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Marketingeinsatz",{"__typename":83,"timestamp":84,"timezone":85,"offset":86,"time":87},"DateTime",1395912552,"UTC","+00:00","2014-03-27T09:29:12+00:00",{"__typename":83,"timestamp":84,"timezone":85,"offset":86,"time":87},{"__typename":16,"id":17,"name":18,"direction":19},"/blog/wearable-tech-im-marketingeinsatz",[92,99,106],{"__typename":93,"tag":94,"attributes":95},"MetaTagValue","meta",{"__typename":96,"name":97,"content":98},"MetaTagValueAttributes","title","Wearable Tech im Marketingeinsatz | Liechtenecker UX Design 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col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Ca href=\"/sites/default/files/styles/full_width/public/wp-migration/wordpress-media-image/2014/03/wearable_tech1-1.png?itok=uwgGBw-N\" data-rel=\"lightbox-gallery-gdqpQbwL\" data-rl_title data-rl_caption title class=\"js-image-link\">\u003Cdiv alt=\"Wearable Tech\" data-entity-type=\"media\" data-entity-uuid=\"976c2af7-f393-405e-a69a-c295f95aee9b\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2014/03/wearable_tech1-1.png.webp?itok=q8-2X3oj 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2014/03/wearable_tech1-1.png.webp?itok=vRjmtm_A 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"1000\" height=\"400\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2014/03/wearable_tech1-1.png.webp?itok=nutGNzL4 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2014/03/wearable_tech1-1.png.webp?itok=zq3czELj 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"1000\" height=\"400\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2014/03/wearable_tech1-1.png.webp?itok=ztq3y7n9 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2014/03/wearable_tech1-1.png.webp?itok=RSKMxFGc 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"745\" height=\"298\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2014/03/wearable_tech1-1.png.webp?itok=2nePykXV 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2014/03/wearable_tech1-1.png.webp?itok=Ilaxm-W6 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"192\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2014/03/wearable_tech1-1.png.webp?itok=o91H1SCo 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2014/03/wearable_tech1-1.png.webp?itok=WuoS1rVa 2x\" type=\"image/webp\" width=\"1000\" height=\"400\">\n                  \u003Cimg loading=\"lazy\" width=\"1000\" height=\"400\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2014/03/wearable_tech1-1.png.jpg?itok=WuoS1rVa\" alt=\"Wearable Tech\" title=\"Wearable Tech\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003C/a>\u003Cp>Wearable Tech ist sicherlich ein Thema, das uns in den nächsten Jahren verstärkt beschäftigen wird, dank Google Glass und Smartwatches, die auf den Markt kommen. Hat Nike es mit dem Fuelband schon vor Jahren geschafft, sich diesem Trend aus Marketingsicht zu nähern, so stehen die meisten Unternehmen noch am Anfang oder genauer gesagt, denken wohl die wenigsten daran, wie sie ihre Marke mit der Technologie inszenieren können.\u003Cbr>\n\u003Cbr>\nBei der diesjährigen SXSW Konferenz gaben Visa, die PGA Tour und Coca Cola Einblick in ihre ersten Erfahrungen mit Wearable Tech. So gibt die PGA Tour, den Golfprofis neueste Devices, um personalisierten Content zu kreieren. Seien es Videos aus der Sicht des Profis beim Abschlag oder Statistiken zum Training. Welcher Fan hat nicht gern so hautnahe Einblicke? Visa hat ähnliche Erfahrungen gemacht und in Sochi 2014, die von ihnen gesponserten Athleten mit Google Glasses ausgestattet, um Content aus ihrer Sicht für ihre Fans zu bekommen.\u003Cbr>\n\u003Ca href=\"/coca-cola-content-marketing-strategie/\">Coca Cola\u003C/a> nennt Zukunftsszenarien, in denen wir Laufen gehen und das von uns getragene Gerät erkennt, dass man gerade Laufen ist und bestellt ein Erfrischungsgetränk, dass nach dem Lauf vor der Haustür wartet. Vielleicht etwas creepy, aber nicht uninteressant.\u003Cbr>\nGoogle hat mit Sneakers experimentiert und den Talking Shoe erfunden. Der Schuh, der die Bewegungen des Trägers in lustige und motivierende Kommentare verwandelt.\u003Cbr>\n\u003Ciframe src=\"//www.youtube.com/embed/VcaSwxbRkcE?rel=0\" height=\"360\" width=\"640\" allowfullscreen frameborder=\"0\">\u003C/iframe>\u003Cbr>\nMan stelle sich vor, was Unternehmen mit der Idee des T-Shirt-OS anstellen könnten. Ein T-Shirt auf dem man beispielsweise Statusupdates anzeigen könnte oder Hashtags. Nehmen wir die Beispiele von Visa oder der PGA Tour als Grundlage, so könnten Testimonials so ein T-Shirt bei Auftritten tragen und Fans ihre Statusupdates darauf veröffentlichen. Was für eine schöne Verlängerung der teuren Sponsoringaktivitäten.\u003Cbr>\n\u003Ciframe src=\"//www.youtube.com/embed/q0GokKd2QRA?rel=0\" height=\"360\" width=\"640\" allowfullscreen frameborder=\"0\">\u003C/iframe>\u003Cbr>\nWir stehen hier noch weit, weit, weit am Beginn, aber ich bin gespannt ob und wie Unternehmen Wearable Tech einsetzen werden.\u003Cbr>\nIm Zuge dessen möchte ich noch auf das \u003Ca href=\"http://digitalista.at/events/\" target=\"_blank\" rel=\"noopener noreferrer\">Digitalista Event\u003C/a> zu eben diesem Thema am 17. September hinweisen. Wer Mitglied wird, wird rechtzeitig an die Anmeldung erinnert.\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n","\u003C!-- This site is optimized with the Yoast SEO plugin v15.7 - https://yoast.com/wordpress/plugins/seo/ -->\n\u003Cmeta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n\u003Clink rel=\"canonical\" href=\"https://legacy.liechtenecker.dev/blog/wearable-tech-im-marketingeinsatz/\" />\n\u003Cmeta property=\"og:locale\" content=\"de_DE\" />\n\u003Cmeta property=\"og:type\" content=\"article\" />\n\u003Cmeta property=\"og:title\" content=\"Wearable Tech im Marketingeinsatz - Liechtenecker\" />\n\u003Cmeta property=\"og:description\" content=\"Wearable Tech ist sicherlich ein Thema, das uns in den nächsten Jahren verstärkt beschäftigen wird, dank Google Glass und Smartwatches, die auf den Markt kommen. Hat Nike es mit dem Fuelband schon vor Jahren geschafft, sich diesem Trend aus Marketingsicht zu nähern, so stehen die meisten Unternehmen noch am Anfang oder genauer gesagt, denken wohl […]\" />\n\u003Cmeta property=\"og:url\" content=\"https://legacy.liechtenecker.dev/blog/wearable-tech-im-marketingeinsatz/\" />\n\u003Cmeta property=\"og:site_name\" content=\"Liechtenecker\" />\n\u003Cmeta property=\"article:published_time\" content=\"2014-03-27T10:29:12+00:00\" />\n\u003Cmeta property=\"og:image\" content=\"https://legacy.liechtenecker.dev/wp-content/uploads/2014/03/wearable_tech1-1.png\" />\n\u003Cmeta name=\"twitter:card\" content=\"summary_large_image\" />\n\u003Cmeta name=\"twitter:label1\" content=\"Geschätzte Lesezeit\">\n\t\u003Cmeta name=\"twitter:data1\" content=\"2 Minuten\">\n\u003Cscript type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https://legacy.liechtenecker.dev/#website\",\"url\":\"https://legacy.liechtenecker.dev/\",\"name\":\"Liechtenecker\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https://legacy.liechtenecker.dev/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"de-DE\"},{\"@type\":\"ImageObject\",\"@id\":\"https://legacy.liechtenecker.dev/blog/wearable-tech-im-marketingeinsatz/#primaryimage\",\"inLanguage\":\"de-DE\",\"url\":\"https://legacy.liechtenecker.dev/wp-content/uploads/2014/03/wearable_tech1-1.png\",\"width\":1000,\"height\":400},{\"@type\":\"WebPage\",\"@id\":\"https://legacy.liechtenecker.dev/blog/wearable-tech-im-marketingeinsatz/#webpage\",\"url\":\"https://legacy.liechtenecker.dev/blog/wearable-tech-im-marketingeinsatz/\",\"name\":\"Wearable Tech im Marketingeinsatz - Liechtenecker\",\"isPartOf\":{\"@id\":\"https://legacy.liechtenecker.dev/#website\"},\"primaryImageOfPage\":{\"@id\":\"https://legacy.liechtenecker.dev/blog/wearable-tech-im-marketingeinsatz/#primaryimage\"},\"datePublished\":\"2014-03-27T10:29:12+00:00\",\"dateModified\":\"2014-03-27T10:29:12+00:00\",\"author\":{\"@id\":\"https://legacy.liechtenecker.dev/#/schema/person/02f5821ae45724e898fb22fa3b311ab0\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://legacy.liechtenecker.dev/blog/wearable-tech-im-marketingeinsatz/\"]}]},{\"@type\":\"Person\",\"@id\":\"https://legacy.liechtenecker.dev/#/schema/person/02f5821ae45724e898fb22fa3b311ab0\",\"name\":\"Susanne\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https://legacy.liechtenecker.dev/#personlogo\",\"inLanguage\":\"de-DE\",\"url\":\"https://secure.gravatar.com/avatar/c2f264f51e8645658c760e6e79654fc7?s=96&d=mm&r=g\",\"caption\":\"Susanne\"}}]}\u003C/script>\n\u003C!-- / Yoast SEO plugin. -->",{"__typename":147,"id":148,"myRole":149,"name":150,"nickname":151},"User","24","Ideen-Generator, ist auf diversen Konferenz-Bühnen anzutreffen, bereichert unser Lab mit psychologischem Know-how","s-liechtenecker","Susanne",{"latestKnowhow":153},[154,172,185],{"__typename":79,"id":155,"title":156,"path":157,"wpTeaserText":158,"wpPromotedTeaserImage":13,"wpHeaderImage":159},"1619","Behind the scenes: Ein Barrierefreiheits-Audit","/blog/behind-scenes-ein-barrierefreiheits-audit","”Entspricht unsere Website den gesetzlichen Anforderungen und wenn nicht, was genau müssen wir ändern?”\r\nDiese Frage lieben wir. 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