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uns impfen – Kampagnenseite der ÖGK",{"__typename":83,"timestamp":84,"timezone":85,"offset":86,"time":87},"DateTime",1663319539,"UTC","+00:00","2022-09-16T09:12:19+00:00",{"__typename":83,"timestamp":89,"timezone":85,"offset":86,"time":90},1663319494,"2022-09-16T09:11:34+00:00",{"__typename":16,"id":17,"name":18,"direction":19},"/projekt/lass-uns-impfen-kampagnenseite-der-oegk",[94,101,108,113],{"__typename":95,"tag":96,"attributes":97},"MetaTagValue","meta",{"__typename":98,"name":99,"content":100},"MetaTagValueAttributes","title","Lass uns impfen – Kampagnenseite der ÖGK | Liechtenecker UX Design 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| Liechtenecker UX Design Studio",{"__typename":102,"tag":103,"attributes":135},{"__typename":105,"href":136,"hreflang":13,"rel":107,"media":13,"sizes":13,"type":13},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/projekte/kategorie/website","2021",{"__typename":139,"id":140,"excludeFromScreenreader":13,"mediaImage":141,"name":146,"path":149,"status":20},"MediaImage","579",{"__typename":142,"url":143,"width":144,"height":145,"alt":13,"title":146,"size":147,"mime":148},"Image","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/wp-migration/wordpress-media-image/2022/08/0_O%CC%88GK_Vorschau-Referenz.jpg",2000,1129,"0_ÖGK_Vorschau Referenz",409086,"image/jpeg","/media/579/edit","ÖGK",{"__typename":152,"processed":153,"format":154,"summary":13},"TextSummary","\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>\u003Ca href=\"https://www.lass-uns-impfen.at/cdscontent/?contentid=10007.864803&portal=impfenportal\">Die Seite\u003C/a> unterstützte die Impfkampagnen der Länder und diente als Landingpage für eine landesweite TV- und Radiospot-Kampagne. Sie hatte als Teil dieser ÖGK-Kampagne #lassunsimpfen – „Freuen wir uns zurück“ Aufklärung und Impf-Motivation im Fokus.\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>\u003Cstrong>Was wir gemacht haben:\u003C/strong>\u003Cbr>– Informationsarchitektur & Konzeption der Seite\u003Cbr>– Visuelles Design exkl. Fotoauswahl\u003Cbr>– Übergabe an Development\u003Cbr>– Quality Assurance\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Ch2 data-ftf=\"true\">Problem & Zielsetzung\u003C/h2>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3  standard-list\">\n            \n\u003Cul>\u003Cli>Gemeinsam mit dem ÖGK-Team setzten wir uns das Ziel, die Besucher:innen der Website mit \u003Cstrong>klaren Informationen zur Impfung\u003C/strong> abzuholen, um sie bei ihrer Impfentscheidung zu unterstützen.\u003C/li>\u003Cli>Mit einer \u003Cstrong>Guerilla-Umfrage\u003C/strong> fanden wir die wichtigsten Sorgen der Zielgruppe im März 2021 heraus. Dadurch konnten wir Empathie für die Seitenbesucher aufzubauen und sie bei ihren Bedürfnissen abzuholen.\u003C/li>\u003Cli>Entstanden ist eine Website, die \u003Cstrong>alle möglichen Fragen und Bedenken aktiv anspricht\u003C/strong> und beantwortet – ist eine Impfung nicht gefährlich? Wann ist endlich wieder Normalität möglich? Wie genau läuft das jetzt ab?\u003C/li>\u003Cli>Die Besucher sollten die Seite \u003Cstrong>mit einem besseren Gefühl\u003C/strong> verlassen, als vor dem Besuch. Um dies zu erreichen, entschieden wir uns, den Fokus auf eine durchdachte Userführung und einen freundlichen, hellen Look zu setzen.\u003C/li>\u003Cli>Ein wichtiges Ziel war es, die User:innen mit der richtigen Information \u003Cstrong>zur Bildung einer eigenen Meinung zu befähigen\u003C/strong>. Und eine Entscheidungshilfe für die individuelle Haltung gegenüber einer Impfung zu bieten.\u003C/li>\u003C/ul>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"x-wide-center col-xsmall-12 col-medium-10 col-medium-offset-1 is-style-default\">\n            \n\u003Cfigure role=\"group\" class=\" wp-block-image size-large is-resized\">\n\u003Cdiv data-entity-type=\"media\" data-entity-uuid=\"f1c88d40-46b3-478f-bcb8-4df809828635\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2022/08/Gesamte-Startseite3.png.webp?itok=SuUKOwGH 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2022/08/Gesamte-Startseite3.png.webp?itok=4qTmDb1z 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"1440\" height=\"5584\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2022/08/Gesamte-Startseite3.png.webp?itok=lqCDHVP4 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2022/08/Gesamte-Startseite3.png.webp?itok=gwws9v15 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"1024\" height=\"3971\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2022/08/Gesamte-Startseite3.png.webp?itok=UMkTLs5k 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2022/08/Gesamte-Startseite3.png.webp?itok=imXNcmrw 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"745\" height=\"2889\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2022/08/Gesamte-Startseite3.png.webp?itok=G2HcyD13 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2022/08/Gesamte-Startseite3.png.webp?itok=I9LfGBKf 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"1861\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2022/08/Gesamte-Startseite3.png.webp?itok=mHugWe5v 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2022/08/Gesamte-Startseite3.png.webp?itok=rzEgTryV 2x\" type=\"image/webp\" width=\"1455\" height=\"5642\">\n                  \u003Cimg loading=\"lazy\" width=\"1455\" height=\"5642\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2022/08/Gesamte-Startseite3.png.jpg?itok=rzEgTryV\" alt title=\"Gesamte-Startseite3\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\n\u003Cfigcaption>Die Hotline für jegliche Fragen rund um die Impfung ist in der Kontaktlasche am rechten Bildrand immer griffbereit – sowie der Absprung zu allen anderen Anlaufstellen, wo User:innen Antworten auf ihre individuellen Fragen erhalten können.\u003C/figcaption>\n\u003C/figure>\n\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Ch2>Navigation\u003C/h2>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Wir entschieden uns für eine simple Navigation ohne Unterebenen, damit man sich schnell für das Thema entscheiden kann, was einen gerade am meisten beschäftigt. Das Menü bietet auch Anhaltspunkte für die “next steps” der User:\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3  standard-list\">\n            \n\u003Cul>\u003Cli>Impftermin ausmachen\u003C/li>\u003Cli>Sorgen rund um die Impfstoffe auflösen\u003C/li>\u003Cli>aktuelle Daten sehen, um die Perspektive, das “Licht am Ende des Tunnels” nicht aus dem Blick zu verlieren\u003C/li>\u003Cli>lernen, was man außer der Impfung sonst noch für seine Gesundheit tun kann, um dem Virus standzuhalten\u003C/li>\u003Cli>FAQ – Antworten auf brennende Fragen finden\u003C/li>\u003C/ul>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"x-wide-center col-xsmall-12 col-medium-10 col-medium-offset-1 is-style-default\">\n            \n\u003Cfigure role=\"group\" class=\" wp-block-image size-large is-resized\">\n\u003Cdiv data-entity-type=\"media\" data-entity-uuid=\"de90134e-16e4-496c-832d-13e57c2b9269\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2022/08/Navigation-scaled.jpg.webp?itok=tfbUBs7T 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2022/08/Navigation-scaled.jpg.webp?itok=TEwxmq5a 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"1440\" height=\"521\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2022/08/Navigation-scaled.jpg.webp?itok=-oPvwg_o 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2022/08/Navigation-scaled.jpg.webp?itok=cxm6_bc4 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"1024\" height=\"371\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2022/08/Navigation-scaled.jpg.webp?itok=N6O6pPag 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2022/08/Navigation-scaled.jpg.webp?itok=DM8NMk7p 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"745\" height=\"270\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2022/08/Navigation-scaled.jpg.webp?itok=ZePh5g3g 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2022/08/Navigation-scaled.jpg.webp?itok=CmPCa2MW 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"174\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2022/08/Navigation-scaled.jpg.webp?itok=oZXYx_XV 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2022/08/Navigation-scaled.jpg.webp?itok=fWKl0fnD 2x\" type=\"image/webp\" width=\"1620\" height=\"587\">\n                  \u003Cimg loading=\"lazy\" width=\"2560\" height=\"927\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2022/08/Navigation-scaled.jpg.jpg?itok=fWKl0fnD\" alt title=\"Navigation\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\n\u003Cfigcaption>Die Hotline für jegliche Fragen rund um die Impfung ist in der Kontaktlasche am rechten Bildrand immer griffbereit – sowie der Absprung zu allen anderen Anlaufstellen, wo User:innen Antworten auf ihre individuellen Fragen erhalten können.\u003C/figcaption>\n\u003C/figure>\n\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Ch2>Personas – User mit häufig genannten Problemen abholen\u003C/h2>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3  standard-list\">\n            \n\u003Cul>\u003Cli>Nachdem wir identifiziert hatten, was die brennendsten Sorgen und Fragen der Zielgruppen sind, formulierten wir Aussagen in erster Person. Dabei blieben bewusst bei der Umgangssprache – „Ist so eine Impfung nicht gefährlich?“\u003C/li>\u003Cli>Die gesamten Inhalte sollten so klar, prägnant und einfach formuliert sein, dass sie jeder – und damit auch alle relevanten COVID-Infos – verstehen konnte. \u003Cem>Wie wichtig UX Writing für eine gute User Experience ist, haben wir \u003Ca href=\"/blog/no-bullshit-ux-ui-trends-2021\">hier\u003C/a> ja schon ausführlich beschrieben.\u003C/em>\u003C/li>\u003Cli>Im ersten Schritt erstellten wir Wireframes, um die Inhalte grob zu clustern und ohne Fokus auf die Optik die Inhalte für User sinnvoll zu strukturieren.\u003C/li>\u003Cli>Nachdem die Grundstruktur erledigt war, konnten wir uns der Neuinterpretation der ÖGK-CI mit den Kampagnenfotos widmen, und kreierten damit einen leichten und motivierenden Look.\u003C/li>\u003C/ul>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"x-wide-center col-xsmall-12 col-medium-10 col-medium-offset-1 is-style-default\">\n            \n\u003Cdiv data-entity-type=\"media\" data-entity-uuid=\"1a829c6d-0810-48d3-9ed9-0f15af80fa2b\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2022/08/Personas-scaled.jpg.webp?itok=shMDnoYq 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2022/08/Personas-scaled.jpg.webp?itok=Zdqy79Y3 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"1440\" height=\"1327\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2022/08/Personas-scaled.jpg.webp?itok=ebleIh4P 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2022/08/Personas-scaled.jpg.webp?itok=tpUw1_om 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"1024\" height=\"944\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2022/08/Personas-scaled.jpg.webp?itok=BWrf-DhF 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2022/08/Personas-scaled.jpg.webp?itok=j-og6j2u 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"745\" height=\"687\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2022/08/Personas-scaled.jpg.webp?itok=EqxaQbhf 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2022/08/Personas-scaled.jpg.webp?itok=AMdmb1dd 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"442\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2022/08/Personas-scaled.jpg.webp?itok=X1uJ1mQM 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2022/08/Personas-scaled.jpg.webp?itok=03yWnTK4 2x\" type=\"image/webp\" width=\"1620\" height=\"1493\">\n                  \u003Cimg loading=\"lazy\" width=\"2560\" height=\"2359\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2022/08/Personas-scaled.jpg.jpg?itok=03yWnTK4\" alt title=\"Personas\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Ch2>Verlinkungen statt Content-Duplikate\u003C/h2>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3  standard-list\">\n            \n\u003Cul>\u003Cli>Wir hatten es mit einem Zeitpunkt im Pandemiejahr zu tun, wo eine Vielzahl von Informationen umherschwirrte. Keiner kann sich so recht aus, wo man nach korrekten Informationen suchen sollten.\u003C/li>\u003Cli>Für die Kampagnenseite der ÖGK entschieden wir uns, anstatt Informationen der Ministerien und Virologen noch einmal zu wiederholen, sinnvolle Linklisten zu erstellen und User:innen so zu den korrekten Webseiten zu lotsen.\u003C/li>\u003Cli>Je nach Bundesland wurde man zu der jeweiligen ÖGK-Seite, zu den lokalen Hotlines, Terminen und Verfahren der Impfung weitergeleitet, ohne dass man sich diese Informationen selbst mühsam zusammensuchen muss.\u003C/li>\u003C/ul>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"x-wide-center col-xsmall-12 col-medium-10 col-medium-offset-1 is-style-default\">\n            \n\u003Cdiv data-entity-type=\"media\" data-entity-uuid=\"1ad8e5fa-9fdb-4fd6-ada1-7a2875dc9ce0\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2022/08/Verlinkungen-edited-1-scaled.jpg.webp?itok=zX40li-U 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2022/08/Verlinkungen-edited-1-scaled.jpg.webp?itok=j_Ily3Nj 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"1440\" height=\"1304\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2022/08/Verlinkungen-edited-1-scaled.jpg.webp?itok=d2OECVq_ 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2022/08/Verlinkungen-edited-1-scaled.jpg.webp?itok=F4wZUm11 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"1024\" height=\"927\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2022/08/Verlinkungen-edited-1-scaled.jpg.webp?itok=qdfAc_NB 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2022/08/Verlinkungen-edited-1-scaled.jpg.webp?itok=T9wb26HJ 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"745\" height=\"675\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2022/08/Verlinkungen-edited-1-scaled.jpg.webp?itok=eZWoCC-D 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2022/08/Verlinkungen-edited-1-scaled.jpg.webp?itok=VsXAuwwX 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"435\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2022/08/Verlinkungen-edited-1-scaled.jpg.webp?itok=3ZPM8Qmc 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2022/08/Verlinkungen-edited-1-scaled.jpg.webp?itok=s123Sg0h 2x\" type=\"image/webp\" width=\"1620\" height=\"1467\">\n                  \u003Cimg loading=\"lazy\" width=\"2560\" height=\"2318\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2022/08/Verlinkungen-edited-1-scaled.jpg.jpg?itok=s123Sg0h\" alt title=\"Verlinkungen\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Ch2>Stets aktuelle Zahlen durch Datenanbindung\u003C/h2>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3  standard-list\">\n            \n\u003Cul>\u003Cli>Damit User:innen stets aktuelle Zahlen rund um den Impffortschritt, vorhandene Impfdosen, die 7-Tages Inzidenz oder die Auslastung der Intensivbetten hatten, wurden Schnittstellen zu Live-Daten der Ministerien hergestellt.\u003C/li>\u003Cli>Kleine interaktive Grafiken lieferten noch einmal mehr Erklärung zur aktuellen Lage, ohne dass die ÖGK diese ständig manuell pflegen mussten.\u003C/li>\u003C/ul>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"x-wide-center col-xsmall-12 col-medium-10 col-medium-offset-1 is-style-default\">\n            \n\u003Cdiv data-entity-type=\"media\" data-entity-uuid=\"2cf098f6-37f8-44fd-b953-f63440838971\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2022/08/Daten2-1-edited.png.webp?itok=AtZhviKW 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2022/08/Daten2-1-edited.png.webp?itok=PwpPduz5 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"1046\" height=\"830\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2022/08/Daten2-1-edited.png.webp?itok=HqNeetPC 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2022/08/Daten2-1-edited.png.webp?itok=ntiLzYk1 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"1024\" height=\"813\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2022/08/Daten2-1-edited.png.webp?itok=upMjU92a 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2022/08/Daten2-1-edited.png.webp?itok=c8X9H43G 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"745\" height=\"591\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2022/08/Daten2-1-edited.png.webp?itok=Fc2lrDqG 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2022/08/Daten2-1-edited.png.webp?itok=5pYfI-3d 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"381\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2022/08/Daten2-1-edited.png.webp?itok=PupSEUFG 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2022/08/Daten2-1-edited.png.webp?itok=b-QiURrc 2x\" type=\"image/webp\" width=\"1046\" height=\"830\">\n                  \u003Cimg loading=\"lazy\" width=\"1046\" height=\"830\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2022/08/Daten2-1-edited.png.jpg?itok=b-QiURrc\" alt title=\"Daten2-1\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Ch2>Fragen verständlich klären\u003C/h2>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3  standard-list\">\n            \n\u003Cul>\u003Cli>Durch den Einsatz von FAQs auf allen wichtigen Seiten boten wir User:innen proaktiv Antworten auf alle brennenden Fragen\u003C/li>\u003Cli>Längere Textpassagen wurden in kurze, verdauliche „Häppchen“ aufgebrochen. Egal ob in der Headline oder in den FAQ-Antworten – die Seite sollte einfach und verständlich geschrieben sein.\u003C/li>\u003C/ul>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"x-wide-center col-xsmall-12 col-medium-10 col-medium-offset-1 is-style-default\">\n            \n\u003Cdiv data-entity-type=\"media\" data-entity-uuid=\"6728792c-25d9-435a-b9fe-9ea0f8448156\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2022/08/FAQ-edited-1.png.webp?itok=c3B8gWun 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2022/08/FAQ-edited-1.png.webp?itok=Wk7DzU_P 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"1366\" height=\"774\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2022/08/FAQ-edited-1.png.webp?itok=R1fop69z 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2022/08/FAQ-edited-1.png.webp?itok=Xc2z-2p5 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"1024\" height=\"580\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2022/08/FAQ-edited-1.png.webp?itok=oB5-ZhAk 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2022/08/FAQ-edited-1.png.webp?itok=y9vsL5H7 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"745\" height=\"422\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2022/08/FAQ-edited-1.png.webp?itok=aYe2c5p8 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2022/08/FAQ-edited-1.png.webp?itok=0Az3seH4 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"272\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2022/08/FAQ-edited-1.png.webp?itok=IZ_KCe2t 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2022/08/FAQ-edited-1.png.webp?itok=C_AgZA5c 2x\" type=\"image/webp\" width=\"1366\" height=\"774\">\n                  \u003Cimg loading=\"lazy\" width=\"1366\" height=\"774\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2022/08/FAQ-edited-1.png.jpg?itok=C_AgZA5c\" alt title=\"FAQ\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Ch2>Sinnvoll verlinken\u003C/h2>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3  standard-list\">\n            \n\u003Cul>\u003Cli>Abseits der Navigation sollen User:innen an allen sinnvollen Stellen zu anderen Bereichen der Website abspringen können. Vor allem zwischen den Personas zu navigieren sollte vereinfacht werden.\u003C/li>\u003Cli>Dafür haben wir Teaser-Boxen am Ende jeder Seite eingeführt\u003C/li>\u003C/ul>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"x-wide-center col-xsmall-12 col-medium-10 col-medium-offset-1 is-style-default\">\n            \n\u003Cdiv data-entity-type=\"media\" data-entity-uuid=\"40701487-1d40-49f3-8424-220fc8e15a99\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2022/08/Querverlinkungen-zwischen-den-Seiten-edited.jpg.webp?itok=4WAvbT05 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2022/08/Querverlinkungen-zwischen-den-Seiten-edited.jpg.webp?itok=Lar58au4 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"1440\" height=\"1463\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2022/08/Querverlinkungen-zwischen-den-Seiten-edited.jpg.webp?itok=rYgB4ohm 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2022/08/Querverlinkungen-zwischen-den-Seiten-edited.jpg.webp?itok=dRypfW16 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"1024\" height=\"1041\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2022/08/Querverlinkungen-zwischen-den-Seiten-edited.jpg.webp?itok=g8Z85cPZ 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2022/08/Querverlinkungen-zwischen-den-Seiten-edited.jpg.webp?itok=IMkPJPD3 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"745\" height=\"757\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2022/08/Querverlinkungen-zwischen-den-Seiten-edited.jpg.webp?itok=cdXsQrM3 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2022/08/Querverlinkungen-zwischen-den-Seiten-edited.jpg.webp?itok=PiwHR8AK 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"488\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2022/08/Querverlinkungen-zwischen-den-Seiten-edited.jpg.webp?itok=KKiNBWPA 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2022/08/Querverlinkungen-zwischen-den-Seiten-edited.jpg.webp?itok=Wh_5CuNR 2x\" type=\"image/webp\" width=\"1620\" height=\"1646\">\n                  \u003Cimg loading=\"lazy\" width=\"1726\" height=\"1754\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2022/08/Querverlinkungen-zwischen-den-Seiten-edited.jpg.jpg?itok=Wh_5CuNR\" alt title=\"Querverlinkungen-zwischen-den-Seiten\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Ch2>Accessibility & ÖGK CI\u003C/h2>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3  standard-list\">\n            \n\u003Cul>\u003Cli>Um den AA-Standard zu erreichen, griffen wir zu einem Kontrastmodus. Dieses Konzept wird bereits so auf der Hauptseite von ÖGK angewendet.\u003C/li>\u003Cli>Innerhalb der Navigation – wobei das Icon mobil ebenso direkt sichtbar ist – können User:innen in den Accessible-Mode umschalten. Hierbei verwenden wir statt Schwarz und Weiß die Brandfarben – ein Dunkelblau und Gelb.\u003C/li>\u003Cli>Unser Ziel bei der Optik war es, in der ÖGK-Welt zu bleiben, jedoch auf eine neuartige Weise interpretiert. Das war nötig, damit die User:innen die Kampagnenseite nicht mit der Hauptseite verwechseln. Hierbei entschieden wir uns für den verstärkten Einsatz von Gelb, der Sekundärfarbe von ÖGK, einen anderen Font (Maven Pro), große Bilder und viel Whitespace.\u003C/li>\u003C/ul>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"x-wide-center col-xsmall-12 col-medium-10 col-medium-offset-1 is-style-default\">\n            \n\u003Cdiv data-entity-type=\"media\" data-entity-uuid=\"a0d1597a-d459-427f-a284-fcb0cea6deab\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2022/08/Accessible-mode-edited.png.webp?itok=cFu--d8f 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2022/08/Accessible-mode-edited.png.webp?itok=1dFNp718 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"1440\" height=\"2990\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2022/08/Accessible-mode-edited.png.webp?itok=lIH-3LTP 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2022/08/Accessible-mode-edited.png.webp?itok=UiRjCgo8 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"1024\" height=\"2126\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2022/08/Accessible-mode-edited.png.webp?itok=6tLD_tAa 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2022/08/Accessible-mode-edited.png.webp?itok=hXWBtLCB 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"745\" height=\"1547\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2022/08/Accessible-mode-edited.png.webp?itok=QtsYVFmO 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2022/08/Accessible-mode-edited.png.webp?itok=tbdw23nX 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"997\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2022/08/Accessible-mode-edited.png.webp?itok=71NdFlmt 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2022/08/Accessible-mode-edited.png.webp?itok=1ZeAKoan 2x\" type=\"image/webp\" width=\"1620\" height=\"3363\">\n                  \u003Cimg loading=\"lazy\" width=\"1668\" height=\"3463\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2022/08/Accessible-mode-edited.png.jpg?itok=1ZeAKoan\" alt title=\"Accessible-mode\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Ch2>Zusammengefasst\u003C/h2>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Entstanden ist eine flexible und ansprechende sowie gut strukturierte Seite, die ÖGK auch weiterhin für Informationen rund um die COVID-Impfung verwenden kann.\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Wir danken dem gesamten Projektteam und der ÖGK für dieses wichtige und schöne Projekt, die fruchtbare Zusammenarbeit. Wir freuen uns bereits auf weitere digitale Produkte und Services, die wir gemeinsam kreieren werden.\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n","wp_html",{"__typename":139,"id":156,"excludeFromScreenreader":13,"mediaImage":157,"name":161,"path":164,"status":20},"481",{"__typename":142,"url":158,"width":159,"height":160,"alt":13,"title":161,"size":162,"mime":163},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/wp-migration/wordpress-media-image/2022/09/1_O%CC%88GK-Header.png",2880,750,"1_ÖGK-Header",507477,"image/png","/media/481/edit","Von März bis Mai 2021 konzipierten und designten wir die neue Website der Österreichischen Gesundheitskasse (ÖGK), die allen in Österreich lebenden Personen ein umfassendes, verlässliches und verständliches Informationsangebot zum Thema COVID-Impfung bieten 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