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Ein Widget ist ein kleines eigenständiges Programm oder „Dienstprogramm“, welches auch unter Microsoft gerne als Gadget bezeichnet wird. Widgets lassen sich meistens über die Grafische Oberfläche via Drag & Drop integrieren. Dadurch sind diese kleinen Programme  für stark frequentierte Social Networks gut geeignet um die Möglichkeiten der Plattformen um ein Vielfaches zu erweitern. \u003C/p>\n\u003Cp>Der E-Commerce Pionier Amazon versucht gerade mit einer neuen Widget-Werbeidee in Facebook Fuß zu fassen. Mit den Programmen Amazon Giver und Amazon Grapevine ist es damit möglich seinen Kontakten die neuesten Amazonaktivitäten zu präsentieren. Mit Amazon Giver veröffentlicht der User seine Amazon Wunschliste, somit könnte ein spendender Social Network Freund in die Tasche greifen und ein Buch oder eine CD locker machen. Direkt über das Widget lässt sich der Einkauf tätigen. 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