[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"btz8hO-MXSFLpybqvfjYVBre4OvrEJO1wFySe3Zmv-s":3,"9_t0YFtO844PW3-iCfPxRTbw8yv0-2zzu2bChZFenjo":39,"QB7LQUJNammOVz0oDwonn2RzKAaeVFYiDEDs8LKSTZM":75,"eQGAkG0B6xi82PocPEthlJVxt5r0_G1fSVdfzUgZWCU":180,"_apollo:default":225},{"menu":4},{"__typename":5,"id":6,"name":7,"items":8},"Menu","footer","Fußzeile",[9,24,29,34],{"__typename":10,"id":11,"title":12,"description":13,"url":14,"langcode":15,"internal":20,"expanded":21,"attributes":22},"MenuItem","e2873307-b50a-4aab-b6b2-1950fd99c72e","Impressum",null,"/impressum",{"__typename":16,"id":17,"name":18,"direction":19},"Language","de","German","ltr",true,false,{"__typename":23,"class":13},"MenuItemAttributes",{"__typename":10,"id":25,"title":26,"description":13,"url":27,"langcode":15,"internal":20,"expanded":21,"attributes":28},"2cd9b7c9-142a-4ea3-b898-a0952c54a195","Datenschutz","/datenschutz",{"__typename":23,"class":13},{"__typename":10,"id":30,"title":31,"description":13,"url":32,"langcode":15,"internal":20,"expanded":21,"attributes":33},"a5effba3-5a8c-4125-8d78-0cdba09824db","AGB","/agb",{"__typename":23,"class":13},{"__typename":10,"id":35,"title":36,"description":13,"url":37,"langcode":15,"internal":21,"expanded":21,"attributes":38},"114bf071-bdbb-44cf-85c1-69e9d9e0777d","Newsletter","https://liechtenecker.at/newsletter-subscribe",{"__typename":23,"class":13},{"menu":40},{"__typename":5,"id":41,"name":42,"items":43},"nuxt-main-menu","Nuxt Hauptmenü",[44,50,55,60,65,70],{"__typename":10,"id":45,"title":46,"description":13,"url":47,"langcode":48,"internal":20,"expanded":21,"attributes":49},"9ffc5019-cbd8-4b2e-8eb7-9feae486d4a1","Blog","/know-how",{"__typename":16,"id":17,"name":18,"direction":19},{"__typename":23,"class":13},{"__typename":10,"id":51,"title":52,"description":13,"url":53,"langcode":48,"internal":20,"expanded":21,"attributes":54},"1c7a5430-8a42-4b24-9544-252adabc2f4c","Projekte","/projekte",{"__typename":23,"class":13},{"__typename":10,"id":56,"title":57,"description":13,"url":58,"langcode":48,"internal":20,"expanded":21,"attributes":59},"9c4feedc-79e4-4fbf-b68c-065f33ebfe4c","Sparring","/workshop-ux-sparring-fuer-unternehmen",{"__typename":23,"class":13},{"__typename":10,"id":61,"title":62,"description":13,"url":63,"langcode":48,"internal":20,"expanded":21,"attributes":64},"3b77a27b-272a-489f-843e-53e23ed07741","Trainings","/liechtenecker-ux-academy",{"__typename":23,"class":13},{"__typename":10,"id":66,"title":67,"description":13,"url":68,"langcode":48,"internal":20,"expanded":21,"attributes":69},"ce0bb82b-e1ee-4036-be95-f693a62e9f4a","Über uns","/about",{"__typename":23,"class":13},{"__typename":10,"id":71,"title":72,"description":13,"url":73,"langcode":48,"internal":20,"expanded":21,"attributes":74},"04a19381-81a9-4694-8653-182d8855d2b5","Kontakt","/kontakt",{"__typename":23,"class":13},{"route":76},{"__typename":77,"entity":78},"RouteInternal",{"__typename":79,"id":80,"title":81,"changed":82,"created":88,"langcode":89,"path":90,"promote":21,"status":20,"sticky":21,"metatag":91,"postCategory":111,"postContentElements":13,"evergreen":13,"tags":136,"postWpBody":170,"wpHeaderImage":13,"wpHeaderImageOld":13,"wpHeaderImageOldSmall":13,"wpOgImage":13,"wpPromotedTeaserImage":13,"wpShareDescription":13,"wpShareTitle":13,"wpTeaserText":13,"wpYoastHead":173,"author":174},"NodeWpPost","1013","Wer ist der Mensch hinter dem User?",{"__typename":83,"timestamp":84,"timezone":85,"offset":86,"time":87},"DateTime",1391786835,"UTC","+00:00","2014-02-07T15:27:15+00:00",{"__typename":83,"timestamp":84,"timezone":85,"offset":86,"time":87},{"__typename":16,"id":17,"name":18,"direction":19},"/blog/wer-ist-der-mensch-hinter-dem-user",[92,99,106],{"__typename":93,"tag":94,"attributes":95},"MetaTagValue","meta",{"__typename":96,"name":97,"content":98},"MetaTagValueAttributes","title","Wer ist der Mensch hinter dem User? | Liechtenecker UX Design Studio",{"__typename":100,"tag":101,"attributes":102},"MetaTagLink","link",{"__typename":103,"href":104,"hreflang":13,"rel":105,"media":13,"sizes":13,"type":13},"MetaTagLinkAttributes","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/blog/wer-ist-der-mensch-hinter-dem-user","canonical",{"__typename":107,"tag":94,"attributes":108},"MetaTagProperty",{"__typename":109,"property":110,"content":81},"MetaTagPropertyAttributes","og:title",{"__typename":112,"id":113,"name":114,"path":115,"status":20,"weight":116,"description":117,"langcode":121,"changed":122,"metatag":125},"TermCategories","8","UX/UI Design","/kategorie/design",0,{"__typename":118,"processed":119,"format":120},"Text","Themen aus dem Bereich Design & User Experience","wp_html",{"__typename":16,"id":17,"name":18,"direction":19},{"__typename":83,"timestamp":123,"timezone":85,"offset":86,"time":124},1713772777,"2024-04-22T07:59:37+00:00",[126,129,133],{"__typename":93,"tag":94,"attributes":127},{"__typename":96,"name":97,"content":128},"UX/UI Design | Liechtenecker UX Design Studio",{"__typename":93,"tag":94,"attributes":130},{"__typename":96,"name":131,"content":132},"description","Themen aus dem Bereich Design & User Experience",{"__typename":100,"tag":101,"attributes":134},{"__typename":103,"href":135,"hreflang":13,"rel":105,"media":13,"sizes":13,"type":13},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/kategorie/design",[137,142,146,150,154,158,162,166],{"__typename":138,"id":139,"name":140,"path":141,"weight":116},"TermTags","32","2014","/tag/2014",{"__typename":138,"id":143,"name":144,"path":145,"weight":116},"480","Fokus","/tag/fokus",{"__typename":138,"id":147,"name":148,"path":149,"weight":116},"499","Fragen","/tag/fragen",{"__typename":138,"id":151,"name":152,"path":153,"weight":116},"798","Menschen","/tag/menschen",{"__typename":138,"id":155,"name":156,"path":157,"weight":116},"958","persona","/tag/persona",{"__typename":138,"id":159,"name":160,"path":161,"weight":116},"1250","Strategie","/tag/strategie",{"__typename":138,"id":163,"name":164,"path":165,"weight":116},"1388","user","/tag/user",{"__typename":138,"id":167,"name":168,"path":169,"weight":116},"1389","User Centered Design","/tag/user-centered-design",{"__typename":171,"processed":172,"format":120,"summary":13},"TextSummary","\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>User Centered Design schreiben sich viele auf die Fahnen, aber wo bleibt der Kunde wirklich?  Während der strategischen Konzeption und auch bei den Meetings mit dem Kunden wird der User oft als unbestimmter Teil der Gesellschaft gesehen. Eine nicht definierte Menge, die eventuell auf eine potenzielle Zielgruppe beschnitten wird. Im Projektprozess wird diese mehr oder weniger begrenzte Gruppe an Menschen mitgedacht, aber meistens eben als ein sehr abstraktes und unzugängliches Konstrukt.\u003Cbr>\nSchon länger interessiert mich der Gedanke, wer ist der User überhaupt? Wie sieht der Leser aus? Wer ist an der Marke/Produkt/Dienstleistung überhaupt interessiert? Meist enden diese Überlegungen eben in der sogenannten Zielgruppe: Menschen im Alter von 19 – 49, 60 % weiblich, vorwiegend urban, kosmopolitisch, etc. Aber was heißt das jetzt für den User? 60 % weiblich? Wie soll das gehen?\u003Cbr>\nEine Lösung habe ich jetzt bei einem Vortrag von \u003Ca title=\"Ines Häufler\" href=\"http://scriptalicious.at/\" target=\"_blank\" rel=\"noopener noreferrer\">Ines Häufler\u003C/a> gefunden. Eigentlich ging es um \u003Ca title=\"Storytelling - more than just a Buzzword\" href=\"http://de.slideshare.net/affectionista/storytelling-more-than-just-a-buzzword-by-ines-hufler-30909089\" target=\"_blank\" rel=\"noopener noreferrer\">Storytelling\u003C/a> – besonders interessant fand ich aber ihr Experiment am Ende: Mittels Fragen, ließ sie uns, ihre Zuhörer, den idealen Kunden erstellen. Und dabei ging es um klare Entscheidungen:\u003C/p>\n\u003Cul>\n\u003Cli>Welches Geschlecht hat der ideale Kunde?\u003C/li>\n\u003Cli>Wie alt ist er/sie?\u003C/li>\n\u003Cli>In welchem Beziehungsstatus lebt er/sie?\u003C/li>\n\u003Cli>Wo wohnt er/sie? Wie sieht seine/ihre Wohnsituation aus?\u003C/li>\n\u003C/ul>\n\u003Ca href=\"/sites/default/files/styles/full_width/public/wp-migration/wordpress-media-image/2014/02/user_centered_design011-1.png?itok=sSgQtEdM\" data-rel=\"lightbox-gallery-65ze293F\" data-rl_title data-rl_caption title class=\"js-image-link\">\u003Cdiv alt=\"user_centered_design01\" data-entity-type=\"media\" data-entity-uuid=\"09656e0a-d7c5-4b47-b463-78c1b623faac\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2014/02/user_centered_design011-1.png.webp?itok=dkrR2HNq 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2014/02/user_centered_design011-1.png.webp?itok=eQkdZpvx 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"1000\" height=\"400\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2014/02/user_centered_design011-1.png.webp?itok=0FAhiw3F 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2014/02/user_centered_design011-1.png.webp?itok=_9G1JzR0 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"1000\" height=\"400\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2014/02/user_centered_design011-1.png.webp?itok=DuP4xVWa 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2014/02/user_centered_design011-1.png.webp?itok=Ll903deB 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"745\" height=\"298\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2014/02/user_centered_design011-1.png.webp?itok=NmlT_we7 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2014/02/user_centered_design011-1.png.webp?itok=vi8jhUhL 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"192\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2014/02/user_centered_design011-1.png.webp?itok=4c58EHXy 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2014/02/user_centered_design011-1.png.webp?itok=u2soNzC5 2x\" type=\"image/webp\" width=\"1000\" height=\"400\">\n                  \u003Cimg loading=\"lazy\" width=\"1000\" height=\"400\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2014/02/user_centered_design011-1.png.jpg?itok=u2soNzC5\" alt=\"user_centered_design01\" title=\"user_centered_design01\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003C/a>\u003Cp>\u003Cbr>\nDies sind vorerst Fragen, die man auch von Zielgruppenanalysen kennt, wobei man sich hier aber bei den Fragen nach Ines Häufler auf \u003Cb>\u003Ci>ein\u003C/i>\u003C/b> Alter, \u003Cb>\u003Ci>ein\u003C/i>\u003C/b> Geschlecht und \u003Cb>\u003Ci>einen\u003C/i>\u003C/b> Beziehungsstatus festlegt. Doch dann kommen wir zum eigentlich interessanten Teil des Frageexperiments:\u003C/p>\n\u003Cul>\n\u003Cli>Wann wacht er/sie auf?\u003C/li>\n\u003Cli>Und was ist das Erste, das sie/er nach dem Aufwachen macht?\u003C/li>\n\u003Cli>Wo arbeitet er/sie? Zuhause? In einem Büro/Werkstatt/Firma?\u003C/li>\n\u003Cli>Wie kommt er/sie zur Arbeit?\u003C/li>\n\u003Cli>Hat er/sie viel mit dem Computer zu tun?\u003C/li>\n\u003Cli>Wann kommt er/sie zum ersten Mal in Kontakt mit dem Service/ Produkt/ Dienstleistung?\u003C/li>\n\u003Cli>Wie sieht sein/ihr Mittagessen aus? Etc.\u003C/li>\n\u003C/ul>\n\u003Ca href=\"/sites/default/files/styles/full_width/public/wp-migration/wordpress-media-image/2014/02/user_centered_design021-1.png?itok=tWXQbS0p\" data-rel=\"lightbox-gallery-65ze293F\" data-rl_title data-rl_caption title class=\"js-image-link\">\u003Cdiv alt=\"user_centered_design02\" data-entity-type=\"media\" data-entity-uuid=\"bacef098-40c7-4d34-8237-36af6517a3d8\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2014/02/user_centered_design021-1.png.webp?itok=vJm2h8GI 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2014/02/user_centered_design021-1.png.webp?itok=ywDdI_MJ 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"1000\" height=\"400\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2014/02/user_centered_design021-1.png.webp?itok=tGXWqQLQ 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2014/02/user_centered_design021-1.png.webp?itok=EMi5MfvH 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"1000\" height=\"400\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2014/02/user_centered_design021-1.png.webp?itok=S256HDsC 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2014/02/user_centered_design021-1.png.webp?itok=k2-N-LxP 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"745\" height=\"298\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2014/02/user_centered_design021-1.png.webp?itok=PHcWL9cZ 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2014/02/user_centered_design021-1.png.webp?itok=tXnrA6sZ 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"192\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2014/02/user_centered_design021-1.png.webp?itok=Tgd9KhHB 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2014/02/user_centered_design021-1.png.webp?itok=ZKmZWojF 2x\" type=\"image/webp\" width=\"1000\" height=\"400\">\n                  \u003Cimg loading=\"lazy\" width=\"1000\" height=\"400\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2014/02/user_centered_design021-1.png.jpg?itok=ZKmZWojF\" alt=\"user_centered_design02\" title=\"user_centered_design02\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003C/a>\u003Cp>\u003Cbr>\nAnstatt nur eines Nutzerkontextes werden Personas erstellt. Stück für Stück wird der „normale Alltag des Kunden“ niedergeschrieben. Damit bekommt der Mensch ein Gesicht, eine Geschichte und Charakter. Die Zielgruppe ist keine unbestimmte Masse mehr, sondern ein Mensch. Ein Mensch wie du und ich.\u003Cbr>\nDamit kann man sich auch in die Persona einfühlen, ähnlich wie die Leute von Jung von Matt, die sich in das „\u003Ca title=\"Der Standard - Österreichs häufigstes Wohnzimmer bei Jung von Matt\" href=\"http://derstandard.at/2241358/Oesterreichs-haeufigstes-Wohnzimmer-bei-Jung-von-MattDonau\" target=\"_blank\" rel=\"noopener noreferrer\">typische österreichische Wohnzimmer\u003C/a>“ sitzen, um zu brainstormen, schafft man sich einen mentalen Lebensraum.  Diesen kann man gedanklich abgehen und in den Alltag und den spezifischen Nutzerkontext einfühlen.\u003Cbr>\nDies ist idealerweise eine Übung, die zusammen mit dem Kunde exerziert werden muss. Wenn wir einmal gemeinsam so überlegen, bei der Konzeption, im Designprozess und bei der Entwicklung. Würde sich das Endprodukt ändern? Ich denke schon.\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n","\u003C!-- This site is optimized with the Yoast SEO plugin v15.7 - https://yoast.com/wordpress/plugins/seo/ -->\n\u003Cmeta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n\u003Clink rel=\"canonical\" href=\"https://liechtenecker.at/blog/wer-ist-der-mensch-hinter-dem-user/\" />\n\u003Cmeta property=\"og:locale\" content=\"de_DE\" />\n\u003Cmeta property=\"og:type\" content=\"article\" />\n\u003Cmeta property=\"og:title\" content=\"Wer ist der Mensch hinter dem User? - Liechtenecker\" />\n\u003Cmeta property=\"og:description\" content=\"User Centered Design schreiben sich viele auf die Fahnen, aber wo bleibt der Kunde wirklich?  Während der strategischen Konzeption und auch bei den Meetings mit dem Kunden wird der User oft als unbestimmter Teil der Gesellschaft gesehen. Eine nicht definierte Menge, die eventuell auf eine potenzielle Zielgruppe beschnitten wird. 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