474\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2017/08/lie_projekt_myrobin_website_v02-1.png.webp?itok=Q7hPRCzC 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2017/08/lie_projekt_myrobin_website_v02-1.png.webp?itok=2tv0N_DZ 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"305\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2017/08/lie_projekt_myrobin_website_v02-1.png.webp?itok=kdd8oqn9 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2017/08/lie_projekt_myrobin_website_v02-1.png.webp?itok=OIDFY8cB 2x\" type=\"image/webp\" width=\"1024\" height=\"651\">\n                  \u003Cimg loading=\"lazy\" width=\"1024\" height=\"651\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2017/08/lie_projekt_myrobin_website_v02-1.png.jpg?itok=OIDFY8cB\" alt=\"website\" title=\"lie_projekt_myrobin_website_v02\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>\u003Cspan style=\"font-weight: 400;\">2013 hatten myrobin rund 5.000 aktive Nutzer, die regelmäßig kontaktiert werden mussten. Das Problem war, dass es keine automatisierte Lösung zur Erstellung von individuellen Empfänger-Listen gab. Es konnten entweder nur alle Nutzer gleichzeitig angeschrieben werden, oder es mussten händisch Listen mit den gewünschten Nutzern erstellt werden. Ein Prozedere, das für ein so dynamisches Service wie myrobin nicht effizient zu betreiben ist. Das sollte sich ändern: Ziel war es ein neues Newsletter System, mit folgenden Funktionen zu integrieren:\u003C/span>\u003C/p>\n\u003Cul>\n\u003Cli style=\"font-weight: 400;\">\u003Cspan style=\"font-weight: 400;\">Kampagnenerstellung und Wartung\u003C/span>\u003C/li>\n\u003Cli style=\"font-weight: 400;\">\u003Cspan style=\"font-weight: 400;\">Custom E-Mail Templates\u003C/span>\u003C/li>\n\u003Cli style=\"font-weight: 400;\">\u003Cspan style=\"font-weight: 400;\">Tracking\u003C/span>\u003C/li>\n\u003Cli style=\"font-weight: 400;\">\u003Cspan style=\"font-weight: 400;\">Synchronisation mit myrobin Nutzerdatenbanken\u003C/span>\u003C/li>\n\u003Cli style=\"font-weight: 400;\">\u003Cspan style=\"font-weight: 400;\">Personalisierten Kampagnen\u003C/span>\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Die ersten drei Punkte waren klar und konnten wir mit unserem Newsletter-Kampagnen-Tool der Wahl, Campaign Monitor, sehr gut abdecken. Die eigentlichen Herausforderungen waren die zwei letzten Punkte. Das Thema \u003Cstrong>personalisierte Newsletter\u003C/strong> war 2013 noch sehr neu.\u003C/span>\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \u003Cdiv class=\"spacer-1\">\u003C/div>\n            \u003Cdiv class=\"heading headline-three\">\n                \u003Cspan class=\"small \">Unser Ansatz\u003C/span>\n                \u003Ch2 class=\"h2-small \" data-ftf=\"true\">\n                    Geht nicht gibt’s nicht                \u003C/h2>\n                \u003Cspan class=\"background-text background-text-light  \">\n                    ANSATZ                \u003C/span>\n            \u003C/div>\n\n\n\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Wenn wir von personalisierten Kampagnen sprechen, reden wir nicht von einer simplen Begrüßung á la “Hallo Thomas…” in der E-Mail. Das war selbst 2013 schon möglich. Es ging um Kampagnen, die an ganz bestimmte Nutzergruppen von myrobin verschickt werden sollten, so dass sie einen echten Mehrwert bieten können. Beispiele dazu wären:\u003C/span>\u003C/p>\n\u003Cul>\n\u003Cli style=\"font-weight: 400;\">\u003Cspan style=\"font-weight: 400;\">Personen die zwischen Datum X und Y Geburtstag haben\u003C/span>\u003C/li>\n\u003Cli style=\"font-weight: 400;\">\u003Cspan style=\"font-weight: 400;\">Personen die sich seit Datum X registriert haben\u003C/span>\u003C/li>\n\u003Cli style=\"font-weight: 400;\">\u003Cspan style=\"font-weight: 400;\">Personen die nicht mehr aktiv sind seit Datum X\u003C/span>\u003C/li>\n\u003Cli style=\"font-weight: 400;\">\u003Cspan style=\"font-weight: 400;\">Personen die schon X mal Pakete mitgenommen haben, aber seit Datum Y nicht mehr\u003C/span>\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Diese Daten waren jedoch nur direkt bei myrobin vorhanden. Sie konnten und durften nicht in ein Kampagnen-Tool integriert werden. Es musste also eine andere Lösung her. Die Entscheidung für das Newsletter-Tool “Campaign Monitor” fiel unter anderem auf Grund der sehr ausgebauten API von ihnen. Man konnte fast alle Funktionen des Backends auch über die API steuern. Das gab uns die Flexibilität etwas ganz Neues für myrobin zu erschaffen.\u003C/span>\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \u003Cdiv class=\"spacer-1\">\u003C/div>\n            \u003Cdiv class=\"heading headline-three\">\n                \u003Cspan class=\"small \">DAS Ergebnis\u003C/span>\n                \u003Ch2 class=\"h2-small \" data-ftf=\"true\">\n                    myrobin Newsletter Tool                \u003C/h2>\n                \u003Cspan class=\"background-text background-text-light  \">\n                    Ergebnis                \u003C/span>\n            \u003C/div>\n\n\n\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Entstanden ist dabei das myrobin Newsletter-Tool. Eine Web-Applikation, bei der Mitarbeiter ganz einfach und schnell Kampagnen nach Personen-Listen per Klick erstellen konnten.\u003C/span>\u003C/p>\n\u003Cp> \u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cdiv alt=\"lie_projekt_acts_nl_dashboard_v02\" data-entity-type=\"media\" data-entity-uuid=\"fbede6e2-939b-41d2-af17-59f79e7db6b5\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2017/08/lie_projekt_acts_nl_dashboard_v02-1.png.webp?itok=-ls1Ox4z 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2017/08/lie_projekt_acts_nl_dashboard_v02-1.png.webp?itok=IL1BJDub 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"1024\" height=\"651\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2017/08/lie_projekt_acts_nl_dashboard_v02-1.png.webp?itok=5PCmmWr_ 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2017/08/lie_projekt_acts_nl_dashboard_v02-1.png.webp?itok=OMCZEjyA 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"1024\" height=\"651\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2017/08/lie_projekt_acts_nl_dashboard_v02-1.png.webp?itok=aArgUAfB 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2017/08/lie_projekt_acts_nl_dashboard_v02-1.png.webp?itok=WKyYeIns 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"745\" height=\"474\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2017/08/lie_projekt_acts_nl_dashboard_v02-1.png.webp?itok=iRuwf0CG 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2017/08/lie_projekt_acts_nl_dashboard_v02-1.png.webp?itok=JYJOV_-t 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"305\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2017/08/lie_projekt_acts_nl_dashboard_v02-1.png.webp?itok=dwjHMbCW 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2017/08/lie_projekt_acts_nl_dashboard_v02-1.png.webp?itok=aFjr0rVv 2x\" type=\"image/webp\" width=\"1024\" height=\"651\">\n                  \u003Cimg loading=\"lazy\" width=\"1024\" height=\"651\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2017/08/lie_projekt_acts_nl_dashboard_v02-1.png.jpg?itok=aFjr0rVv\" alt=\"lie_projekt_acts_nl_dashboard_v02\" title=\"lie_projekt_acts_nl_dashboard_v02\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\n\n\u003Cdiv class=\"caption\">\n\u003Ch5>Überblick über einen Teil der Regeln\u003C/h5>\n\u003Cp>\u003C/p>\n\u003C/div>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Das Dashboard ist in die einzelnen Abfragen gegliedert, über die eine neue Personenliste erstellt werden kann. Nach 1-2 Eingaben und einem Klick wird diese Liste automatisch erstellt und in Campaign Monitor selbst importiert. Mitarbeiter können diese Liste dann einfach auswählen und die Kampagne verschicken.\u003C/span>\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cdiv alt=\"lie_projekt_acts_nl_registriert_zwischen_v02\" data-entity-type=\"media\" data-entity-uuid=\"360f9287-a575-41c0-a075-e00a52de21cc\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2017/08/lie_projekt_acts_nl_registriert_zwischen_v02-1.png.webp?itok=uENZbB9F 1x, 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