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ich den UEQ nicht (mehr) mag…",{"__typename":83,"timestamp":84,"timezone":85,"offset":86,"time":87},"DateTime",1760543867,"UTC","+00:00","2025-10-15T15:57:47+00:00",{"__typename":83,"timestamp":89,"timezone":85,"offset":86,"time":90},1760506354,"2025-10-15T05:32:34+00:00",{"__typename":16,"id":17,"name":18,"direction":19},"/blog/warum-ich-den-ueq-nicht-mehr-mag",[94,101,108,113],{"__typename":95,"tag":96,"attributes":97},"MetaTagValue","meta",{"__typename":98,"name":99,"content":100},"MetaTagValueAttributes","title","Warum ich den UEQ nicht (mehr) mag… | Liechtenecker UX Design 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class=\"ckeditor-grid-col grid-one default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Ch2>Die große Hoffnung: Endlich UX messbar machen\u003C/h2>\u003Cp>Wir sind als UX-Design-Studio laufend auf der Suche nach gut \u003Cstrong>getesteten, wissenschaftlich fundierten Methoden\u003C/strong>, um unsere Arbeit \u003Cstrong>messbar\u003C/strong> zu machen. Denn UX ohne messbare KPIs ist keine wirkliche UX. \u003Cstrong>Ohne belastbare Daten bleibt alles nur Bauchgefühl\u003C/strong>, und das wird unseren Ansprüchen in der Praxis schlicht nicht gerecht.\u003C/p>\u003Cp>In diesem Prozess sind wir vor einiger Zeit auf den \u003Ca href=\"https://www.ueq-online.org\" target=\"_blank\">User Experience\u003C/a>\u003Ca href=\"https://www.ueq-online.org/?utm_source=chatgpt.com\"> \u003C/a>\u003Ca href=\"https://www.ueq-online.org\">Questionnaire\u003C/a> – kurz UEQ – gestoßen. Endlich UX \"\u003Cstrong>objektiv\u003C/strong>\" messen. Endlich \u003Cstrong>Ergebnisse vergleichen\u003C/strong>. Endlich etwas, das wir stolz vor \u003Cstrong>Kund:innen präsentieren\u003C/strong> können. Hurra!\u003C/p>\u003Cp> \u003C/p>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-33-33-33\">\u003Cdiv class=\"ckeditor-grid-col grid-one col-xsmall-12 col-medium-4\">\u003Cp> \u003C/p>\u003C/div>\u003Cdiv class=\"ckeditor-grid-col grid-two col-xsmall-12 col-medium-4\">\u003Cdiv style=\"height:0;padding-bottom:56%;position:relative;width:100%;\">\u003Ciframe class=\"giphy-embed\" style=\"position:absolute;\" src=\"https://giphy.com/embed/wCCqN44IBS7Y2wvZqK\" width=\"100%\" height=\"100%\" frameborder=\"0\" allowfullscreen>\u003C/iframe>\u003C/div>\u003Cp>\u003Ca href=\"https://giphy.com/gifs/sesamestreet-sesame-street-elmo-wCCqN44IBS7Y2wvZqK\">via GIPHY\u003C/a>\u003C/p>\u003C/div>\u003Cdiv class=\"ckeditor-grid-col grid-three col-xsmall-12 col-medium-4\">\u003Cp> \u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Ch2>Was ist der UEQ überhaupt?\u003C/h2>\u003Cp>Der UEQ ist ein \u003Cstrong>standardisierter Fragebogen\u003C/strong>, der entwickelt wurde, um die User Experience digitaler Produkte quantitativ zu messen. Nutzer:innen bewerten auf einer Likert-Skala insgesamt \u003Cstrong>26 Adjektive\u003C/strong>. In der Auswertung ergeben sich daraus sechs zusammengefasste Dimensionen wie Attraktivität, Effizienz oder Stimulation.\u003C/p>\u003Cp>Sprich: Wir können durch die Auswertung sagen, ob User:innen ein digitales Produkt als \u003Cstrong>attraktiv, effizient, durchschaubar, verlässlich, stimulierend und originell\u003C/strong> wahrnehmen.\u003C/p>\u003Cp>Das klingt erstmal toll. Aber da beginnen die Probleme. Schauen wir uns für ein besseres Verständnis mal die\u003Cstrong> Liste der Adjektive \u003C/strong>eines UEQ an. Dabei \u003Cstrong>denken wir an eine Website oder ein digitales Produkt\u003C/strong>, das wir zuletzt \u003Cstrong>verwendet haben\u003C/strong>, und versuchen, dieses damit zu \u003Cstrong>bewerten\u003C/strong>.\u003C/p>\u003Cp>Los geht’s.\u003Cbr> \u003C/p>\u003Cfigure role=\"group\" class=\" wp-block-image size-large is-resized\">\n\u003Cdiv data-entity-type=\"media\" data-entity-uuid=\"7e998ee9-c1c4-473f-b9f1-26b795e22fa0\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cimg width=\"962\" height=\"1112\" alt=\"Die 26 Skalen des UEQ.\" src=\"/sites/default/files/2025-09/Bildschirmfoto_2025-09-03_um_16.36.06.png\">\n\u003C/div>\n\n\u003Cfigcaption>Die 26 Skalen des UEQ.\u003C/figcaption>\n\u003C/figure>\n\u003Cp> \u003C/p>\u003Ch2>Ein Beispiel aus der Praxis - UEQ vs. me\u003C/h2>\u003Cp>Vor kurzem habe ich selbst bei einem User Testing als Probandin mitgemacht. Ich sollte bestimmte Aufgaben lösen und anschließend Fragen dazu beantworten. \u003Cstrong>Das war spannend, hat Spaß gemacht und war richtig gut vorbereitet.\u003C/strong>\u003C/p>\u003Cp>Doch danach legte man mir einen ausgedruckten UEQ vor. \u003Cem>\"Zum Abschluss bitte noch das hier ausfüllen. Nimm dir ruhig Zeit.\"\u003C/em>\u003C/p>\u003Cp>Ich überlege: Je länger ich warte, desto weniger werde ich mich erinnern. Also fange ich gleich an.\u003C/p>\u003Cp>Vorbei war der Spaß. Plötzlich sitze ich da und \u003Cstrong>kämpfe mich durch Adjektivpaare\u003C/strong> wie \"sicher vs. unsicher\", \"spannend vs. langweilig\". Bei vielen denke ich mir nur: \u003Cem>\"Ich hab doch keine Ahnung, was ich da jetzt nehmen soll?\"\u003C/em>\u003C/p>\u003Cp>Gegen Ende bin ich einfach \u003Cstrong>nur noch genervt\u003C/strong>. Ich kreuze \u003Cstrong>irgendwas\u003C/strong> an, Hauptsache es ist \u003Cstrong>vorbei\u003C/strong>.\u003C/p>\u003Cp> \u003C/p>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-33-33-33\">\u003Cdiv class=\"ckeditor-grid-col grid-one col-xsmall-12 col-medium-4\">\u003Cp> \u003C/p>\u003C/div>\u003Cdiv class=\"ckeditor-grid-col grid-two col-xsmall-12 col-medium-4\">\u003Cdiv style=\"height:0;padding-bottom:91%;position:relative;width:100%;\">\u003Ciframe class=\"giphy-embed\" style=\"position:absolute;\" src=\"https://giphy.com/embed/TGUIq0O5s4XJSnefJ3\" width=\"100%\" height=\"100%\" frameborder=\"0\" allowfullscreen>\u003C/iframe>\u003C/div>\u003Cp>\u003Ca href=\"https://giphy.com/gifs/staring-elmo-im-done-TGUIq0O5s4XJSnefJ3\">via GIPHY\u003C/a>\u003C/p>\u003C/div>\u003Cdiv class=\"ckeditor-grid-col grid-three col-xsmall-12 col-medium-4\">\u003Cp> \u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cp> \u003C/p>\u003Cp>Und das soll jetzt eine wissenschaftlich fundierte Messung sein? Ich war überrascht, wie schnell ich als Nutzerin \u003Cstrong>aus dem Flow, aus der Reflexion und aus der Motivation\u003C/strong> gerissen wurde.\u003C/p>\u003Ch2>Warum ich den UEQ unpraktisch finde\u003C/h2>\u003Ch3>1. Kontext ist alles\u003C/h3>\u003Cp>Ein und derselbe UEQ-Score kann aus völlig \u003Cstrong>unterschiedlichen Gründen\u003C/strong> entstehen. Vielleicht fanden Nutzer:innen die Seite schön, aber haben nicht gefunden, was sie gesucht haben. Vielleicht war sie funktional, aber visuell abschreckend. Der Score sagt dir das nicht.\u003C/p>\u003Cp>Der UEQ gibt dir keine Antwort auf die zentrale Frage: \u003Cem>Warum\u003C/em> empfinden Nutzer:innen etwas so? Was hätte besser funktioniert? Welche \u003Cem>alternativen Erwartungen\u003C/em> hatten sie?\u003C/p>\u003Ch3>2. Falsche Sicherheit durch Zahlen\u003C/h3>\u003Cp>Ein hoher Score suggeriert: \u003Cstrong>\"Alles ist super.\"\u003C/strong> Doch UX ist kein Zustand, sondern ein Prozess. Der Score hält uns davon ab, weiterzufragen, weiterzudenken, weiter zu iterieren.\u003C/p>\u003Cp>Und wenn der Score erst mal passt, wird es sicher schwieriger zu argumentieren, warum jetzt doch noch UX-Arbeit getan werden müsste.\u003C/p>\u003Ch3>3. Komplexe Auswertung\u003C/h3>\u003Cp>Is it just me oder ist die Auswertung ein Kampf, den man nur verlieren kann? Ich arbeite schon so sehr ungern mit Excel, aber beim Öffnen des Auswertungs-Sheets möchte ich am liebsten meinen Laptop zuklappen und meiner Karriere als UX-Researcherin den Rücken zukehren.\u003Cem> #nottobedramatic\u003C/em>\u003C/p>\u003Ch3>4. Extreme Länge\u003C/h3>\u003Cp>Der UEQ ist \u003Cstrong>extrem lang\u003C/strong>. Und weil er nur aus Single-Choice Fragen besteht, wird er zu einem stoischen Abarbeiten von Adjektiven, ohne dass sich die Nutzer:innen wirklich damit beschäftigen, was sie hier gerade tun. Das kann zu der sogenannten \u003Cstrong>“Survey Fatigue”\u003C/strong> führen.\u003C/p>\u003Ch3>5. Komplexität und Zuordenbarkeit\u003C/h3>\u003Cp>Habt ihr euch schon einmal ein digitales Produkt angesehen und euch gedacht: \u003Cem>“Wow, diese Website ist sehr erwartungskonform.”\u003C/em> Oder: \u003Cem>“Diese App finde ich sehr pragmatisch!”\u003C/em>\u003C/p>\u003Cp>Ich auch nicht. \u003Cstrong>Wieso sollten wir dann unsere Nutzer:innen dazu zwingen, uns mit Adjektiven zu bewerten, die sie weder nutzen noch in den Kontext ihrer Nutzung setzen können?\u003C/strong>\u003C/p>\u003Cp>Vor allem wenn wir nicht vor Ort mit ihnen sind, um zu hinterfragen, ob sie verstanden haben, was sie hier tun sollen.\u003C/p>\u003Cp> \u003C/p>\u003Ch2>How To UEQ\u003C/h2>\u003Cp>Der UEQ ist nicht per se nutzlos. Entscheidend ist, \u003Cstrong>wie\u003C/strong> und \u003Cstrong>wann\u003C/strong> man ihn einsetzt. Statt ihn einfach standardmäßig anzuhängen, lohnt sich ein bewusster Umgang. Hier ein paar Tipps, wie du sinnvoller damit arbeiten kannst:\u003C/p>\u003Cul>\u003Cli>Lass Nutzer:innen den UEQ nicht \u003Cstrong>alleine\u003C/strong> ausfüllen. Kläre vorher das Ziel und gib Beispiele. Lass User:innen Fragen stellen.\u003C/li>\u003Cli>Kombiniere quantitative mit qualitativer Forschung für \u003Cstrong>kontextreiche Ergebnisse\u003C/strong>.\u003C/li>\u003Cli>Wenn du den UEQ nutzt, setze ihn \u003Cstrong>ergänzend\u003C/strong> ein, nicht als alleiniges Instrument.\u003C/li>\u003Cli>Wenn UEQ, dann kurz: Der \u003Cstrong>UEQ Short\u003C/strong> (nur 8 Adjektive) kann eine pragmatische Alternative sein.\u003C/li>\u003C/ul>\u003Ch2> \u003C/h2>\u003Ch2>Alternativen zum UEQ\u003C/h2>\u003Cp>Es muss nicht immer der UEQ sein. Hier ein paar Alternativen, die je nach Kontext besser passen können:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Task-related Questions\u003C/strong>: Z. B. \u003Cem>„Was war für dich bei der Produktsuche besonders einfach oder schwierig?“\u003C/em> oder \u003Cem>„Gab es Momente, in denen du nicht wusstest, wie du weitermachen sollst?“\u003C/em> Diese Fragen sind präziser formuliert und können ideal in den Kontext eines User Testings gesetzt werden.\u003C/li>\u003Cli>\u003Cstrong>INUIT Questionnaire\u003C/strong>: Weniger abstrakt, stärker auf den tatsächlichen Nutzungskontext ausgerichtet. We like!\u003C/li>\u003Cli>\u003Cstrong>Single Ease Question (SEQ)\u003C/strong> sind die Go-To Möglichkeit für schnelle Ergebnisse. \u003Cem>“Wie einfach oder schwierig war es für dich, die Öffnungszeiten auf unserer Website zu finden?” (Skala von 1 = sehr schwierig bis 7 = sehr einfach)\u003C/em>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Custom UX Surveys\u003C/strong>: Eigene Fragebögen, zugeschnitten auf Projektziele, Personas oder spezifische Touchpoints. Individuelle Fragen für individuelle Ergebnisse.\u003C/p>\u003Cp> \u003C/p>\u003C/li>\u003C/ul>\u003Ch2>I love UE(Q) still…?\u003C/h2>\u003Cp>Hast du in der Praxis den UEQ schon einmal erfolgreich eingesetzt? Hast du Tipps oder Gegenargumente, um mich wieder in den UEQ Fanclub zu holen?\u003C/p>\u003Cp>Dann schreib mir gerne eine Mail an \u003Ca href=\"mailto:n.filip@liechtenecker.at\" target=\"_blank\">n.filip@liechtenecker.at\u003C/a> oder kontaktiere mich direkt auf \u003Ca href=\"https://www.linkedin.com/in/nina-filip\" target=\"_blank\">LinkedIn\u003C/a>. Ich freue mich auf den Austausch!\u003C/p>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-33-33-33\">\u003Cdiv class=\"ckeditor-grid-col grid-one col-xsmall-12 col-medium-4\">\u003Cp> \u003C/p>\u003C/div>\u003Cdiv class=\"ckeditor-grid-col grid-two col-xsmall-12 col-medium-4\">\u003Cdiv style=\"height:0;padding-bottom:56%;position:relative;width:100%;\">\u003Ciframe class=\"giphy-embed\" style=\"position:absolute;\" src=\"https://giphy.com/embed/wBELrJgO6ZtII\" width=\"100%\" height=\"100%\" frameborder=\"0\" allowfullscreen>\u003C/iframe>\u003C/div>\u003Cp>\u003Ca href=\"https://giphy.com/gifs/celebs-muppets-elmo-wBELrJgO6ZtII\">via GIPHY\u003C/a>\u003C/p>\u003C/div>\u003Cdiv class=\"ckeditor-grid-col grid-three col-xsmall-12 col-medium-4\">\u003Cp> \u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003C/div>\u003C/div>\u003C/div>","",{"__typename":147,"id":148,"excludeFromScreenreader":13,"mediaImage":149,"name":157,"path":158,"status":20},"MediaImage","3269",{"__typename":150,"url":151,"width":152,"height":153,"alt":154,"title":13,"size":155,"mime":156},"Image","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/2025-09/Headerbilder%20UEQ%20.jpg",2880,1300,"Nina streicht auf einer Wand UEQ ist cool durch. UX Methoden. Warum ich den UEW nicht (mehr) mag.",883787,"image/jpeg","Headerbilder UEQ .jpg","/media/3269/edit",{"__typename":147,"id":160,"excludeFromScreenreader":13,"mediaImage":161,"name":167,"path":168,"status":20},"3270",{"__typename":150,"url":162,"width":163,"height":164,"alt":165,"title":13,"size":166,"mime":156},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/2025-09/Sharebild%20Blogartikel%20UEQ%201204x630px%20%281%29.jpg",1204,630,"Nina streicht UEQ ist cool durch. Blogartikel: UX Methoden. Warum ich den UEW nicht (mehr) mag.",128844,"Sharebild Blogartikel UEQ 1204x630px (1).jpg","/media/3270/edit","UX Design messbar und belegbar erfolgreich umsetzen, ja bitte! Durch den UEQ Risiko laufen, dass User:innen vor lauter Frustration das Handtuch werfen und die Ergebnisse verfälschen, nein danke! Meinen ehrlichen Konflikt mit dem User Experience Questionnaire (UEQ) trage ich in diesem Blogbeitrag aus. Round 1, ding ding ding.",{"__typename":171,"id":172,"myRole":173,"name":174,"nickname":175},"User","19","Account Managerin","nina-filip","Nina Filip",{"latestKnowhow":177},[178,191,204],{"__typename":79,"id":179,"title":180,"path":181,"wpTeaserText":182,"wpPromotedTeaserImage":13,"wpHeaderImage":183},"1619","Behind the scenes: Ein Barrierefreiheits-Audit","/blog/behind-scenes-ein-barrierefreiheits-audit","”Entspricht unsere Website den gesetzlichen Anforderungen und wenn nicht, was genau müssen wir ändern?”\r\nDiese Frage lieben wir. Echt! Und so sieht unsere Antwort aus.",{"__typename":147,"id":184,"excludeFromScreenreader":13,"mediaImage":185,"name":189,"path":190,"status":20},"3364",{"__typename":150,"url":186,"width":152,"height":153,"alt":187,"title":13,"size":188,"mime":156},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/2026-04/Headerbilder%20Blogartikel%20Behind%20the%20scene%20Accessibility%20Audit.jpg","Headline mit Sujet: Tastatur mit Symbolen für Barrierefreiheit im Fokus auf hellem  Hintergrund",838204,"Headerbilder Blogartikel Behind the scene Accessibility Audit.jpg","/media/3364/edit",{"__typename":79,"id":192,"title":193,"path":194,"wpTeaserText":195,"wpPromotedTeaserImage":13,"wpHeaderImage":196},"1616","Agentic KI trifft Design-System: Wie unser Presentation Maker entstand.","/blog/agentic-ki-trifft-design-system-wie-unser-presentation-maker-entstand","Nein, wir wollen euch jetzt nicht erzählen, was KI alles kann. 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