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Teil 1",{"__typename":83,"timestamp":84,"timezone":85,"offset":86,"time":87},"DateTime",1736948255,"UTC","+00:00","2025-01-15T13:37:35+00:00",{"__typename":83,"timestamp":89,"timezone":85,"offset":86,"time":90},1664784366,"2022-10-03T08:06:06+00:00",{"__typename":16,"id":17,"name":18,"direction":19},"/blog/user-story-mapping-eine-methode-zur-verbesserung-der-user-experience-teil-1",[94,101,108,113],{"__typename":95,"tag":96,"attributes":97},"MetaTagValue","meta",{"__typename":98,"name":99,"content":100},"MetaTagValueAttributes","title","User Story Mapping – eine Methode zur Verbesserung der User Experience - Teil 1 | Liechtenecker UX Design Studio",{"__typename":102,"tag":103,"attributes":104},"MetaTagLink","link",{"__typename":105,"href":106,"hreflang":13,"rel":107,"media":13,"sizes":13,"type":13},"MetaTagLinkAttributes","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/blog/user-story-mapping-eine-methode-zur-verbesserung-der-user-experience-teil-1","canonical",{"__typename":109,"tag":96,"attributes":110},"MetaTagProperty",{"__typename":111,"property":112,"content":81},"MetaTagPropertyAttributes","og:title",{"__typename":109,"tag":96,"attributes":114},{"__typename":111,"property":115,"content":116},"og:image","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/styles/meta_og_image/public/wp-migration/wordpress-media-image/2022/09/BLOG_MH_UserStory_v02_SHARING-1204x630px.jpg?h=3ecc83bb&itok=46fn0Vu2",{"__typename":118,"id":119,"name":120,"path":121,"status":20,"weight":122,"description":123,"langcode":127,"changed":128,"metatag":131},"TermCategories","4","Design Methoden","/kategorie/methoden",0,{"__typename":124,"processed":125,"format":126},"Text","Workshops und Design Methoden wie Sprints, Konferenzen, Speculative Design etc.","wp_html",{"__typename":16,"id":17,"name":18,"direction":19},{"__typename":83,"timestamp":129,"timezone":85,"offset":86,"time":130},1713772777,"2024-04-22T07:59:37+00:00",[132,135,138],{"__typename":95,"tag":96,"attributes":133},{"__typename":98,"name":99,"content":134},"Design Methoden | Liechtenecker UX Design Studio",{"__typename":95,"tag":96,"attributes":136},{"__typename":98,"name":137,"content":125},"description",{"__typename":102,"tag":103,"attributes":139},{"__typename":105,"href":140,"hreflang":13,"rel":107,"media":13,"sizes":13,"type":13},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/kategorie/methoden",[142,147,151],{"__typename":143,"id":144,"name":145,"path":146,"weight":122},"TermTags","57","agile methoden","/tag/agile-methoden",{"__typename":143,"id":148,"name":149,"path":150,"weight":122},"1397","user story","/tag/user-story",{"__typename":143,"id":152,"name":153,"path":154,"weight":122},"1398","user story mapping","/tag/user-story-mapping",{"__typename":156,"processed":157,"format":126,"summary":158},"TextSummary","\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Ch2>Was erwartet dich in diesem Beitrag?\u003C/h2>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cp>Dieser Beitrag soll dir einen kleinen Einblick geben, warum wir bei Liechtenecker die Methode des User Story Mappings als Fixbestandteil in unserer Konzeptionsphase vorsehen. Sie ist ideal geeignet, um das \u003Cem>Big Picture\u003C/em> aller Anforderungen zu erfassen und damit eine ganzheitliche Geschichte für User:innen zu verfassen.\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cp>Natürlich erwartet dich zu Beginn erstmal ein bisschen Theorie 😉. In einem Folgebeitrag gibt es dann noch weitere hilfreiche Praxistipps, die dir die Arbeit mit User Story Mapping erleichtern.\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Ch2>Was ist User Story Mapping?\u003C/h2>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cp>Bevor wir auf die Methode selbst eingehen, sollten wir uns kurz mit dem Wort an sich beschäftigen. User Story Mapping enthält die “User Story” und das “Mapping” – es ist also quasi eine Landkarte aus User-Geschichten.&nbsp;\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cp>User Stories sind sicherlich jedem ein Begriff, der öfter mit der Kreation oder Entwicklung digitaler Produkte oder im Weitesten mit dem Thema&nbsp;\u003Ca href=\"https://de.wikipedia.org/wiki/Agile_Softwareentwicklung\" target=\"_blank\" rel=\"noreferrer noopener\">agiler Entwicklung\u003C/a>&nbsp;zu tun hat. Doch wir werden jetzt gemeinsam den Buzz-Word Status verlassen und etwas tiefer eintauchen.\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cp>Bei User Stories handelt es sich um Satzbausteine, die aus der agilen Softwareentwicklung stammen und folgendermaßen aussehen:\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cdiv data-langcode=\"de\" data-entity-type=\"media\" data-entity-uuid=\"f5997cb5-f934-483b-83bf-ffccadd0dc3f\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    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src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/rbP3JUp_jiMVLeVs7jEeYNvELUOMyqCjYksCjFdkf1Uis4F6QULPMiiqSWH7_Im-V_x3W2rx1mP0actpmk1jD1FzqLdjQFdjN2qy8JQQjyJh-m9St0m4xamBndDOPSfS0rM2l1Bmk-bAtLt5FjPl8_1AYLtOALgnxAhfKdxUj9XqUJqHE3cpUzUEfQ.webp.jpg?itok=CaRYzSf9\" alt=\"rbP3JUp_jiMVLeVs7jEeYNvELUOMyqCjYksCjFdkf1Uis4F6QULPMiiqSWH7_Im-V_x3W2rx1mP0actpmk1jD1FzqLdjQFdjN2qy8JQQjyJh-m9St0m4xamBndDOPSfS0rM2l1Bmk-bAtLt5FjPl8_1AYLtOALgnxAhfKdxUj9XqUJqHE3cpUzUEfQ\" title=\"rbP3JUp_jiMVLeVs7jEeYNvELUOMyqCjYksCjFdkf1Uis4F6QULPMiiqSWH7_Im-V_x3W2rx1mP0actpmk1jD1FzqLdjQFdjN2qy8JQQjyJh-m9St0m4xamBndDOPSfS0rM2l1Bmk-bAtLt5FjPl8_1AYLtOALgnxAhfKdxUj9XqUJqHE3cpUzUEfQ\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003Cp>&nbsp;\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cp>Vereinfacht gesagt handelt es sich dabei um eine \u003Cstrong>Software-Anforderung\u003C/strong>, die,\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 standard-list\">\u003Cul>\u003Cli>die \u003Cstrong>Zielgruppe\u003C/strong> enthält,\u003C/li>\u003Cli>die \u003Cstrong>Funktionalität\u003C/strong> der \u003Cstrong>Software-Anforderung\u003C/strong> beschreibt\u003C/li>\u003Cli>und den \u003Cstrong>Nutzen\u003C/strong> der \u003Cstrong>Software-Anforderung\u003C/strong> für die \u003Cstrong>Zielgruppe\u003C/strong> hervorhebt.\u003C/li>\u003C/ul>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cp>Wichtig ist dabei zu verstehen, dass ein- und dieselbe Funktionalität für die eine Zielgruppe einen völlig anderen Nutzen erfüllen kann, als für eine andere. Dies wiederum müssen Designer:innen und Entwickler:inne bei der Definition dieser Software-Anforderung berücksichtigen, um nicht an den Bedürfnissen der Zielgruppe vorbeizudesignen / -entwickeln.&nbsp;\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cp>So kann es jedoch auch sein, dass unzählige User Stories benötigt werden, um ein Feature zu beschreiben. Das führt schnell zu unübersichtlichen Situationen, die meist eine isolierte Entwicklungsarbeit zur Folge haben. Was meine ich mit isolierter Entwicklungsarbeit? Man verliert den Blick für das Big Picture. Es wird eine Story nach der anderen umgesetzt und am Ende entsteht statt eines user-orientierten Features ein Frankenstein-Monster aus zusammengestückelten Anforderungen.\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cp>Damit genau das nicht passiert, benötigt es die bereits angesprochene Landkarte dieser User Stories: das User Story Mapping.\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cp>Diese Landkarte zeigt den narrativen Flow des digitalen Produktes/Services. Dieser Flow ist deswegen wichtig, weil man sich immer in einer gewissen zeitlich-logischen Abfolge durch ein Produkt oder einen Service bewegt. So wird man beispielsweise immer ein Produkt zuerst in den Warenkorb legen, bevor man es bezahlt oder man wird sich registrieren, bevor man sich einloggt.&nbsp;\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cp>\u003Cstrong>Also kurz zusammengefasst:\u003C/strong>\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cp>Im Zuge der agilen Entwicklung wurde das Schreiben von User Stories eingeführt. Damit diese jedoch nicht einfach unzusammenhängend zu einem Frankenstein-Feature-Monster zusammengebaut werden, wurde das User Story Mapping entwickelt.&nbsp;\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cp>Jetzt haben wir mal den groben Entstehungsprozess der Methode verstanden. Weil du aber auch den konkreten Mehrwert von User Story Mapping verstehen solltest, werde ich jetzt noch etwas genauer.\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cp>&nbsp;\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Ch2>Warum ist User Story Mapping wichtig?\u003C/h2>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cp>Was hat nun die Entstehung von User Story Mapping mit der unterschiedlichen Arbeitsweise von Design und Entwicklung zu tun? Und warum musste sich jemand eine eigene Methode überlegen, nur um das Entstehen von unzusammenhängender Entwicklung zu verhindern? Sollte es nicht “eh klar” sein, dass man immer den Überblick über das Big Picture behalten muss?\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cp>Leider ist es “eher unklar” als “eh klar”, da die Praxis bewies und beweist, dass agiles Arbeiten immer wieder zur Entwicklung solcher Frankenstein-Projekte führt.&nbsp;&nbsp;\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cp>Das Problem dabei ist, dass die agile Herangehensweise eher dem Wesen der Entwicklung entspricht als dem des&nbsp;\u003Ca href=\"/blog/was-ist-denn-eigentlich-diese-ux\" target=\"_blank\" rel=\"noreferrer noopener\">UX Designs\u003C/a>. Wenn man eine große Geschichte in ganz viele kleine Teile splittet, dann bringt das sehr viel mehr Klarheit, was die Umsetzung einer einzelnen User Story, eines einzelnen Features oder eines einzelnen Sprints anbelangt – was gut ist, für die Entwicklung.\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cp>Die Gefahr dabei ist jedoch, dass bei dieser Aufteilung der rote Faden durch das Produkt (also der narrative Flow) verloren geht – was der Albtraum für jede/n UX Designer:in ist. Besonders kritisch ist es, wenn versucht wird, auch die User Experience auf der kleinteiligen Ebene der User Stories zu definieren, ohne dass man dabei immer wieder einen Blick auf das große Ganze wirft.\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Ch3 class=\"has-text-align-center\">\u003Cem>Exkurs agiles Arbeiten:\u003C/em>\u003C/h3>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cp class=\"has-text-align-center\">\u003Cem>Im Arbeitsalltag bedeutet agiles Arbeiten, dass ein Projekt in kurze Intervalle unterteilt wird. In regelmäßigen Abständen werden Ergebnisse begutachtet, Anforderungen ergänzt oder neu priorisiert. Hierbei wird der Fokus auf die User gelegt.&nbsp;\u003C/em>\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cp class=\"has-text-align-center\">\u003Cem>\u003Cstrong>Die positive Entwicklung dabei:\u003C/strong>\u003C/em>\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 standard-list\">\u003Cul>\u003Cli>\u003Cem>Das Gesamtkonzept (große Menge an Anforderungen) wird in kleinere Stücke aufgeteilt.\u003C/em>\u003C/li>\u003Cli>\u003Cem>Die Anforderungen werden aus Sicht der User:innen beschrieben\u003C/em>\u003C/li>\u003C/ul>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cp class=\"has-text-align-center\">\u003Cem>\u003Cstrong>Die negative Entwicklung dabei:\u003C/strong>\u003C/em>\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 standard-list\">\u003Cul>\u003Cli>\u003Cem>Man verliert sich in Details und hat keinen Überblick über das große Ganze\u003C/em>\u003C/li>\u003Cli>\u003Cem>Es entsteht ein „Feature-Haufen“ ohne Struktur (z.B. tolle Suche, aber schlechte Userführung dorthin)&nbsp;\u003C/em>\u003C/li>\u003C/ul>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cp>&nbsp;\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cp>Und genau hier schafft es die Methode des User Story Mapping, eine zusätzliche Qualität in das Projekt hineinzubringen, die viele Verständigungsprobleme zwischen Design und Entwicklung auflösen kann.&nbsp;\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cp>Jeff Patton arbeitete in der agilen Software-Entwicklung und bekam so diese Verständnisprobleme zwischen den einzelnen Disziplinen und die damit verbundene Frustration hautnah mit. Daraufhin entwickelte er zwischen 2005 und 2014 die Methode “User Story Mapping”.&nbsp;\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cp>User Story Mapping ist vor allem durch das Element der Erzählung geprägt. Es geht darum den Austausch der Teilnehmer:innen über die Anforderungen anzuregen. Eine Kombination aus gesprochenem Wort und Notizen auf Post-its lässt eine gemeinsame Sprache zwischen Entwickler:innen und Designer:innen entstehen. Auch wenn es sich sehr banal anhört, aber genau hier passiert die Magie.\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cp>Es ist ein bisschen ironisch, wenn man bedenkt, dass wir es gewohnt sind, Dinge aufzuschreiben, damit sie eindeutiger kommuniziert werden und das Risiko von Missverständnissen relativ gering ist. Trotzdem ist oft genau das Gegenteil der Fall, da jeder von uns das Geschriebene anders interpretiert. Geteilte Dokumente sind nicht das Gleiche wie geteiltes Verstehen.\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cp>Niedergeschriebene User Stories und Definitionen können niemals gesprochene Erklärungen und gemeinsame Diskussionen ersetzen.&nbsp;\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Ch2>Wie funktioniert User Story Mapping?\u003C/h2>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cp>Im Grunde genommen ist User Story Mapping relativ einfach und setzt sich aus folgenden Schritten zusammen:\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 standard-list\">\u003Col>\u003Cli>Die relevantesten Personen für die Entwicklung eines Produktes (meist das Produkt Team) kommen zusammen.\u003C/li>\u003Cli>Sie erzählen die Geschichte (Story) eines Produktes und schreiben jeden wichtigen Schritt, den User:innen im Zuge dieser Geschichte absolvieren, auf Post-its.\u003C/li>\u003Cli>Diese Schritte werden von links nach rechts entlang eines narrativen Flows angeordnet.\u003C/li>\u003Cli>Dann schaut man sich jeden einzelnen Schritt noch einmal genauer an, spricht über die Details dazu, notiert diese auf weiteren Post its und klebt diese vertikal unter dem dazugehörigen Schritt auf.\u003C/li>\u003C/ol>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cdiv data-langcode=\"de\" data-entity-type=\"media\" data-entity-uuid=\"27744fb8-146f-40ae-9bf6-3614d7910b16\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/eQfd6VCFxmX5XBFlcbTwt7CBvFQZsN4bAoCbxwCC8a_jaTf6mXV8X3XpU-6hv9ewIjvT3P1qr4sfc_GgRagmAZWK1-dcSb8QBAIioFVpc7Nb1wS-GtRsG8RMWRMmsucbO4fDstuViEOVVtEUFNNhrT3L1zW81z7lBLsQyN7SbEcG-h9Wq8-CzvzIrA.webp?itok=1O-mM81F 1x, 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title=\"eQfd6VCFxmX5XBFlcbTwt7CBvFQZsN4bAoCbxwCC8a_jaTf6mXV8X3XpU-6hv9ewIjvT3P1qr4sfc_GgRagmAZWK1-dcSb8QBAIioFVpc7Nb1wS-GtRsG8RMWRMmsucbO4fDstuViEOVVtEUFNNhrT3L1zW81z7lBLsQyN7SbEcG-h9Wq8-CzvzIrA\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003Cp>&nbsp;\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cp>Es entsteht ein Raster das die Story von links nach rechts erzählt und unter jedem einzelnen Schritt, die damit verbundenen Details auflistet. Die Details sind die Interaktionen, die das Team von den Benutzer:innen erwartet, um ihre Ziele in einem digitalen Produkt zu erreichen.\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cp>Über die Zeit haben sich unterschiedliche Herangehensweisen entwickelt mit unterschiedlichen Ebenen, die wiederum unterschiedlich benannt werden. Darum muss man sich (wie überall im Leben) irgendwann für eine Variante entscheiden und sich damit an die Arbeit machen.\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cp>Auch wir haben das getan und werden euch nun die 3 Ebenen vorstellen, mit denen wir arbeiten.&nbsp;\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cp>Eine User-Story-Map stellt meist diese 3 Ebenen in unterschiedlicher Granularität dar:\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Ch3>1. Themen\u003C/h3>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cdiv data-langcode=\"de\" data-entity-type=\"media\" data-entity-uuid=\"087b4173-cad0-4ca5-afeb-5ce68d9aa418\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/EXso4YuOtWDgNXT46YmEZRZJeGaTig1rzTmv0yQuukPFfxJ8ZgdZ_j5Clm1Lb1_FblEuMwEbumv8q3s2e-mNmlJGhzkMaCrvBWIxt6sl-lhs2rTANkLJdLgdBj0dRI4TxrXDbfD1XjbJmTxkIVtjmGwN-h8FNeN6_K2PMlF1xmIzBDFvJJ5tFEfnfg.webp?itok=lv3pX9P6 1x, 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/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/EXso4YuOtWDgNXT46YmEZRZJeGaTig1rzTmv0yQuukPFfxJ8ZgdZ_j5Clm1Lb1_FblEuMwEbumv8q3s2e-mNmlJGhzkMaCrvBWIxt6sl-lhs2rTANkLJdLgdBj0dRI4TxrXDbfD1XjbJmTxkIVtjmGwN-h8FNeN6_K2PMlF1xmIzBDFvJJ5tFEfnfg.webp?itok=BomhHIX6 2x\" type=\"image/webp\" width=\"1600\" height=\"900\">\n                  \u003Cimg loading=\"lazy\" width=\"1600\" height=\"900\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/EXso4YuOtWDgNXT46YmEZRZJeGaTig1rzTmv0yQuukPFfxJ8ZgdZ_j5Clm1Lb1_FblEuMwEbumv8q3s2e-mNmlJGhzkMaCrvBWIxt6sl-lhs2rTANkLJdLgdBj0dRI4TxrXDbfD1XjbJmTxkIVtjmGwN-h8FNeN6_K2PMlF1xmIzBDFvJJ5tFEfnfg.webp.jpg?itok=BomhHIX6\" alt=\"EXso4YuOtWDgNXT46YmEZRZJeGaTig1rzTmv0yQuukPFfxJ8ZgdZ_j5Clm1Lb1_FblEuMwEbumv8q3s2e-mNmlJGhzkMaCrvBWIxt6sl-lhs2rTANkLJdLgdBj0dRI4TxrXDbfD1XjbJmTxkIVtjmGwN-h8FNeN6_K2PMlF1xmIzBDFvJJ5tFEfnfg\" title=\"EXso4YuOtWDgNXT46YmEZRZJeGaTig1rzTmv0yQuukPFfxJ8ZgdZ_j5Clm1Lb1_FblEuMwEbumv8q3s2e-mNmlJGhzkMaCrvBWIxt6sl-lhs2rTANkLJdLgdBj0dRI4TxrXDbfD1XjbJmTxkIVtjmGwN-h8FNeN6_K2PMlF1xmIzBDFvJJ5tFEfnfg\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003Cp>&nbsp;\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 standard-list\">\u003Cul>\u003Cli>Aufgaben auf hoher Ebene, die Benutzer im digitalen Produkt erledigen können.\u003C/li>\u003Cli>Das „Naming“ dieser Ebene variiert je nach Quelle, so heißt dieses Level auch manchmal Aktivitäten.&nbsp;\u003C/li>\u003Cli>Beispiel: Shop (als Thema bei der User Story Map einer Website)\u003C/li>\u003C/ul>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Ch3>2. Epics\u003C/h3>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cdiv data-langcode=\"de\" data-entity-type=\"media\" data-entity-uuid=\"2a12d5f9-578a-4f25-ab11-7e647a8565bb\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/ZJ9POXaa20XaP7Ibuy4K-xZUnZNAroKwi1ygUsGd16xUI2UP0k3HhEZj1jsLLrvMdB9RBTT2UFp1uwFTF6VgIlwDI0-g8V3XT3MfWGGFgl_-PforzJJw-sMqjZ59xrVAaTdwwRBoV36neaPg1U7pRhm5_rhme4KDz77Tak6-bj-Ioyd0TZLjRPFB3w.webp?itok=ortl6qmL 1x, 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title=\"ZJ9POXaa20XaP7Ibuy4K-xZUnZNAroKwi1ygUsGd16xUI2UP0k3HhEZj1jsLLrvMdB9RBTT2UFp1uwFTF6VgIlwDI0-g8V3XT3MfWGGFgl_-PforzJJw-sMqjZ59xrVAaTdwwRBoV36neaPg1U7pRhm5_rhme4KDz77Tak6-bj-Ioyd0TZLjRPFB3w\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003Cp>&nbsp;\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 standard-list\">\u003Cul>\u003Cli>Schritte, die der Benutzer durchläuft, um die oben genannte Tätigkeit auszuführen.\u003C/li>\u003Cli>Die Themen und Epics gemeinsam ergeben das Narrative der User Story Map.\u003C/li>\u003Cli>Das „Naming“ dieser Ebene variiert je nach Quelle, so heißt dieses Level auch teilweise Steps / Schritte.\u003C/li>\u003Cli>Beispiel: Warenkorb (als Epic unter dem Thema Shop)\u003C/li>\u003C/ul>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Ch3>3. Aktionen\u003C/h3>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cdiv data-langcode=\"de\" data-entity-type=\"media\" data-entity-uuid=\"b7a799a1-47f4-43b2-9c76-1dbe1240f688\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/bZERIhDjdOIZFEJe-XYtNnu0Uo2ASo6SQxejK2w8UbxLrZC_eG_Qxl1HD5YpuI1Bb16dgCl7Fdsp6oAIU48Wkj2gMPvie0XjYWSzvKNY4Bnarefv_nfQu1HgrfMrjNPfzVDri9k5wbXWZDW4tIFT_Muh9Z57H7BZN9Rc_-ogVpbePQbw7-IZVX_7FQ.webp?itok=jitDitDr 1x, 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title=\"bZERIhDjdOIZFEJe-XYtNnu0Uo2ASo6SQxejK2w8UbxLrZC_eG_Qxl1HD5YpuI1Bb16dgCl7Fdsp6oAIU48Wkj2gMPvie0XjYWSzvKNY4Bnarefv_nfQu1HgrfMrjNPfzVDri9k5wbXWZDW4tIFT_Muh9Z57H7BZN9Rc_-ogVpbePQbw7-IZVX_7FQ\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003Cp>&nbsp;\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 standard-list\">\u003Cul>\u003Cli>Detaillierte Interaktion, um den obigen Schritt auszuführen.\u003C/li>\u003Cli>Das „Naming“ dieser Ebene variiert je nach Quelle, so heißt dieses Level auch teilweise „Detail“.\u003C/li>\u003Cli>Beispiel: Produkt in den Warenkorb legen (als Aktion unter dem Epic Warenkorb)\u003C/li>\u003Cli>Aus den Aktionen werden dann in weiterer Folge User Stories definiert. Beispielsweise: Als „Super-Shopper“ möchte ich mehrere Produkte gleichzeitig in den Warenkorb legen können, damit ich Zeit spare.\u003C/li>\u003C/ul>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Ch3>Priorisierung und Backlog\u003C/h3>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cp>Wenn man die groben Themen, die darunterliegenden Epics und die wieder darunterliegenden Aktionen pro Epic definiert hat und die Struktur der Map einer logischen zeitlichen Abfolge entspricht, geht es darum, aus diesen Aktionen Umsetzungspakete zu schnüren. Dabei definiert man, welche Aktionen bereits Teil des MVP (Minimum Viable Products) sind und welche erst in den darauffolgenden Releases live gestellt werden.&nbsp;\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cp>Da es immer mehr zu produzieren gibt, als wir mit unserer Zeit oder unseren Ressourcen leisten können, werden sicherlich auch einige Aktionen in den Backlog verschoben.\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cdiv data-langcode=\"de\" data-entity-type=\"media\" data-entity-uuid=\"58dad093-e825-4406-85cd-9c28e142ae26\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/cVe7yqQkF8jFMNtjl80zYD0ah_ZLmrQq0FQipTfPhkzGaPOCjlJbUG8EcZoTAs1QODIvSXk43sbRPp5Cw3NuJLGLz9NxrqAg6acdIxrIze8ngemOAFHhosJEaWLVB6BNpNL3b8XOQTGZd8GMbOFqbZAECnbl1ovvnxENH9P7TQmd6ELUl0M4s-yOwQ.webp?itok=sVfTRE4T 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/cVe7yqQkF8jFMNtjl80zYD0ah_ZLmrQq0FQipTfPhkzGaPOCjlJbUG8EcZoTAs1QODIvSXk43sbRPp5Cw3NuJLGLz9NxrqAg6acdIxrIze8ngemOAFHhosJEaWLVB6BNpNL3b8XOQTGZd8GMbOFqbZAECnbl1ovvnxENH9P7TQmd6ELUl0M4s-yOwQ.webp?itok=JtrkG3lr 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"1440\" height=\"810\">\n              \u003Csource 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srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/cVe7yqQkF8jFMNtjl80zYD0ah_ZLmrQq0FQipTfPhkzGaPOCjlJbUG8EcZoTAs1QODIvSXk43sbRPp5Cw3NuJLGLz9NxrqAg6acdIxrIze8ngemOAFHhosJEaWLVB6BNpNL3b8XOQTGZd8GMbOFqbZAECnbl1ovvnxENH9P7TQmd6ELUl0M4s-yOwQ.webp?itok=noi-CiXq 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/cVe7yqQkF8jFMNtjl80zYD0ah_ZLmrQq0FQipTfPhkzGaPOCjlJbUG8EcZoTAs1QODIvSXk43sbRPp5Cw3NuJLGLz9NxrqAg6acdIxrIze8ngemOAFHhosJEaWLVB6BNpNL3b8XOQTGZd8GMbOFqbZAECnbl1ovvnxENH9P7TQmd6ELUl0M4s-yOwQ.webp?itok=nThYHkMJ 2x\" type=\"image/webp\" width=\"1600\" height=\"900\">\n                  \u003Cimg loading=\"lazy\" width=\"1600\" height=\"900\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/cVe7yqQkF8jFMNtjl80zYD0ah_ZLmrQq0FQipTfPhkzGaPOCjlJbUG8EcZoTAs1QODIvSXk43sbRPp5Cw3NuJLGLz9NxrqAg6acdIxrIze8ngemOAFHhosJEaWLVB6BNpNL3b8XOQTGZd8GMbOFqbZAECnbl1ovvnxENH9P7TQmd6ELUl0M4s-yOwQ.webp.jpg?itok=nThYHkMJ\" alt=\"cVe7yqQkF8jFMNtjl80zYD0ah_ZLmrQq0FQipTfPhkzGaPOCjlJbUG8EcZoTAs1QODIvSXk43sbRPp5Cw3NuJLGLz9NxrqAg6acdIxrIze8ngemOAFHhosJEaWLVB6BNpNL3b8XOQTGZd8GMbOFqbZAECnbl1ovvnxENH9P7TQmd6ELUl0M4s-yOwQ\" title=\"cVe7yqQkF8jFMNtjl80zYD0ah_ZLmrQq0FQipTfPhkzGaPOCjlJbUG8EcZoTAs1QODIvSXk43sbRPp5Cw3NuJLGLz9NxrqAg6acdIxrIze8ngemOAFHhosJEaWLVB6BNpNL3b8XOQTGZd8GMbOFqbZAECnbl1ovvnxENH9P7TQmd6ELUl0M4s-yOwQ\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003Cp>&nbsp;\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Ch2>Dieses war der erste Streich…\u003C/h2>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cp>Ja ich weiß, das war jetzt wirklich viel Theorie 🤓. Aber keine Sorge, die praktischen Tipps zur Anwendung folgen im nächste Beitrag✌️. (\u003Cem>Update: Hier entlang zum Beitrag:\u003C/em>&nbsp;\u003Ca href=\"https://liechtenecker.at/blog/user-story-mapping-eine-methode-zur-verbesserung-eurer-user-experience-teil-2\" target=\"_blank\">User Story Mapping - eine Methode zur Verbesserung eurer User Experience Teil 2\u003C/a>)&nbsp;\u003Cbr>Denn in der Theorie hört sich ja immer alles leicht an aber die Praxis kann einen manchmal vor ganz schöne Herausforderungen stellen.\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"grid-wrapper\">\u003Cdiv class=\"row ckeditor-grid grid-100-dl\">\u003Cdiv class=\"ckeditor-grid-col default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3\">\u003Cp>In der Zwischenzeit kannst du ja schon mal deine eigene User Story Map erstellen – zum Beispiel von deiner perfekten Morgenroutine.\u003C/p>\u003C/div>\u003C/div>\u003C/div>","Wie User Story Mapping die Lücke zwischen Design und Development schließt.\r\n\r\n",{"__typename":160,"id":161,"excludeFromScreenreader":13,"mediaImage":162,"name":167,"path":170,"status":20},"MediaImage","472",{"__typename":163,"url":164,"width":165,"height":166,"alt":13,"title":167,"size":168,"mime":169},"Image","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/wp-migration/wordpress-media-image/2022/09/BLOGMHUserStory_v02_TITEL-2880x1300px-scaled.jpg",2560,1156,"BLOGMHUserStory_v02_TITEL-2880x1300px",545998,"image/jpeg","/media/472/edit",{"__typename":160,"id":161,"excludeFromScreenreader":13,"mediaImage":162,"name":167,"path":170,"status":20},{"__typename":160,"id":173,"excludeFromScreenreader":13,"mediaImage":174,"name":178,"path":180,"status":20},"471",{"__typename":163,"url":175,"width":176,"height":177,"alt":13,"title":178,"size":179,"mime":169},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/wp-migration/wordpress-media-image/2022/09/BLOG_MH_UserStory_v02_SHARING-1204x630px.jpg",1204,630,"BLOG_MH_UserStory_v02_SHARING-1204x630px",588151,"/media/471/edit",{"__typename":160,"id":173,"excludeFromScreenreader":13,"mediaImage":174,"name":178,"path":180,"status":20},"\u003C!-- This site is optimized with the Yoast SEO plugin v15.7 - 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