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Wir beide sind zu dem Konklusio gekommen, dass der Online Bereich und die Entwicklung die sich auf Kunden- und Agenturseite in der Kommunikationsbranche gerade abzeichnet auf einem „speziellen“ Niveau ist.\u003C/p>\n\u003Ch4>Ein Blog geht immer!\u003C/h4>\n\u003Cp>Seit dem US-Wahlkampf mit Barack Obama ist selbst bei den konservativsten Medien-Kunden ein Blog kein Fremdwort mehr. Und da die Blogger im Wahlkampf keine unbedeutende Rolle gespielt und für Barack Obama unterstützend gewirkt haben, ist die Schlußfolgerung nun: Das brauchen wir auch!\u003Cbr>\n\u003Cimg src=\"http://www.liechtenecker.at/wp-content/themes/uploads/We-want-a-Blog.png\" alt=\"We want a Blog\">\u003Cbr>\nDagegen ist ja grundsätzlich nichts einzuwenden. Ich bin für die verstärkte Verwendung und Einbindung von Corporate Blogs als Kommunikationsmittel. Das kann man \u003Ca title=\"auf diesem Blog\" href=\"http://www.liechtenecker.at/blogeintrag/corporate-blog-und-integrierte-kommunikation/\" target=\"_blank\" rel=\"noopener noreferrer\">auf diesem Blog\u003C/a> ja auch des Öfteren lesen.\u003Cbr>\nAber leider wird die Herangehensweise  immer wieder falsch verstanden.\u003C/p>\n\u003Ch4>Aus der Praxis\u003C/h4>\n\u003Cp>So gibt es Beispiele und Erlebnisse von uns beiden, dass es dem Kunden nicht darum geht einen Corporate Blog aufzusetzen bzw. zu betreuen, sondern darum einen Fake-Blog zu machen. Ziel soll es sein, dass dieser vermeintliche gefakte Blogger Stimmung für das Unternehmen bzw. für die betroffene Thematik und Umfeld in der das Unternehmen tätig ist, machen soll. Wie gesagt, hat ja auch bei Obama funktioniert!\u003Cbr>\nDass das nicht der richtige Zugang zu Blogs, Usern und meiner Meinung nach Kommunikation generell ist, versteht sich eigentlich von selbst. Dass das Ganze aber auch relativ sinnlos bzw. keine kurzfristig Aktion sein kann und auch schnell mal ins Auge geht, wird komplett übersehen. Denn erstens muss ein Blog erst einmal sehr vernetzt und interessant sein, damit er auch genügend Leser hat um Meinung zu machen, was definitv nur langfristig erreicht werden kann. Zweitens schadet das Auffliegen eines solches Blogs mehr dem Unternehmen als das er tatsächlich gebracht hat. Wie schlecht dann soetwas ankommt hat man ja beim Paradebeispiel \u003Ca title=\"Calvin Klein\" href=\"http://klauseck.typepad.com/prblogger/2007/04/calvin_kleins_d.html\" target=\"_blank\" rel=\"noopener noreferrer\">Calvin Klein\u003C/a> gesehen. Das entlarven der gefakten Blogs hat es bis in die traditionellen Medien geschafft. Das war wohl nicht das was man kommunizieren wollte.\u003C/p>\n\u003Ch4>Blogs werden salonfähig\u003C/h4>\n\u003Cp>Grundsätzlich sehe ich die Entwicklung hin zu mehr Interesse an Online Kommunikationstools als sehr gut an. 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Wie immer sollte hinter allen gesetzten Aktivitäten eine Kommunikationsstrategie stehen!\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n","\u003C!-- This site is optimized with the Yoast SEO plugin v15.7 - https://yoast.com/wordpress/plugins/seo/ -->\n\u003Cmeta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n\u003Clink rel=\"canonical\" href=\"https://legacy.liechtenecker.dev/blog/we-want-a-blog/\" />\n\u003Cmeta property=\"og:locale\" content=\"de_DE\" />\n\u003Cmeta property=\"og:type\" content=\"article\" />\n\u003Cmeta property=\"og:title\" content=\"We want a Blog! - Liechtenecker\" />\n\u003Cmeta property=\"og:description\" content=\"Dieser Tage hatte ich eine interessante Diskussion zum Thema Blogs mit einem Freund aus der Kommunikationsbranche. 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