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Sei es, weil Advertorials nicht als solche gekennzeichnet werden und dem Leser damit unabhängige Artikel vorgegaukelt werden oder weil regelmäßige bzw. große Inserat oder Advertorial Schaltungen sehr gerne einhergehen mit natürlich positiver Berichterstattung. Meist wird es einem aktiv angeboten, oft will der Kunden, dass ihm das garantiert wird und man sowas doch bitte aushandeln soll.\u003C/p>\n\u003Cp>Ein Beispiel ist folgendes Angebot für einen unserer Kunden:\u003Cbr>\n3x halbe Seite Advertorial\u003Cbr>\n2x viertel Seite Advertorial\u003Cbr>\num den Okkasionspreis von 7.000 Euro und \u003C/p>\n\u003Cblockquote>\n\u003Cp>„Zu diesem Paket garantieren wir Ihnen \u003Cstrong>mindestens\u003C/strong> zwei redaktionelle Interviews mit Herrn XX zu einem passenden Thema im Jahr 2008.“\u003C/p>\n\u003C/blockquote>\n\u003Cp>Der \u003Ca href=\"http://www.prva.at/aktuell/aktuell_20080306.html\">Ethik-Rat des PRVA \u003C/a> hätte dagegen einiges einzuwenden.\u003C/p>\n\u003Cp>Ich persönlich finde diese Angebote sehr dubios. Und sie nehmen einem tagtäglich die Vorstellung von einer guten Berichterstattung. 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