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kann",{"__typename":83,"timestamp":84,"timezone":85,"offset":86,"time":87},"DateTime",1672243745,"UTC","+00:00","2022-12-28T16:09:05+00:00",{"__typename":83,"timestamp":89,"timezone":85,"offset":86,"time":90},1671543252,"2022-12-20T13:34:12+00:00",{"__typename":16,"id":17,"name":18,"direction":19},"/blog/ux-audits-oder-wie-man-user-experience-testen-kann",[94,101,108,113],{"__typename":95,"tag":96,"attributes":97},"MetaTagValue","meta",{"__typename":98,"name":99,"content":100},"MetaTagValueAttributes","title","UX Audits oder wie man User Experience prüfen und bewerten kann | Liechtenecker UX Design Studio",{"__typename":102,"tag":103,"attributes":104},"MetaTagLink","link",{"__typename":105,"href":106,"hreflang":13,"rel":107,"media":13,"sizes":13,"type":13},"MetaTagLinkAttributes","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/blog/ux-audits-oder-wie-man-user-experience-testen-kann","canonical",{"__typename":109,"tag":96,"attributes":110},"MetaTagProperty",{"__typename":111,"property":112,"content":81},"MetaTagPropertyAttributes","og:title",{"__typename":109,"tag":96,"attributes":114},{"__typename":111,"property":115,"content":116},"og:image","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/styles/meta_og_image/public/wp-migration/wordpress-media-image/2022/12/BLOG_UX-Audit_Interview-Susanne_1204x630px-1.jpg?h=3ecc83bb&itok=PektgJts",{"__typename":118,"id":119,"name":120,"path":121,"status":20,"weight":122,"description":123,"langcode":127,"changed":128,"metatag":131},"TermCategories","4","Design Methoden","/kategorie/methoden",0,{"__typename":124,"processed":125,"format":126},"Text","Workshops und Design Methoden wie Sprints, Konferenzen, Speculative Design etc.","wp_html",{"__typename":16,"id":17,"name":18,"direction":19},{"__typename":83,"timestamp":129,"timezone":85,"offset":86,"time":130},1713772777,"2024-04-22T07:59:37+00:00",[132,135,138],{"__typename":95,"tag":96,"attributes":133},{"__typename":98,"name":99,"content":134},"Design Methoden | Liechtenecker UX Design Studio",{"__typename":95,"tag":96,"attributes":136},{"__typename":98,"name":137,"content":125},"description",{"__typename":102,"tag":103,"attributes":139},{"__typename":105,"href":140,"hreflang":13,"rel":107,"media":13,"sizes":13,"type":13},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/kategorie/methoden",[142,147,151,155],{"__typename":143,"id":144,"name":145,"path":146,"weight":122},"TermTags","597","Howto","/tag/howto",{"__typename":143,"id":148,"name":149,"path":150,"weight":122},"790","Mehoden","/tag/mehoden",{"__typename":143,"id":152,"name":153,"path":154,"weight":122},"1407","ux audit","/tag/ux-audit",{"__typename":143,"id":156,"name":157,"path":158,"weight":122},"1409","ux design","/tag/ux-design",{"__typename":160,"processed":161,"format":126,"summary":162},"TextSummary","\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>In kalten Zeiten wie diesen wird es nicht wärmer in dem man Projektbudgets verheizt. Nein, gerade jetzt müssen sie bedacht und zielführend eingesetzt werden. Und das machen wir mit UX Audits möglich. \u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Ch2>Was sind UX Audits?\u003C/h2>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>User Experience (UX)-Audits prüfen und bewerten die entscheidende Frage \u003Cstrong>„Wie gut funktioniert meine Website oder Anwendung für meine Nutzer:innen?“\u003C/strong> durch UX-Spezialisten in Zusammenarbeit mit eben diesen Nutzer:innen. Diese Erhebung ist eine Reflektion des Status Quo, ein Reality Check und optimale Grundlage für das Treffen zukünftiger Entscheidungen bezüglich der Weiterentwicklung des eigenen Produkts. \u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Der große Vorteil ist, dass dafür kein budgetschweres, langwieriges Projekt beauftragt werden muss, sondern die wesentlichen Teile Research, User Testing, Analyse &  UX Consulting in einem eigenen, speziell dafür ausgerichteten, optimierten und in sich abgeschlossenen Angebot gebündelt sind. Dieses Angebot wird extern beauftragt und nach kürzester Zeit können die Insights und Empfehlungen der Auswertung für das eigene In-House Team weiterverwertet werden.\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>UX Audits sind somit als „Aufklärungsmissionen“ von externen Spezialtrupps zu sehen, deren Ergebnisreports mit einer Sicht von Außen und der Nutzer:innen aufzeigen:\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3  standard-list\">\n            \n\u003Cul>\u003Cli>Was funktioniert gut?\u003C/li>\u003Cli>Wo happert es und was mindert den Erfolg?\u003C/li>\u003Cli>Was muss getan werden?\u003C/li>\u003Cli>Wie priorisiere ich?\u003C/li>\u003Cli>Wofür setze ich die mir zur Verfügung stehenden Ressourcen und Budgetmittel ein?\u003C/li>\u003C/ul>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Ich habe mit unserer CEO Susanne über unser neues UX Audit Angebot gesprochen:\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Ch3>Susanne, wie kam es zu dem Angebot der \u003Cbr>UX Audits?\u003C/h3>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Im Grunde führen wir UX Audits in unterschiedlichem Umfang bei all unseren Projekten durch. Entweder um den Status Quo zu erheben und um herauszufinden was wir bei einem Relaunch auf jeden Fall verbessern müssen oder bei einem laufenden Projekt, um immer wieder nachzubessern. Nur haben wir das einfach gemacht, ohne es so zu bezeichnen, weil es zu der Arbeitsweise gehört, wie wir Projekte angehen bzw. betreuen. Als wir dann die ersten Anfragen bekamen UX Audits unabhängig von einem großen Relaunch oder einem Betreuungsprojekt von uns durchzuführen haben wir gemerkt, dass es dafür einen Bedarf gibt.\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Ch3>An wen richtet sich das Angebot der UX Audits?\u003C/h3>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Jedes Unternehmen, dass seine digitalen Angebote so nutzen möchte, dass sie einen wesentlichen Beitrag zum Unternehmenserfolg leisten und das auch überprüfen wollen.\u003Cbr>Dabei gibt es unterschiedliche Ansprechpartner:innen für die das Angebot Sinn macht:\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3  standard-list\">\n            \n\u003Cul>\u003Cli>Als \u003Cstrong>IT Verantwortliche:r\u003C/strong>, um die Performance von Applikationen (seien es customer-facing oder employee-facing Angebote) nicht nur aus technischer Sicht, sondern auch aus Nutzungssicht zu überwachen und zu verbessern.\u003C/li>\u003Cli>Als \u003Cstrong>Marketing Manager:in\u003C/strong>, um die bestmögliche Usability und User Experience für die Kund:innen zu erzielen, was in Folge zu erfolgreicherem Sales führen soll. \u003Cbr>Zum Beispiel um mehr oder höhere Abschlüsse online zu erzielen, das Selfservice von User:innen zu erleichtern oder die Kund:innenbindung zu erhöhen, um nur einige Aspekte zu nennen.\u003C/li>\u003Cli>Für \u003Cstrong>Geschäftsführer:innen\u003C/strong> als Entscheidungsgrundlage für die Allokation von Budgets. Wo hat es Sinn gemacht zu investieren? Was hat es gebracht? Wo sollen auf Basis der Unternehmensziele weitere Ressourcen aufgewendet werden und warum?\u003C/li>\u003C/ul>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Ch3>Wie genau kann das Angebot helfen meinen ROI zu verbessern?\u003C/h3>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Eine Studie von Forrester hat ergeben, dass jeder in User Experience investierte Dollar im Schnitt 100 Dollar bringt. Das ist schon mal eine Ansage. Aber worin steckt man nun sein Budget genau? Welche Bereiche meines digitalen Angebots brauchen Verbesserungen? Wo stehen wir gerade mit unserer Performance? Das alles sind Fragen, die durch einen UX Audit beantwortet werden, um auf Basis dessen sein hart verdientes Geld so zu investieren, dass es zum Unternehmenserfolg beiträgt.\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Ch3>Woher weiß ich, dass das Angebot der UX Audits für mich passt?\u003C/h3>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3  standard-list\">\n            \n\u003Cul>\u003Cli>Würdest du gerne wissen, welche Note deine UX bekommen würde? Eine gute oder eine schlechte und an welchen Schrauben du drehen müsstest, um sie zu verbessern?\u003C/li>\u003Cli>Würdest du dir vielleicht wünschen, dass dir jemand zeigt, wofür du dein Budget richtig einsetzen müsstest um die User Experience deines Produkts für dein Business und deine User:innen auf das nächste Level zu bringen und maximalen ROI zu erzielen, bevor du ein Projekt beauftragst oder budgetierst? \u003C/li>\u003Cli>Hättest du gern eine Grundlage, um intern im Unternehmen Budgets für UX aufzustellen bzw. zu argumentieren?\u003C/li>\u003C/ul>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Wenn du eine oder alle diese Fragen mit JA beantwortest, dann sind unsere UX Audits das richtige Angebot für dich. \u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Ch3>In welcher Projektphase ist es der richtige Zeitpunkt ein UX Audit zu machen?\u003C/h3>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Es gibt zwei Herangehensweisen. Idealerweise wird ein UX Audit regelmäßig durchgeführt um Verbesserungen zu überprüfen und auf dem neuesten Stand zu bleiben. Das Stichwort lautet dabei “Continuous Improvement“ ganz nach dem Konzept “Build – Measure – Learn”. \u003Cbr>Aber auch ein einmaliger Check macht Sinn – dann idealerweise, bevor man ein Projekt redesignt. Ein UX Audit kann die perfekte Grundlage sein um Budgets und das Briefing festzulegen, da bereits erhoben wurde, wo die größten Pain Points liegen, die es gilt anzugehen und wo man die effektivsten Ergebnisse erzielen kann. \u003Cbr>Es ist aber auch sinnvoll einen einmaligen Audit zu machen, um nicht gleich einen Relaunch durchzuführen, sondern zu priorisieren, was man schnell in kleineren Schritten optimieren kann. \u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \u003Cblockquote>\n                \u003Cspan class=\"quote-text\" data-ftf=\"true\">\n                    \n\u003Cspan class=\"wp-block-lie-quote-dynamic\">Mit guter UX ist es wie im guten Leben – Wenn du nie innehältst und reflektierst, weißt du nie, ob dein Kurs auf deine Ziele richtig ist.\u003C/span>\n                \u003C/span>\n                                    \u003Ccite class=\"author\">\n                                             \u003C/cite>\n                \n                                    \u003Cdiv class=\"background-text background-text-light\">\n                        Mindful                    \u003C/div>\n\n                            \u003C/blockquote>\n\n\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Klingt Interessant? Ist es auch. Nähere Infos zur Umsetzung sowie Informationen zu unseren Packages findest \u003Ca href=\"/ux-audits-die-user-experience-vorsorgeuntersuchung\" target=\"_blank\" rel=\"noreferrer noopener\">hier\u003C/a> .\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Oder noch besser > \u003Ca href=\"http://liechtenecker.at/termine\" target=\"_blank\" rel=\"noreferrer noopener\">Buche einen Termin \u003C/a>für ein kostenloses Erstgespräch und wir finden heraus, welcher Audit der passende für deine Ausgangslage ist.\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n","Dear friends, we have got news for you! Das Neueste aus dem Hause Liechtenecker: UX Audits - ein Angebot zur schnellen und kosteneffektiven Verbesserung der User Experience. Als externe Spezialisten identifizieren wir schnell Stärken und Verbesserungsmöglichkeiten und liefern dir und deinem Team einen klaren Action Plan.",{"__typename":164,"id":165,"excludeFromScreenreader":13,"mediaImage":166,"name":172,"path":175,"status":20},"MediaImage","412",{"__typename":167,"url":168,"width":169,"height":170,"alt":171,"title":172,"size":173,"mime":174},"Image","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/wp-migration/wordpress-media-image/2022/12/BLOG_UX-Audit_Interview-Susanne_2880x1300px-scaled.jpg",2560,1156,"Headerbild Blogpost UX Audit Interview Susanne Holzer","BLOG_UX Audit_Interview Susanne_2880x1300px",515091,"image/jpeg","/media/412/edit",{"__typename":164,"id":177,"excludeFromScreenreader":13,"mediaImage":178,"name":183,"path":185,"status":20},"411",{"__typename":167,"url":179,"width":180,"height":181,"alt":182,"title":183,"size":184,"mime":174},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/wp-migration/wordpress-media-image/2022/12/BLOG_UX-Audit_Interview-Susanne_1204x630px-1.jpg",1204,630,"Sharebild zum Blogpost UX Audit Interview Susanne Holzer","BLOG_UX Audit_Interview Susanne_1204x630px",546280,"/media/411/edit","\u003C!-- This site is optimized with the Yoast SEO plugin v15.7 - 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