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Im Vorfeld wusste ich nur, dass es um Medienbeobachtung und \u003Ca href=\"http://de.wikipedia.org/wiki/Virales_Marketing\">virales Marketing\u003C/a> gehen wird, wobei mir schon alleine der Claim, den diese Firma verwendet – we watch people talking about you – suspekt hätte sein müssen. Was sie uns vorstellten hat mich dann doch überrascht und beunruhigt. e-clipping bietet seinen Kunden folgendes an: „Redakteure“ (wer das ist, wo die schreiben und ähnliches konnte ich leider nicht rausfinden) schreiben in ihren Blogs und in Foren über die Vorteile des Kundenunternehmens oder Produkts. Diese Redakteure sind in Communities etabliert, berichten auch über ganz andere Dinge und scheinen völlig unauffällig zu sein, nur eben verbreiten sie die „richtige“ Message – natürlich nur Dinge die wahr sind, wie man mir versicherte. So werden beispielsweise auch Blogs erstellt, die rasche Verbreitung finden, weil alle anderen „Redakteure“ verlinken bzw. weiterempfehlen.\u003C/p>\n\u003Cp>Meinen Kunden würde ich das nicht empfehlen. Besser man wendet sich an „echte“ Blogger und behandelt sie ähnlich wie die Presse oder geht als Unternehmen offen in ein Forum oder ähnliches, wenn man schon hier tätig werden will. Denn fliegt man damit einmal auf, ist der Ruf mehr beschädigt, als er dadurch verbessert werden konnte. Abgesehen davon finde ich es einen Mißbrauch von Foren, Blogs, Communities und ähnlichem. 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