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müde",{"__typename":83,"timestamp":84,"timezone":85,"offset":86,"time":87},"DateTime",1245218610,"UTC","+00:00","2009-06-17T06:03:30+00:00",{"__typename":83,"timestamp":84,"timezone":85,"offset":86,"time":87},{"__typename":16,"id":17,"name":18,"direction":19},"/blog/twitter-muede",[92,99,106],{"__typename":93,"tag":94,"attributes":95},"MetaTagValue","meta",{"__typename":96,"name":97,"content":98},"MetaTagValueAttributes","title","Twitter müde | Liechtenecker UX Design Studio",{"__typename":100,"tag":101,"attributes":102},"MetaTagLink","link",{"__typename":103,"href":104,"hreflang":13,"rel":105,"media":13,"sizes":13,"type":13},"MetaTagLinkAttributes","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/blog/twitter-muede","canonical",{"__typename":107,"tag":94,"attributes":108},"MetaTagProperty",{"__typename":109,"property":110,"content":81},"MetaTagPropertyAttributes","og:title",{"__typename":112,"id":113,"name":114,"path":115,"status":20,"weight":116,"description":117,"langcode":121,"changed":122,"metatag":125},"TermCategories","8","UX/UI Design","/kategorie/design",0,{"__typename":118,"processed":119,"format":120},"Text","Themen aus dem Bereich Design & User Experience","wp_html",{"__typename":16,"id":17,"name":18,"direction":19},{"__typename":83,"timestamp":123,"timezone":85,"offset":86,"time":124},1713772777,"2024-04-22T07:59:37+00:00",[126,129,133],{"__typename":93,"tag":94,"attributes":127},{"__typename":96,"name":97,"content":128},"UX/UI Design | Liechtenecker UX Design Studio",{"__typename":93,"tag":94,"attributes":130},{"__typename":96,"name":131,"content":132},"description","Themen aus dem Bereich Design & User Experience",{"__typename":100,"tag":101,"attributes":134},{"__typename":103,"href":135,"hreflang":13,"rel":105,"media":13,"sizes":13,"type":13},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/kategorie/design",[137,142],{"__typename":138,"id":139,"name":140,"path":141,"weight":116},"TermTags","1177","Social Media","/tag/social-media",{"__typename":138,"id":143,"name":144,"path":145,"weight":116},"1352","Twitter","/tag/twitter",{"__typename":147,"processed":148,"format":120,"summary":13},"TextSummary","\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cdiv class=\"gastbeitrag\">\n\u003Cp>Ein Gastbeitrag von Susanne Holzer.\u003C/p>\n\u003Cul>\n\u003Cli>Twitter: \u003Ca href=\"http://twitter.com/sueholzer\" target=\"_blank\" rel=\"noopener noreferrer\">@sueholzer\u003C/a>\u003C/li>\n\u003Cli>Facebook: \u003Ca href=\"http://facebook.com/sueholzer\" target=\"_blank\" rel=\"noopener noreferrer\">facebook.com/sueholzer\u003C/a>\u003C/li>\n\u003C/ul>\n\u003C/div>\n\u003Cp>Jetzt es ist es soweit. Ich bin Twitter  müde. Zu viele Spammer, zu wenig spannender Inhalt und wer kann schon mehreren  hundert bis tausend Accounts folgen. Der Twitter-Hype geht zurück. Gut so. Es  scheint Normalität und natürliche Regulierung einzutreten. Die Marketiers, die  Twitter als das Must-have der neuen Kommunikation verkaufen, werden sich bald  etwas neues einfallen lassen müssen. Woran das liegt und warum Twitter trotzdem  sinnvoll für Unternehmenskommunikation ist und auch für mich persönlich, möchte  ich hier kurz aus meiner bescheidenen Sicht erläutern.\u003C/p>\n\u003Ch4>Overhyped \u003C/h4>\n\u003Cp>War Twitter vor nicht allzu langer Zeit  eine relativ unbekannte Microblogging-Plattform, so wurde in den letzten  Monaten zunehmend von den Medien ein Hype rund um Twitter ausgelöst, der dazu  führte, dass auch Marketingmenschen den Braten der tollen direkten  Kommunikation zu riechen begonnen haben. Macht ja nix. Unternehmen sollen ja  auch twittern. Aber bitte richtig. In kürzester Zeit folgten mir auf Twitter  verstärkt Firmen. Stört mich auch nicht. Aber wenn ich mir ansehe, was die da  twittern, frage ich mich, wie die darauf kommen, dass ich ihnen folgen möchte.\u003C/p>\n\u003Cp>Auf der Seite der persönlichen Accounts  verschwindet immer mehr das Persönliche. Genau das, was mich bei den meisten  Usern interessiert. Nicht nur, die tollen Links und Aussagen, die gepostet  werden machen es wert gefolgt zu werden. Ohne persönlichen Input ist das nicht  besser als ein Unternehmensaccount – der meiner Meinung nach im übrigen gar  nicht persönlich sein muss, solang er mit Usern in Dialog steht und relevanten  Inhalt für das Medium zu bieten hat. Kalt und oberflächlich sind die Personen  geworden. Alle haben Angst um ihre online Reputation, die man bestmöglich  managen soll. Gabs doch da sogar Kündigungen angeblich wegen Facebook  Statusmeldungen und dergleichen. Dabei braucht man doch nur seinen gesunden  Menschenverstand einzusetzen. Was würde ich auch auf der Straße von mir  preisgeben? Dass das bei manchen mehr und bei anderen weniger ist, ist schon  klar. Ich denke jedoch nicht, dass mir der folgenden Tweet je zum Verhängnis  wird. Zu beachten: Es ist persönlich, aber es steht nicht dabei, ob mir eine  bestimmter Kunde oder eine bestimmter Person oder was auch immer, mir zum  Zeitpunkt des Tweets auf die Nerven gefallen sind. Das ist wieder etwas, dass  ich nicht auf der Straße öffentlich rausposaune. Ein persönlicher Einblick ist  es dennoch.\u003C/p>\n\u003Cp>\u003Cimg src=\"http://www.liechtenecker.at/wp-content/themes/uploads/twittermuede1.png\" alt=\"Twitter macht muede\">\u003C/p>\n\u003Ch4>Lassen wir’s doch alle bleiben!\u003C/h4>\n\u003Cp>Jetzt könnte man sagen, dass man Twitter  dann einfach bleiben lassen sollte – Unternehmen wie Privatpersonen. Aber nein,  wär ja schade drum. Nach dem Hype muss sich nur ein Normalitätslevel  einpendeln. So wie beim Emailmarketing: Die Übermacht der Spammails hat nicht  dazu geführt, dass keine Newsletter mehr abonniert werden. Die  Newsletter-Verfasser mussten nur darauf achten, ihre Mails sinnvoll zu  gestalten und nicht als Spam. So ist es auch mit Twitter. Und wenn User sich  daran gewöhnt haben, dass Online und Real Life immer mehr verschmelzen, werden  sie auch nicht mehr so viel Angst haben auch im Web Persönlichkeit zu zeigen.\u003C/p>\n\u003Ch4>Für die Unternehmen sehe ich die  sinnvolle Twitternutzung folgendermaßen: \u003C/h4>\n\u003Cp> Twitter ist nur ein Kanal von vielen. Um  es zu nutzen, muss es eine Gesamtstrategie für die Unternehmenskommunikation  geben in der Twitter eingebettet ist. Jedoch dürfen nicht über alle Kanäle die  selben Inhalte transportiert werden. Die Inhalte müssen an das Medium angepasst  werden. Hofer sollte zum Beispiel nicht bloß seine üblichen Montagsangebote  twittern. Die bekomm ich ja ohnehin ins Postfach per Post oder Email. Hofer  könnte spezielle Montagsangebote für Twitteruser anbieten. Dass damit  logistische Umstellungen im Unternehmen von Nöten sind, stimmt zwar. Aber wenn  ich nichts besonderes zu bieten habe, brauche ich den Kanal nicht nutzen.  Twitter, Facebook und Co sind nicht geeignet für die klassischen  Werbebotschaften. Will oder kann man nichts anderes bieten, sollte man ein  Engagement als Unternehmen in diesen Medien gleich bleiben lassen.\u003C/p>\n\u003Cp>\u003Cimg src=\"http://www.liechtenecker.at/wp-content/themes/uploads/twittermuede2.png\" alt=\"Twitter macht muede\">\u003C/p>\n\u003Cp>Follower sollten durch qualitative Tweets  generiert werden und nicht durch wildes Folgen per Zufall mit der Hoffnung,  dass irgendjemand zurück folgt. Am besten man weist auf seinen Twitteraccount  auch in anderen Medien hin. In der Pressemitteilung, auf Visitenkarten, auf der  Webseite, in Aussendungen, in Emailsignaturen, etc. \u003C/p>\n\u003Cp>Für mich am spannendsten ist die  Entwicklung von Twitter in ein Nachrichtentool wo jeder User zum Journalisten  werden kann. Echtzeit-Nachrichten aus aller Welt, die Masse macht die News. Der Spruch \"die Vögel zwitschern schon vom Dach\" bekommt im Zuge dessen eine ganz andere Bedeutung 🙂\u003C/p>\n\u003Ch4>Eure Meinung \u003C/h4>\n\u003Cp>Das ist meine Meinung, was meint ihr nun  zur Zukunft von Twitter? Vor allem in Hinblick, dass junge Internetuser,  Twitter völlig unspannend finden und daher kein Nachwuchs nachzukommen droht  bei der Nutzung und dass Hashtags, Retweets, etc. relativ kompliziert zu handhaben  sind für die Masse im Vergleich zu anderen Plattformen.\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n","\u003C!-- This site is optimized with the Yoast SEO plugin v15.7 - https://yoast.com/wordpress/plugins/seo/ -->\n\u003Cmeta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n\u003Clink rel=\"canonical\" href=\"https://liechtenecker.at/blog/twitter-muede/\" />\n\u003Cmeta property=\"og:locale\" content=\"de_DE\" />\n\u003Cmeta property=\"og:type\" content=\"article\" />\n\u003Cmeta property=\"og:title\" content=\"Twitter müde - Liechtenecker\" />\n\u003Cmeta property=\"og:description\" content=\"Ein Gastbeitrag von Susanne Holzer. 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Echt! Und so sieht unsere Antwort aus.",{"__typename":164,"id":165,"excludeFromScreenreader":13,"mediaImage":166,"name":174,"path":175,"status":20},"MediaImage","3364",{"__typename":167,"url":168,"width":169,"height":170,"alt":171,"title":13,"size":172,"mime":173},"Image","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/2026-04/Headerbilder%20Blogartikel%20Behind%20the%20scene%20Accessibility%20Audit.jpg",2880,1300,"Headline mit Sujet: Tastatur mit Symbolen für Barrierefreiheit im Fokus auf hellem  Hintergrund",838204,"image/jpeg","Headerbilder Blogartikel Behind the scene Accessibility Audit.jpg","/media/3364/edit",{"__typename":79,"id":177,"title":178,"path":179,"wpTeaserText":180,"wpPromotedTeaserImage":13,"wpHeaderImage":181},"1616","Agentic KI trifft Design-System: Wie unser Presentation Maker entstand.","/blog/agentic-ki-trifft-design-system-wie-unser-presentation-maker-entstand","Nein, wir wollen euch jetzt nicht erzählen, was KI alles kann. 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