[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"9_t0YFtO844PW3-iCfPxRTbw8yv0-2zzu2bChZFenjo":3,"btz8hO-MXSFLpybqvfjYVBre4OvrEJO1wFySe3Zmv-s":49,"4lTa3K1JmLpWZmOdcuCiW6uUT5CPon-RDhwYJe53zrw":75,"r_ucNrySWOfKp3QS-0Qdh7nlsp5d7H0TxrOaNtVE5eM":164,"_apollo:default":209},{"menu":4},{"__typename":5,"id":6,"name":7,"items":8},"Menu","nuxt-main-menu","Nuxt Hauptmenü",[9,24,29,34,39,44],{"__typename":10,"id":11,"title":12,"description":13,"url":14,"langcode":15,"internal":20,"expanded":21,"attributes":22},"MenuItem","9ffc5019-cbd8-4b2e-8eb7-9feae486d4a1","Blog",null,"/know-how",{"__typename":16,"id":17,"name":18,"direction":19},"Language","de","German","ltr",true,false,{"__typename":23,"class":13},"MenuItemAttributes",{"__typename":10,"id":25,"title":26,"description":13,"url":27,"langcode":15,"internal":20,"expanded":21,"attributes":28},"1c7a5430-8a42-4b24-9544-252adabc2f4c","Projekte","/projekte",{"__typename":23,"class":13},{"__typename":10,"id":30,"title":31,"description":13,"url":32,"langcode":15,"internal":20,"expanded":21,"attributes":33},"9c4feedc-79e4-4fbf-b68c-065f33ebfe4c","Sparring","/workshop-ux-sparring-fuer-unternehmen",{"__typename":23,"class":13},{"__typename":10,"id":35,"title":36,"description":13,"url":37,"langcode":15,"internal":20,"expanded":21,"attributes":38},"3b77a27b-272a-489f-843e-53e23ed07741","Trainings","/liechtenecker-ux-academy",{"__typename":23,"class":13},{"__typename":10,"id":40,"title":41,"description":13,"url":42,"langcode":15,"internal":20,"expanded":21,"attributes":43},"ce0bb82b-e1ee-4036-be95-f693a62e9f4a","Über uns","/about",{"__typename":23,"class":13},{"__typename":10,"id":45,"title":46,"description":13,"url":47,"langcode":15,"internal":20,"expanded":21,"attributes":48},"04a19381-81a9-4694-8653-182d8855d2b5","Kontakt","/kontakt",{"__typename":23,"class":13},{"menu":50},{"__typename":5,"id":51,"name":52,"items":53},"footer","Fußzeile",[54,60,65,70],{"__typename":10,"id":55,"title":56,"description":13,"url":57,"langcode":58,"internal":20,"expanded":21,"attributes":59},"e2873307-b50a-4aab-b6b2-1950fd99c72e","Impressum","/impressum",{"__typename":16,"id":17,"name":18,"direction":19},{"__typename":23,"class":13},{"__typename":10,"id":61,"title":62,"description":13,"url":63,"langcode":58,"internal":20,"expanded":21,"attributes":64},"2cd9b7c9-142a-4ea3-b898-a0952c54a195","Datenschutz","/datenschutz",{"__typename":23,"class":13},{"__typename":10,"id":66,"title":67,"description":13,"url":68,"langcode":58,"internal":20,"expanded":21,"attributes":69},"a5effba3-5a8c-4125-8d78-0cdba09824db","AGB","/agb",{"__typename":23,"class":13},{"__typename":10,"id":71,"title":72,"description":13,"url":73,"langcode":58,"internal":21,"expanded":21,"attributes":74},"114bf071-bdbb-44cf-85c1-69e9d9e0777d","Newsletter","https://liechtenecker.at/newsletter-subscribe",{"__typename":23,"class":13},{"route":76},{"__typename":77,"entity":78},"RouteInternal",{"__typename":79,"id":80,"title":81,"changed":82,"created":88,"langcode":89,"path":90,"promote":21,"status":20,"sticky":21,"metatag":91,"postCategory":111,"postContentElements":13,"evergreen":13,"tags":136,"postWpBody":154,"wpHeaderImage":13,"wpHeaderImageOld":13,"wpHeaderImageOldSmall":13,"wpOgImage":13,"wpPromotedTeaserImage":13,"wpShareDescription":13,"wpShareTitle":13,"wpTeaserText":13,"wpYoastHead":157,"author":158},"NodeWpPost","1104","Waschen rockt, mit Persil!",{"__typename":83,"timestamp":84,"timezone":85,"offset":86,"time":87},"DateTime",1341383191,"UTC","+00:00","2012-07-04T06:26:31+00:00",{"__typename":83,"timestamp":84,"timezone":85,"offset":86,"time":87},{"__typename":16,"id":17,"name":18,"direction":19},"/blog/waschen-rockt-mit-persil",[92,99,106],{"__typename":93,"tag":94,"attributes":95},"MetaTagValue","meta",{"__typename":96,"name":97,"content":98},"MetaTagValueAttributes","title","Waschen rockt, mit Persil! | Liechtenecker UX Design Studio",{"__typename":100,"tag":101,"attributes":102},"MetaTagLink","link",{"__typename":103,"href":104,"hreflang":13,"rel":105,"media":13,"sizes":13,"type":13},"MetaTagLinkAttributes","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/blog/waschen-rockt-mit-persil","canonical",{"__typename":107,"tag":94,"attributes":108},"MetaTagProperty",{"__typename":109,"property":110,"content":81},"MetaTagPropertyAttributes","og:title",{"__typename":112,"id":113,"name":114,"path":115,"status":20,"weight":116,"description":117,"langcode":121,"changed":122,"metatag":125},"TermCategories","8","UX/UI Design","/kategorie/design",0,{"__typename":118,"processed":119,"format":120},"Text","Themen aus dem Bereich Design & User Experience","wp_html",{"__typename":16,"id":17,"name":18,"direction":19},{"__typename":83,"timestamp":123,"timezone":85,"offset":86,"time":124},1713772777,"2024-04-22T07:59:37+00:00",[126,129,133],{"__typename":93,"tag":94,"attributes":127},{"__typename":96,"name":97,"content":128},"UX/UI Design | Liechtenecker UX Design Studio",{"__typename":93,"tag":94,"attributes":130},{"__typename":96,"name":131,"content":132},"description","Themen aus dem Bereich Design & User Experience",{"__typename":100,"tag":101,"attributes":134},{"__typename":103,"href":135,"hreflang":13,"rel":105,"media":13,"sizes":13,"type":13},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/kategorie/design",[137,142,146,150],{"__typename":138,"id":139,"name":140,"path":141,"weight":116},"TermTags","434","Facebook APP","/tag/facebook-app",{"__typename":138,"id":143,"name":144,"path":145,"weight":116},"467","Festival","/tag/festival",{"__typename":138,"id":147,"name":148,"path":149,"weight":116},"957","Persil","/tag/persil",{"__typename":138,"id":151,"name":152,"path":153,"weight":116},"1473","waschen rockt","/tag/waschen-rockt",{"__typename":155,"processed":156,"format":120,"summary":13},"TextSummary","\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Sommer ist Festivalsaison. Und was gehört zu einem Festival dazu abseits von guter Musik, wilden Zeltgelagen, das eine oder andere alkoholische Getränk und viel Schweiß? Die Antwort lautet Persil. 🙂 Die Waschmittelmarke deshalb, weil Persil ein Wäscheservice auf diversen Festivals und Events anbietet, bei dem das schweiß-, schlamm- oder anderweitig beschmutzte Festivaloutfit wieder gut duftend sauber wird und der Partygast sich  rundum wohl fühlen kann. Die Marke positioniert sich so im relevanten Mindset der jungen Zielgruppe, die sobald sie von zuhause auszieht oder in der WG zum Waschmitteleinkauf eingeteilt ist, mit Persil bereits ein positives Markenerlebnis hatte und im Idealfall zum passenden Produkt greift, wenn es um die Reinlichkeit ihrer Wäsche geht.\u003C/p>\n\u003Ch3>Der Auftrag\u003C/h3>\n\u003Cp>Wir wurden von Henkel gebeten in kürzester Zeit ein Gewinnspiel für Tickets für die nächsten Events auf denen Persil mit dem Wäscheservice vertreten ist für die Facebook Fanpage „\u003Ca title=\"Waschen rockt!\" href=\"http://www.facebook.com/waschenrockt\" target=\"_blank\" rel=\"noopener noreferrer\">waschen rockt\u003C/a>“ zu realisieren. Dabei sollte die Sauberkeit im Zentrum stehen und die Logik zwar unterhaltsam aber möglichst einfach sowie mehrfach anwendbar sein.\u003C/p>\n\u003Ch3>Die Umsetzung\u003C/h3>\n\u003Cp>Um die Aufgabenstellung unter großem Zeitdruck zu lösen, griffen wir auf die altbekannte Einladungslogik zurück und stellten das Wäscheservice im übertragenen Sinn ins Zentrum. In der „Willst du mit mir waschen gehen?“-Applikation, stellen User eben genau diese Frage. Damit greifen wir auch subtil das Thema flirten auf – das ja aus diversen Filmen mit Waschsalons oder Waschküchen in Verbindug steht und mit Festivals sowieso. Die eingeladene Person kann sich dem Waschgang anschließen, sodass damit beide an der Verlosung teilnehmen. Die Gewinnchance erhöht sich indem man mehrere Freunde zum Waschen einlädt. Je mehr Waschpärchen man gebildet hat, desto mehr virtuelle Lose für die Gewinnerziehung.\u003Cbr>\n\u003Ca title=\"Waschen rockt!\" href=\"http://www.facebook.com/waschenrockt\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cdiv title=\"waschenrockt_referenz1\" data-entity-type=\"media\" data-entity-uuid=\"2b12709c-615d-4749-9267-1ce06ca89fe1\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2012/07/waschenrockt_referenz11-1.jpg.webp?itok=4M9A6P37 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2012/07/waschenrockt_referenz11-1.jpg.webp?itok=0kdHmiB1 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"540\" height=\"889\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2012/07/waschenrockt_referenz11-1.jpg.webp?itok=FHVIshfx 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2012/07/waschenrockt_referenz11-1.jpg.webp?itok=Fv8CVW33 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"540\" height=\"889\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2012/07/waschenrockt_referenz11-1.jpg.webp?itok=f-W862K8 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2012/07/waschenrockt_referenz11-1.jpg.webp?itok=Hs-BvmpP 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"540\" height=\"889\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2012/07/waschenrockt_referenz11-1.jpg.webp?itok=weXL_7SB 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2012/07/waschenrockt_referenz11-1.jpg.webp?itok=bZRVKB1W 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"790\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2012/07/waschenrockt_referenz11-1.jpg.webp?itok=G0Xe7m-a 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2012/07/waschenrockt_referenz11-1.jpg.webp?itok=HamsApdy 2x\" type=\"image/webp\" width=\"540\" height=\"889\">\n                  \u003Cimg loading=\"lazy\" width=\"540\" height=\"889\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2012/07/waschenrockt_referenz11-1.jpg.jpg?itok=HamsApdy\" alt title=\"waschenrockt_referenz1\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003C/a>\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n","\u003C!-- This site is optimized with the Yoast SEO plugin v15.7 - https://yoast.com/wordpress/plugins/seo/ -->\n\u003Cmeta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n\u003Clink rel=\"canonical\" href=\"https://legacy.liechtenecker.dev/blog/waschen-rockt-mit-persil/\" />\n\u003Cmeta property=\"og:locale\" content=\"de_DE\" />\n\u003Cmeta property=\"og:type\" content=\"article\" />\n\u003Cmeta property=\"og:title\" content=\"Waschen rockt, mit Persil! - Liechtenecker\" />\n\u003Cmeta property=\"og:description\" content=\"Sommer ist Festivalsaison. Und was gehört zu einem Festival dazu abseits von guter Musik, wilden Zeltgelagen, das eine oder andere alkoholische Getränk und viel Schweiß? Die Antwort lautet Persil. 🙂 Die Waschmittelmarke deshalb, weil Persil ein Wäscheservice auf diversen Festivals und Events anbietet, bei dem das schweiß-, schlamm- oder anderweitig beschmutzte Festivaloutfit wieder gut duftend […]\" />\n\u003Cmeta property=\"og:url\" content=\"https://legacy.liechtenecker.dev/blog/waschen-rockt-mit-persil/\" />\n\u003Cmeta property=\"og:site_name\" content=\"Liechtenecker\" />\n\u003Cmeta property=\"article:published_time\" content=\"2012-07-04T08:26:31+00:00\" />\n\u003Cmeta property=\"og:image\" content=\"https://legacy.liechtenecker.dev/wp-content/uploads/2012/07/waschenrockt_referenz11-1.jpg\" />\n\u003Cmeta name=\"twitter:card\" content=\"summary_large_image\" />\n\u003Cmeta name=\"twitter:label1\" content=\"Geschätzte Lesezeit\">\n\t\u003Cmeta name=\"twitter:data1\" content=\"1 Minute\">\n\u003Cscript type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https://legacy.liechtenecker.dev/#website\",\"url\":\"https://legacy.liechtenecker.dev/\",\"name\":\"Liechtenecker\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https://legacy.liechtenecker.dev/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"de-DE\"},{\"@type\":\"ImageObject\",\"@id\":\"https://legacy.liechtenecker.dev/blog/waschen-rockt-mit-persil/#primaryimage\",\"inLanguage\":\"de-DE\",\"url\":\"https://legacy.liechtenecker.dev/wp-content/uploads/2012/07/waschenrockt_referenz11-1.jpg\",\"width\":540,\"height\":889},{\"@type\":\"WebPage\",\"@id\":\"https://legacy.liechtenecker.dev/blog/waschen-rockt-mit-persil/#webpage\",\"url\":\"https://legacy.liechtenecker.dev/blog/waschen-rockt-mit-persil/\",\"name\":\"Waschen rockt, mit Persil! - Liechtenecker\",\"isPartOf\":{\"@id\":\"https://legacy.liechtenecker.dev/#website\"},\"primaryImageOfPage\":{\"@id\":\"https://legacy.liechtenecker.dev/blog/waschen-rockt-mit-persil/#primaryimage\"},\"datePublished\":\"2012-07-04T08:26:31+00:00\",\"dateModified\":\"2012-07-04T08:26:31+00:00\",\"author\":{\"@id\":\"https://legacy.liechtenecker.dev/#/schema/person/02f5821ae45724e898fb22fa3b311ab0\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://legacy.liechtenecker.dev/blog/waschen-rockt-mit-persil/\"]}]},{\"@type\":\"Person\",\"@id\":\"https://legacy.liechtenecker.dev/#/schema/person/02f5821ae45724e898fb22fa3b311ab0\",\"name\":\"Susanne\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https://legacy.liechtenecker.dev/#personlogo\",\"inLanguage\":\"de-DE\",\"url\":\"https://secure.gravatar.com/avatar/c2f264f51e8645658c760e6e79654fc7?s=96&d=mm&r=g\",\"caption\":\"Susanne\"}}]}\u003C/script>\n\u003C!-- / Yoast SEO plugin. -->",{"__typename":159,"id":160,"myRole":161,"name":162,"nickname":163},"User","24","Ideen-Generator, ist auf diversen Konferenz-Bühnen anzutreffen, bereichert unser Lab mit psychologischem Know-how","s-liechtenecker","Susanne",{"latestKnowhow":165},[166,184,197],{"__typename":79,"id":167,"title":168,"path":169,"wpTeaserText":170,"wpPromotedTeaserImage":13,"wpHeaderImage":171},"1619","Behind the scenes: Ein Barrierefreiheits-Audit","/blog/behind-scenes-ein-barrierefreiheits-audit","”Entspricht unsere Website den gesetzlichen Anforderungen und wenn nicht, was genau müssen wir ändern?”\r\nDiese Frage lieben wir. Echt! Und so sieht unsere Antwort aus.",{"__typename":172,"id":173,"excludeFromScreenreader":13,"mediaImage":174,"name":182,"path":183,"status":20},"MediaImage","3364",{"__typename":175,"url":176,"width":177,"height":178,"alt":179,"title":13,"size":180,"mime":181},"Image","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/2026-04/Headerbilder%20Blogartikel%20Behind%20the%20scene%20Accessibility%20Audit.jpg",2880,1300,"Headline mit Sujet: Tastatur mit Symbolen für Barrierefreiheit im Fokus auf hellem  Hintergrund",838204,"image/jpeg","Headerbilder Blogartikel Behind the scene Accessibility Audit.jpg","/media/3364/edit",{"__typename":79,"id":185,"title":186,"path":187,"wpTeaserText":188,"wpPromotedTeaserImage":13,"wpHeaderImage":189},"1616","Agentic KI trifft Design-System: Wie unser Presentation Maker entstand.","/blog/agentic-ki-trifft-design-system-wie-unser-presentation-maker-entstand","Nein, wir wollen euch jetzt nicht erzählen, was KI alles kann. Aber wir möchten euch zeigen, wie wir mit KI umgehen. \r\n",{"__typename":172,"id":190,"excludeFromScreenreader":13,"mediaImage":191,"name":195,"path":196,"status":20},"3355",{"__typename":175,"url":192,"width":177,"height":178,"alt":193,"title":13,"size":194,"mime":181},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/2026-03/BLOG_Presentation%20Tool_TITEL-2880x1300px_1.jpg","Lukas und Daniel  arbeiten an Computern im Büro.",2621988,"BLOG_Presentation Tool_TITEL-2880x1300px.jpg","/media/3355/edit",{"__typename":79,"id":198,"title":199,"path":200,"wpTeaserText":13,"wpPromotedTeaserImage":13,"wpHeaderImage":201},"1606","UI Trends 2026","/blog/ui-trends-2026",{"__typename":172,"id":202,"excludeFromScreenreader":21,"mediaImage":203,"name":207,"path":208,"status":20},"3303",{"__typename":175,"url":204,"width":177,"height":178,"alt":205,"title":13,"size":206,"mime":181},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/2026-01/BLOG_Trendbericht%202026.jpg","UI Trends 2026, gelber Hintergrund, schwarze Schrift.",4700748,"BLOG_Trendbericht 2026.jpg","/media/3303/edit",{"Language:de":210,"MenuItem:9ffc5019-cbd8-4b2e-8eb7-9feae486d4a1":211,"MenuItem:1c7a5430-8a42-4b24-9544-252adabc2f4c":215,"MenuItem:9c4feedc-79e4-4fbf-b68c-065f33ebfe4c":218,"MenuItem:3b77a27b-272a-489f-843e-53e23ed07741":221,"MenuItem:ce0bb82b-e1ee-4036-be95-f693a62e9f4a":224,"MenuItem:04a19381-81a9-4694-8653-182d8855d2b5":227,"Menu:nuxt-main-menu":230,"ROOT_QUERY":244,"MenuItem:e2873307-b50a-4aab-b6b2-1950fd99c72e":260,"MenuItem:2cd9b7c9-142a-4ea3-b898-a0952c54a195":263,"MenuItem:a5effba3-5a8c-4125-8d78-0cdba09824db":266,"MenuItem:114bf071-bdbb-44cf-85c1-69e9d9e0777d":269,"Menu:footer":272,"TermCategories:8":282,"TermTags:434":293,"TermTags:467":294,"TermTags:957":295,"TermTags:1473":296,"User:24":297,"NodeWpPost:1104":298,"MediaImage:3364":323,"NodeWpPost:1619":325,"MediaImage:3355":328,"NodeWpPost:1616":330,"MediaImage:3303":333,"NodeWpPost:1606":335},["null","__typename",16,"id",17,"name",18,"direction",19],["null","__typename",10,"id",11,"title",12,"description",13,"url",14,"langcode",212,"internal",20,"expanded",21,"attributes",214],{"__ref":213},"Language:de",["null","__typename",23,"class",13],["null","__typename",10,"id",25,"title",26,"description",13,"url",27,"langcode",216,"internal",20,"expanded",21,"attributes",217],{"__ref":213},["null","__typename",23,"class",13],["null","__typename",10,"id",30,"title",31,"description",13,"url",32,"langcode",219,"internal",20,"expanded",21,"attributes",220],{"__ref":213},["null","__typename",23,"class",13],["null","__typename",10,"id",35,"title",36,"description",13,"url",37,"langcode",222,"internal",20,"expanded",21,"attributes",223],{"__ref":213},["null","__typename",23,"class",13],["null","__typename",10,"id",40,"title",41,"description",13,"url",42,"langcode",225,"internal",20,"expanded",21,"attributes",226],{"__ref":213},["null","__typename",23,"class",13],["null","__typename",10,"id",45,"title",46,"description",13,"url",47,"langcode",228,"internal",20,"expanded",21,"attributes",229],{"__ref":213},["null","__typename",23,"class",13],["null","__typename",5,"id",6,"name",7,"items",231],[232,234,236,238,240,242],{"__ref":233},"MenuItem:9ffc5019-cbd8-4b2e-8eb7-9feae486d4a1",{"__ref":235},"MenuItem:1c7a5430-8a42-4b24-9544-252adabc2f4c",{"__ref":237},"MenuItem:9c4feedc-79e4-4fbf-b68c-065f33ebfe4c",{"__ref":239},"MenuItem:3b77a27b-272a-489f-843e-53e23ed07741",{"__ref":241},"MenuItem:ce0bb82b-e1ee-4036-be95-f693a62e9f4a",{"__ref":243},"MenuItem:04a19381-81a9-4694-8653-182d8855d2b5",["null","__typename",245,"menu({\"name\":\"NUXT_MAIN_MENU\"})",246,"menu({\"name\":\"FOOTER\"})",248,"route({\"path\":\"/blog/waschen-rockt-mit-persil\"})",250,"latestKnowhow({\"excludeId\":\"1104\",\"limit\":3})",253],"Query",{"__ref":247},"Menu:nuxt-main-menu",{"__ref":249},"Menu:footer",["null","__typename",77,"entity",251],{"__ref":252},"NodeWpPost:1104",[254,256,258],{"__ref":255},"NodeWpPost:1619",{"__ref":257},"NodeWpPost:1616",{"__ref":259},"NodeWpPost:1606",["null","__typename",10,"id",55,"title",56,"description",13,"url",57,"langcode",261,"internal",20,"expanded",21,"attributes",262],{"__ref":213},["null","__typename",23,"class",13],["null","__typename",10,"id",61,"title",62,"description",13,"url",63,"langcode",264,"internal",20,"expanded",21,"attributes",265],{"__ref":213},["null","__typename",23,"class",13],["null","__typename",10,"id",66,"title",67,"description",13,"url",68,"langcode",267,"internal",20,"expanded",21,"attributes",268],{"__ref":213},["null","__typename",23,"class",13],["null","__typename",10,"id",71,"title",72,"description",13,"url",73,"langcode",270,"internal",21,"expanded",21,"attributes",271],{"__ref":213},["null","__typename",23,"class",13],["null","__typename",5,"id",51,"name",52,"items",273],[274,276,278,280],{"__ref":275},"MenuItem:e2873307-b50a-4aab-b6b2-1950fd99c72e",{"__ref":277},"MenuItem:2cd9b7c9-142a-4ea3-b898-a0952c54a195",{"__ref":279},"MenuItem:a5effba3-5a8c-4125-8d78-0cdba09824db",{"__ref":281},"MenuItem:114bf071-bdbb-44cf-85c1-69e9d9e0777d",["null","__typename",112,"id",113,"name",114,"path",115,"status",20,"weight",116,"description",283,"langcode",284,"changed",285,"metatag",286],["null","__typename",118,"processed",119,"format",120],{"__ref":213},["null","__typename",83,"timestamp",123,"timezone",85,"offset",86,"time",124],[287,289,291],["null","__typename",93,"tag",94,"attributes",288],["null","__typename",96,"name",97,"content",128],["null","__typename",93,"tag",94,"attributes",290],["null","__typename",96,"name",131,"content",132],["null","__typename",100,"tag",101,"attributes",292],["null","__typename",103,"href",135,"hreflang",13,"rel",105,"media",13,"sizes",13,"type",13],["null","__typename",138,"id",139,"name",140,"path",141,"weight",116],["null","__typename",138,"id",143,"name",144,"path",145,"weight",116],["null","__typename",138,"id",147,"name",148,"path",149,"weight",116],["null","__typename",138,"id",151,"name",152,"path",153,"weight",116],["null","__typename",159,"id",160,"myRole",161,"name",162,"nickname",163],["null","__typename",79,"id",80,"title",81,"changed",299,"created",300,"langcode",301,"path",90,"promote",21,"status",20,"sticky",21,"metatag",302,"category",309,"contentElements",13,"evergreen",13,"tags",311,"wpBody",320,"wpHeaderImage",13,"wpHeaderImageOld",13,"wpHeaderImageOldSmall",13,"wpOgImage",13,"wpPromotedTeaserImage",13,"wpShareDescription",13,"wpShareTitle",13,"wpTeaserText",13,"wpYoastHead",157,"author",321],["null","__typename",83,"timestamp",84,"timezone",85,"offset",86,"time",87],["null","__typename",83,"timestamp",84,"timezone",85,"offset",86,"time",87],{"__ref":213},[303,305,307],["null","__typename",93,"tag",94,"attributes",304],["null","__typename",96,"name",97,"content",98],["null","__typename",100,"tag",101,"attributes",306],["null","__typename",103,"href",104,"hreflang",13,"rel",105,"media",13,"sizes",13,"type",13],["null","__typename",107,"tag",94,"attributes",308],["null","__typename",109,"property",110,"content",81],{"__ref":310},"TermCategories:8",[312,314,316,318],{"__ref":313},"TermTags:434",{"__ref":315},"TermTags:467",{"__ref":317},"TermTags:957",{"__ref":319},"TermTags:1473",["null","__typename",155,"processed",156,"format",120,"summary",13],{"__ref":322},"User:24",["null","__typename",172,"id",173,"excludeFromScreenreader",13,"mediaImage",324,"name",182,"path",183,"status",20],["null","__typename",175,"url",176,"width",177,"height",178,"alt",179,"title",13,"size",180,"mime",181],["null","__typename",79,"id",167,"title",168,"path",169,"wpTeaserText",170,"wpPromotedTeaserImage",13,"wpHeaderImage",326],{"__ref":327},"MediaImage:3364",["null","__typename",172,"id",190,"excludeFromScreenreader",13,"mediaImage",329,"name",195,"path",196,"status",20],["null","__typename",175,"url",192,"width",177,"height",178,"alt",193,"title",13,"size",194,"mime",181],["null","__typename",79,"id",185,"title",186,"path",187,"wpTeaserText",188,"wpPromotedTeaserImage",13,"wpHeaderImage",331],{"__ref":332},"MediaImage:3355",["null","__typename",172,"id",202,"excludeFromScreenreader",21,"mediaImage",334,"name",207,"path",208,"status",20],["null","__typename",175,"url",204,"width",177,"height",178,"alt",205,"title",13,"size",206,"mime",181],["null","__typename",79,"id",198,"title",199,"path",200,"wpTeaserText",13,"wpPromotedTeaserImage",13,"wpHeaderImage",336],{"__ref":337},"MediaImage:3303"]