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Erlebnisraum für die Sonderausstellung „Rembrandt – Hoogstraten“ im KHM",{"__typename":83,"timestamp":84,"timezone":85,"offset":86,"time":87},"DateTime",1758014470,"UTC","+00:00","2025-09-16T09:21:10+00:00",{"__typename":83,"timestamp":89,"timezone":85,"offset":86,"time":90},1747035395,"2025-05-12T07:36:35+00:00",{"__typename":16,"id":17,"name":18,"direction":19},"/projekt/Interaktiver-Erlebnisraum-fuer-die-Sonderausstellung-Rembrandt-Hoogstraten-im-KHM",[94,101,108,113],{"__typename":95,"tag":96,"attributes":97},"MetaTagValue","meta",{"__typename":98,"name":99,"content":100},"MetaTagValueAttributes","title","Interaktiver Erlebnisraum für die Sonderausstellung „Rembrandt – Hoogstraten“ im KHM | Liechtenecker UX Design Studio",{"__typename":102,"tag":103,"attributes":104},"MetaTagLink","link",{"__typename":105,"href":106,"hreflang":13,"rel":107,"media":13,"sizes":13,"type":13},"MetaTagLinkAttributes","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/projekt/Interaktiver-Erlebnisraum-fuer-die-Sonderausstellung-Rembrandt-Hoogstraten-im-KHM","canonical",{"__typename":109,"tag":96,"attributes":110},"MetaTagProperty",{"__typename":111,"property":112,"content":81},"MetaTagPropertyAttributes","og:title",{"__typename":109,"tag":96,"attributes":114},{"__typename":111,"property":115,"content":116},"og:image","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/styles/meta_og_image/public/2024-12/KHM_ref_Header.jpg?h=e0b09184&itok=FbxdISzR","2024",{"__typename":119,"id":120,"excludeFromScreenreader":13,"mediaImage":121,"name":129,"path":130,"status":20},"MediaImage","3082",{"__typename":122,"url":123,"width":124,"height":125,"alt":126,"title":13,"size":127,"mime":128},"Image","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/2024-12/KHM_ref_vorschau.jpg",4000,2258,"Headerbild mit einer Anicht von Pinboards und dem Text Kunsthistorisches Museum Wien",3854863,"image/jpeg","KHM_ref_vorschau.jpg","/media/3082/edit","Kunsthistorisches Museum Wien",{"__typename":133,"processed":134,"format":135,"summary":136},"TextSummary","\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col grid-one default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cfigure role=\"group\" class=\" wp-block-image size-large is-resized\">\n\u003Cdiv data-entity-type=\"media\" data-entity-uuid=\"7edd53bb-3d60-47fd-8458-18ca2386824d\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n            \u003Cdiv>\u003Cvideo controls=\"controls\" width=\"640\" height=\"480\">\n      \u003Csource src=\"/sites/default/files/2024-12/output%201.mp4\" type=\"video/mp4\">\n  \u003C/video>\n\u003C/div>\n      \n\u003C/div>\n\u003C/div>\n\n\u003Cfigcaption>Ansicht des interaktiven Erlebnisraumes\u003C/figcaption>\n\u003C/figure>\n\u003Ch2>Was wir gemacht haben:\u003C/h2>\u003Cul>\u003Cli>Technische Umsetzung\u003C/li>\u003C/ul>\u003Cdiv data-entity-type=\"media\" data-entity-uuid=\"1f09344f-8f51-43dd-8a3e-6a6c5ff3922c\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/2024-12/mypinboard.khm_.at_projector%28Full-HD%29.jpg.webp?itok=5yVHABlr 1x, /sites/default/files/styles/image_width_medium_x2/public/2024-12/mypinboard.khm_.at_projector%28Full-HD%29.jpg.webp?itok=Vq4kuO7C 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"1440\" height=\"810\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/2024-12/mypinboard.khm_.at_projector%28Full-HD%29.jpg.webp?itok=7kUyZU3M 1x, /sites/default/files/styles/image_width_small_x2/public/2024-12/mypinboard.khm_.at_projector%28Full-HD%29.jpg.webp?itok=VkSBU93V 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"1024\" height=\"576\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/2024-12/mypinboard.khm_.at_projector%28Full-HD%29.jpg.webp?itok=Vm5CA4Rq 1x, /sites/default/files/styles/image_width_xsmall_x2/public/2024-12/mypinboard.khm_.at_projector%28Full-HD%29.jpg.webp?itok=2L8iPNRU 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"745\" height=\"419\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/2024-12/mypinboard.khm_.at_projector%28Full-HD%29.jpg.webp?itok=K1KNS1V2 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/2024-12/mypinboard.khm_.at_projector%28Full-HD%29.jpg.webp?itok=xz9GuVsm 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"270\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/2024-12/mypinboard.khm_.at_projector%28Full-HD%29.jpg.webp?itok=-Infy2v_ 1x, /sites/default/files/styles/image_width_large_x2/public/2024-12/mypinboard.khm_.at_projector%28Full-HD%29.jpg.webp?itok=t95KgfB- 2x\" type=\"image/webp\" width=\"1620\" height=\"911\">\n                  \u003Cimg loading=\"lazy\" width=\"3240\" height=\"1823\" src=\"/sites/default/files/styles/image_width_large_x2/public/2024-12/mypinboard.khm_.at_projector%28Full-HD%29.jpg.jpg?itok=t95KgfB-\" alt=\"Ansicht myPinboard (Beispielsbilder verschiedener selbstgestalteter Pinboards)\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003Ch2>Unsere Leistungen und die technische Umsetzung\u003C/h2>\u003Cp>\u003Cstrong>Herausforderung:\u003C/strong> Das Kunsthistorische Museum ist ein international anerkanntes Kulturhaus, das 2023 rund 1,7 Millionen Besucher anzieht. Mit renommierten Künstlern wie Rembrandt als Teil der Ausstellung sind vor allem auch die Erwartungen an die Benutzer:innenerfahrung und Interaktivität sehr hoch. Die Herausforderung bestand darin, eine Lösung zu entwickeln, die Besucher:innen jeden Alters und mit unterschiedlichem technischen Wissen eine intuitiv verständliche und reaktionsschnelle Anwendung bietet.\u003C/p>\u003Cp>\u003Cstrong>Zielsetzung: Eine benutzerfreundliche, hochperformante Applikation\u003C/strong>\u003C/p>\u003Cp>Wir hatten klare Zielvorgaben:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Benutzerfreundlichkeit:\u003C/strong> Die App sollte für alle Altersgruppen und Besucher:innen mit unterschiedlichem digitalen Hintergrund zugänglich sein. Das bedeutet, eine intuitive Bedienoberfläche ohne lange Einarbeitungszeit und mit minimalem Textaufwand.\u003C/li>\u003Cli>\u003Cstrong>Mehrsprachigkeit:\u003C/strong> Trotz einer Vielzahl an Sprachen sollte die Interaktion ohne Sprachbarrieren möglich sein. Hier war eine visuelle, ansprechende Nutzer:innenführung entscheidend.\u003C/li>\u003Cli>\u003Cstrong>Visuelle Integration:\u003C/strong> Das Design der Applikation sollte sich nahtlos in die Ästhetik der Ausstellung einfügen und sowohl funktional als auch künstlerisch überzeugen. Animationen sollten den immersiven Charakter der Ausstellung unterstützen.\u003C/li>\u003Cli>\u003Cstrong>Technische Exzellenz:\u003C/strong> Auch bei einer anspruchsvollen Anwendung, die rechenintensive Prozesse wie die grafische Darstellung und Bearbeitung von Kunstwerken umfasst, musste die Benutzer:innenoberfläche schnell und flüssig bleiben.\u003C/li>\u003C/ul>\u003Cdiv data-entity-type=\"media\" data-entity-uuid=\"3a55b614-f5f2-4f23-91b6-dae43546f3b2\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/2024-12/IMG_0515.jpg.png.webp?itok=WHHSWV-e 1x, /sites/default/files/styles/image_width_medium_x2/public/2024-12/IMG_0515.jpg.png.webp?itok=8aXYn8Z5 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"1440\" height=\"1056\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/2024-12/IMG_0515.jpg.png.webp?itok=dKdqTQZF 1x, /sites/default/files/styles/image_width_small_x2/public/2024-12/IMG_0515.jpg.png.webp?itok=8NY9DwYt 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"1024\" height=\"751\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/2024-12/IMG_0515.jpg.png.webp?itok=Kg33T9kt 1x, /sites/default/files/styles/image_width_xsmall_x2/public/2024-12/IMG_0515.jpg.png.webp?itok=HHPxecTv 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"745\" height=\"546\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/2024-12/IMG_0515.jpg.png.webp?itok=OasHIIg_ 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/2024-12/IMG_0515.jpg.png.webp?itok=M7F4YguE 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"352\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/2024-12/IMG_0515.jpg.png.webp?itok=hec4KSmh 1x, /sites/default/files/styles/image_width_large_x2/public/2024-12/IMG_0515.jpg.png.webp?itok=uKIc60WC 2x\" type=\"image/webp\" width=\"1620\" height=\"1188\">\n                  \u003Cimg loading=\"lazy\" width=\"1992\" height=\"1461\" src=\"/sites/default/files/styles/image_width_large_x2/public/2024-12/IMG_0515.jpg.png.jpg?itok=uKIc60WC\" alt=\"Ansicht eines selbgestalteten Pinboards mit Elementen wie Lippenstift, Rosen, Teller mit Essen und einer Spielekonsole\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003Ch2>Unser Ansatz: Vom Konzept zur Umsetzung\u003C/h2>\u003Cp>Nach der Konzept- und Designfreigabe durch das KHM erarbeiteten wir eine maßgeschneiderte Architektur, die verschiedene technische Komponenten miteinander vereint:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Projektoransicht:\u003C/strong> Die Kunstwerke, die in der App erstellt wurden, werden auf einem Projektor in der Ausstellung in Echtzeit angezeigt.\u003C/li>\u003Cli>\u003Cstrong>Webintegration:\u003C/strong> Die App wurde so entwickelt, dass sie sich auch in die offizielle Website des KHM integrieren lässt, um die Werke der Besucher auf einer separaten, responsiven Ansicht darzustellen.\u003C/li>\u003Cli>\u003Cstrong>QR-Code-Integration:\u003C/strong> Besucher:innen können ihre Kunstwerke über einen QR-Code auf ihrem eigenen Smartphone abrufen und auf sozialen Plattformen teilen.\u003C/li>\u003Cli>\u003Cstrong>Administratives Backend:\u003C/strong> Eine benutzerfreundliche Verwaltungskonsole ermöglicht die Kontrolle und Moderation von Inhalten, um bei Bedarf problematische Werke auszublenden.\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Technologische Lösung:\u003C/strong>\u003C/p>\u003Cp>Die Lösung basiert auf einer modernen Kombination aus \u003Cstrong>Angular\u003C/strong> (für das Frontend) und \u003Cstrong>Laravel\u003C/strong> (für das Backend). Die Frontend-Applikation wurde mit \u003Cstrong>Webworkern\u003C/strong> und \u003Cstrong>Offscreen-Canvas\u003C/strong> optimiert, um eine gleichzeitige Ausführung von Animationen und die rechenintensive Bildgenerierung zu gewährleisten.\u003C/p>\u003Cp> \u003C/p>\u003Ch2>Technische Highlights: Performance und Benutzererlebnis auf höchstem Niveau\u003C/h2>\u003Cp>Die Applikation nutzt fortschrittliche Technologien, um die Benutzer:innenerfahrung zu maximieren:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Haptische Interaktion:\u003C/strong> Die interaktiven Steckbretter, die durch Perspektive und Schattierung fast dreidimensional wirken, sind in die digitale Welt übertragen worden. Wir haben besonders viel Wert auf die Benutzer:inneninteraktion gelegt – Objekte, die auf der Leinwand platziert werden, verändern ihre Größe und Bewegung auf eine natürliche Weise, um das haptische Erlebnis der Ausstellung widerzuspiegeln.\u003C/li>\u003C/ul>\u003Cdiv data-entity-type=\"media\" data-entity-uuid=\"83516b16-f0e7-4a3f-8f67-8382d82a902b\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n            \u003Cdiv>\u003Cvideo controls=\"controls\" width=\"640\" height=\"480\">\n      \u003Csource src=\"/sites/default/files/2024-12/smooth_dragging_compressed.mp4\" type=\"video/mp4\">\n  \u003C/video>\n\u003C/div>\n      \n\u003C/div>\n\u003C/div>\n\u003Cp>\u003Cstrong>Webworker und Offscreen-Canvas:\u003C/strong> Beim Erstellen und Speichern der Kunstwerke wird der Prozess der Bildbearbeitung in einen \u003Cstrong>separaten Thread ausgelagert\u003C/strong>, der durch den Einsatz von Webworkern die Performance der Benutzeroberfläche optimiert. Dies gewährleistet eine \u003Cstrong>flüssige Nutzer:innenerfahrung\u003C/strong> und minimiert Wartezeiten für die Besucher:innen.\u003C/p>\u003Cp>Durch den Einsatz von \u003Cstrong>Offscreen-Canvas\u003C/strong> wird das Kunstwerk in einer hohen Auflösung erstellt und gespeichert, was selbst auf hochauflösenden Displays eine ausgezeichnete Bildqualität liefert – weit über das, was am Bildschirm sichtbar ist.\u003C/p>\u003Ch2>Das Ergebnis: Ein interaktives Erlebnis, das begeistert\u003Cbr> \u003C/h2>\u003Cdiv data-entity-type=\"media\" data-entity-uuid=\"cad72309-f8f3-422e-b62e-8ef025add608\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/2024-12/IMG_0512.jpg.webp?itok=jCpzwIxx 1x, /sites/default/files/styles/image_width_medium_x2/public/2024-12/IMG_0512.jpg.webp?itok=JykXddbT 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"1440\" height=\"1920\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/2024-12/IMG_0512.jpg.webp?itok=tWhjWhau 1x, /sites/default/files/styles/image_width_small_x2/public/2024-12/IMG_0512.jpg.webp?itok=XPrafnOX 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"1024\" height=\"1365\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/2024-12/IMG_0512.jpg.webp?itok=sgxR1cQy 1x, /sites/default/files/styles/image_width_xsmall_x2/public/2024-12/IMG_0512.jpg.webp?itok=Rbj9BfT- 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"745\" height=\"993\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/2024-12/IMG_0512.jpg.webp?itok=eYJ4fbXL 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/2024-12/IMG_0512.jpg.webp?itok=ceze0sBE 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"640\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/2024-12/IMG_0512.jpg.webp?itok=hyvHg0lt 1x, /sites/default/files/styles/image_width_large_x2/public/2024-12/IMG_0512.jpg.webp?itok=gGMpmJBt 2x\" type=\"image/webp\" width=\"1620\" height=\"2160\">\n                  \u003Cimg loading=\"lazy\" width=\"3024\" height=\"4032\" src=\"/sites/default/files/styles/image_width_large_x2/public/2024-12/IMG_0512.jpg.jpg?itok=gGMpmJBt\" alt=\"Besucherin im KHM vor dem interaktiven Board\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003Cp> \u003C/p>\u003Cp>Das Resultat ist eine \u003Cstrong>performante\u003C/strong>, \u003Cstrong>intuitive App\u003C/strong>, die in den ersten fünf Wochen über 11.000 einzigartige Kunstwerke hervorgebracht hat. Die Anwendung bietet den Besucher:innen nicht nur ein unterhaltsames, sondern auch ein \u003Cstrong>hochwertiges interaktives Erlebnis\u003C/strong>, das die Ausstellung bereichert und die Möglichkeit gibt, die Kunst in einer ganz neuen Form zu erleben.\u003C/p>\u003Cp>Für das KHM bedeutet diese Lösung nicht nur eine Steigerung der Besucher:inneninteraktivität und -zufriedenheit, sondern auch eine \u003Cstrong>innovative Möglichkeit\u003C/strong>, die Ausstellung weiter in die digitale Welt zu bringen.\u003C/p>\u003Cp>Bleibt am Ende noch eine Frage: Welches Kunstwerk hätten wohl Rembrandt oder Hoogstraten mit unserer App gestaltet?\u003C/p>\u003C/div>\u003C/div>\u003C/div>","wp_html","",{"__typename":119,"id":138,"excludeFromScreenreader":13,"mediaImage":139,"name":144,"path":145,"status":20},"3081",{"__typename":122,"url":140,"width":141,"height":142,"alt":126,"title":13,"size":143,"mime":128},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/2024-12/KHM_ref_Header.jpg",5760,1500,4578866,"KHM_ref_Header.jpg","/media/3081/edit",{"__typename":119,"id":120,"excludeFromScreenreader":13,"mediaImage":121,"name":129,"path":130,"status":20},"Für die Sonderausstellung „Rembrandt – Hoogstraten“ im Kunsthistorischen Museum (KHM) in Wien entwickelten wir eine interaktive Lösung, die den Besucher:innen ermöglicht, ihr eigenes Kunstwerk zu schaffen – eine Fusion aus barocken und modernen grafischen Elementen. Am Ende der Ausstellung können die Gäste so ein einzigartiges Meisterwerk erschaffen, das ihre persönliche Interpretation der Werke von Rembrandt und Hoogstraten 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