[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"9_t0YFtO844PW3-iCfPxRTbw8yv0-2zzu2bChZFenjo":3,"btz8hO-MXSFLpybqvfjYVBre4OvrEJO1wFySe3Zmv-s":49,"1xPuBuM4_F2YcEUmgwpJSHWn2YnmVQzQFegfhk81gIA":75,"_apollo:default":167},{"menu":4},{"__typename":5,"id":6,"name":7,"items":8},"Menu","nuxt-main-menu","Nuxt Hauptmenü",[9,24,29,34,39,44],{"__typename":10,"id":11,"title":12,"description":13,"url":14,"langcode":15,"internal":20,"expanded":21,"attributes":22},"MenuItem","9ffc5019-cbd8-4b2e-8eb7-9feae486d4a1","Blog",null,"/know-how",{"__typename":16,"id":17,"name":18,"direction":19},"Language","de","German","ltr",true,false,{"__typename":23,"class":13},"MenuItemAttributes",{"__typename":10,"id":25,"title":26,"description":13,"url":27,"langcode":15,"internal":20,"expanded":21,"attributes":28},"1c7a5430-8a42-4b24-9544-252adabc2f4c","Projekte","/projekte",{"__typename":23,"class":13},{"__typename":10,"id":30,"title":31,"description":13,"url":32,"langcode":15,"internal":20,"expanded":21,"attributes":33},"9c4feedc-79e4-4fbf-b68c-065f33ebfe4c","Sparring","/workshop-ux-sparring-fuer-unternehmen",{"__typename":23,"class":13},{"__typename":10,"id":35,"title":36,"description":13,"url":37,"langcode":15,"internal":20,"expanded":21,"attributes":38},"3b77a27b-272a-489f-843e-53e23ed07741","Trainings","/liechtenecker-ux-academy",{"__typename":23,"class":13},{"__typename":10,"id":40,"title":41,"description":13,"url":42,"langcode":15,"internal":20,"expanded":21,"attributes":43},"ce0bb82b-e1ee-4036-be95-f693a62e9f4a","Über uns","/about",{"__typename":23,"class":13},{"__typename":10,"id":45,"title":46,"description":13,"url":47,"langcode":15,"internal":20,"expanded":21,"attributes":48},"04a19381-81a9-4694-8653-182d8855d2b5","Kontakt","/kontakt",{"__typename":23,"class":13},{"menu":50},{"__typename":5,"id":51,"name":52,"items":53},"footer","Fußzeile",[54,60,65,70],{"__typename":10,"id":55,"title":56,"description":13,"url":57,"langcode":58,"internal":20,"expanded":21,"attributes":59},"e2873307-b50a-4aab-b6b2-1950fd99c72e","Impressum","/impressum",{"__typename":16,"id":17,"name":18,"direction":19},{"__typename":23,"class":13},{"__typename":10,"id":61,"title":62,"description":13,"url":63,"langcode":58,"internal":20,"expanded":21,"attributes":64},"2cd9b7c9-142a-4ea3-b898-a0952c54a195","Datenschutz","/datenschutz",{"__typename":23,"class":13},{"__typename":10,"id":66,"title":67,"description":13,"url":68,"langcode":58,"internal":20,"expanded":21,"attributes":69},"a5effba3-5a8c-4125-8d78-0cdba09824db","AGB","/agb",{"__typename":23,"class":13},{"__typename":10,"id":71,"title":72,"description":13,"url":73,"langcode":58,"internal":21,"expanded":21,"attributes":74},"114bf071-bdbb-44cf-85c1-69e9d9e0777d","Newsletter","https://liechtenecker.at/newsletter-subscribe",{"__typename":23,"class":13},{"route":76},{"__typename":77,"entity":78},"RouteInternal",{"__typename":79,"id":80,"title":81,"changed":82,"created":88,"langcode":91,"path":92,"promote":21,"status":20,"sticky":21,"metatag":93,"category":117,"projectTags":13,"projectYear":137,"promotionImage":138,"teaserTitle":13,"teaserSubheadline":151,"wpBody":152,"wpHeaderImage":156,"wpOgImage":13,"wpPromotedTeaserImage":13,"wpShareDescription":13,"wpShareTitle":13,"wpTeaserText":166},"NodeWpProject","1600","Mit User Research zum Erfolg: Der KI-gestützte Store Assistant “Haidi” für BIPA",{"__typename":83,"timestamp":84,"timezone":85,"offset":86,"time":87},"DateTime",1759148262,"UTC","+00:00","2025-09-29T12:17:42+00:00",{"__typename":83,"timestamp":89,"timezone":85,"offset":86,"time":90},1759144158,"2025-09-29T11:09:18+00:00",{"__typename":16,"id":17,"name":18,"direction":19},"/projekt/haidi-store-assistant",[94,101,108,113],{"__typename":95,"tag":96,"attributes":97},"MetaTagValue","meta",{"__typename":98,"name":99,"content":100},"MetaTagValueAttributes","title","Mit User Research zum Erfolg: Der KI-gestützte Store Assistant “Haidi” für BIPA | Liechtenecker UX Design Studio",{"__typename":102,"tag":103,"attributes":104},"MetaTagLink","link",{"__typename":105,"href":106,"hreflang":13,"rel":107,"media":13,"sizes":13,"type":13},"MetaTagLinkAttributes","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/projekt/haidi-store-assistant","canonical",{"__typename":109,"tag":96,"attributes":110},"MetaTagProperty",{"__typename":111,"property":112,"content":81},"MetaTagPropertyAttributes","og:title",{"__typename":109,"tag":96,"attributes":114},{"__typename":111,"property":115,"content":116},"og:image","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/styles/meta_og_image/public/2025-09/Header.jpg?h=fefa9f3a&itok=67RVKmPP",{"__typename":118,"id":119,"name":120,"path":121,"status":20,"weight":122,"description":123,"langcode":126,"changed":127,"metatag":130},"TermProjectCategories","1685","Research","/taxonomy/term/1685",0,{"__typename":124,"processed":125,"format":13},"Text","",{"__typename":16,"id":17,"name":18,"direction":19},{"__typename":83,"timestamp":128,"timezone":85,"offset":86,"time":129},1759145262,"2025-09-29T11:27:42+00:00",[131,134],{"__typename":95,"tag":96,"attributes":132},{"__typename":98,"name":99,"content":133},"Research | Liechtenecker UX Design Studio",{"__typename":102,"tag":103,"attributes":135},{"__typename":105,"href":136,"hreflang":13,"rel":107,"media":13,"sizes":13,"type":13},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/taxonomy/term/1685","2025",{"__typename":139,"id":140,"excludeFromScreenreader":13,"mediaImage":141,"name":149,"path":150,"status":20},"MediaImage","3272",{"__typename":142,"url":143,"width":144,"height":145,"alt":146,"title":13,"size":147,"mime":148},"Image","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/2025-09/Vorschau.jpg",2000,1129,"Zwei Personen reden in Büroumgebung, REWE Group und BIPA Logos sichtbar.",393478,"image/jpeg","Vorschau.jpg","/media/3272/edit","Rewe International",{"__typename":153,"processed":154,"format":155,"summary":125},"TextSummary","\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col grid-one default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Ch3>Was ist Haidi?\u003C/h3>\u003Cp>Haidi ist ein \u003Cstrong>KI-gestützter Store Assistant\u003C/strong>, der auf einem \u003Cstrong>GPT-basierten Retrieval-Augmented Generation (RAG) System\u003C/strong> basiert. Entwickelt wurde er gemeinsam mit Google und REWE Digital.\u003C/p>\u003Cp>Das System nutzt \u003Cstrong>Vertex AI Search\u003C/strong> und ein \u003Cstrong>Gemini 2.5 Sprachmodell\u003C/strong> für die Verarbeitung natürlicher Sprache.\u003C/p>\u003Cp>Haidi beantwortet z. B. Fragen wie:\u003C/p>\u003Cul>\u003Cli>\u003Cem>„Was muss ich beim Tagesabschluss beachten?“\u003C/em>\u003C/li>\u003Cli>\u003Cem>„Wo finde ich Informationen zu Retouren?“\u003C/em>\u003C/li>\u003C/ul>\u003Cp>Das Ziel: \u003Cstrong>Wissen auf Knopfdruck.\u003C/strong> Schnell, präzise und mit direkter Verlinkung zu den Originalquellen. So werden \u003Cstrong>Suchaufwände reduziert\u003C/strong>, neue Mitarbeitende können sich \u003Cstrong>schneller einarbeiten\u003C/strong> und Informationen sind jederzeit am \u003Cstrong>Point of Need\u003C/strong> verfügbar.\u003C/p>\u003Cfigure role=\"group\" class=\" wp-block-image size-large is-resized\">\n\u003Cdiv data-entity-type=\"media\" data-entity-uuid=\"c670c706-d6a6-4a72-8ca8-8be2fefbb184\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cimg width=\"2048\" height=\"1366\" alt=\"Person hält ein Tablet in einem Laden vor Regalen mit Produkten.\" src=\"/sites/default/files/2025-09/bild03_%28c%29-robert-harson.png\">\n\u003C/div>\n\n\u003Cfigcaption>Haidi in Action. \n© BIPA Parfumerien Gesellschaft m.b.H./Robert Harson\u003C/figcaption>\n\u003C/figure>\n\u003Ch2>Was wir gemacht haben\u003C/h2>\u003Cp>In drei ausgewählten BIPA Filialen haben wir umfangreiche \u003Cstrong>Anwendungstests\u003C/strong> durchgeführt. Dabei sprachen wir mit unterschiedlichen Nutzergruppen. Von langjährigen Filialleiter:innen bis hin zu neuen Mitarbeitenden.\u003C/p>\u003Cp>In realistischen Testszenarien wurden \u003Cstrong>häufige Fragen\u003C/strong>, \u003Cstrong>Aufgaben aus dem Tagesgeschäft\u003C/strong> und \u003Cstrong>KI-spezifische Anwendungsfälle\u003C/strong> gestellt. Ziel war es, die \u003Cstrong>Alltagstauglichkeit\u003C/strong> von Haidi zu evaluieren und wertvolles Feedback für die Weiterentwicklung zu sammeln.\u003C/p>\u003Cblockquote>\u003Cspan class=\"quote-text\" data-ftf=\"true\">Liechtenecker hat das Haidi-Projekt im User Research tatkräftig unterstützt. Die Zusammenarbeit war professionell, zuverlässig und lösungsorientiert. Ihr Beitrag hat die Durchführung der Tests erleichtert und wertvolle Insights für die Weiterentwicklung von Haidi geliefert.\u003C/span>\u003Ccite class=\"author\">Anika Lehnen, Design Thinking & Innovation Management, Rewe International\u003C/cite>\u003C/blockquote>\u003Ch2>Die Challenge\u003C/h2>\u003Cp>Vor Haidi mussten Mitarbeitende Informationen oft in \u003Cstrong>Intranet, Dokumenten oder E-Mails\u003C/strong> suchen, ein zeitintensiver Prozess. Der Store Assistant soll diesen Aufwand reduzieren und Antworten \u003Cstrong>schneller und zuverlässiger\u003C/strong> bereitstellen.\u003C/p>\u003Cp>Wichtig war dabei, die \u003Cstrong>Realität des Filialalltags\u003C/strong> mitzudenken: Mitarbeitende haben wenig Zeit für Recherche, Tools müssen daher \u003Cstrong>einfach, schnell und praxisnah funktionieren\u003C/strong>.\u003C/p>\u003Ch2>Das Ergebnis\u003C/h2>\u003Cp>Aus den Interviews und Tests konnten knapp \u003Cstrong>300 Insights\u003C/strong> gewonnen werden. Besonders spannend:\u003C/p>\u003Cp>\u003Cstrong>Niedrige Einstiegshürde:\u003C/strong> Auch Kolleg:innen ohne KI-Erfahrung nutzten Haidi intuitiv. Das zeigt, dass kontextbezogene, praxisnahe Systeme Akzeptanz deutlich fördern.\u003C/p>\u003Cp>\u003Cstrong>Hohe Motivation:\u003C/strong> Alle Testpersonen gaben an: \u003Cem>„Ich würde Haidi gerne möglichst schnell im Arbeitsalltag einsetzen.“\u003C/em> Ein starkes Signal für die erfolgreiche Integration neuer Technologien.\u003C/p>\u003Cp>\u003Cstrong>Optimierungspotenziale für den Rollout:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Antwortlänge & Darstellung:\u003C/strong> Kürzere, stichpunktartige Formate erleichtern die Nutzung im hektischen Store-Alltag.\u003C/li>\u003Cli>\u003Cstrong>Wording & Begriffe:\u003C/strong> Die Sprache sollte sowohl die \u003Cstrong>Terminologie erfahrener\u003C/strong> als auch \u003Cstrong>neuer\u003C/strong> \u003Cstrong>Mitarbeitender\u003C/strong> widerspiegeln. Haidi muss beide Sprachweisen verstehen, um für klare Kommunikation zu sorgen.\u003C/li>\u003Cli>\u003Cstrong>Kontinuierliche Qualitätssicherung:\u003C/strong> Die Möglichkeit \u003Cstrong>regelmäßiger Feedbackschleifen\u003C/strong> und Updates ist entscheidend für die langfristige Verlässlichkeit von Haidi.\u003C/li>\u003C/ul>\u003Ch2>Die Zukunft\u003C/h2>\u003Cp>Die Ergebnisse bestätigen das \u003Cstrong>große Potenzial von KI-gestützten Assistenzsystemen im stationären Handel\u003C/strong>. Für BIPA bedeutet das: Haidi wird \u003Cstrong>weiter ausgerollt\u003C/strong> und um Funktionen wie \u003Cstrong>Multiturn-Konversation\u003C/strong>, erweiterte \u003Cstrong>Mehrsprachigkeit\u003C/strong> und eine \u003Cstrong>integrierte Feedbackoption\u003C/strong> ergänzt.\u003C/p>\u003Cp>Darüber hinaus eröffnen sich für REWE \u003Cstrong>spannende Perspektiven\u003C/strong>, ähnliche Systeme auch in anderen Geschäftsfeldern einzusetzen. Überall dort, wo Wissen \u003Cstrong>schnell\u003C/strong>, \u003Cstrong>verlässlich\u003C/strong> und \u003Cstrong>praxisnah\u003C/strong> verfügbar sein muss.\u003C/p>\u003Cp>Wir sind gespannt, wie sich Haidi weiterentwickelt und welche nächsten digitalen Meilensteine folgen werden.\u003C/p>\u003Cblockquote>\u003Cspan class=\"quote-text\" data-ftf=\"true\">Ich habe die Zusammenarbeit als sehr angenehm und inspirierend erlebt. Es macht Freude, mit so engagierten Menschen zusammenzuarbeiten.\u003C/span>\u003Ccite class=\"author\">Anika Lehnen, Design Thinking & Innovation Management, Rewe International\u003C/cite>\u003C/blockquote>\u003C/div>\u003C/div>\u003C/div>","wp_html",{"__typename":139,"id":157,"excludeFromScreenreader":13,"mediaImage":158,"name":164,"path":165,"status":20},"3271",{"__typename":142,"url":159,"width":160,"height":161,"alt":162,"title":13,"size":163,"mime":148},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/2025-09/Header.jpg",2880,750,"Zwei stilisierte Figuren mit Tablets, REWE und BIPA Logos auf pink-weißem Hintergrund.",395478,"Header.jpg","/media/3271/edit","Unser Kunde REWE International hat uns als Partner für die User Testings des neuen digitalen Assistenten Haidi in BIPA Filialen an Bord geholt. Gemeinsam mit Fachexpert:innen haben wir überprüft, wie der Store Assistant im Alltag eingesetzt wird und welche Optimierungspotenziale für die weitere Einführung bestehen. Die knapp 300 gesammelten Insights halfen, konkrete Verbesserungsideen abzuleiten und lieferten wichtige Impulse für einen erfolgreichen Rollout.",{"Language:de":168,"MenuItem:9ffc5019-cbd8-4b2e-8eb7-9feae486d4a1":169,"MenuItem:1c7a5430-8a42-4b24-9544-252adabc2f4c":173,"MenuItem:9c4feedc-79e4-4fbf-b68c-065f33ebfe4c":176,"MenuItem:3b77a27b-272a-489f-843e-53e23ed07741":179,"MenuItem:ce0bb82b-e1ee-4036-be95-f693a62e9f4a":182,"MenuItem:04a19381-81a9-4694-8653-182d8855d2b5":185,"Menu:nuxt-main-menu":188,"ROOT_QUERY":202,"MenuItem:e2873307-b50a-4aab-b6b2-1950fd99c72e":211,"MenuItem:2cd9b7c9-142a-4ea3-b898-a0952c54a195":214,"MenuItem:a5effba3-5a8c-4125-8d78-0cdba09824db":217,"MenuItem:114bf071-bdbb-44cf-85c1-69e9d9e0777d":220,"Menu:footer":223,"TermProjectCategories:1685":233,"MediaImage:3272":242,"MediaImage:3271":244,"NodeWpProject:1600":246},["null","__typename",16,"id",17,"name",18,"direction",19],["null","__typename",10,"id",11,"title",12,"description",13,"url",14,"langcode",170,"internal",20,"expanded",21,"attributes",172],{"__ref":171},"Language:de",["null","__typename",23,"class",13],["null","__typename",10,"id",25,"title",26,"description",13,"url",27,"langcode",174,"internal",20,"expanded",21,"attributes",175],{"__ref":171},["null","__typename",23,"class",13],["null","__typename",10,"id",30,"title",31,"description",13,"url",32,"langcode",177,"internal",20,"expanded",21,"attributes",178],{"__ref":171},["null","__typename",23,"class",13],["null","__typename",10,"id",35,"title",36,"description",13,"url",37,"langcode",180,"internal",20,"expanded",21,"attributes",181],{"__ref":171},["null","__typename",23,"class",13],["null","__typename",10,"id",40,"title",41,"description",13,"url",42,"langcode",183,"internal",20,"expanded",21,"attributes",184],{"__ref":171},["null","__typename",23,"class",13],["null","__typename",10,"id",45,"title",46,"description",13,"url",47,"langcode",186,"internal",20,"expanded",21,"attributes",187],{"__ref":171},["null","__typename",23,"class",13],["null","__typename",5,"id",6,"name",7,"items",189],[190,192,194,196,198,200],{"__ref":191},"MenuItem:9ffc5019-cbd8-4b2e-8eb7-9feae486d4a1",{"__ref":193},"MenuItem:1c7a5430-8a42-4b24-9544-252adabc2f4c",{"__ref":195},"MenuItem:9c4feedc-79e4-4fbf-b68c-065f33ebfe4c",{"__ref":197},"MenuItem:3b77a27b-272a-489f-843e-53e23ed07741",{"__ref":199},"MenuItem:ce0bb82b-e1ee-4036-be95-f693a62e9f4a",{"__ref":201},"MenuItem:04a19381-81a9-4694-8653-182d8855d2b5",["null","__typename",203,"menu({\"name\":\"NUXT_MAIN_MENU\"})",204,"menu({\"name\":\"FOOTER\"})",206,"route({\"path\":\"/projekt/haidi-store-assistant\"})",208],"Query",{"__ref":205},"Menu:nuxt-main-menu",{"__ref":207},"Menu:footer",["null","__typename",77,"entity",209],{"__ref":210},"NodeWpProject:1600",["null","__typename",10,"id",55,"title",56,"description",13,"url",57,"langcode",212,"internal",20,"expanded",21,"attributes",213],{"__ref":171},["null","__typename",23,"class",13],["null","__typename",10,"id",61,"title",62,"description",13,"url",63,"langcode",215,"internal",20,"expanded",21,"attributes",216],{"__ref":171},["null","__typename",23,"class",13],["null","__typename",10,"id",66,"title",67,"description",13,"url",68,"langcode",218,"internal",20,"expanded",21,"attributes",219],{"__ref":171},["null","__typename",23,"class",13],["null","__typename",10,"id",71,"title",72,"description",13,"url",73,"langcode",221,"internal",21,"expanded",21,"attributes",222],{"__ref":171},["null","__typename",23,"class",13],["null","__typename",5,"id",51,"name",52,"items",224],[225,227,229,231],{"__ref":226},"MenuItem:e2873307-b50a-4aab-b6b2-1950fd99c72e",{"__ref":228},"MenuItem:2cd9b7c9-142a-4ea3-b898-a0952c54a195",{"__ref":230},"MenuItem:a5effba3-5a8c-4125-8d78-0cdba09824db",{"__ref":232},"MenuItem:114bf071-bdbb-44cf-85c1-69e9d9e0777d",["null","__typename",118,"id",119,"name",120,"path",121,"status",20,"weight",122,"description",234,"langcode",235,"changed",236,"metatag",237],["null","__typename",124,"processed",125,"format",13],{"__ref":171},["null","__typename",83,"timestamp",128,"timezone",85,"offset",86,"time",129],[238,240],["null","__typename",95,"tag",96,"attributes",239],["null","__typename",98,"name",99,"content",133],["null","__typename",102,"tag",103,"attributes",241],["null","__typename",105,"href",136,"hreflang",13,"rel",107,"media",13,"sizes",13,"type",13],["null","__typename",139,"id",140,"excludeFromScreenreader",13,"mediaImage",243,"name",149,"path",150,"status",20],["null","__typename",142,"url",143,"width",144,"height",145,"alt",146,"title",13,"size",147,"mime",148],["null","__typename",139,"id",157,"excludeFromScreenreader",13,"mediaImage",245,"name",164,"path",165,"status",20],["null","__typename",142,"url",159,"width",160,"height",161,"alt",162,"title",13,"size",163,"mime",148],["null","__typename",79,"id",80,"title",81,"changed",247,"created",248,"langcode",249,"path",92,"promote",21,"status",20,"sticky",21,"metatag",250,"category",259,"tags",13,"projectYear",137,"promotionImage",261,"teaserTitle",13,"teaserSubheadline",151,"wpBody",263,"wpHeaderImage",264,"wpOgImage",13,"wpPromotedTeaserImage",13,"wpShareDescription",13,"wpShareTitle",13,"wpTeaserText",166],["null","__typename",83,"timestamp",84,"timezone",85,"offset",86,"time",87],["null","__typename",83,"timestamp",89,"timezone",85,"offset",86,"time",90],{"__ref":171},[251,253,255,257],["null","__typename",95,"tag",96,"attributes",252],["null","__typename",98,"name",99,"content",100],["null","__typename",102,"tag",103,"attributes",254],["null","__typename",105,"href",106,"hreflang",13,"rel",107,"media",13,"sizes",13,"type",13],["null","__typename",109,"tag",96,"attributes",256],["null","__typename",111,"property",112,"content",81],["null","__typename",109,"tag",96,"attributes",258],["null","__typename",111,"property",115,"content",116],{"__ref":260},"TermProjectCategories:1685",{"__ref":262},"MediaImage:3272",["null","__typename",153,"processed",154,"format",155,"summary",125],{"__ref":265},"MediaImage:3271"]