[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"btz8hO-MXSFLpybqvfjYVBre4OvrEJO1wFySe3Zmv-s":3,"9_t0YFtO844PW3-iCfPxRTbw8yv0-2zzu2bChZFenjo":39,"QLzR5yKQZI7zYXTYM55IfjC20yUvALzfDGcXXMXi7v4":75,"XAUKqG211lOAcPxS4gNdtS1Ak7LzW02IVRb_gZHmpIg":156,"_apollo:default":201},{"menu":4},{"__typename":5,"id":6,"name":7,"items":8},"Menu","footer","Fußzeile",[9,24,29,34],{"__typename":10,"id":11,"title":12,"description":13,"url":14,"langcode":15,"internal":20,"expanded":21,"attributes":22},"MenuItem","e2873307-b50a-4aab-b6b2-1950fd99c72e","Impressum",null,"/impressum",{"__typename":16,"id":17,"name":18,"direction":19},"Language","de","German","ltr",true,false,{"__typename":23,"class":13},"MenuItemAttributes",{"__typename":10,"id":25,"title":26,"description":13,"url":27,"langcode":15,"internal":20,"expanded":21,"attributes":28},"2cd9b7c9-142a-4ea3-b898-a0952c54a195","Datenschutz","/datenschutz",{"__typename":23,"class":13},{"__typename":10,"id":30,"title":31,"description":13,"url":32,"langcode":15,"internal":20,"expanded":21,"attributes":33},"a5effba3-5a8c-4125-8d78-0cdba09824db","AGB","/agb",{"__typename":23,"class":13},{"__typename":10,"id":35,"title":36,"description":13,"url":37,"langcode":15,"internal":21,"expanded":21,"attributes":38},"114bf071-bdbb-44cf-85c1-69e9d9e0777d","Newsletter","https://liechtenecker.at/newsletter-subscribe",{"__typename":23,"class":13},{"menu":40},{"__typename":5,"id":41,"name":42,"items":43},"nuxt-main-menu","Nuxt Hauptmenü",[44,50,55,60,65,70],{"__typename":10,"id":45,"title":46,"description":13,"url":47,"langcode":48,"internal":20,"expanded":21,"attributes":49},"9ffc5019-cbd8-4b2e-8eb7-9feae486d4a1","Blog","/know-how",{"__typename":16,"id":17,"name":18,"direction":19},{"__typename":23,"class":13},{"__typename":10,"id":51,"title":52,"description":13,"url":53,"langcode":48,"internal":20,"expanded":21,"attributes":54},"1c7a5430-8a42-4b24-9544-252adabc2f4c","Projekte","/projekte",{"__typename":23,"class":13},{"__typename":10,"id":56,"title":57,"description":13,"url":58,"langcode":48,"internal":20,"expanded":21,"attributes":59},"9c4feedc-79e4-4fbf-b68c-065f33ebfe4c","Sparring","/workshop-ux-sparring-fuer-unternehmen",{"__typename":23,"class":13},{"__typename":10,"id":61,"title":62,"description":13,"url":63,"langcode":48,"internal":20,"expanded":21,"attributes":64},"3b77a27b-272a-489f-843e-53e23ed07741","Trainings","/liechtenecker-ux-academy",{"__typename":23,"class":13},{"__typename":10,"id":66,"title":67,"description":13,"url":68,"langcode":48,"internal":20,"expanded":21,"attributes":69},"ce0bb82b-e1ee-4036-be95-f693a62e9f4a","Über uns","/about",{"__typename":23,"class":13},{"__typename":10,"id":71,"title":72,"description":13,"url":73,"langcode":48,"internal":20,"expanded":21,"attributes":74},"04a19381-81a9-4694-8653-182d8855d2b5","Kontakt","/kontakt",{"__typename":23,"class":13},{"route":76},{"__typename":77,"entity":78},"RouteInternal",{"__typename":79,"id":80,"title":81,"changed":82,"created":88,"langcode":89,"path":90,"promote":21,"status":20,"sticky":21,"metatag":91,"postCategory":111,"postContentElements":13,"evergreen":13,"tags":136,"postWpBody":146,"wpHeaderImage":13,"wpHeaderImageOld":13,"wpHeaderImageOldSmall":13,"wpOgImage":13,"wpPromotedTeaserImage":13,"wpShareDescription":13,"wpShareTitle":13,"wpTeaserText":13,"wpYoastHead":149,"author":150},"NodeWpPost","1224","win2day",{"__typename":83,"timestamp":84,"timezone":85,"offset":86,"time":87},"DateTime",1268121452,"UTC","+00:00","2010-03-09T07:57:32+00:00",{"__typename":83,"timestamp":84,"timezone":85,"offset":86,"time":87},{"__typename":16,"id":17,"name":18,"direction":19},"/blog/win2day-2",[92,99,106],{"__typename":93,"tag":94,"attributes":95},"MetaTagValue","meta",{"__typename":96,"name":97,"content":98},"MetaTagValueAttributes","title","win2day | Liechtenecker UX Design Studio",{"__typename":100,"tag":101,"attributes":102},"MetaTagLink","link",{"__typename":103,"href":104,"hreflang":13,"rel":105,"media":13,"sizes":13,"type":13},"MetaTagLinkAttributes","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/blog/win2day-2","canonical",{"__typename":107,"tag":94,"attributes":108},"MetaTagProperty",{"__typename":109,"property":110,"content":81},"MetaTagPropertyAttributes","og:title",{"__typename":112,"id":113,"name":114,"path":115,"status":20,"weight":116,"description":117,"langcode":121,"changed":122,"metatag":125},"TermCategories","8","UX/UI Design","/kategorie/design",0,{"__typename":118,"processed":119,"format":120},"Text","Themen aus dem Bereich Design & User Experience","wp_html",{"__typename":16,"id":17,"name":18,"direction":19},{"__typename":83,"timestamp":123,"timezone":85,"offset":86,"time":124},1713772777,"2024-04-22T07:59:37+00:00",[126,129,133],{"__typename":93,"tag":94,"attributes":127},{"__typename":96,"name":97,"content":128},"UX/UI Design | Liechtenecker UX Design Studio",{"__typename":93,"tag":94,"attributes":130},{"__typename":96,"name":131,"content":132},"description","Themen aus dem Bereich Design & User Experience",{"__typename":100,"tag":101,"attributes":134},{"__typename":103,"href":135,"hreflang":13,"rel":105,"media":13,"sizes":13,"type":13},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/kategorie/design",[137,142],{"__typename":138,"id":139,"name":140,"path":141,"weight":116},"TermTags","918","Online-PR","/tag/online-pr",{"__typename":138,"id":143,"name":144,"path":145,"weight":116},"1177","Social Media","/tag/social-media",{"__typename":147,"processed":148,"format":120,"summary":13},"TextSummary","\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Dialog mit Kunden aufbauen in Social Media.\u003C/p>\n\u003Ch4>Der Auftrag\u003C/h4>\n\u003Cp>win2day – der online Casino- und Lotterieanbieter der Österreichischen Lotterien – betreut von der Werbeagentur PKP BBDO in allen Bereichen der Kommunikation, will mit Kunden in Dialog treten. Dafür bietet sich Social Media an. Für die Social Media Betreuung wurde Liechtenecker von PKP BBDO als Experte ins Boot geholt.\u003C/p>\n\u003Ch4>Die Umsetzung\u003C/h4>\n\u003Cp>\u003Cimg src=\"http://images.liechtenecker.at/2010/03/win2day_news.png\" alt=\"screenshot des projektes\">\u003Cbr>\nNach einer ausgiebigen Konzeptionsphase war klar, dass Facebook das geeignete Medium für win2day zum starten von Social Media Aktivitäten ist.\u003Cbr>\nDie Präsenz auf Facebook soll in erster Linie zur Kundenbindung dienen. Mittels eigener Kampagnen sollen aber auch Neukunden angesprochen werden.\u003Cbr>\nSchon nach wenigen Tagen war das Interesse an der Page sehr groß. Mit einer Verlosung eigens für Facebook Fans konnten nach einem Monat bereits über 2.000 User für win2day auf Facebook begeistert werden. Es gibt sogar Fans, die sich extra ein Facebook Profil angelegt haben, um mit win2day aber auch mit anderen win2day-Kunden auf der Page in Kontakt zu treten.\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n","\u003C!-- This site is optimized with the Yoast SEO plugin v15.7 - https://yoast.com/wordpress/plugins/seo/ -->\n\u003Cmeta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n\u003Clink rel=\"canonical\" href=\"https://liechtenecker.at/blog/win2day-2/\" />\n\u003Cmeta property=\"og:locale\" content=\"de_DE\" />\n\u003Cmeta property=\"og:type\" content=\"article\" />\n\u003Cmeta property=\"og:title\" content=\"win2day - Liechtenecker\" />\n\u003Cmeta property=\"og:description\" content=\"Dialog mit Kunden aufbauen in Social Media.\" />\n\u003Cmeta property=\"og:url\" content=\"https://liechtenecker.at/blog/win2day-2/\" />\n\u003Cmeta property=\"og:site_name\" content=\"Liechtenecker\" />\n\u003Cmeta property=\"article:published_time\" content=\"2010-03-09T08:57:32+00:00\" />\n\u003Cmeta property=\"og:image\" content=\"http://images.liechtenecker.at/2010/03/win2day_news.png\" />\n\u003Cmeta name=\"twitter:card\" content=\"summary_large_image\" />\n\u003Cmeta name=\"twitter:label1\" content=\"Geschätzte Lesezeit\">\n\t\u003Cmeta name=\"twitter:data1\" content=\"1 Minute\">\n\u003Cscript type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https://liechtenecker.at/#website\",\"url\":\"https://liechtenecker.at/\",\"name\":\"Liechtenecker\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https://liechtenecker.at/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"de-DE\"},{\"@type\":\"ImageObject\",\"@id\":\"https://liechtenecker.at/blog/win2day-2/#primaryimage\",\"inLanguage\":\"de-DE\",\"url\":\"http://images.liechtenecker.at/2010/03/win2day_news.png\"},{\"@type\":\"WebPage\",\"@id\":\"https://liechtenecker.at/blog/win2day-2/#webpage\",\"url\":\"https://liechtenecker.at/blog/win2day-2/\",\"name\":\"win2day - Liechtenecker\",\"isPartOf\":{\"@id\":\"https://liechtenecker.at/#website\"},\"primaryImageOfPage\":{\"@id\":\"https://liechtenecker.at/blog/win2day-2/#primaryimage\"},\"datePublished\":\"2010-03-09T08:57:32+00:00\",\"dateModified\":\"2010-03-09T08:57:32+00:00\",\"author\":{\"@id\":\"https://liechtenecker.at/#/schema/person/663b2d5142421ab394bf325c1b48cecf\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://liechtenecker.at/blog/win2day-2/\"]}]},{\"@type\":\"Person\",\"@id\":\"https://liechtenecker.at/#/schema/person/663b2d5142421ab394bf325c1b48cecf\",\"name\":\"Stephan\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https://liechtenecker.at/#personlogo\",\"inLanguage\":\"de-DE\",\"url\":\"https://secure.gravatar.com/avatar/400d5f8c531afb609b81aa66c8d56f01?s=96&d=mm&r=g\",\"caption\":\"Stephan\"}}]}\u003C/script>\n\u003C!-- / Yoast SEO plugin. -->",{"__typename":151,"id":152,"myRole":153,"name":154,"nickname":155},"User","23","langgedienter Frontend-Veteran","s-fletzberger","Stephan",{"latestKnowhow":157},[158,176,189],{"__typename":79,"id":159,"title":160,"path":161,"wpTeaserText":162,"wpPromotedTeaserImage":13,"wpHeaderImage":163},"1619","Behind the scenes: Ein Barrierefreiheits-Audit","/blog/behind-scenes-ein-barrierefreiheits-audit","”Entspricht unsere Website den gesetzlichen Anforderungen und wenn nicht, was genau müssen wir ändern?”\r\nDiese Frage lieben wir. Echt! Und so sieht unsere Antwort aus.",{"__typename":164,"id":165,"excludeFromScreenreader":13,"mediaImage":166,"name":174,"path":175,"status":20},"MediaImage","3364",{"__typename":167,"url":168,"width":169,"height":170,"alt":171,"title":13,"size":172,"mime":173},"Image","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/2026-04/Headerbilder%20Blogartikel%20Behind%20the%20scene%20Accessibility%20Audit.jpg",2880,1300,"Headline mit Sujet: Tastatur mit Symbolen für Barrierefreiheit im Fokus auf hellem  Hintergrund",838204,"image/jpeg","Headerbilder Blogartikel Behind the scene Accessibility Audit.jpg","/media/3364/edit",{"__typename":79,"id":177,"title":178,"path":179,"wpTeaserText":180,"wpPromotedTeaserImage":13,"wpHeaderImage":181},"1616","Agentic KI trifft Design-System: Wie unser Presentation Maker entstand.","/blog/agentic-ki-trifft-design-system-wie-unser-presentation-maker-entstand","Nein, wir wollen euch jetzt nicht erzählen, was KI alles kann. Aber wir möchten euch zeigen, wie wir mit KI umgehen. \r\n",{"__typename":164,"id":182,"excludeFromScreenreader":13,"mediaImage":183,"name":187,"path":188,"status":20},"3355",{"__typename":167,"url":184,"width":169,"height":170,"alt":185,"title":13,"size":186,"mime":173},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/2026-03/BLOG_Presentation%20Tool_TITEL-2880x1300px_1.jpg","Lukas und Daniel  arbeiten an Computern im Büro.",2621988,"BLOG_Presentation Tool_TITEL-2880x1300px.jpg","/media/3355/edit",{"__typename":79,"id":190,"title":191,"path":192,"wpTeaserText":13,"wpPromotedTeaserImage":13,"wpHeaderImage":193},"1606","UI Trends 2026","/blog/ui-trends-2026",{"__typename":164,"id":194,"excludeFromScreenreader":21,"mediaImage":195,"name":199,"path":200,"status":20},"3303",{"__typename":167,"url":196,"width":169,"height":170,"alt":197,"title":13,"size":198,"mime":173},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/2026-01/BLOG_Trendbericht%202026.jpg","UI Trends 2026, gelber Hintergrund, schwarze Schrift.",4700748,"BLOG_Trendbericht 2026.jpg","/media/3303/edit",{"Language:de":202,"MenuItem:e2873307-b50a-4aab-b6b2-1950fd99c72e":203,"MenuItem:2cd9b7c9-142a-4ea3-b898-a0952c54a195":207,"MenuItem:a5effba3-5a8c-4125-8d78-0cdba09824db":210,"MenuItem:114bf071-bdbb-44cf-85c1-69e9d9e0777d":213,"Menu:footer":216,"ROOT_QUERY":226,"MenuItem:9ffc5019-cbd8-4b2e-8eb7-9feae486d4a1":242,"MenuItem:1c7a5430-8a42-4b24-9544-252adabc2f4c":245,"MenuItem:9c4feedc-79e4-4fbf-b68c-065f33ebfe4c":248,"MenuItem:3b77a27b-272a-489f-843e-53e23ed07741":251,"MenuItem:ce0bb82b-e1ee-4036-be95-f693a62e9f4a":254,"MenuItem:04a19381-81a9-4694-8653-182d8855d2b5":257,"Menu:nuxt-main-menu":260,"TermCategories:8":274,"TermTags:918":285,"TermTags:1177":286,"User:23":287,"NodeWpPost:1224":288,"MediaImage:3364":309,"NodeWpPost:1619":311,"MediaImage:3355":314,"NodeWpPost:1616":316,"MediaImage:3303":319,"NodeWpPost:1606":321},["null","__typename",16,"id",17,"name",18,"direction",19],["null","__typename",10,"id",11,"title",12,"description",13,"url",14,"langcode",204,"internal",20,"expanded",21,"attributes",206],{"__ref":205},"Language:de",["null","__typename",23,"class",13],["null","__typename",10,"id",25,"title",26,"description",13,"url",27,"langcode",208,"internal",20,"expanded",21,"attributes",209],{"__ref":205},["null","__typename",23,"class",13],["null","__typename",10,"id",30,"title",31,"description",13,"url",32,"langcode",211,"internal",20,"expanded",21,"attributes",212],{"__ref":205},["null","__typename",23,"class",13],["null","__typename",10,"id",35,"title",36,"description",13,"url",37,"langcode",214,"internal",21,"expanded",21,"attributes",215],{"__ref":205},["null","__typename",23,"class",13],["null","__typename",5,"id",6,"name",7,"items",217],[218,220,222,224],{"__ref":219},"MenuItem:e2873307-b50a-4aab-b6b2-1950fd99c72e",{"__ref":221},"MenuItem:2cd9b7c9-142a-4ea3-b898-a0952c54a195",{"__ref":223},"MenuItem:a5effba3-5a8c-4125-8d78-0cdba09824db",{"__ref":225},"MenuItem:114bf071-bdbb-44cf-85c1-69e9d9e0777d",["null","__typename",227,"menu({\"name\":\"FOOTER\"})",228,"menu({\"name\":\"NUXT_MAIN_MENU\"})",230,"route({\"path\":\"/blog/win2day-2\"})",232,"latestKnowhow({\"excludeId\":\"1224\",\"limit\":3})",235],"Query",{"__ref":229},"Menu:footer",{"__ref":231},"Menu:nuxt-main-menu",["null","__typename",77,"entity",233],{"__ref":234},"NodeWpPost:1224",[236,238,240],{"__ref":237},"NodeWpPost:1619",{"__ref":239},"NodeWpPost:1616",{"__ref":241},"NodeWpPost:1606",["null","__typename",10,"id",45,"title",46,"description",13,"url",47,"langcode",243,"internal",20,"expanded",21,"attributes",244],{"__ref":205},["null","__typename",23,"class",13],["null","__typename",10,"id",51,"title",52,"description",13,"url",53,"langcode",246,"internal",20,"expanded",21,"attributes",247],{"__ref":205},["null","__typename",23,"class",13],["null","__typename",10,"id",56,"title",57,"description",13,"url",58,"langcode",249,"internal",20,"expanded",21,"attributes",250],{"__ref":205},["null","__typename",23,"class",13],["null","__typename",10,"id",61,"title",62,"description",13,"url",63,"langcode",252,"internal",20,"expanded",21,"attributes",253],{"__ref":205},["null","__typename",23,"class",13],["null","__typename",10,"id",66,"title",67,"description",13,"url",68,"langcode",255,"internal",20,"expanded",21,"attributes",256],{"__ref":205},["null","__typename",23,"class",13],["null","__typename",10,"id",71,"title",72,"description",13,"url",73,"langcode",258,"internal",20,"expanded",21,"attributes",259],{"__ref":205},["null","__typename",23,"class",13],["null","__typename",5,"id",41,"name",42,"items",261],[262,264,266,268,270,272],{"__ref":263},"MenuItem:9ffc5019-cbd8-4b2e-8eb7-9feae486d4a1",{"__ref":265},"MenuItem:1c7a5430-8a42-4b24-9544-252adabc2f4c",{"__ref":267},"MenuItem:9c4feedc-79e4-4fbf-b68c-065f33ebfe4c",{"__ref":269},"MenuItem:3b77a27b-272a-489f-843e-53e23ed07741",{"__ref":271},"MenuItem:ce0bb82b-e1ee-4036-be95-f693a62e9f4a",{"__ref":273},"MenuItem:04a19381-81a9-4694-8653-182d8855d2b5",["null","__typename",112,"id",113,"name",114,"path",115,"status",20,"weight",116,"description",275,"langcode",276,"changed",277,"metatag",278],["null","__typename",118,"processed",119,"format",120],{"__ref":205},["null","__typename",83,"timestamp",123,"timezone",85,"offset",86,"time",124],[279,281,283],["null","__typename",93,"tag",94,"attributes",280],["null","__typename",96,"name",97,"content",128],["null","__typename",93,"tag",94,"attributes",282],["null","__typename",96,"name",131,"content",132],["null","__typename",100,"tag",101,"attributes",284],["null","__typename",103,"href",135,"hreflang",13,"rel",105,"media",13,"sizes",13,"type",13],["null","__typename",138,"id",139,"name",140,"path",141,"weight",116],["null","__typename",138,"id",143,"name",144,"path",145,"weight",116],["null","__typename",151,"id",152,"myRole",153,"name",154,"nickname",155],["null","__typename",79,"id",80,"title",81,"changed",289,"created",290,"langcode",291,"path",90,"promote",21,"status",20,"sticky",21,"metatag",292,"category",299,"contentElements",13,"evergreen",13,"tags",301,"wpBody",306,"wpHeaderImage",13,"wpHeaderImageOld",13,"wpHeaderImageOldSmall",13,"wpOgImage",13,"wpPromotedTeaserImage",13,"wpShareDescription",13,"wpShareTitle",13,"wpTeaserText",13,"wpYoastHead",149,"author",307],["null","__typename",83,"timestamp",84,"timezone",85,"offset",86,"time",87],["null","__typename",83,"timestamp",84,"timezone",85,"offset",86,"time",87],{"__ref":205},[293,295,297],["null","__typename",93,"tag",94,"attributes",294],["null","__typename",96,"name",97,"content",98],["null","__typename",100,"tag",101,"attributes",296],["null","__typename",103,"href",104,"hreflang",13,"rel",105,"media",13,"sizes",13,"type",13],["null","__typename",107,"tag",94,"attributes",298],["null","__typename",109,"property",110,"content",81],{"__ref":300},"TermCategories:8",[302,304],{"__ref":303},"TermTags:918",{"__ref":305},"TermTags:1177",["null","__typename",147,"processed",148,"format",120,"summary",13],{"__ref":308},"User:23",["null","__typename",164,"id",165,"excludeFromScreenreader",13,"mediaImage",310,"name",174,"path",175,"status",20],["null","__typename",167,"url",168,"width",169,"height",170,"alt",171,"title",13,"size",172,"mime",173],["null","__typename",79,"id",159,"title",160,"path",161,"wpTeaserText",162,"wpPromotedTeaserImage",13,"wpHeaderImage",312],{"__ref":313},"MediaImage:3364",["null","__typename",164,"id",182,"excludeFromScreenreader",13,"mediaImage",315,"name",187,"path",188,"status",20],["null","__typename",167,"url",184,"width",169,"height",170,"alt",185,"title",13,"size",186,"mime",173],["null","__typename",79,"id",177,"title",178,"path",179,"wpTeaserText",180,"wpPromotedTeaserImage",13,"wpHeaderImage",317],{"__ref":318},"MediaImage:3355",["null","__typename",164,"id",194,"excludeFromScreenreader",21,"mediaImage",320,"name",199,"path",200,"status",20],["null","__typename",167,"url",196,"width",169,"height",170,"alt",197,"title",13,"size",198,"mime",173],["null","__typename",79,"id",190,"title",191,"path",192,"wpTeaserText",13,"wpPromotedTeaserImage",13,"wpHeaderImage",322],{"__ref":323},"MediaImage:3303"]