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| Liechtenecker UX Design Studio",{"__typename":102,"tag":103,"attributes":104},"MetaTagLink","link",{"__typename":105,"href":106,"hreflang":13,"rel":107,"media":13,"sizes":13,"type":13},"MetaTagLinkAttributes","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/blog/wie-gehts-da-in-da-hockn","canonical",{"__typename":109,"tag":96,"attributes":110},"MetaTagProperty",{"__typename":111,"property":112,"content":113},"MetaTagPropertyAttributes","og:title","Wie geht's da in da Hockn?",{"__typename":115,"id":116,"name":117,"path":118,"status":20,"weight":119,"description":120,"langcode":124,"changed":125,"metatag":128},"TermCategories","3","Arbeitskultur","/kategorie/arbeitskultur",0,{"__typename":121,"processed":122,"format":123},"Text","Hauptsächlich Themen, die Liechtenecker betreffen – Standups, Meetups, neue Chefs/Positionen, Random & Wuzzlio, Klausur etc. ","wp_html",{"__typename":16,"id":17,"name":18,"direction":19},{"__typename":83,"timestamp":126,"timezone":85,"offset":86,"time":127},1713772777,"2024-04-22T07:59:37+00:00",[129,132,136],{"__typename":95,"tag":96,"attributes":130},{"__typename":98,"name":99,"content":131},"Arbeitskultur | Liechtenecker UX Design Studio",{"__typename":95,"tag":96,"attributes":133},{"__typename":98,"name":134,"content":135},"description","Hauptsächlich Themen, die Liechtenecker betreffen – Standups, Meetups, neue Chefs/Positionen, Random & Wuzzlio, Klausur etc.",{"__typename":102,"tag":103,"attributes":137},{"__typename":105,"href":138,"hreflang":13,"rel":107,"media":13,"sizes":13,"type":13},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/kategorie/arbeitskultur",[140,145,149,153,157],{"__typename":141,"id":142,"name":143,"path":144,"weight":119},"TermTags","54","agentur","/tag/agentur",{"__typename":141,"id":146,"name":147,"path":148,"weight":119},"101","Arbeit","/tag/arbeit",{"__typename":141,"id":150,"name":151,"path":152,"weight":119},"418","Ethik","/tag/ethik",{"__typename":141,"id":154,"name":155,"path":156,"weight":119},"678","Job","/tag/job",{"__typename":141,"id":158,"name":159,"path":160,"weight":119},"1567","Wirtschaft","/tag/wirtschaft",{"__typename":162,"processed":163,"format":123,"summary":13},"TextSummary","\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp class=\"p1\">\u003Cspan class=\"s1\">Vor etwa einem Jahr bin ich nach Wien zurückgekehrt. Nach Studium, diversen Klein-Jobs und ein bisschen die Welt-sehen-wollen war ich nun bereit für das richtige Leben. Der Alltag kann kommen. Es wird Zeit, erwachsen zu werden. Statt Bierdosen am Fußboden nun Feuchttücher am Klo. Muss ja schließlich irgendwann.\u003Cbr>\n\u003C/span>\u003C/p>\n\u003Cp class=\"p1\">\u003Cspan class=\"s1\">Ich machte mich bereit, wieder in den Agenturdschungel einzusteigen. Die Arbeit zwar belanglos, die Deadlines immer zu knapp, unbezahlte (sowie unzählbare) Überstunden, die Mitarbeiter aber hoffentlich nett. Oder ganz was anderes: Ein strikter 9-to-5-Job. Täglich für den Feierabend leben, die 8 Stunden hassen, aber sich so ein bisschen in dieser Opferrolle suhlen. „Wie geht’s da in da Hockn?“ „Gschissen“. Wien, ich fühlte mich bereit für dich. Dass es etwas gibt, das tatsächlich anders ist, war mir nicht bewusst. \u003C/span>\u003C/p>\n\u003Ch2 class=\"p3\">\u003Cspan class=\"s1\">Gibt es, ist krass\u003C/span>\u003C/h2>\n\u003Cp class=\"p1\">\u003Cspan class=\"s1\">Als ich zu Liechtenecker kam, war die Entscheidung bereits gefällt: Keine Agentur mehr, keine Pitches, kein Marketing im klassischen Agentursinn. Man spürte die Aufregung und Euphorie. Ziele wurden gesteckt, die abseits von Umsatz und Profit stattfinden. Das Liechtenecker-Lab war gerade geboren worden. Mit ihm aber auch ein kleines Fragezeichen, wie es denn nun weitergehen solle. \u003C/span>\u003C/p>\n\u003Cp class=\"p1\">\u003Cspan class=\"s1\">Unser Credo lautet: Das Leben besser machen. Das klingt vielleicht ein bisschen nach in-der-Blumenwiese-tanzen-und-singen, in der Realität heißt das aber: anpacken. Wir glauben an die Digitalisierung und dass sie große Chancen für mehr Lebensqualität birgt. Wir sehen, dass der Fokus in vielen Unternehmen auf den Menschen verloren gegangen ist. Wir sind aber davon überzeugt, dass in Zukunft der erfolgreich sein wird, der seine Kunden versteht und auf deren Bedürfnisse eingeht. \u003C/span>\u003C/p>\n\u003Cblockquote>\n\u003Cp class=\"p1\">Man spricht gerne von der Wirtschaft, als wären Unternehmen ein abgekapseltes System. Das ist Unsinn.\u003C/p>\n\u003C/blockquote>\n\u003Cp class=\"p1\">\u003Cspan class=\"s1\">Das Verhältnis Kunde-Unternehmen muss also gestärkt werden. Dabei wird oft vergessen, wer diese beiden Seiten denn im ursprünglichsten sind: Menschen. Man spricht dann gerne von der \u003Ci>Wirtschaft\u003C/i>, als wären Unternehmen ein abgekapseltes System. Das ist Unsinn; sie sind Teil der \u003Ci>Volks\u003C/i>wirtschaft und als Teil unserer Gesellschaft maßgeblich am Zusammenleben von uns allen beteiligt. „The social responsibility of business is to increase its profits“ hatte es in den 1970er Jahren bei Milton Friedman noch geheißen. Soziale Verantwortung – oder grob gesprochen \u003Ci>Ethik \u003C/i>– war nichts, was man mit Unternehmen oder dem Wirtschaften assoziiert hätte. Gut 40 Jahre später würden wir uns den Satz in etwa so wünschen: „The duty of business is to be socially responsible.“ \u003C/span>\u003C/p>\n\u003Cp class=\"p1\">\u003Cspan class=\"s1\">Die Zeiten – und mit ihnen die Gesellschaft und ihre Herausforderungen – haben sich verändert. Das gilt für die Arbeitgeberseite genauso wie für die der Arbeitnehmer. Für uns Mitarbeiter soll der Job nicht in erster Linie Arbeit sondern Erfüllung, Spaß, Herausforderung sein. Wir wollen nicht arbeiten, um uns über die Runden zu bringen, sondern um Runde für Runde Erfahrungen zu machen, zu lernen und besser zu werden. Wenn das auch noch nach Werten passiert, die wir nicht nur gut finden, sondern die gemeinsam entwickelt werden, umso besser. Dienst nach Vorschrift können (und wollen) wir uns gar nicht mehr vorstellen. Strikt hierarchische Systeme verhindern Eigeninitiativen, erzeugen kleine Bunker, aus denen auszubrechen kaum möglich ist. Jürgen hat vor Kurzem \u003Ca href=\"/ich-hab-meine-chefposition-gekundigt/\" target=\"_blank\" rel=\"noopener noreferrer\">einen Artikel \u003C/a>über seine Rolle als Chef und die Chancen der Holokratie geschrieben. Dem ist nichts hinzuzufügen, außer: Danke.\u003C/span>\u003C/p>\n\u003Cblockquote>\n\u003Cp class=\"p1\">Kooperationen leben von Fairness, Vertrauen und Empathie.\u003C/p>\n\u003C/blockquote>\n\u003Cp>\u003C/p>\u003Cdiv style=\"width: 2058px\" class=\"wp-caption alignnone\">\u003Ca title=\"Büro\" href=\"https://www.flickr.com/photos/144564260@N07/30880684616/in/dateposted-public/\" data-flickr-embed=\"true\" data-vr=\"true\">\u003Cdiv alt=\"Büro\" data-entity-type=\"media\" data-entity-uuid=\"3aedce9f-2956-4f9a-a9cf-0f5004d17059\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/6/5759/30880684616_4c91f325c0_k.jpg.webp?itok=pUO5g0r3 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/6/5759/30880684616_4c91f325c0_k.jpg.webp?itok=Hy7cHbvB 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"1440\" height=\"720\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/6/5759/30880684616_4c91f325c0_k.jpg.webp?itok=P98jIV7R 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/6/5759/30880684616_4c91f325c0_k.jpg.webp?itok=6_xIOcVO 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"1024\" height=\"512\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/6/5759/30880684616_4c91f325c0_k.jpg.webp?itok=4VmM6cqd 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/6/5759/30880684616_4c91f325c0_k.jpg.webp?itok=2ilmPlbj 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"745\" height=\"373\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/6/5759/30880684616_4c91f325c0_k.jpg.webp?itok=5DbElpEC 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/6/5759/30880684616_4c91f325c0_k.jpg.webp?itok=4tNYT97_ 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"240\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/6/5759/30880684616_4c91f325c0_k.jpg.webp?itok=E622442S 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/6/5759/30880684616_4c91f325c0_k.jpg.webp?itok=E5aWAN4o 2x\" type=\"image/webp\" width=\"1620\" height=\"810\">\n                  \u003Cimg loading=\"lazy\" width=\"2048\" height=\"1024\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/6/5759/30880684616_4c91f325c0_k.jpg.jpg?itok=E5aWAN4o\" alt=\"Büro\" title=\"30880684616_4c91f325c0_k.jpg\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003C/a>\u003Cp class=\"wp-caption-text\">Büroalltag im Hause Liechtenecker\u003C/p>\u003C/div>\u003Cbr>\n\u003Cscript src=\"//embedr.flickr.com/assets/client-code.js\" async charset=\"utf-8\">\u003C/script>\n\u003Ch2 class=\"p3\">\u003Cspan class=\"s1\">Zu Mehrwert steuern\u003C/span>\u003C/h2>\n\u003Cp class=\"p1\">Das Wertesystem hat sich verändert. Das fällt nicht nur beim Blick auf die Wünsche bezüglich unseres unmittelbaren Arbeitsplatzes auf, sondern auch, was wir generell von Unternehmen erwarten. Der Wunsch nach Wirtschaftsethik wächst. \u003Cspan class=\"s1\">Im produzierenden Gewerbe wird das \u003Ci>„Wie“\u003C/i> wichtiger als das „\u003Ci>Wie viel“\u003C/i>. Ausbeutung und Working Poor sind keine Rezepte für ein gesundes Miteinander, Geiz ist relativ selten geil.  Die Menschen wollen Fairness. Ohne die Bereitschaft \u003Ci>miteinander\u003C/i> zu arbeiten, hätte sich die Menschheit nicht so entwickeln können, wie sie es gemacht hat. Und Kooperationen leben von Fairness, Vertrauen und Empathie.\u003C/span>\u003C/p>\n\u003Cp class=\"p1\">\u003Cspan class=\"s1\">Nun sind wir aber Dienstleister. Wir betreiben keine Baumwollplantagen oder schrauben Devices zusammen. Wo also – abseits unserer Konsumgewohnheiten – liegt unsere Möglichkeit Fairness zu praktizieren?\u003C/span>\u003C/p>\n\u003Cp class=\"p1\">\u003Cspan class=\"s1\">Die Antwort ist einfach: Bei Projekten, die wir gemeinsam mit Partnern umsetzen. Wir sind glücklicherweise in der Lage, nicht alles machen zu müssen, was uns angeboten wird. Wir können wählen. Bringt das Projekt etwas? Hat es den richtigen Fokus? Bringt es den Menschen tatsächlich einen Mehrwert? Und wenn wir das bejahen können, sind wir Feuer und Flamme. Und das hat nicht nur moralisch-ethisch-gesellschaftliche Gründe. An Projekten zu arbeiten, die \u003Ci>gut\u003C/i> sind, bringt eine Motivation mit sich, die man sich sonst nur mit viel Geld und „in zwei Jahren bin ich hier eh raus“ erkaufen könnte. So funktionieren wir nicht. \u003C/span>\u003C/p>\n\u003Cp class=\"p1\">\u003Cspan class=\"s1\">Seit knapp einem Jahr bin ich nun Teil der Liechteneckers. „Wie geht’s da in da Hockn?“ Prächtigst, danke.\u003C/span>\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n",{"__typename":165,"id":166,"excludeFromScreenreader":13,"mediaImage":167,"name":81,"path":175,"status":20},"MediaImage","1562",{"__typename":168,"url":169,"width":170,"height":171,"alt":172,"title":81,"size":173,"mime":174},"Image","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/wp-migration/wordpress-media-image/2016/11/hockn_bild_1920x500-1.png",1920,501,"Wie geht's da in da Hockn",10573,"image/png","/media/1562/edit",{"__typename":165,"id":177,"excludeFromScreenreader":13,"mediaImage":178,"name":81,"path":183,"status":20},"1561",{"__typename":168,"url":179,"width":180,"height":181,"alt":172,"title":81,"size":182,"mime":174},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/wp-migration/wordpress-media-image/2016/11/hockn_bild_922x519-1.png",922,519,9906,"/media/1561/edit","\u003C!-- This site is optimized with the Yoast SEO plugin v15.7 - https://yoast.com/wordpress/plugins/seo/ -->\n\u003Cmeta name=\"description\" content=\"9-to-5, Dienst nach Vorschrift und der heilige Feierabend? Es geht auch anders. Warum wir uns unsre Motivation nicht erkaufen lassen.\" />\n\u003Cmeta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n\u003Clink rel=\"canonical\" href=\"https://legacy.liechtenecker.dev/blog/wie-gehts-da-in-da-hockn/\" />\n\u003Cmeta property=\"og:locale\" content=\"de_DE\" />\n\u003Cmeta property=\"og:type\" content=\"article\" />\n\u003Cmeta property=\"og:title\" content=\"Wie geht's da in da Hockn? - Liechtenecker\" />\n\u003Cmeta property=\"og:description\" content=\"9-to-5, Dienst nach Vorschrift und der heilige Feierabend? Es geht auch anders. 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