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Bei Twitter sieht es da ganz anders aus. Das mag daran liegen, dass Twitter in Österreich nicht annähernd die selben Userzahlen hat wie Facebook. Dennoch möchte ich hier 2 Kampagnen erwähnen, die Twitter auf eine sehr smarte Weise genutzt haben bzw. nutzen.\u003C/p>\n\u003Ch3>Ben & Jerry’s\u003C/h3>\n\u003Cp>Die beliebte Eiscreme Marke verwendet für die Herstellung der köstlichen Sorten Fair Trade Produkte. Um das zu unterstreichen und um auf den World Fair Trade Day hinzuweisen gibt es unter \u003Ca href=\"http://fairtweets.com/\" target=\"_blank\" rel=\"noopener noreferrer\">http://fairtweets.com/\u003C/a> die Möglichkeit seine ungenutzten Zeichen eines Tweets dem Hinweis auf Fair Trade zur Verfügung zu stellen.\u003C/p>\n\u003Cblockquote>\n\u003Cdiv id=\"descriptionTitle\">„Put your unused Twitter characters to good use.\u003C/div>\n\u003Cdiv id=\"descriptionSubTitle\">and help spread the word about \u003Ca href=\"http://www.fairtrade.net/\" target=\"_blank\" rel=\"noopener noreferrer\"> Fair Trade\u003C/a>.“\u003C/div>\n\u003C/blockquote>\n\u003Cp>Dazu gibt es auch eine Firefox und Chrome Extension, damit man das auch wirklich nutzen kann, ohne auf der Microsite zu sein.\u003Cbr>\n\u003Ca href=\"http://images.liechtenecker.at/2011/06/Bild-14.png\" data-rel=\"lightbox-gallery-2MVdy9gi\" data-rl_title data-rl_caption title>\u003Cimg loading=\"lazy\" class=\"alignnone size-full wp-image-2173\" title=\"Ben & Jerry's Fair Trade\" src=\"http://images.liechtenecker.at/2011/06/Bild-14.png\" alt width=\"549\" height=\"394\">\u003C/a>\u003C/p>\n\u003Ch3>Volkswagen\u003C/h3>\n\u003Cp>VW ist ja bekannt für gute, kreative Kampagnen. Für ein Festival in Sao Paulo und dem VW Fox hat man Twitter mit Google Maps verbunden. Je öfter ein gewisser Hashtag verwendet wurde, desto näher wurde an einen Standort rangezoomt. Wenn man als erstes dort war, bekam man Tickets für das Festival. Spitzen Idee, meiner Meinung nach und sehr gut umgesetzt. Aber seht selbst:\u003Cbr>\n\u003Cobject classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"640\" height=\"390\" codebase=\"http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0\">\u003Cparam name=\"allowFullScreen\" value=\"true\">\u003Cparam name=\"allowscriptaccess\" value=\"always\">\u003Cparam name=\"src\" value=\"http://www.youtube.com/v/CSYxDz22DqY?fs=1&hl=de_DE\">\u003Cparam name=\"allowfullscreen\" value=\"true\">\u003Cembed type=\"application/x-shockwave-flash\" width=\"640\" height=\"390\" src=\"http://www.youtube.com/v/CSYxDz22DqY?fs=1&hl=de_DE\" allowscriptaccess=\"always\" allowfullscreen=\"true\">\u003C/object>\u003Cbr>\nBeide Beispiele zeigen, dass man sehr kreative Kampagnen mit Twitter umsetzen kann, wenn man die Funktionalitäten richtig versteht und nutzt. Wir würden uns solche Umsetzungen auch für Österreich wünschen, trotz der eingeschränkten Zielgruppe, die zu erreichen ist. Kennt ihr noch weitere Beispiele?\u003Cbr>\nUns kann man natürlich auch auf Twitter folgen: \u003Ca href=\"http://twitter.com/liechteneckers\" target=\"_blank\" rel=\"noopener noreferrer\">@liechteneckers\u003C/a>\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n","\u003C!-- This site is optimized with the Yoast SEO plugin v15.7 - https://yoast.com/wordpress/plugins/seo/ -->\n\u003Cmeta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n\u003Clink rel=\"canonical\" href=\"https://legacy.liechtenecker.dev/blog/zwei-geniale-twitterkampagnen/\" />\n\u003Cmeta property=\"og:locale\" content=\"de_DE\" />\n\u003Cmeta property=\"og:type\" content=\"article\" />\n\u003Cmeta property=\"og:title\" content=\"Zwei geniale Twitterkampagnen - Liechtenecker\" />\n\u003Cmeta property=\"og:description\" content=\"Über Facebook Kampagnen liest man immer eine Menge bzw. bekommt sie auch selbst privat oft mit. 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