[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"btz8hO-MXSFLpybqvfjYVBre4OvrEJO1wFySe3Zmv-s":3,"9_t0YFtO844PW3-iCfPxRTbw8yv0-2zzu2bChZFenjo":39,"uJIpb0ZcloQiGt1Qo1KoZne5uXbm3T8Z_bQEnx2iO30":75,"hwtGPwTOfi5_KxKXi7Rs2xdHDFqWn54mNDkar-2pt14":161,"_apollo:default":206},{"menu":4},{"__typename":5,"id":6,"name":7,"items":8},"Menu","footer","Fußzeile",[9,24,29,34],{"__typename":10,"id":11,"title":12,"description":13,"url":14,"langcode":15,"internal":20,"expanded":21,"attributes":22},"MenuItem","e2873307-b50a-4aab-b6b2-1950fd99c72e","Impressum",null,"/impressum",{"__typename":16,"id":17,"name":18,"direction":19},"Language","de","German","ltr",true,false,{"__typename":23,"class":13},"MenuItemAttributes",{"__typename":10,"id":25,"title":26,"description":13,"url":27,"langcode":15,"internal":20,"expanded":21,"attributes":28},"2cd9b7c9-142a-4ea3-b898-a0952c54a195","Datenschutz","/datenschutz",{"__typename":23,"class":13},{"__typename":10,"id":30,"title":31,"description":13,"url":32,"langcode":15,"internal":20,"expanded":21,"attributes":33},"a5effba3-5a8c-4125-8d78-0cdba09824db","AGB","/agb",{"__typename":23,"class":13},{"__typename":10,"id":35,"title":36,"description":13,"url":37,"langcode":15,"internal":21,"expanded":21,"attributes":38},"114bf071-bdbb-44cf-85c1-69e9d9e0777d","Newsletter","https://liechtenecker.at/newsletter-subscribe",{"__typename":23,"class":13},{"menu":40},{"__typename":5,"id":41,"name":42,"items":43},"nuxt-main-menu","Nuxt Hauptmenü",[44,50,55,60,65,70],{"__typename":10,"id":45,"title":46,"description":13,"url":47,"langcode":48,"internal":20,"expanded":21,"attributes":49},"9ffc5019-cbd8-4b2e-8eb7-9feae486d4a1","Blog","/know-how",{"__typename":16,"id":17,"name":18,"direction":19},{"__typename":23,"class":13},{"__typename":10,"id":51,"title":52,"description":13,"url":53,"langcode":48,"internal":20,"expanded":21,"attributes":54},"1c7a5430-8a42-4b24-9544-252adabc2f4c","Projekte","/projekte",{"__typename":23,"class":13},{"__typename":10,"id":56,"title":57,"description":13,"url":58,"langcode":48,"internal":20,"expanded":21,"attributes":59},"9c4feedc-79e4-4fbf-b68c-065f33ebfe4c","Sparring","/workshop-ux-sparring-fuer-unternehmen",{"__typename":23,"class":13},{"__typename":10,"id":61,"title":62,"description":13,"url":63,"langcode":48,"internal":20,"expanded":21,"attributes":64},"3b77a27b-272a-489f-843e-53e23ed07741","Trainings","/liechtenecker-ux-academy",{"__typename":23,"class":13},{"__typename":10,"id":66,"title":67,"description":13,"url":68,"langcode":48,"internal":20,"expanded":21,"attributes":69},"ce0bb82b-e1ee-4036-be95-f693a62e9f4a","Über uns","/about",{"__typename":23,"class":13},{"__typename":10,"id":71,"title":72,"description":13,"url":73,"langcode":48,"internal":20,"expanded":21,"attributes":74},"04a19381-81a9-4694-8653-182d8855d2b5","Kontakt","/kontakt",{"__typename":23,"class":13},{"route":76},{"__typename":77,"entity":78},"RouteInternal",{"__typename":79,"id":80,"title":81,"changed":82,"created":88,"langcode":89,"path":90,"promote":21,"status":20,"sticky":21,"metatag":91,"postCategory":112,"postContentElements":13,"evergreen":13,"tags":137,"postWpBody":151,"wpHeaderImage":13,"wpHeaderImageOld":13,"wpHeaderImageOldSmall":13,"wpOgImage":13,"wpPromotedTeaserImage":13,"wpShareDescription":13,"wpShareTitle":13,"wpTeaserText":13,"wpYoastHead":154,"author":155},"NodeWpPost","1411","Web 2.0 in Marketing &amp; PR - eBook",{"__typename":83,"timestamp":84,"timezone":85,"offset":86,"time":87},"DateTime",1205989985,"UTC","+00:00","2008-03-20T05:13:05+00:00",{"__typename":83,"timestamp":84,"timezone":85,"offset":86,"time":87},{"__typename":16,"id":17,"name":18,"direction":19},"/blog/web-20-in-marketing-pr-ebook",[92,99,106],{"__typename":93,"tag":94,"attributes":95},"MetaTagValue","meta",{"__typename":96,"name":97,"content":98},"MetaTagValueAttributes","title","Web 2.0 in Marketing & PR - eBook | Liechtenecker UX Design Studio",{"__typename":100,"tag":101,"attributes":102},"MetaTagLink","link",{"__typename":103,"href":104,"hreflang":13,"rel":105,"media":13,"sizes":13,"type":13},"MetaTagLinkAttributes","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/blog/web-20-in-marketing-pr-ebook","canonical",{"__typename":107,"tag":94,"attributes":108},"MetaTagProperty",{"__typename":109,"property":110,"content":111},"MetaTagPropertyAttributes","og:title","Web 2.0 in Marketing & PR - eBook",{"__typename":113,"id":114,"name":115,"path":116,"status":20,"weight":117,"description":118,"langcode":122,"changed":123,"metatag":126},"TermCategories","8","UX/UI Design","/kategorie/design",0,{"__typename":119,"processed":120,"format":121},"Text","Themen aus dem Bereich Design &amp; User Experience","wp_html",{"__typename":16,"id":17,"name":18,"direction":19},{"__typename":83,"timestamp":124,"timezone":85,"offset":86,"time":125},1713772777,"2024-04-22T07:59:37+00:00",[127,130,134],{"__typename":93,"tag":94,"attributes":128},{"__typename":96,"name":97,"content":129},"UX/UI Design | Liechtenecker UX Design Studio",{"__typename":93,"tag":94,"attributes":131},{"__typename":96,"name":132,"content":133},"description","Themen aus dem Bereich Design & User Experience",{"__typename":100,"tag":101,"attributes":135},{"__typename":103,"href":136,"hreflang":13,"rel":105,"media":13,"sizes":13,"type":13},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/kategorie/design",[138,143,147],{"__typename":139,"id":140,"name":141,"path":142,"weight":117},"TermTags","276","Corporate Blog","/tag/corporate-blog",{"__typename":139,"id":144,"name":145,"path":146,"weight":117},"918","Online-PR","/tag/online-pr",{"__typename":139,"id":148,"name":149,"path":150,"weight":117},"1483","Web-2.0","/tag/web-2-0",{"__typename":152,"processed":153,"format":121,"summary":13},"TextSummary","\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Habe heute beim Stöbern ein sehr interessantes kostenloses eBook über Web 2.0 und OnlinePR gefunden.\u003C/p>\n\u003Cp>Was muss ich bei einem Corporate Blog beachten? Wie kann ich Online-Communities in der PR-Arbeit nutzen? Diese und ähnliche Fragen werden in dem Ratgeber behandelt. „Das neue Internet stellt die PR- und Medienlandschaft auf den Kopf“, ist Buzinkay überzeugt und will mit seinem E-Book konkrete Unterstützung bieten.\u003C/p>\n\u003Cp>\u003Ca href=\"http://www.buzinkay.net/texte/pr2.0.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Das Buch als PDF runterladen\u003C/a>\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n","\u003C!-- This site is optimized with the Yoast SEO plugin v15.7 - https://yoast.com/wordpress/plugins/seo/ -->\n\u003Cmeta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n\u003Clink rel=\"canonical\" href=\"https://liechtenecker.at/blog/web-20-in-marketing-pr-ebook/\" />\n\u003Cmeta property=\"og:locale\" content=\"de_DE\" />\n\u003Cmeta property=\"og:type\" content=\"article\" />\n\u003Cmeta property=\"og:title\" content=\"Web 2.0 in Marketing &amp; PR - eBook - Liechtenecker\" />\n\u003Cmeta property=\"og:description\" content=\"Habe heute beim Stöbern ein sehr interessantes kostenloses eBook über Web 2.0 und OnlinePR gefunden. Was muss ich bei einem Corporate Blog beachten? Wie kann ich Online-Communities in der PR-Arbeit nutzen? Diese und ähnliche Fragen werden in dem Ratgeber behandelt. „Das neue Internet stellt die PR- und Medienlandschaft auf den Kopf“, ist Buzinkay überzeugt und [&hellip;]\" />\n\u003Cmeta property=\"og:url\" content=\"https://liechtenecker.at/blog/web-20-in-marketing-pr-ebook/\" />\n\u003Cmeta property=\"og:site_name\" content=\"Liechtenecker\" />\n\u003Cmeta property=\"article:published_time\" content=\"2008-03-20T06:13:05+00:00\" />\n\u003Cmeta name=\"twitter:card\" content=\"summary_large_image\" />\n\u003Cscript type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https://liechtenecker.at/#website\",\"url\":\"https://liechtenecker.at/\",\"name\":\"Liechtenecker\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https://liechtenecker.at/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"de-DE\"},{\"@type\":\"WebPage\",\"@id\":\"https://liechtenecker.at/blog/web-20-in-marketing-pr-ebook/#webpage\",\"url\":\"https://liechtenecker.at/blog/web-20-in-marketing-pr-ebook/\",\"name\":\"Web 2.0 in Marketing &amp; PR - eBook - Liechtenecker\",\"isPartOf\":{\"@id\":\"https://liechtenecker.at/#website\"},\"datePublished\":\"2008-03-20T06:13:05+00:00\",\"dateModified\":\"2008-03-20T06:13:05+00:00\",\"author\":{\"@id\":\"https://liechtenecker.at/#/schema/person/663b2d5142421ab394bf325c1b48cecf\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://liechtenecker.at/blog/web-20-in-marketing-pr-ebook/\"]}]},{\"@type\":\"Person\",\"@id\":\"https://liechtenecker.at/#/schema/person/663b2d5142421ab394bf325c1b48cecf\",\"name\":\"Stephan\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https://liechtenecker.at/#personlogo\",\"inLanguage\":\"de-DE\",\"url\":\"https://secure.gravatar.com/avatar/400d5f8c531afb609b81aa66c8d56f01?s=96&d=mm&r=g\",\"caption\":\"Stephan\"}}]}\u003C/script>\n\u003C!-- / Yoast SEO plugin. -->",{"__typename":156,"id":157,"myRole":158,"name":159,"nickname":160},"User","23","langgedienter Frontend-Veteran","s-fletzberger","Stephan",{"latestKnowhow":162},[163,181,194],{"__typename":79,"id":164,"title":165,"path":166,"wpTeaserText":167,"wpPromotedTeaserImage":13,"wpHeaderImage":168},"1619","Behind the scenes: Ein Barrierefreiheits-Audit","/blog/behind-scenes-ein-barrierefreiheits-audit","”Entspricht unsere Website den gesetzlichen Anforderungen und wenn nicht, was genau müssen wir ändern?”\r\nDiese Frage lieben wir. Echt! Und so sieht unsere Antwort aus.",{"__typename":169,"id":170,"excludeFromScreenreader":13,"mediaImage":171,"name":179,"path":180,"status":20},"MediaImage","3364",{"__typename":172,"url":173,"width":174,"height":175,"alt":176,"title":13,"size":177,"mime":178},"Image","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/2026-04/Headerbilder%20Blogartikel%20Behind%20the%20scene%20Accessibility%20Audit.jpg",2880,1300,"Headline mit Sujet: Tastatur mit Symbolen für Barrierefreiheit im Fokus auf hellem  Hintergrund",838204,"image/jpeg","Headerbilder Blogartikel Behind the scene Accessibility Audit.jpg","/media/3364/edit",{"__typename":79,"id":182,"title":183,"path":184,"wpTeaserText":185,"wpPromotedTeaserImage":13,"wpHeaderImage":186},"1616","Agentic KI trifft Design-System: Wie unser Presentation Maker entstand.","/blog/agentic-ki-trifft-design-system-wie-unser-presentation-maker-entstand","Nein, wir wollen euch jetzt nicht erzählen, was KI alles kann. Aber wir möchten euch zeigen, wie wir mit KI umgehen. \r\n",{"__typename":169,"id":187,"excludeFromScreenreader":13,"mediaImage":188,"name":192,"path":193,"status":20},"3355",{"__typename":172,"url":189,"width":174,"height":175,"alt":190,"title":13,"size":191,"mime":178},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/2026-03/BLOG_Presentation%20Tool_TITEL-2880x1300px_1.jpg","Lukas und Daniel  arbeiten an Computern im Büro.",2621988,"BLOG_Presentation Tool_TITEL-2880x1300px.jpg","/media/3355/edit",{"__typename":79,"id":195,"title":196,"path":197,"wpTeaserText":13,"wpPromotedTeaserImage":13,"wpHeaderImage":198},"1606","UI Trends 2026","/blog/ui-trends-2026",{"__typename":169,"id":199,"excludeFromScreenreader":21,"mediaImage":200,"name":204,"path":205,"status":20},"3303",{"__typename":172,"url":201,"width":174,"height":175,"alt":202,"title":13,"size":203,"mime":178},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/2026-01/BLOG_Trendbericht%202026.jpg","UI Trends 2026, gelber Hintergrund, schwarze Schrift.",4700748,"BLOG_Trendbericht 2026.jpg","/media/3303/edit",{"Language:de":207,"MenuItem:e2873307-b50a-4aab-b6b2-1950fd99c72e":208,"MenuItem:2cd9b7c9-142a-4ea3-b898-a0952c54a195":212,"MenuItem:a5effba3-5a8c-4125-8d78-0cdba09824db":215,"MenuItem:114bf071-bdbb-44cf-85c1-69e9d9e0777d":218,"Menu:footer":221,"ROOT_QUERY":231,"MenuItem:9ffc5019-cbd8-4b2e-8eb7-9feae486d4a1":247,"MenuItem:1c7a5430-8a42-4b24-9544-252adabc2f4c":250,"MenuItem:9c4feedc-79e4-4fbf-b68c-065f33ebfe4c":253,"MenuItem:3b77a27b-272a-489f-843e-53e23ed07741":256,"MenuItem:ce0bb82b-e1ee-4036-be95-f693a62e9f4a":259,"MenuItem:04a19381-81a9-4694-8653-182d8855d2b5":262,"Menu:nuxt-main-menu":265,"TermCategories:8":279,"TermTags:276":290,"TermTags:918":291,"TermTags:1483":292,"User:23":293,"NodeWpPost:1411":294,"MediaImage:3364":317,"NodeWpPost:1619":319,"MediaImage:3355":322,"NodeWpPost:1616":324,"MediaImage:3303":327,"NodeWpPost:1606":329},["null","__typename",16,"id",17,"name",18,"direction",19],["null","__typename",10,"id",11,"title",12,"description",13,"url",14,"langcode",209,"internal",20,"expanded",21,"attributes",211],{"__ref":210},"Language:de",["null","__typename",23,"class",13],["null","__typename",10,"id",25,"title",26,"description",13,"url",27,"langcode",213,"internal",20,"expanded",21,"attributes",214],{"__ref":210},["null","__typename",23,"class",13],["null","__typename",10,"id",30,"title",31,"description",13,"url",32,"langcode",216,"internal",20,"expanded",21,"attributes",217],{"__ref":210},["null","__typename",23,"class",13],["null","__typename",10,"id",35,"title",36,"description",13,"url",37,"langcode",219,"internal",21,"expanded",21,"attributes",220],{"__ref":210},["null","__typename",23,"class",13],["null","__typename",5,"id",6,"name",7,"items",222],[223,225,227,229],{"__ref":224},"MenuItem:e2873307-b50a-4aab-b6b2-1950fd99c72e",{"__ref":226},"MenuItem:2cd9b7c9-142a-4ea3-b898-a0952c54a195",{"__ref":228},"MenuItem:a5effba3-5a8c-4125-8d78-0cdba09824db",{"__ref":230},"MenuItem:114bf071-bdbb-44cf-85c1-69e9d9e0777d",["null","__typename",232,"menu({\"name\":\"FOOTER\"})",233,"menu({\"name\":\"NUXT_MAIN_MENU\"})",235,"route({\"path\":\"/blog/web-20-in-marketing-pr-ebook\"})",237,"latestKnowhow({\"excludeId\":\"1411\",\"limit\":3})",240],"Query",{"__ref":234},"Menu:footer",{"__ref":236},"Menu:nuxt-main-menu",["null","__typename",77,"entity",238],{"__ref":239},"NodeWpPost:1411",[241,243,245],{"__ref":242},"NodeWpPost:1619",{"__ref":244},"NodeWpPost:1616",{"__ref":246},"NodeWpPost:1606",["null","__typename",10,"id",45,"title",46,"description",13,"url",47,"langcode",248,"internal",20,"expanded",21,"attributes",249],{"__ref":210},["null","__typename",23,"class",13],["null","__typename",10,"id",51,"title",52,"description",13,"url",53,"langcode",251,"internal",20,"expanded",21,"attributes",252],{"__ref":210},["null","__typename",23,"class",13],["null","__typename",10,"id",56,"title",57,"description",13,"url",58,"langcode",254,"internal",20,"expanded",21,"attributes",255],{"__ref":210},["null","__typename",23,"class",13],["null","__typename",10,"id",61,"title",62,"description",13,"url",63,"langcode",257,"internal",20,"expanded",21,"attributes",258],{"__ref":210},["null","__typename",23,"class",13],["null","__typename",10,"id",66,"title",67,"description",13,"url",68,"langcode",260,"internal",20,"expanded",21,"attributes",261],{"__ref":210},["null","__typename",23,"class",13],["null","__typename",10,"id",71,"title",72,"description",13,"url",73,"langcode",263,"internal",20,"expanded",21,"attributes",264],{"__ref":210},["null","__typename",23,"class",13],["null","__typename",5,"id",41,"name",42,"items",266],[267,269,271,273,275,277],{"__ref":268},"MenuItem:9ffc5019-cbd8-4b2e-8eb7-9feae486d4a1",{"__ref":270},"MenuItem:1c7a5430-8a42-4b24-9544-252adabc2f4c",{"__ref":272},"MenuItem:9c4feedc-79e4-4fbf-b68c-065f33ebfe4c",{"__ref":274},"MenuItem:3b77a27b-272a-489f-843e-53e23ed07741",{"__ref":276},"MenuItem:ce0bb82b-e1ee-4036-be95-f693a62e9f4a",{"__ref":278},"MenuItem:04a19381-81a9-4694-8653-182d8855d2b5",["null","__typename",113,"id",114,"name",115,"path",116,"status",20,"weight",117,"description",280,"langcode",281,"changed",282,"metatag",283],["null","__typename",119,"processed",120,"format",121],{"__ref":210},["null","__typename",83,"timestamp",124,"timezone",85,"offset",86,"time",125],[284,286,288],["null","__typename",93,"tag",94,"attributes",285],["null","__typename",96,"name",97,"content",129],["null","__typename",93,"tag",94,"attributes",287],["null","__typename",96,"name",132,"content",133],["null","__typename",100,"tag",101,"attributes",289],["null","__typename",103,"href",136,"hreflang",13,"rel",105,"media",13,"sizes",13,"type",13],["null","__typename",139,"id",140,"name",141,"path",142,"weight",117],["null","__typename",139,"id",144,"name",145,"path",146,"weight",117],["null","__typename",139,"id",148,"name",149,"path",150,"weight",117],["null","__typename",156,"id",157,"myRole",158,"name",159,"nickname",160],["null","__typename",79,"id",80,"title",81,"changed",295,"created",296,"langcode",297,"path",90,"promote",21,"status",20,"sticky",21,"metatag",298,"category",305,"contentElements",13,"evergreen",13,"tags",307,"wpBody",314,"wpHeaderImage",13,"wpHeaderImageOld",13,"wpHeaderImageOldSmall",13,"wpOgImage",13,"wpPromotedTeaserImage",13,"wpShareDescription",13,"wpShareTitle",13,"wpTeaserText",13,"wpYoastHead",154,"author",315],["null","__typename",83,"timestamp",84,"timezone",85,"offset",86,"time",87],["null","__typename",83,"timestamp",84,"timezone",85,"offset",86,"time",87],{"__ref":210},[299,301,303],["null","__typename",93,"tag",94,"attributes",300],["null","__typename",96,"name",97,"content",98],["null","__typename",100,"tag",101,"attributes",302],["null","__typename",103,"href",104,"hreflang",13,"rel",105,"media",13,"sizes",13,"type",13],["null","__typename",107,"tag",94,"attributes",304],["null","__typename",109,"property",110,"content",111],{"__ref":306},"TermCategories:8",[308,310,312],{"__ref":309},"TermTags:276",{"__ref":311},"TermTags:918",{"__ref":313},"TermTags:1483",["null","__typename",152,"processed",153,"format",121,"summary",13],{"__ref":316},"User:23",["null","__typename",169,"id",170,"excludeFromScreenreader",13,"mediaImage",318,"name",179,"path",180,"status",20],["null","__typename",172,"url",173,"width",174,"height",175,"alt",176,"title",13,"size",177,"mime",178],["null","__typename",79,"id",164,"title",165,"path",166,"wpTeaserText",167,"wpPromotedTeaserImage",13,"wpHeaderImage",320],{"__ref":321},"MediaImage:3364",["null","__typename",169,"id",187,"excludeFromScreenreader",13,"mediaImage",323,"name",192,"path",193,"status",20],["null","__typename",172,"url",189,"width",174,"height",175,"alt",190,"title",13,"size",191,"mime",178],["null","__typename",79,"id",182,"title",183,"path",184,"wpTeaserText",185,"wpPromotedTeaserImage",13,"wpHeaderImage",325],{"__ref":326},"MediaImage:3355",["null","__typename",169,"id",199,"excludeFromScreenreader",21,"mediaImage",328,"name",204,"path",205,"status",20],["null","__typename",172,"url",201,"width",174,"height",175,"alt",202,"title",13,"size",203,"mime",178],["null","__typename",79,"id",195,"title",196,"path",197,"wpTeaserText",13,"wpPromotedTeaserImage",13,"wpHeaderImage",330],{"__ref":331},"MediaImage:3303"]