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UX Snacks über die Bühne und es war wie immer ein Vergnügen unsere heiligen Hallen in der Schlossgasse gefüllt zu sehen.",{"__typename":106,"tag":107,"attributes":108},"MetaTagLink","link",{"__typename":109,"href":110,"hreflang":13,"rel":111,"media":13,"sizes":13,"type":13},"MetaTagLinkAttributes","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/blog/ux-snacks-vol-08","canonical",{"__typename":113,"tag":96,"attributes":114},"MetaTagProperty",{"__typename":115,"property":116,"content":117},"MetaTagPropertyAttributes","og:title","Das waren die UX Snacks Vol.08",{"__typename":113,"tag":96,"attributes":119},{"__typename":115,"property":120,"content":104},"og:description",{"__typename":113,"tag":96,"attributes":122},{"__typename":115,"property":123,"content":124},"og:image","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/styles/meta_og_image/public/2024-09/BLOG_UXSnacks08_SHARING-1204x630px_2.jpg?h=3ecc83bb&itok=bpeHJEqY",{"__typename":126,"id":127,"name":128,"path":129,"status":20,"weight":130,"description":131,"langcode":135,"changed":136,"metatag":139},"TermCategories","6","Sonstiges","/kategorie/sonstiges",0,{"__typename":132,"processed":133,"format":134},"Text","Dinge, die sich aktuell keinem Thema zuordnen lassen – eventuell wird für diese eine neue Kategorie erstellt.","wp_html",{"__typename":16,"id":17,"name":18,"direction":19},{"__typename":83,"timestamp":137,"timezone":85,"offset":86,"time":138},1713772777,"2024-04-22T07:59:37+00:00",[140,143,145],{"__typename":95,"tag":96,"attributes":141},{"__typename":98,"name":99,"content":142},"Sonstiges | Liechtenecker UX Design Studio",{"__typename":95,"tag":96,"attributes":144},{"__typename":98,"name":103,"content":133},{"__typename":106,"tag":107,"attributes":146},{"__typename":109,"href":147,"hreflang":13,"rel":111,"media":13,"sizes":13,"type":13},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/kategorie/sonstiges",[149],{"__typename":150,"id":151,"name":152,"path":153,"weight":130},"TermTags","1426","UXSnacks","/tag/uxsnacks",{"__typename":155,"processed":156,"format":134,"summary":157},"TextSummary","\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col grid-one default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cp>Du warst nicht dabei? Hier geben wir einen kurzen Überblick über Talks & Themen:\u003C/p>\u003Cdiv class=\"ckeditor-spacer spacer spacer-10\"> \u003C/div>\u003Ch2>Starter\u003C/h2>\u003Cp>\u003Cstrong>Der Einfluss von ‘real-world context’ auf die digitale User Experience \u003C/strong>\u003Cbr>\u003Cem>\u003Cstrong>Dieter Rappold · Co-Founder and CEO @ContextSDK\u003C/strong>\u003C/em>\u003C/p>\u003Cp>“The world is in motion”. Stell dir vor, du nutzt eine App, die genau weiß, wann du eine bestimmte Information brauchst oder dir je nach Situation unterschiedliche Inhalte anzeigt.\u003Cbr>Warum UX nicht nur nutzerzentriert, sondern auch kontextbezogen sein soll und was für Möglichkeiten sich aus Echtzeit-Kontextdaten ergeben, darüber erzählte uns Dieter Rappold.\u003Cbr>Apps können intelligenter und anpassungsfähiger gemacht werden, indem sie die Umgebung und das Verhalten der Nutzer:innen berücksichtigen. Echtzeit-Kontextdaten (wie Standort, Verhalten oder Umgebungsbedingungen) in Apps ermöglichen personalisiertere und relevantere Erlebnisse zu schaffen.\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dc\">\u003Cdiv class=\"ckeditor-grid-col grid-one default-center col-xsmall-12 col-medium-6 col-medium-offset-3\">\u003Cdiv data-entity-type=\"media\" data-entity-uuid=\"8e5c6ee4-4e3d-4b80-a74b-5e54886a5500\" class=\"align-center embedded-entity\" data-langcode=\"de\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/2024-09/uxsnacks_vol8-22.jpg.webp?itok=I9hVIIV2 1x, /sites/default/files/styles/image_width_medium_x2/public/2024-09/uxsnacks_vol8-22.jpg.webp?itok=aoWFiijd 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"1440\" height=\"960\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/2024-09/uxsnacks_vol8-22.jpg.webp?itok=kv35xYAv 1x, /sites/default/files/styles/image_width_small_x2/public/2024-09/uxsnacks_vol8-22.jpg.webp?itok=1Ch0zxkE 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"1024\" height=\"683\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/2024-09/uxsnacks_vol8-22.jpg.webp?itok=LluZspjP 1x, /sites/default/files/styles/image_width_xsmall_x2/public/2024-09/uxsnacks_vol8-22.jpg.webp?itok=4nxxgf__ 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"745\" height=\"497\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/2024-09/uxsnacks_vol8-22.jpg.webp?itok=Di6pZ2-6 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/2024-09/uxsnacks_vol8-22.jpg.webp?itok=8qNFPHbX 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"320\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/2024-09/uxsnacks_vol8-22.jpg.webp?itok=eezCKbaE 1x, /sites/default/files/styles/image_width_large_x2/public/2024-09/uxsnacks_vol8-22.jpg.webp?itok=oz5HZ60K 2x\" type=\"image/webp\" width=\"1620\" height=\"1080\">\n                  \u003Cimg loading=\"lazy\" width=\"3240\" height=\"2160\" src=\"/sites/default/files/styles/image_width_large_x2/public/2024-09/uxsnacks_vol8-22.jpg.jpg?itok=oz5HZ60K\" alt=\"Dieter Rappold UX Snacks Vortragender\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col grid-one default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cdiv class=\"ckeditor-spacer spacer spacer-10\"> \u003C/div>\u003Ch2>Main Course\u003C/h2>\u003Cp>\u003Cspan style=\"white-space:pre-wrap;\">\u003Cstrong>From white paper to high speed – Designing a new admin interface for professional customers\u003C/strong>\u003C/span>\u003Cbr>\u003Cem>\u003Cspan style=\"white-space:pre-wrap;\">\u003Cstrong>Denise Denkmair & Johannes Burger · UX Designer @willhaben\u003C/strong>\u003C/span>\u003C/em>\u003C/p>\u003Cp>Von willhaben haben wir spannende Insights in gleich zwei Projekte bekommen: Der Relaunch der Immobilien und Automobil-Plattform. Durch zahlreiche User:innen Interviews, der Aktualisierung von veralteten Personas, Design-Sprints und Ausnutzung von internen Synergien konnten sie innerhalb von 9 Monaten die zwei neuen Produkte launchen. Chapeau, hier wurden zwei Fliegen mit einer (UX) Klatsche geschlagen.\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dc\">\u003Cdiv class=\"ckeditor-grid-col grid-one default-center col-xsmall-12 col-medium-6 col-medium-offset-3\">\u003Cdiv data-entity-type=\"media\" data-entity-uuid=\"2ac5f3ae-d9eb-4f40-9ed3-77096aae7e81\" class=\"align-center embedded-entity\" data-langcode=\"de\">  \u003Cimg loading=\"lazy\" src=\"/sites/default/files/styles/image_width_medium/public/2024-09/uxsnacks_vol8-32.jpg.webp?itok=OLKeuv-I\" width=\"1440\" height=\"960\" alt=\"Denise Denkmair & Johannes Burger UX Snacks vol.08\">\n\n\n\u003C/div>\n\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col grid-one default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cdiv class=\"ckeditor-spacer spacer spacer-10\"> \u003C/div>\u003Ch2>Dessert\u003C/h2>\u003Cp>\u003Cspan style=\"white-space:pre-wrap;\">\u003Cstrong>Nudge to Success: UX-Design, das Entscheidungen erleichtert\u003C/strong>\u003C/span>\u003Cbr>\u003Cem>\u003Cspan style=\"white-space:pre-wrap;\">\u003Cstrong>Susanne Holzer · CEO & Inhaberin @Liechtenecker\u003C/strong>\u003C/span>\u003C/em>\u003C/p>\u003Cp>UX Designer:innen als Entscheidungsarchitek:innen.\u003Cbr>Susanne Holzer taucht mit Praxisbeispielen in die Welt des Nudging ein und gibt Impulse, Beispiele aus der analogen Welt in die Digitale zu übertragen.\u003C/p>\u003Cp>Durch gezielte, kleine Anstöße – sogenannte „Nudges“ – können Designer:innen die Nutzer:innen dazu bringen, Entscheidungen zu treffen, die für sie selbst oder für das gewünschte Ziel der Anwendung vorteilhafter sind.\u003C/p>\u003Cp>Wichtig ist dabei:\u003C/p>\u003Cul>\u003Cli>Nudges sollen transparent sein und niemals in die irre führen\u003C/li>\u003Cli>Es soll so einfach wie möglich sein, sich entgegen des Nudge zu entscheiden\u003C/li>\u003Cli>Das geförderte Verhalten wirkt sich nie negativ auf die Person aus\u003C/li>\u003C/ul>\u003Cp>Den Schluss des Vortrags macht eine Diskussion von Nudge vs. Gamification.\u003C/p>\u003Cp>\u003Cem>Buchtipp: Richard H. Thaler, Cass. R. Sunstein. Nudge.Wie man kluge Entscheidungen anstösst.\u003C/em>\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dc\">\u003Cdiv class=\"ckeditor-grid-col grid-one default-center col-xsmall-12 col-medium-6 col-medium-offset-3\">\u003Cdiv data-entity-type=\"media\" data-entity-uuid=\"1d659d47-8200-41d1-be22-d44eb505d865\" data-langcode=\"de\" class=\"embedded-entity\">  \u003Cimg loading=\"lazy\" src=\"/sites/default/files/styles/image_width_medium/public/2024-09/uxsnacks_vol8-35.jpg.webp?itok=6JM9__3r\" width=\"1440\" height=\"960\" alt=\"Susanne Holzer UX Snacks Vol.08\">\n\n\n\u003C/div>\n\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col grid-one default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cp>Weitere Fotos zum Event findest du\u003Ca href=\"https://cloud.liechtenecker.at/s/aEYamBwK56ZWxL5\" target=\"_blank\"> hier\u003C/a>\u003Cbr>\u003Cbr>\u003Cstrong>SAVE THE DATE\u003C/strong>\u003Cbr>Die nächsten UX Snacks finden am \u003Cstrong>07.11.2024\u003C/strong> statt\u003C/p>\u003Cp>\u003Cbr>\u003Cem style=\"-webkit-font-smoothing:antialiased;-webkit-text-stroke-width:0px;box-sizing:border-box;color:rgb(2, 43, 58);font-family:"Brandon Text", serif;font-size:20px;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:normal;line-height:1.5em;orphans:2;text-align:start;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;\">Ihr wollt bei Thema UX Snacks am Laufenden bleiben? Tragt euch \u003C/em>\u003Ca href=\"https://liechtenecker.at/bleib-auf-dem-laufenden/\" target=\"_blank\" rel=\"noreferrer noopener\">\u003Cem>hier\u003C/em>\u003C/a>\u003Cem style=\"-webkit-font-smoothing:antialiased;-webkit-text-stroke-width:0px;box-sizing:border-box;color:rgb(2, 43, 58);font-family:"Brandon Text", serif;font-size:20px;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:normal;line-height:1.5em;orphans:2;text-align:start;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;\"> für den Newsletter ein\u003C/em>\u003Cspan style=\"-webkit-text-stroke-width:0px;color:rgb(2, 43, 58);display:inline !important;float:none;font-family:"Brandon Text", serif;font-size:20px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;\">!\u003C/span>\u003C/p>\u003C/div>\u003C/div>\u003C/div>","",{"__typename":159,"id":160,"excludeFromScreenreader":13,"mediaImage":161,"name":169,"path":170,"status":20},"MediaImage","2978",{"__typename":162,"url":163,"width":164,"height":165,"alt":166,"title":13,"size":167,"mime":168},"Image","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/2024-09/BLOG_UXSnacksVol08_TITEL-2880x1300px_2.jpg",2880,1300,"UXSnacksVol08",2959587,"image/jpeg","BLOG_UXSnacksVol08_TITEL-2880x1300px.jpg","/media/2978/edit",{"__typename":159,"id":172,"excludeFromScreenreader":13,"mediaImage":173,"name":179,"path":180,"status":20},"2982",{"__typename":162,"url":174,"width":175,"height":176,"alt":177,"title":13,"size":178,"mime":168},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/2024-09/BLOG_UXSnacks08_SHARING-1204x630px_2.jpg",1204,630,"Speaker:innen vor Liechtenecker Logo",695839,"BLOG_UXSnacks08_SHARING-1204x630px.jpg","/media/2982/edit",{"__typename":159,"id":172,"excludeFromScreenreader":13,"mediaImage":173,"name":179,"path":180,"status":20},{"__typename":183,"id":184,"myRole":185,"name":186,"nickname":187},"User","16","Marketing","natalie-zillner","Natalie Zillner",{"latestKnowhow":189},[190,203,216],{"__typename":79,"id":191,"title":192,"path":193,"wpTeaserText":194,"wpPromotedTeaserImage":13,"wpHeaderImage":195},"1619","Behind the scenes: Ein Barrierefreiheits-Audit","/blog/behind-scenes-ein-barrierefreiheits-audit","”Entspricht unsere Website den gesetzlichen Anforderungen und wenn nicht, was genau müssen wir ändern?”\r\nDiese Frage lieben wir. Echt! Und so sieht unsere Antwort aus.",{"__typename":159,"id":196,"excludeFromScreenreader":13,"mediaImage":197,"name":201,"path":202,"status":20},"3364",{"__typename":162,"url":198,"width":164,"height":165,"alt":199,"title":13,"size":200,"mime":168},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/2026-04/Headerbilder%20Blogartikel%20Behind%20the%20scene%20Accessibility%20Audit.jpg","Headline mit Sujet: Tastatur mit Symbolen für Barrierefreiheit im Fokus auf hellem  Hintergrund",838204,"Headerbilder Blogartikel Behind the scene Accessibility Audit.jpg","/media/3364/edit",{"__typename":79,"id":204,"title":205,"path":206,"wpTeaserText":207,"wpPromotedTeaserImage":13,"wpHeaderImage":208},"1616","Agentic KI trifft Design-System: Wie unser Presentation Maker entstand.","/blog/agentic-ki-trifft-design-system-wie-unser-presentation-maker-entstand","Nein, wir wollen euch jetzt nicht erzählen, was KI alles kann. 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