[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"btz8hO-MXSFLpybqvfjYVBre4OvrEJO1wFySe3Zmv-s":3,"9_t0YFtO844PW3-iCfPxRTbw8yv0-2zzu2bChZFenjo":39,"j6Z7AykjMik2MBmFDj4ZKOniV01OmDjgdAi_jW-yNQM":75,"JVHzwld6C_gPfeHNN7w-wBsPSvUp3VCS1BAdyyp8Yog":165,"_apollo:default":210},{"menu":4},{"__typename":5,"id":6,"name":7,"items":8},"Menu","footer","Fußzeile",[9,24,29,34],{"__typename":10,"id":11,"title":12,"description":13,"url":14,"langcode":15,"internal":20,"expanded":21,"attributes":22},"MenuItem","e2873307-b50a-4aab-b6b2-1950fd99c72e","Impressum",null,"/impressum",{"__typename":16,"id":17,"name":18,"direction":19},"Language","de","German","ltr",true,false,{"__typename":23,"class":13},"MenuItemAttributes",{"__typename":10,"id":25,"title":26,"description":13,"url":27,"langcode":15,"internal":20,"expanded":21,"attributes":28},"2cd9b7c9-142a-4ea3-b898-a0952c54a195","Datenschutz","/datenschutz",{"__typename":23,"class":13},{"__typename":10,"id":30,"title":31,"description":13,"url":32,"langcode":15,"internal":20,"expanded":21,"attributes":33},"a5effba3-5a8c-4125-8d78-0cdba09824db","AGB","/agb",{"__typename":23,"class":13},{"__typename":10,"id":35,"title":36,"description":13,"url":37,"langcode":15,"internal":21,"expanded":21,"attributes":38},"114bf071-bdbb-44cf-85c1-69e9d9e0777d","Newsletter","https://liechtenecker.at/newsletter-subscribe",{"__typename":23,"class":13},{"menu":40},{"__typename":5,"id":41,"name":42,"items":43},"nuxt-main-menu","Nuxt Hauptmenü",[44,50,55,60,65,70],{"__typename":10,"id":45,"title":46,"description":13,"url":47,"langcode":48,"internal":20,"expanded":21,"attributes":49},"9ffc5019-cbd8-4b2e-8eb7-9feae486d4a1","Blog","/know-how",{"__typename":16,"id":17,"name":18,"direction":19},{"__typename":23,"class":13},{"__typename":10,"id":51,"title":52,"description":13,"url":53,"langcode":48,"internal":20,"expanded":21,"attributes":54},"1c7a5430-8a42-4b24-9544-252adabc2f4c","Projekte","/projekte",{"__typename":23,"class":13},{"__typename":10,"id":56,"title":57,"description":13,"url":58,"langcode":48,"internal":20,"expanded":21,"attributes":59},"9c4feedc-79e4-4fbf-b68c-065f33ebfe4c","Sparring","/workshop-ux-sparring-fuer-unternehmen",{"__typename":23,"class":13},{"__typename":10,"id":61,"title":62,"description":13,"url":63,"langcode":48,"internal":20,"expanded":21,"attributes":64},"3b77a27b-272a-489f-843e-53e23ed07741","Trainings","/liechtenecker-ux-academy",{"__typename":23,"class":13},{"__typename":10,"id":66,"title":67,"description":13,"url":68,"langcode":48,"internal":20,"expanded":21,"attributes":69},"ce0bb82b-e1ee-4036-be95-f693a62e9f4a","Über uns","/about",{"__typename":23,"class":13},{"__typename":10,"id":71,"title":72,"description":13,"url":73,"langcode":48,"internal":20,"expanded":21,"attributes":74},"04a19381-81a9-4694-8653-182d8855d2b5","Kontakt","/kontakt",{"__typename":23,"class":13},{"route":76},{"__typename":77,"entity":78},"RouteInternal",{"__typename":79,"id":80,"title":81,"changed":82,"created":88,"langcode":91,"path":92,"promote":21,"status":20,"sticky":21,"metatag":93,"postCategory":113,"postContentElements":13,"evergreen":13,"tags":137,"postWpBody":155,"wpHeaderImage":13,"wpHeaderImageOld":13,"wpHeaderImageOldSmall":13,"wpOgImage":13,"wpPromotedTeaserImage":13,"wpShareDescription":13,"wpShareTitle":13,"wpTeaserText":13,"wpYoastHead":158,"author":159},"NodeWpPost","968","Wie mache ich meine Weihnachtskampagne erfolgreich?",{"__typename":83,"timestamp":84,"timezone":85,"offset":86,"time":87},"DateTime",1554798302,"UTC","+00:00","2019-04-09T08:25:02+00:00",{"__typename":83,"timestamp":89,"timezone":85,"offset":86,"time":90},1418723198,"2014-12-16T09:46:38+00:00",{"__typename":16,"id":17,"name":18,"direction":19},"/blog/wie-mache-ich-meine-weihnachtskampagne-erfolgreich",[94,101,108],{"__typename":95,"tag":96,"attributes":97},"MetaTagValue","meta",{"__typename":98,"name":99,"content":100},"MetaTagValueAttributes","title","Wie mache ich meine Weihnachtskampagne erfolgreich? | Liechtenecker UX Design Studio",{"__typename":102,"tag":103,"attributes":104},"MetaTagLink","link",{"__typename":105,"href":106,"hreflang":13,"rel":107,"media":13,"sizes":13,"type":13},"MetaTagLinkAttributes","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/blog/wie-mache-ich-meine-weihnachtskampagne-erfolgreich","canonical",{"__typename":109,"tag":96,"attributes":110},"MetaTagProperty",{"__typename":111,"property":112,"content":81},"MetaTagPropertyAttributes","og:title",{"__typename":114,"id":115,"name":116,"path":117,"status":20,"weight":118,"description":119,"langcode":123,"changed":124,"metatag":127},"TermCategories","6","Sonstiges","/kategorie/sonstiges",0,{"__typename":120,"processed":121,"format":122},"Text","Dinge, die sich aktuell keinem Thema zuordnen lassen – eventuell wird für diese eine neue Kategorie erstellt.","wp_html",{"__typename":16,"id":17,"name":18,"direction":19},{"__typename":83,"timestamp":125,"timezone":85,"offset":86,"time":126},1713772777,"2024-04-22T07:59:37+00:00",[128,131,134],{"__typename":95,"tag":96,"attributes":129},{"__typename":98,"name":99,"content":130},"Sonstiges | Liechtenecker UX Design Studio",{"__typename":95,"tag":96,"attributes":132},{"__typename":98,"name":133,"content":121},"description",{"__typename":102,"tag":103,"attributes":135},{"__typename":105,"href":136,"hreflang":13,"rel":107,"media":13,"sizes":13,"type":13},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/kategorie/sonstiges",[138,143,147,151],{"__typename":139,"id":140,"name":141,"path":142,"weight":118},"TermTags","692","Kampagne","/tag/kampagne",{"__typename":139,"id":144,"name":145,"path":146,"weight":118},"1179","Social Media Best Practice","/tag/social-media-best-practice",{"__typename":139,"id":148,"name":149,"path":150,"weight":118},"1533","Weihnachtskampagne","/tag/weihnachtskampagne",{"__typename":139,"id":152,"name":153,"path":154,"weight":118},"1563","Winterkampagne","/tag/winterkampagne",{"__typename":156,"processed":157,"format":122,"summary":13},"TextSummary","\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Ca href=\"/sites/default/files/styles/full_width/public/wp-migration/wordpress-media-image/2014/12/weihnachten2-1.png?itok=12WB0q5u\" data-rel=\"lightbox-gallery-5LjOTb99\" data-rl_title data-rl_caption title class=\"js-image-link\">\u003Cdiv alt=\"Weihnachtsbaum\" data-entity-type=\"media\" data-entity-uuid=\"b0ab4705-7b9f-4fbc-8212-2d13ccbb34b6\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2014/12/weihnachten2-1.png.webp?itok=i5ghR_Sb 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2014/12/weihnachten2-1.png.webp?itok=iidwzHTc 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"1000\" height=\"400\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2014/12/weihnachten2-1.png.webp?itok=VMQIvHZI 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2014/12/weihnachten2-1.png.webp?itok=VR2eZGtK 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"1000\" height=\"400\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2014/12/weihnachten2-1.png.webp?itok=KJ-QpKn7 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2014/12/weihnachten2-1.png.webp?itok=p7QQBeBU 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"745\" height=\"298\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2014/12/weihnachten2-1.png.webp?itok=o98Oedlx 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2014/12/weihnachten2-1.png.webp?itok=JYfICklS 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"192\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2014/12/weihnachten2-1.png.webp?itok=dg_ShoUv 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2014/12/weihnachten2-1.png.webp?itok=ClqXmfJ3 2x\" type=\"image/webp\" width=\"1000\" height=\"400\">\n                  \u003Cimg loading=\"lazy\" width=\"1000\" height=\"400\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2014/12/weihnachten2-1.png.jpg?itok=ClqXmfJ3\" alt=\"Weihnachtsbaum\" title=\"weihnachten\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003C/a>\u003Cp>\u003Cbr>\nEs hört sich vielleicht schräg an, aber Weihnachten beginnt für mich immer dann, wenn ich das erste Mal die Coca Cola Weihnachtswerbung sehe. Über Jahre hinweg hat Coca Cola Weihnachten werbemäßig quasi für sich beansprucht. Natürlich gab es immer wieder schon hervorragende Kampagnen neben Coca Cola. Doch die Konkurrenz wird von Jahr zu Jahr stärker.\u003Cbr>\nVor allem fehlt mir etwas die Konsequenz von Coca Cola sich auf eine Grundaussage zu konzentrieren. Ist es nun „holidays are coming“ oder wie dieses Jahr „Give a little happiness“? Auch die Angebote auf der Website sind ja ganz nett, aber so ganz weiß man nicht worum es Coca Cola jetzt wirklich geht – Das Getränk, der Truck oder Santa?\u003Cbr>\nDeshalb hat mich die Kampagne von John Lewis umso mehr überzeugt. Den für mich vereint sie das, was eine wirklich gute, stimmige Kampagne ausmacht.\u003Cbr>\n \u003Cbr>\n\u003Cstrong>#MontyThePenguin\u003C/strong>\u003Cbr>\nEs gibt kaum jemanden, dem er noch nicht untergekommen ist. Monty the Penguin.\u003C/p>\n\u003Cdiv>\u003C/div>\n\u003Cp>Für mich ist ganz klar was diese Kampagne so toll macht:\u003Cbr>\nStorytelling vom Feinsten\u003Cbr>\n+Tier\u003Cbr>\n+Kind\u003Cbr>\n+Liebe\u003Cbr>\n+ansprechende Musik\u003Cbr>\n+lustig-süß überraschendes Ende\u003Cbr>\n \u003Cbr>\nIch würde jedoch nicht in einer Webagentur arbeiten, wäre ich der Meinung, dass das schon für eine erfolgreiche Kampagne reicht. Es gilt den User vom TV-Bildschirm abzuholen und ins Web zu bringen.\u003Cbr>\n \u003Cbr>\n\u003Cstrong>Youtube\u003C/strong>\u003Cbr>\nDer logischste und üblichste Schritt ist natürlich, den TV-Spot auch auf Youtube zu stellen. Mit einem Call to Action und gleichzeitig dem Hashtag zur Kampagne um ihn auch auf Facebook und Twitter zu bringen.\u003Cbr>\n\u003C/p>\u003Cdiv id=\"attachment_6456\" style=\"width: 865px\" class=\"wp-caption alignnone\">\u003Ca href=\"/sites/default/files/styles/full_width/public/wp-migration/wordpress-media-image/2014/12/Bildschirmfoto-2014-12-11-um-19.15.572-1.png?itok=QFwlWYtp\" data-rel=\"lightbox-gallery-5LjOTb99\" data-rl_title data-rl_caption title class=\"js-image-link\">\u003Cdiv alt=\"Bildschirmfoto 2014-12-11 um 19.15.57\" data-entity-type=\"media\" data-entity-uuid=\"acc98177-c8a0-41d7-ad2d-5dda065d983c\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2014/12/Bildschirmfoto-2014-12-11-um-19.15.572-1.png.webp?itok=zy48oC0r 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2014/12/Bildschirmfoto-2014-12-11-um-19.15.572-1.png.webp?itok=Y7O_R-xG 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"855\" height=\"507\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2014/12/Bildschirmfoto-2014-12-11-um-19.15.572-1.png.webp?itok=osZ_pwXC 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2014/12/Bildschirmfoto-2014-12-11-um-19.15.572-1.png.webp?itok=_Y8aUr0J 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"855\" height=\"507\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2014/12/Bildschirmfoto-2014-12-11-um-19.15.572-1.png.webp?itok=6gnVE0My 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2014/12/Bildschirmfoto-2014-12-11-um-19.15.572-1.png.webp?itok=Vjqjfje0 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"745\" height=\"442\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2014/12/Bildschirmfoto-2014-12-11-um-19.15.572-1.png.webp?itok=UognO7l6 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2014/12/Bildschirmfoto-2014-12-11-um-19.15.572-1.png.webp?itok=M9XmYgoG 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"285\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2014/12/Bildschirmfoto-2014-12-11-um-19.15.572-1.png.webp?itok=b5E0H-4J 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2014/12/Bildschirmfoto-2014-12-11-um-19.15.572-1.png.webp?itok=QsyeeSF3 2x\" type=\"image/webp\" width=\"855\" height=\"507\">\n                  \u003Cimg loading=\"lazy\" width=\"855\" height=\"507\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2014/12/Bildschirmfoto-2014-12-11-um-19.15.572-1.png.jpg?itok=QsyeeSF3\" alt=\"Bildschirmfoto 2014-12-11 um 19.15.57\" title=\"John Lewis, Screenshot\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003C/a>\u003Cp id=\"caption-attachment-6456\" class=\"wp-caption-text\">(c) Youtube/John Lewis, Screenshot von https://www.youtube.com/watch?v=iccscUFY860\u003C/p>\u003C/div>\u003Cbr>\n\u003Cstrong> \u003C/strong>\u003Cbr>\n\u003Cstrong>Direkt auf der Homepage\u003C/strong>\u003Cbr>\nNachdem die Marke im Spot erst ganz am Ende gezeigt wird, ist es umso wichtiger den User mit Monty anzusprechen, da er diesen schon kennt. Idealerweise sollte dieser Wiedererkennungswert in dem Moment kommen, in dem man auf die Homepage kommt.\u003Cbr>\n \u003Cbr>\n\u003Cdiv id=\"attachment_6457\" style=\"width: 1026px\" class=\"wp-caption alignnone\">\u003Ca href=\"/sites/default/files/styles/full_width/public/wp-migration/wordpress-media-image/2014/12/Bildschirmfoto-2014-12-11-um-17.14.132-1.png?itok=gvbLyPzv\" data-rel=\"lightbox-gallery-5LjOTb99\" data-rl_title data-rl_caption=\"(c) John Lewis, Screenshot von http://www.johnlewis.com/\" title class=\"js-image-link\">\u003Cdiv alt=\"(c) John Lewis, Screenshot von http://www.johnlewis.com/\" data-entity-type=\"media\" data-entity-uuid=\"dcea2e63-7ae5-4927-974e-7a0891e7662c\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2014/12/Bildschirmfoto-2014-12-11-um-17.14.132-1.png.webp?itok=5lpbC2cx 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2014/12/Bildschirmfoto-2014-12-11-um-17.14.132-1.png.webp?itok=qTOjNOo5 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"1016\" height=\"822\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2014/12/Bildschirmfoto-2014-12-11-um-17.14.132-1.png.webp?itok=IsoueXxJ 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2014/12/Bildschirmfoto-2014-12-11-um-17.14.132-1.png.webp?itok=38GO8uaw 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"1016\" height=\"822\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2014/12/Bildschirmfoto-2014-12-11-um-17.14.132-1.png.webp?itok=xaptLJW7 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2014/12/Bildschirmfoto-2014-12-11-um-17.14.132-1.png.webp?itok=7czADD4J 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"745\" height=\"603\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2014/12/Bildschirmfoto-2014-12-11-um-17.14.132-1.png.webp?itok=0K91AkH2 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2014/12/Bildschirmfoto-2014-12-11-um-17.14.132-1.png.webp?itok=Tq6t4zcV 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"388\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2014/12/Bildschirmfoto-2014-12-11-um-17.14.132-1.png.webp?itok=fb9lYt7t 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2014/12/Bildschirmfoto-2014-12-11-um-17.14.132-1.png.webp?itok=7izH32b0 2x\" type=\"image/webp\" width=\"1016\" height=\"822\">\n                  \u003Cimg loading=\"lazy\" width=\"1016\" height=\"822\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2014/12/Bildschirmfoto-2014-12-11-um-17.14.132-1.png.jpg?itok=7izH32b0\" alt=\"(c) John Lewis, Screenshot von http://www.johnlewis.com/\" title=\"Bildschirmfoto 2014-12-11 um 17.14.13\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003C/a>\u003Cp id=\"caption-attachment-6457\" class=\"wp-caption-text\">(c) John Lewis, Screenshot von http://www.johnlewis.com/\u003C/p>\u003C/div>\u003Cbr>\n \u003Cbr>\n\u003Cstrong>Eigene Kampagnenseite\u003C/strong>\u003Cbr>\nHier bietet John Lewis die perfekte Kombi aus Entertainment, Story Telling und Brand and Product. So werden folgende Dinge kompakt verpackt auf der Seite angeboten:\n\u003Cul>\n\u003Cli>Wiederholung des Spots\u003C/li>\n\u003Cli>Spendenaktion\u003C/li>\n\u003Cli>Verlinkung zum Webshop zu Monty’s Christmas Shop\u003C/li>\n\u003Cli>Interaktive Elemente wie Monty’s 360° Panoramic World\u003C/li>\n\u003Cli>Eine App zum Thema\u003C/li>\n\u003C/ul>\n\u003Cp> \u003Cbr>\n\u003C/p>\u003Cdiv id=\"attachment_6458\" style=\"width: 1008px\" class=\"wp-caption alignnone\">\u003Ca href=\"/sites/default/files/styles/full_width/public/wp-migration/wordpress-media-image/2014/12/Bildschirmfoto-2014-12-11-um-19.19.452-1.png?itok=j96E07VF\" data-rel=\"lightbox-gallery-5LjOTb99\" data-rl_title data-rl_caption=\"(c) John Lewis, Screenshot von http://www.johnlewis.com/christmas-advert-2014-montys-christmas\" title class=\"js-image-link\">\u003Cdiv alt=\"(c) John Lewis, Screenshot von http://www.johnlewis.com/christmas-advert-2014-montys-christmas\" data-entity-type=\"media\" data-entity-uuid=\"0df9ebd0-1a0f-4ad6-b52d-b83941d4e49c\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2014/12/Bildschirmfoto-2014-12-11-um-19.19.452-1.png.webp?itok=ZmEDVJUx 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2014/12/Bildschirmfoto-2014-12-11-um-19.19.452-1.png.webp?itok=-OJC3Qhm 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"998\" height=\"796\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2014/12/Bildschirmfoto-2014-12-11-um-19.19.452-1.png.webp?itok=WmVUMnh8 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2014/12/Bildschirmfoto-2014-12-11-um-19.19.452-1.png.webp?itok=RtACdHaL 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"998\" height=\"796\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2014/12/Bildschirmfoto-2014-12-11-um-19.19.452-1.png.webp?itok=gDo2SaxF 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2014/12/Bildschirmfoto-2014-12-11-um-19.19.452-1.png.webp?itok=4qYAuYgs 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"745\" height=\"594\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2014/12/Bildschirmfoto-2014-12-11-um-19.19.452-1.png.webp?itok=1uvpBhsw 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2014/12/Bildschirmfoto-2014-12-11-um-19.19.452-1.png.webp?itok=1EKdtVxa 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"383\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2014/12/Bildschirmfoto-2014-12-11-um-19.19.452-1.png.webp?itok=NBAbn-_f 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2014/12/Bildschirmfoto-2014-12-11-um-19.19.452-1.png.webp?itok=DF_lZHcW 2x\" type=\"image/webp\" width=\"998\" height=\"796\">\n                  \u003Cimg loading=\"lazy\" width=\"998\" height=\"796\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2014/12/Bildschirmfoto-2014-12-11-um-19.19.452-1.png.jpg?itok=DF_lZHcW\" alt=\"(c) John Lewis, Screenshot von http://www.johnlewis.com/christmas-advert-2014-montys-christmas\" title=\"Bildschirmfoto 2014-12-11 um 19.19.45\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003C/a>\u003Cp id=\"caption-attachment-6458\" class=\"wp-caption-text\">(c) John Lewis, Screenshot von http://www.johnlewis.com/christmas-advert-2014-montys-christmas\u003C/p>\u003C/div>\u003Cbr>\nAm Ende gibt es wieder die Rückführung in die offline Welt, mit Aktionen im Shop, wie Monty’s Goggles und den Verweis auf die Shops.\u003Cbr>\nWenn man also nicht schon davor im Webshop gelandet ist, wird dem User hier nochmals die Chance gegeben sich mit den Produkten auseinanderzusetzen.\u003Cbr>\nNatürlich darf am Ende nicht der eigene Twitteraccount von Monty dem Pinguin fehlen, der regelmäßig mit Updates von Monty’s Erlebnissen gespeist wird.\u003Cbr>\n\u003Ca title=\"https://twitter.com/MontyThePenguin\" href=\"https://twitter.com/MontyThePenguin\">https://twitter.com/MontyThePenguin\u003C/a>\u003Cbr>\n \u003Cbr>\nWas hat diese Weihnachtskampagne nun, dass sie (aus meiner Sicht) besser macht als alle anderen? – Für mich ist es die Kombi aus allem. Es gibt genug andere TV-Spots oder Online Kampagnen die ebenso eine geniale Idee haben, hier scheitert es jedoch oft an der Symbiose bzw. daran, dass das Potenzial nicht vollkommen ausgenutzt wurde. Weiters hat #MontyThePenguin eine Leitidee die sich in jeder Aktion widerspiegelt und nicht wie bei Coca Cola zwei, drei verschiedene Ideen und Werbeinhalte.\u003Cbr>\nWie schafft man es nun also, dass die eigene Weihnachtskampagne erfolgreich wird?\u003Cbr>\nUnter anderem wenn man folgende Punkte beachtet:\n\u003Cul>\n\u003Cli>Sich früh genug mit dem Thema auseinandersetzen (kaum zu glauben, Weihnachten ist tatsächlich immer am 24.12.)\u003C/li>\n\u003Cli>Eine super Leitidee (siehe \u003Ca title=\"Meine Top 3 Kreativitätstechniken\" href=\"https://liechtenecker.at/meine-top-3-kreativitaetstechniken/\">Meine Top 3 Kreativitätstechniken\u003C/a>) in Verbindung mit dem Thema Weihnachten\u003C/li>\n\u003Cli>Ein angemessenes Budget (das nicht nur ein Tropfen am heißen Stein ist)\u003C/li>\n\u003Cli>Klare Strategie mit Konzept und Timing\u003C/li>\n\u003Cli>Plattformübergreifendes Denken\u003C/li>\n\u003Cli>Mut (etwas Neues zu probieren, der den meisten Unternehmen meistens fehlt)\u003C/li>\n\u003C/ul>\n\u003Cp>Was sind eure Favoriten bei den diesjährigen Weihnachtskampagnen und warum?\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n","\u003C!-- This site is optimized with the Yoast SEO plugin v15.7 - https://yoast.com/wordpress/plugins/seo/ -->\n\u003Cmeta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n\u003Clink rel=\"canonical\" href=\"https://liechtenecker.at/blog/wie-mache-ich-meine-weihnachtskampagne-erfolgreich/\" />\n\u003Cmeta property=\"og:locale\" content=\"de_DE\" />\n\u003Cmeta property=\"og:type\" content=\"article\" />\n\u003Cmeta property=\"og:title\" content=\"Wie mache ich meine Weihnachtskampagne erfolgreich? - Liechtenecker\" />\n\u003Cmeta property=\"og:description\" content=\"Es hört sich vielleicht schräg an, aber Weihnachten beginnt für mich immer dann, wenn ich das erste Mal die Coca Cola Weihnachtswerbung sehe. Über Jahre hinweg hat Coca Cola Weihnachten werbemäßig quasi für sich beansprucht. Natürlich gab es immer wieder schon hervorragende Kampagnen neben Coca Cola. Doch die Konkurrenz wird von Jahr zu Jahr stärker. 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Echt! Und so sieht unsere Antwort aus.",{"__typename":173,"id":174,"excludeFromScreenreader":13,"mediaImage":175,"name":183,"path":184,"status":20},"MediaImage","3364",{"__typename":176,"url":177,"width":178,"height":179,"alt":180,"title":13,"size":181,"mime":182},"Image","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/2026-04/Headerbilder%20Blogartikel%20Behind%20the%20scene%20Accessibility%20Audit.jpg",2880,1300,"Headline mit Sujet: Tastatur mit Symbolen für Barrierefreiheit im Fokus auf hellem  Hintergrund",838204,"image/jpeg","Headerbilder Blogartikel Behind the scene Accessibility Audit.jpg","/media/3364/edit",{"__typename":79,"id":186,"title":187,"path":188,"wpTeaserText":189,"wpPromotedTeaserImage":13,"wpHeaderImage":190},"1616","Agentic KI trifft Design-System: Wie unser Presentation Maker entstand.","/blog/agentic-ki-trifft-design-system-wie-unser-presentation-maker-entstand","Nein, wir wollen euch jetzt nicht erzählen, was KI alles kann. 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