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\u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Nudeln kocht man ab jetzt anders. Zumindest, wenn man die neuen Direktnudeln der beliebtesten Nudelmarke Österreichs Recheis verwendet. Die \u003Ca href=\"http://dmb.at/\">Werbeagentur Demner, Merlicek & Bergmann\u003C/a> hat dazu eine ungewöhnliche Kampagne konzipiert, die zeigt, wie einfach und schnell das Nudelkochen damit ist. Direkt in die Pfanne heißt das Motto! Dazu passend gibt es auch ein Gewinnspiel bei dem User ihre Nudeln auf kreative Art und Weise in die Pfanne befördern und das Ganze auf Video festhalten sollen.\u003Cbr>\nLiechtenecker wurde mit der technischen Umsetzung der Microsite zur Kampagne beauftragt.\u003Cbr>\nVoraussetzung für die Umsetzung der Microsite war die Einbindung der Youtube API. User können schnell und einfach auf der Website ihr Video hochladen. Das Video kommt damit automatisch in den Youtube Channel von Recheis. Dort wird es freigegeben – man will ja hier vorbeugen, dass hier nicht die falsche Nudel ins Bild gehalten wird, bäh! ;). 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