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class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cdiv>\u003Cdiv title=\"UCD\" data-entity-type=\"media\" data-entity-uuid=\"95ae086e-1d66-414d-a6c5-612c8d1800d3\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2012/01/UCD1-1.png.webp?itok=d6Ar87U9 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2012/01/UCD1-1.png.webp?itok=4ChrEslP 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"540\" height=\"300\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2012/01/UCD1-1.png.webp?itok=jYN5JQcd 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2012/01/UCD1-1.png.webp?itok=P5U3NL46 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"540\" height=\"300\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2012/01/UCD1-1.png.webp?itok=ZIU9n-_0 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2012/01/UCD1-1.png.webp?itok=CC8ysj-o 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"540\" height=\"300\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2012/01/UCD1-1.png.webp?itok=WimalW-k 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2012/01/UCD1-1.png.webp?itok=a1xUEUUT 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"267\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2012/01/UCD1-1.png.webp?itok=Ow3XNIoH 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2012/01/UCD1-1.png.webp?itok=QJWvQ8cn 2x\" type=\"image/webp\" width=\"540\" height=\"300\">\n                  \u003Cimg loading=\"lazy\" width=\"540\" height=\"300\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2012/01/UCD1-1.png.jpg?itok=QJWvQ8cn\" alt title=\"UCD\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\n\u003C/div>\n\u003Cp> \u003C/p>\n\u003Cp>Seit 13 Jahren bastle ich nun an Webprojekten. „Damals“ war es cool einfach zu behaupten ein Webdesigner zu sein, schon hatte man ein paar Mädls um sich. (Ja, ist jetzt auch übertrieben, aber in meiner Erinnerung ist es so;) Webdesign war damals ein großes graues Mysterium, ehrlich gesagt auch für mich. Ich habe mich ja über WYSIWYG Editoren an das Thema herangenähert. HTML und CSS kam erst später, wie die Webstandards Einzug gehalten haben und ich mich in die Materie vertieft habe. Nach dem Thema Webstandards kam als großer Meilenstein Social Media und vor 2-3  Jahren war die Deviceunterschiedlichkeit ein großer Aspekt. Mobile und Co. von nichts anderem war/ist die Rede. Internet am Tablet, SmartTV und ja, sogar auf einem Autonavigationssystemen. Doch welche Richtung schlagen professionelle Webprojekte nun ein (2013-2014)?\n\u003C/p>\n\u003Cdiv title=\"ucdheute\" data-entity-type=\"media\" data-entity-uuid=\"64e53d5c-fc8a-4c06-aa69-226713961a6c\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2012/01/ucdheute1-1.png.webp?itok=nzgqcBlD 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2012/01/ucdheute1-1.png.webp?itok=_5aXicBu 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"540\" height=\"140\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2012/01/ucdheute1-1.png.webp?itok=rRP805AS 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2012/01/ucdheute1-1.png.webp?itok=Ya78qcLK 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"540\" height=\"140\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2012/01/ucdheute1-1.png.webp?itok=tL0TQhzh 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2012/01/ucdheute1-1.png.webp?itok=GpQbLkPV 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"540\" height=\"140\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2012/01/ucdheute1-1.png.webp?itok=elKGzM76 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2012/01/ucdheute1-1.png.webp?itok=D2aW9GZ7 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"124\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2012/01/ucdheute1-1.png.webp?itok=SvMrxxTY 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2012/01/ucdheute1-1.png.webp?itok=CgAjHbLP 2x\" type=\"image/webp\" width=\"540\" height=\"140\">\n                  \u003Cimg loading=\"lazy\" width=\"540\" height=\"140\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2012/01/ucdheute1-1.png.jpg?itok=CgAjHbLP\" alt title=\"ucdheute\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003Cp>\n\u003C/p>\n\u003Cp>Wir haben ja schon oft von \u003Ca title=\"Responsive Webdesign – die Basics\" href=\"https://liechtenecker.at/responsive-webdesign-die-basics/\" target=\"_blank\" rel=\"noopener noreferrer\">Responsive Webdesign\u003C/a> gesprochen. Das ist nicht nur der heißeste Sch***, sondern rückt auch einen interessanten Aspekt in den Vordergrund. Durch die Idee ein Webdesign, mit unterschiedlichen Usabilitykonzepten bei verschiedenen Bildschirmauflösungen umzusetzen, geht es eher darum die Bedürfnisse und Begebenheiten des Users wichtig zu nehmen. Doch das ist erst ein Anfang, denn genau darum geht es in Zukunft: dem User!\n\u003C/p>\n\u003Ch3>Whats next? Ganz einfach: DER USER\u003C/h3>\n\u003Cp>Bei User Centered Design (Kurz: UCD) geht es darum die Gebrauchstauglichkeit von Interfaces – und nicht deren Technik -in den Vordergrund zu stellen. User Centered-Design (UCD) ist mehr eine Philosophie und ein Ansatz, als ein System. Die Person (=der USER) wird in den Mittelpunkt gestellt. Die Gestaltung von UCD-Interfaces ist ein Prozess, der sich auf kognitive Faktoren (wie Wahrnehmung, Gedächtnis, Lernen, Problemlösen, etc.) konzentriert.\u003Cbr>\n  Hört sich alles gut an, doch was bedeutet das in der Praxis? Wir konzipieren die Webprojekte wie bisher in den gewohnten Schritten, Strategie, Evaluierung, Mockups, Screendesigns und Umsetzung, lassen aber folgende Fragestellungen mehr und mehr einfliessen. \u003C/p>\n\u003Cul>\n\u003Cli>Wer sind die User des neuen Interfaces (analog zur Zielgruppenanalyse)\u003C/li>\n\u003Cli>Was wollen die User auf der Webseite , was will ein typischer Besucher für Informationen?\u003C/li>\n\u003Cli>Welche Informationen sind besonders wichtig, und besonders unwichtig?\u003C/li>\n\u003Cli>Welche Erfahrungen haben wir mit den bisherigen Informationen?\u003C/li>\n\u003Cli>Wie benutzt man das Interface vom kognitiven Ansatz?\u003C/li>\n\u003Cli>Welche \u003Ca title=\"NUI ist das neue GUI – nämlich: natural User Interface\" href=\"https://liechtenecker.at/nui-ist-das-neue-gui-namlich-natural-user-interface/\" target=\"_blank\" rel=\"noopener noreferrer\">Intuitionselemente\u003C/a> kann man dem Nutzer bieten? (Natural User Interface)\u003C/li>\n\u003Cli>…\u003C/li>\n\u003C/ul>\n\u003Cp>Okay, das unterscheidet sich beim 1. Blick nicht wirklich von bisherigen UI Konzepten. Allerdings geht es bei den Fragestellungen immer mehr darum den User in den Mittelpunkt zu stellen. Wir denken bei der Konzeption von User Centered Designs noch nicht an die Technik dahinter, oder an die Marketingziele des Auftraggebers, aber auch noch nicht ans Visual Design, sondern an den Webseitenbesucher als Person und Mensch.\u003Cbr>\n  Zusammengefasst: Was ist wirklich \u003Cstrong>relevant und was stellt den User zufrieden\u003C/strong>?\n\u003C/p>\n\u003Ch3>Relevanz und Zufriedenheit\u003C/h3>\n\u003Cp>Das schönste Design und auch die beste Usability nutzt dem Webseitenbesucher nichts, wenn die relevantestenWebseitenelemente nicht richtig angeordnet sind. Der Auftraggeber oder Marketingentscheider will natürlich unbedingt Element A oder B platzieren, weil es \u003Cdel>ihm\u003C/del> wichtig ist, aber will das auch der User? Wie oft habe ich mich zum Beispiel geärgert, wenn bei Webdesigns einfach keine f**** Telefonnummer zu finden ist….. Als potentieller Gast eines Restaurants hätte ich zum Beispiel wahnsinnig gerne einen Blick in das Lokaldesign geworfen und vielleicht noch in die Speisekarte. Es interessiert mich aber weniger, welche Philosophie der Küchenchef hinausposaunt. (Ja, kann auch wichtig sein, aber auf dem 2. Blick..)\u003Cbr>\n  Hat der User auch genug relevante Information, natürlich unterstrichen mit einem Wohlfühldesign :), wird er auch motiviert sein mehr in das Seitenangebot einzutauchen. Da kommen die Stichworte Storytelling ins Spiel (Restaurantbeispiel: „Hey, hast du gewusst, dass wir auch Bio-Cocktails haben..“). Ebenso ist es wichtig den Benutzer zu involvieren („Reservier gleich einen Tisch“)\u003Cbr>\n  Funktionalität wird bei o.g. Beispiel vorrausgesetzt, egal welches Device der User benutzt, wir haben es am Beispiel Apple gelernt: Die Dinge müssen einfach funktionieren, wie und ob, ist dem Benutzer egal. Es reicht nicht mehr dem Auftraggeber zu kokettieren, dass wir auch ältere Browser oder kleinere Bildschirmauflösungen bei der Umsetzung berücksichtigen, das ist eine Grundvorraussetzung einer professionellen Webseite, denn schließlich wollen wir nicht nur in Social Media Dialog mit dem User, sondern auch auf der Webseite oder in einer Applikation.\n\u003C/p>\n\u003Ch3>Zurück zu den Wurzeln\u003C/h3>\n\u003Cp>Es ist eigentlich nicht kompliziert, 1989 wurde das WWW erfunden um den Forschern das Leben zu erleichtern. Einfacher und nutzbarer sollte es werden, konzipiert nach den Bedürfnissen der Forscher, das war der Anreiz. Es ist gut, dass uns dabei die Technik immer überholt und auch die Marketingmöglichkeiten sind super, aber dabei bitte nicht auf den armen User vergessen 🙂 Wir Webagenturen sind da um das Internet besser zu machen, ist es nicht so?\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n","\u003C!-- This site is optimized with the Yoast SEO plugin v15.7 - https://yoast.com/wordpress/plugins/seo/ -->\n\u003Cmeta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n\u003Clink rel=\"canonical\" href=\"https://liechtenecker.at/blog/user-centered-design/\" />\n\u003Cmeta property=\"og:locale\" content=\"de_DE\" />\n\u003Cmeta property=\"og:type\" content=\"article\" />\n\u003Cmeta property=\"og:title\" content=\"User Centered Design - Liechtenecker\" />\n\u003Cmeta property=\"og:description\" content=\"  Seit 13 Jahren bastle ich nun an Webprojekten. „Damals“ war es cool einfach zu behaupten ein Webdesigner zu sein, schon hatte man ein paar Mädls um sich. (Ja, ist jetzt auch übertrieben, aber in meiner Erinnerung ist es so;) Webdesign war damals ein großes graues Mysterium, ehrlich gesagt auch für mich. 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