[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"btz8hO-MXSFLpybqvfjYVBre4OvrEJO1wFySe3Zmv-s":3,"9_t0YFtO844PW3-iCfPxRTbw8yv0-2zzu2bChZFenjo":39,"B5T8j3BBHMNTxC5ysKLDB2P2Q3bcXpjkITkoJe5_M6Y":75,"hzKd8iJt3H8ySgQUPwY8cRxH8zkANGKd-5Cy2tJ_3gY":172,"_apollo:default":217},{"menu":4},{"__typename":5,"id":6,"name":7,"items":8},"Menu","footer","Fußzeile",[9,24,29,34],{"__typename":10,"id":11,"title":12,"description":13,"url":14,"langcode":15,"internal":20,"expanded":21,"attributes":22},"MenuItem","e2873307-b50a-4aab-b6b2-1950fd99c72e","Impressum",null,"/impressum",{"__typename":16,"id":17,"name":18,"direction":19},"Language","de","German","ltr",true,false,{"__typename":23,"class":13},"MenuItemAttributes",{"__typename":10,"id":25,"title":26,"description":13,"url":27,"langcode":15,"internal":20,"expanded":21,"attributes":28},"2cd9b7c9-142a-4ea3-b898-a0952c54a195","Datenschutz","/datenschutz",{"__typename":23,"class":13},{"__typename":10,"id":30,"title":31,"description":13,"url":32,"langcode":15,"internal":20,"expanded":21,"attributes":33},"a5effba3-5a8c-4125-8d78-0cdba09824db","AGB","/agb",{"__typename":23,"class":13},{"__typename":10,"id":35,"title":36,"description":13,"url":37,"langcode":15,"internal":21,"expanded":21,"attributes":38},"114bf071-bdbb-44cf-85c1-69e9d9e0777d","Newsletter","https://liechtenecker.at/newsletter-subscribe",{"__typename":23,"class":13},{"menu":40},{"__typename":5,"id":41,"name":42,"items":43},"nuxt-main-menu","Nuxt Hauptmenü",[44,50,55,60,65,70],{"__typename":10,"id":45,"title":46,"description":13,"url":47,"langcode":48,"internal":20,"expanded":21,"attributes":49},"9ffc5019-cbd8-4b2e-8eb7-9feae486d4a1","Blog","/know-how",{"__typename":16,"id":17,"name":18,"direction":19},{"__typename":23,"class":13},{"__typename":10,"id":51,"title":52,"description":13,"url":53,"langcode":48,"internal":20,"expanded":21,"attributes":54},"1c7a5430-8a42-4b24-9544-252adabc2f4c","Projekte","/projekte",{"__typename":23,"class":13},{"__typename":10,"id":56,"title":57,"description":13,"url":58,"langcode":48,"internal":20,"expanded":21,"attributes":59},"9c4feedc-79e4-4fbf-b68c-065f33ebfe4c","Sparring","/workshop-ux-sparring-fuer-unternehmen",{"__typename":23,"class":13},{"__typename":10,"id":61,"title":62,"description":13,"url":63,"langcode":48,"internal":20,"expanded":21,"attributes":64},"3b77a27b-272a-489f-843e-53e23ed07741","Trainings","/liechtenecker-ux-academy",{"__typename":23,"class":13},{"__typename":10,"id":66,"title":67,"description":13,"url":68,"langcode":48,"internal":20,"expanded":21,"attributes":69},"ce0bb82b-e1ee-4036-be95-f693a62e9f4a","Über uns","/about",{"__typename":23,"class":13},{"__typename":10,"id":71,"title":72,"description":13,"url":73,"langcode":48,"internal":20,"expanded":21,"attributes":74},"04a19381-81a9-4694-8653-182d8855d2b5","Kontakt","/kontakt",{"__typename":23,"class":13},{"route":76},{"__typename":77,"entity":78},"RouteInternal",{"__typename":79,"id":80,"title":81,"changed":82,"created":88,"langcode":89,"path":90,"promote":21,"status":20,"sticky":21,"metatag":91,"postCategory":111,"postContentElements":13,"evergreen":13,"tags":136,"postWpBody":162,"wpHeaderImage":13,"wpHeaderImageOld":13,"wpHeaderImageOldSmall":13,"wpOgImage":13,"wpPromotedTeaserImage":13,"wpShareDescription":13,"wpShareTitle":13,"wpTeaserText":13,"wpYoastHead":165,"author":166},"NodeWpPost","1009","Und der Award für F-Activity rund um die Oscars geht an...",{"__typename":83,"timestamp":84,"timezone":85,"offset":86,"time":87},"DateTime",1393946600,"UTC","+00:00","2014-03-04T15:23:20+00:00",{"__typename":83,"timestamp":84,"timezone":85,"offset":86,"time":87},{"__typename":16,"id":17,"name":18,"direction":19},"/blog/und-der-award-fuer-f-activity-rund-um-die-oscars-geht-an",[92,99,106],{"__typename":93,"tag":94,"attributes":95},"MetaTagValue","meta",{"__typename":96,"name":97,"content":98},"MetaTagValueAttributes","title","Und der Award für F-Activity rund um die Oscars geht an... | Liechtenecker UX Design Studio",{"__typename":100,"tag":101,"attributes":102},"MetaTagLink","link",{"__typename":103,"href":104,"hreflang":13,"rel":105,"media":13,"sizes":13,"type":13},"MetaTagLinkAttributes","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/blog/und-der-award-fuer-f-activity-rund-um-die-oscars-geht-an","canonical",{"__typename":107,"tag":94,"attributes":108},"MetaTagProperty",{"__typename":109,"property":110,"content":81},"MetaTagPropertyAttributes","og:title",{"__typename":112,"id":113,"name":114,"path":115,"status":20,"weight":116,"description":117,"langcode":121,"changed":122,"metatag":125},"TermCategories","8","UX/UI Design","/kategorie/design",0,{"__typename":118,"processed":119,"format":120},"Text","Themen aus dem Bereich Design & User Experience","wp_html",{"__typename":16,"id":17,"name":18,"direction":19},{"__typename":83,"timestamp":123,"timezone":85,"offset":86,"time":124},1713772777,"2024-04-22T07:59:37+00:00",[126,129,133],{"__typename":93,"tag":94,"attributes":127},{"__typename":96,"name":97,"content":128},"UX/UI Design | Liechtenecker UX Design Studio",{"__typename":93,"tag":94,"attributes":130},{"__typename":96,"name":131,"content":132},"description","Themen aus dem Bereich Design & User Experience",{"__typename":100,"tag":101,"attributes":134},{"__typename":103,"href":135,"hreflang":13,"rel":105,"media":13,"sizes":13,"type":13},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/kategorie/design",[137,142,146,150,154,158],{"__typename":138,"id":139,"name":140,"path":141,"weight":116},"TermTags","50","Activity Index","/tag/activity-index",{"__typename":138,"id":143,"name":144,"path":145,"weight":116},"67","Aktivitätsindex","/tag/aktivitaetsindex",{"__typename":138,"id":147,"name":148,"path":149,"weight":116},"433","Facebook","/tag/facebook",{"__typename":138,"id":151,"name":152,"path":153,"weight":116},"446","Factivity","/tag/factivity",{"__typename":138,"id":155,"name":156,"path":157,"weight":116},"453","Fanpages","/tag/fanpages",{"__typename":138,"id":159,"name":160,"path":161,"weight":116},"931","oscar","/tag/oscar",{"__typename":163,"processed":164,"format":120,"summary":13},"TextSummary","\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Gäbe es einen Twitter-Oscar, würde der ganz sicher an \u003Ca href=\"https://twitter.com/TheEllenShow/status/440322224407314432\">Ellen Degeneres und Bradley Coopers Selfie\u003C/a> gehen. Stand Dienstag Mittag hatte der Tweet bereits über 3 Millionen Retweets.\u003Cbr>\nUnd auch die \u003Ca title=\"Beste Oscar Filmwebseite\" href=\"https://liechtenecker.at/oscar-fuer-die-webseiten-der-nominierten-filme/\">Websites für die Oscar-Filme\u003C/a> hat das Liechtenecker-Team bereits gründlich durchleuchtet und bewertet.\u003Cbr>\nFehlt in der Oscar-Betrachtungsreihe also eigentlich nur mehr, ob der (mögliche) Facebook Auftritt und der damit verbundene Buzz genauso toll und groß war, wie der am Oscar Abend. Dazu haben wir mit Hilfe unseres neuen Tools \u003Ca href=\"http://factivity.liechtenecker.at/preview\">Factivity\u003C/a> einige Fanpages von Oscar-Anwärtern genauer angesehen.\u003Cbr>\nMoment mal, Facti-Was?\u003Cbr>\nIn\u003Cstrong> \u003Ca href=\"http://factivity.liechtenecker.at/preview\">Factivity\u003C/a>\u003C/strong> kann man verschiedene Projekte anlegen. Dann zeigt das Tool einerseits Fananzahl und die Postingfrequenz der (öffentlichen und nicht altersbeschränkten) Fanpages, als auch den Aktivitätsindex an. Dieser zeigt die Zahl der Personen, die darüber sprechen in Relation zur gesamten Fananzahl gesehen, an. Was, wie jeder Community Manager weiß, schon mehr aussagt als die Anzahl der Fans alleine.\u003Cbr>\nNatürlich sind Engagement Rate, Reichweite, Antwortzeiten und auch qualitative Werte wie Stimmung und Tonality noch wichtiger in der eigenen Betrachtung. Von den Fanpages vom Mitbewerb oder auch generell anderen Branchen sind solche Daten ohne stundenlangem Recherchieren und langfristigem Verfolgen normalerweise nur sehr schwer zu bekommen. Fananzahl und Personen, die darüber sprechen lassen aber einen schnellen Vergleich zu und können schon erste, interessante Ansätze liefern.\u003C/p>\n\u003Ch2>And the Nominees are…\u003C/h2>\n\u003Cp>Soviel zur Theorie, nun wieder zurück zum Thema: Untersucht wurden in unserem Factivity Film Experiment die Fanpages der Nominierten in den Kategorien „Bester Film“, „Beste Hauptdarsteller“ und „Beste Hauptdarstellerin“, sowie „Beste Nebendarsteller“ und „Beste Nebendarstellerin“.\u003Cbr>\nWelcher Film wurde am meisten auf Facebook diskutiert, wo ergab sich erst nach der Verleihung ein Aufschwung? Wir schauen uns das gemeinsam genauer an:\u003C/p>\n\u003Ch3>Bester Film\u003C/h3>\n\u003Cp>\u003Ca href=\"http://factivity.liechtenecker.at/preview/29\">\u003Cdiv alt=\"Factivity_BestFilm\" data-entity-type=\"media\" data-entity-uuid=\"8f6eb106-c919-43f9-8bfb-63650e235b08\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2014/03/Bildschirmfoto-2014-03-04-um-16.33.281-1.png.webp?itok=hZW_JSaq 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2014/03/Bildschirmfoto-2014-03-04-um-16.33.281-1.png.webp?itok=e7FSeuvU 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"1091\" height=\"709\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2014/03/Bildschirmfoto-2014-03-04-um-16.33.281-1.png.webp?itok=4n6Je8wV 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2014/03/Bildschirmfoto-2014-03-04-um-16.33.281-1.png.webp?itok=UiZWHXBE 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"1024\" height=\"665\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2014/03/Bildschirmfoto-2014-03-04-um-16.33.281-1.png.webp?itok=8eDWqN2u 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2014/03/Bildschirmfoto-2014-03-04-um-16.33.281-1.png.webp?itok=6E_7FmAN 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"745\" height=\"484\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2014/03/Bildschirmfoto-2014-03-04-um-16.33.281-1.png.webp?itok=MzzOfQ_R 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2014/03/Bildschirmfoto-2014-03-04-um-16.33.281-1.png.webp?itok=lx-aj03r 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"312\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2014/03/Bildschirmfoto-2014-03-04-um-16.33.281-1.png.webp?itok=p6otO70n 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2014/03/Bildschirmfoto-2014-03-04-um-16.33.281-1.png.webp?itok=kSB6Z64l 2x\" type=\"image/webp\" width=\"1091\" height=\"709\">\n                  \u003Cimg loading=\"lazy\" width=\"1091\" height=\"709\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2014/03/Bildschirmfoto-2014-03-04-um-16.33.281-1.png.jpg?itok=kSB6Z64l\" alt=\"Factivity_BestFilm\" title=\"Factivity_BestFilm\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003C/a>\u003Cbr>\nThe Wolf of Wall Street war laut Facebook Fans definitiv der heißeste Anwärter für einen Oscar – was aber bekanntermassen die Academy nicht so interessierte. In absoluten Zahlen hat der Film die meisten Fans und die meisten Personen, die darüber sprechen.\u003Cbr>\nDer Aktivitätsindex, also wieviel Prozent der Fans darüber sprechen, lag aber „nur“ so um die 10-13%, was bei anderen Anwärtern wie z.B. Dallas Buyers Club schon deutlich höher war. Der Fanzahl-mäßig unterlegene Film „Nebraska“ konnte hier deutlich mehr Prozentpunkte erreichen.\u003C/p>\n\u003Ch3>Beste/r Hauptdarsteller/in\u003C/h3>\n\u003Cp>\u003Ca href=\"http://factivity.liechtenecker.at/preview/31\">\u003Cdiv alt=\"Factivity_LeadingRole\" data-entity-type=\"media\" data-entity-uuid=\"b89f8da5-1f95-4cb8-8bce-ffbccf5a2550\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2014/03/Bildschirmfoto-2014-03-04-um-16.47.191-1.png.webp?itok=Y4-ri1ip 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2014/03/Bildschirmfoto-2014-03-04-um-16.47.191-1.png.webp?itok=DNTQFec6 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"1070\" height=\"767\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2014/03/Bildschirmfoto-2014-03-04-um-16.47.191-1.png.webp?itok=css5FocH 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2014/03/Bildschirmfoto-2014-03-04-um-16.47.191-1.png.webp?itok=B85CXH1X 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"1024\" height=\"734\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2014/03/Bildschirmfoto-2014-03-04-um-16.47.191-1.png.webp?itok=57sbb0qq 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2014/03/Bildschirmfoto-2014-03-04-um-16.47.191-1.png.webp?itok=vOdQ9PPW 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"745\" height=\"534\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2014/03/Bildschirmfoto-2014-03-04-um-16.47.191-1.png.webp?itok=I6_NNlX7 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2014/03/Bildschirmfoto-2014-03-04-um-16.47.191-1.png.webp?itok=dUr27aXC 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"344\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2014/03/Bildschirmfoto-2014-03-04-um-16.47.191-1.png.webp?itok=JIYPLfcF 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2014/03/Bildschirmfoto-2014-03-04-um-16.47.191-1.png.webp?itok=54In2oUs 2x\" type=\"image/webp\" width=\"1070\" height=\"767\">\n                  \u003Cimg loading=\"lazy\" width=\"1070\" height=\"767\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2014/03/Bildschirmfoto-2014-03-04-um-16.47.191-1.png.jpg?itok=54In2oUs\" alt=\"Factivity_LeadingRole\" title=\"Factivity_LeadingRole\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003C/a>\u003Cbr>\n\u003Cspan style=\"line-height: 1.5em;\">Bei den Hauptdarstellern ging Poor Leo leer aus, er ist aber weiterhin der Internetliebling schlechthin. Auch das ist bereits bekannt. \u003C/span>Über Matthew McConaughey, der ja auch den Oscar abräumte, wurde im Verhältnis zur Fanzahl schon im Vorhinein am meisten auf Facebook gesprochen.\u003Cbr>\nDiese und viele weitere Feinheiten lassen sich durch das Ausblenden – Klick auf den Namen oben in der Menüleiste – vermeintlicher Favoriten, genauere Datumseingrenzungen oder den unterschiedlichen Charts für Fananzahl, Postingfrequenz und Personen, die darüber sprechen genau untersuchen. Zum Beispiel zeigt ein  Blick auf die Damen bei den Nebenrollen das Lupita schon vor den Oscars eine große Fangemeinde hatte, die in den nächsten Tagen wohl noch wachsen wird.\u003Cbr>\nWer das ganze weiterverfolgen und genauer betrachten möchte: \u003Ca href=\"http://factivity.liechtenecker.at/preview\">http://factivity.liechtenecker.at/preview\u003C/a>\u003Cbr>\nBei dieser Oscar Post – Factivity Preview könnt ihr euch auch gleich für den Launch von Factivity vormerken lassen.\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n","\u003C!-- This site is optimized with the Yoast SEO plugin v15.7 - https://yoast.com/wordpress/plugins/seo/ -->\n\u003Cmeta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n\u003Clink rel=\"canonical\" href=\"https://liechtenecker.at/blog/und-der-award-fuer-f-activity-rund-um-die-oscars-geht-an/\" />\n\u003Cmeta property=\"og:locale\" content=\"de_DE\" />\n\u003Cmeta property=\"og:type\" content=\"article\" />\n\u003Cmeta property=\"og:title\" content=\"Und der Award für F-Activity rund um die Oscars geht an... - Liechtenecker\" />\n\u003Cmeta property=\"og:description\" content=\"Gäbe es einen Twitter-Oscar, würde der ganz sicher an Ellen Degeneres und Bradley Coopers Selfie gehen. Stand Dienstag Mittag hatte der Tweet bereits über 3 Millionen Retweets. Und auch die Websites für die Oscar-Filme hat das Liechtenecker-Team bereits gründlich durchleuchtet und bewertet. 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