[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"9_t0YFtO844PW3-iCfPxRTbw8yv0-2zzu2bChZFenjo":3,"btz8hO-MXSFLpybqvfjYVBre4OvrEJO1wFySe3Zmv-s":49,"y7G2P0H_43dljGClL0_Hr1vpBcs5K37QvxP2EVohnmM":75,"XJVMfTSwAsj_DGhvnsIvcxWgPwANZsQnV5MWT5HaFew":184,"_apollo:default":229},{"menu":4},{"__typename":5,"id":6,"name":7,"items":8},"Menu","nuxt-main-menu","Nuxt 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is a smart TV app for that...",{"__typename":83,"timestamp":84,"timezone":85,"offset":86,"time":87},"DateTime",1332339705,"UTC","+00:00","2012-03-21T14:21:45+00:00",{"__typename":83,"timestamp":84,"timezone":85,"offset":86,"time":87},{"__typename":16,"id":17,"name":18,"direction":19},"/blog/there-is-a-smart-tv-app-for-that",[92,99,106],{"__typename":93,"tag":94,"attributes":95},"MetaTagValue","meta",{"__typename":96,"name":97,"content":98},"MetaTagValueAttributes","title","There is a smart TV app for that... | Liechtenecker UX Design Studio",{"__typename":100,"tag":101,"attributes":102},"MetaTagLink","link",{"__typename":103,"href":104,"hreflang":13,"rel":105,"media":13,"sizes":13,"type":13},"MetaTagLinkAttributes","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/blog/there-is-a-smart-tv-app-for-that","canonical",{"__typename":107,"tag":94,"attributes":108},"MetaTagProperty",{"__typename":109,"property":110,"content":81},"MetaTagPropertyAttributes","og:title",{"__typename":112,"id":113,"name":114,"path":115,"status":20,"weight":116,"description":117,"langcode":121,"changed":122,"metatag":125},"TermCategories","8","UX/UI Design","/kategorie/design",0,{"__typename":118,"processed":119,"format":120},"Text","Themen aus dem Bereich Design & User Experience","wp_html",{"__typename":16,"id":17,"name":18,"direction":19},{"__typename":83,"timestamp":123,"timezone":85,"offset":86,"time":124},1713772777,"2024-04-22T07:59:37+00:00",[126,129,133],{"__typename":93,"tag":94,"attributes":127},{"__typename":96,"name":97,"content":128},"UX/UI Design | Liechtenecker UX Design Studio",{"__typename":93,"tag":94,"attributes":130},{"__typename":96,"name":131,"content":132},"description","Themen aus dem Bereich Design & User Experience",{"__typename":100,"tag":101,"attributes":134},{"__typename":103,"href":135,"hreflang":13,"rel":105,"media":13,"sizes":13,"type":13},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/kategorie/design",[137,142,146,150,154,158,162,166,170],{"__typename":138,"id":139,"name":140,"path":141,"weight":116},"TermTags","98","Applikation","/tag/applikation",{"__typename":138,"id":143,"name":144,"path":145,"weight":116},"99","apps","/tag/apps",{"__typename":138,"id":147,"name":148,"path":149,"weight":116},"516","Future","/tag/future",{"__typename":138,"id":151,"name":152,"path":153,"weight":116},"658","Internet","/tag/internet",{"__typename":138,"id":155,"name":156,"path":157,"weight":116},"977","Plattform","/tag/plattform",{"__typename":138,"id":159,"name":160,"path":161,"weight":116},"1164","Smart TV","/tag/smart-tv",{"__typename":138,"id":163,"name":164,"path":165,"weight":116},"1241","Store","/tag/store",{"__typename":138,"id":167,"name":168,"path":169,"weight":116},"1340","Trend","/tag/trend",{"__typename":138,"id":171,"name":172,"path":173,"weight":116},"1349","TV","/tag/tv",{"__typename":175,"processed":176,"format":120,"summary":13},"TextSummary","\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Immer öfter hört man die Begriffe Smart TV oder Hybrid TV. Einer unserer Kunden ist LG und deshalb haben wir auch immer mehr mit dem Thema zu tun. Smart TV ist noch nicht so verbreitet, aber eindeutig Zukunftsmusik. In diesem Beitrag geht es um die wichtigsten Eckpunkte.\u003Cbr>\n\u003C/p>\u003Cdiv id=\"attachment_3205\" style=\"width: 550px\" class=\"wp-caption alignnone\">\u003Ca href=\"/sites/default/files/styles/full_width/public/wp-migration/wordpress-media-image/2012/03/Home-Dashboard11-1.jpg?itok=swfFafuX\" data-rel=\"lightbox-gallery-pOw11Vjb\" data-rl_title data-rl_caption=\"Bildrechte: LG Austria\" title class=\"js-image-link\">\u003Cdiv alt=\"Bildrechte: LG  Austria\" data-entity-type=\"media\" data-entity-uuid=\"267cc2b0-ea6d-44ab-bed1-894ed3892651\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2012/03/Home-Dashboard11-1.jpg.webp?itok=96NFX83Q 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2012/03/Home-Dashboard11-1.jpg.webp?itok=lltu62sQ 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"550\" height=\"350\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2012/03/Home-Dashboard11-1.jpg.webp?itok=94xM2noY 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2012/03/Home-Dashboard11-1.jpg.webp?itok=GrrvxrJS 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"550\" height=\"350\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2012/03/Home-Dashboard11-1.jpg.webp?itok=iJ-5Kg40 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2012/03/Home-Dashboard11-1.jpg.webp?itok=lHjHBau4 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"550\" height=\"350\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2012/03/Home-Dashboard11-1.jpg.webp?itok=yOt5a7qu 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2012/03/Home-Dashboard11-1.jpg.webp?itok=SNx2WS_0 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"305\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2012/03/Home-Dashboard11-1.jpg.webp?itok=5FOz9DcZ 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2012/03/Home-Dashboard11-1.jpg.webp?itok=pDyXnf-z 2x\" type=\"image/webp\" width=\"550\" height=\"350\">\n                  \u003Cimg loading=\"lazy\" width=\"550\" height=\"350\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2012/03/Home-Dashboard11-1.jpg.jpg?itok=pDyXnf-z\" alt=\"Bildrechte: LG  Austria\" title=\"LG Dashboard\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003C/a>\u003Cp id=\"caption-attachment-3205\" class=\"wp-caption-text\">Bildrechte: LG Austria\u003C/p>\u003C/div>\n\u003Ch3>Smart TV?\u003C/h3>\n\u003Cp>Bei Smart TV wachsen Internet und TV zusammen. So werden zusätzlich zum Fernsehprogramm multimediale Inhalte aus dem Netz angeboten.\u003Cbr>\nMit einem Browser kann man in Werbepausen auf Webseiten surfen.\u003Cbr>\nMit Streamingdiensten wie Youtube, Vimeo, Netflix oder Hulu (letztere derzeit leider nur in den USA) haben SmartTVs sogar das Potential das herkömmliche Fernsehprogramm abzulösen.\u003Cbr>\nBei einem „Smart“ TV dürfen natürlich soziale Services wie Facebook, Twitter und Skype nicht fehlen, diese können parallel oder sogar im gemeinsamen Kontext zum normalen Fernsehprogramm genutzt werden.\u003Cbr>\nOnlinehändler wie Amazon können parallel zu einer laufenden Sendung Produkte anbieten die dann, à la Teleshopping, gleich bestellt werden können.\u003Cbr>\nDer Fernseher soll in Zukunft überdies alle multimedialen Geräte vereinen und als Abspielgerät für Inhalte von Smartphones, Computer, Tablets und Netzwerkspeicher dienen.\u003Cbr>\nUnd viele weitere Anwendungsmöglichkeiten sind möglich.\u003Cbr>\n\u003C/p>\u003Cdiv id=\"attachment_3206\" style=\"width: 550px\" class=\"wp-caption alignnone\">\u003Ca href=\"/sites/default/files/styles/full_width/public/wp-migration/wordpress-media-image/2012/03/Smart-Share-Plus11-1.jpg?itok=IZD4lFMh\" data-rel=\"lightbox-gallery-pOw11Vjb\" data-rl_title data-rl_caption=\"Bildrechte: LG Austria\" title class=\"js-image-link\">\u003Cdiv alt=\"Bildrechte: LG  Austria\" data-entity-type=\"media\" data-entity-uuid=\"5b42dd89-d0b2-4354-a1e1-920f9054e4f3\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2012/03/Smart-Share-Plus11-1.jpg.webp?itok=IWXlEeat 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2012/03/Smart-Share-Plus11-1.jpg.webp?itok=VlSU-ENR 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"550\" height=\"334\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2012/03/Smart-Share-Plus11-1.jpg.webp?itok=m3Mh2kLc 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2012/03/Smart-Share-Plus11-1.jpg.webp?itok=hGCDvzf1 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"550\" height=\"334\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2012/03/Smart-Share-Plus11-1.jpg.webp?itok=DkkfjBe0 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2012/03/Smart-Share-Plus11-1.jpg.webp?itok=ZW5DUSzv 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"550\" height=\"334\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2012/03/Smart-Share-Plus11-1.jpg.webp?itok=26YadlE4 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2012/03/Smart-Share-Plus11-1.jpg.webp?itok=egpwSPMW 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"291\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2012/03/Smart-Share-Plus11-1.jpg.webp?itok=SsVUtXNO 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2012/03/Smart-Share-Plus11-1.jpg.webp?itok=hBcMz5sn 2x\" type=\"image/webp\" width=\"550\" height=\"334\">\n                  \u003Cimg loading=\"lazy\" width=\"550\" height=\"334\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2012/03/Smart-Share-Plus11-1.jpg.jpg?itok=hBcMz5sn\" alt=\"Bildrechte: LG  Austria\" title=\"LG Smart Share Plus\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003C/a>\u003Cp id=\"caption-attachment-3206\" class=\"wp-caption-text\">Bildrechte: LG Austria\u003C/p>\u003C/div>\n\u003Ch3>There is an App for that, … oder nicht?\u003C/h3>\n\u003Cp>Der Erfolg einer Smart TV Plattform hängt, ganz ähnlich wie Smartphones, sehr stark von der Anzahl und Qualität seiner Applikationen ab. Alle Hersteller liefern ihre Geräte mit vorinstallierten Apps aus. Kunden können zusätzlich Applikationen aus dem jeweiligen Stores (die meisten Hersteller bieten eigene Plattformen und Stores an) herunterladen. Die Installation von Applikationen aus anderen Quellen ist meist sehr kompliziert. Da Kunden meist eine große und qualitative Auswahl haben wollen, sollten auch dementsprechende Applikationen im Store verfügbar sein. Leider sind in vielen Stores derzeit kaum mehr als 300 Apps verfügbar.\u003Cbr>\nDiese Plattformen (mit ihren Stores) eröffnen viele neue Vermarktungsmöglichkeiten für Unternehmen. Allerdings gibt es momentan noch einige Probleme. Die technischen Anforderungen und Plattformen sind sehr unterschiedlich und die Bedienung (Eingabemöglichkeiten) ist oft unkomfortabel. Die Plattformen von TV Geräten unterscheiden sich in Inhalt, Oberfläche und Technologie. Will ein Unternehmen also seine Inhalte einem breiten Publikum anbieten, müssen Applikationen für unterschiedliche Portale entwickelt werden, was kosten- und ressourcenintensiv ist.\u003Cbr>\nEs wäre meiner Meinung nach schön, wenn es hier in Zukunft von den Herstellern einen einheitlichen Standard geben könnte. Ich würde mir wünschen, dass dieser Standard HTML(5) wird (Beispiel: \u003Ca href=\"https://www.mozilla.org/en-US/apps/\" target=\"_blank\" rel=\"noopener noreferrer\">Mozilla Marketplace\u003C/a>). Da viele SmartTVs einen Browser bieten, wäre dieser Schritt naheliegend.\u003C/p>\n\u003Ch3>Wer braucht das?\u003C/h3>\n\u003Cp>Die Zielgruppe für Smart TV ist stark am wachsen. Die gleichzeitige Nutzung von Fernsehen und Internet wird beispielsweise immer mehr. 80% der Jugendlichen nutzen während des Fernsehens soziale Medien um sich über das Gesehene zu unterhalten (Quelle: \u003Ca href=\"http://www.ard-zdf-onlinestudie.de/fileadmin/Online11/FreesEimeren.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Studie\u003C/a>). Erst im November 2011 hat ein Anime im japanischen Fernsehen einen \u003Ca href=\"http://thenextweb.com/twitter/2011/12/14/a-japanese-show-just-set-the-record-for-most-tweets-per-second/\" target=\"_blank\" rel=\"noopener noreferrer\">neuen Rekord\u003C/a> für die meisten Twitter-Nachrichten pro Sekunde aufgestellt.\u003Cbr>\nTrotz dieser Beispiele, stellt sich die Frage, ob es schon genug Anwender gibt, so dass sich die Entwicklung einer App für Smart TVs auch lohnt?\u003Cbr>\nDa die Verbreitung von SmartTVs derzeit noch nicht so hoch und die Entwicklung kostspielig ist, sind solche Entscheidungen schwer zu treffen. Doch der Markt boomt. Dieses Jahr wird laut BITKOM jeder zweite Fernseher ein Hybrid Gerät sein (Quelle: \u003Ca href=\"http://www.bitkom.org/de/markt_statistik/64042_67444.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">bitkom\u003C/a>). Daher ist es für Unternehmen sicherlich kein Nachteil, dem Trend voraus zu sein und die passenden Apps anzubieten.\u003C/p>\n\u003Ch3>Wozu brauche ich das?\u003C/h3>\n\u003Cp>Natürlich stellt sich die Frage, welche Applikationen am Smart TV überhaupt Sinn machen. Brauchen wir also für alles auch eine Smart TV App? Was müssen Applikationen am Smart TV bieten um erfolgreich zu sein?\u003Cbr>\nDas Wohnzimmer (und die Couch) ist ein Ort, wo wir (oftmals passiv) unterhalten werden wollen. Wir wollen entspannen und nicht an die anstrengenden Dinge des Lebens erinnert werden. Ich möchte weder meine E-Mails vom Job am Fernseher angezeigt bekommen (dafür nutze ich mein Smartphone oder Tablet), noch bin ich am Periodensystem aus Wikipedia interessiert oder an Apps, denen es an österreichischer Lokalisierung mangelt.\u003Cbr>\nBei Smart TV Apps sind sinnvolle Inhalte gefragt. Inhalte die dem Verbraucher Mehrwert, mitunter ergänzend zum Fernsehkonsum, bieten. Meiner Ansicht nach geht es darum, das Entertainment Erlebnis fortzuführen. Wichtig sind Emotionen und Mehrwert für den Nutzer.\u003C/p>\n\u003Ch3>Was gibt es da schon?\u003C/h3>\n\u003Cp>Es gibt zur Zeit schon einige gute Beispiele für Apps. Leider sind viele davon bei uns noch nicht verfügbar. Onlive (GoogleTV) ist ein Streamingdienst für High-Quality Games. Musikdienste wie Pandorra stehen beim mir auch hoch im Kurs und ich bin großer Fan von Mediatheken und Video on Demand Services wie Netflix, hulu oder auch Youtube.\u003Cbr>\nEs gibt so viel Potential für neue Apps in diesem Bereich! Kochsendungen könnten live die Rezepte dazu liefern, Kriminalserien könnten die Seher über die Auflösung des Falles mitraten lassen oder die User könnten bei Gaming Shows selbst mitspielen.\u003Cbr>\n\u003Cstrong>Generell gilt:\u003C/strong> Bevor aufwändige Smart TV Applikationen entwickelt werden, sollten wir daher bei der Entscheidung den Nutzer und seine Bedürfnisse in den Vordergrund stellen.\u003Cbr>\nIn den nächsten Jahren wird es in diesem Bereich mit Sicherheit viele neue Entwicklungen geben. Es bleibt also spannend und wir halten euch informiert!\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n","\u003C!-- This site is optimized with the Yoast SEO plugin v15.7 - https://yoast.com/wordpress/plugins/seo/ -->\n\u003Cmeta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n\u003Clink rel=\"canonical\" href=\"https://legacy.liechtenecker.dev/blog/there-is-a-smart-tv-app-for-that/\" />\n\u003Cmeta property=\"og:locale\" content=\"de_DE\" />\n\u003Cmeta property=\"og:type\" content=\"article\" />\n\u003Cmeta property=\"og:title\" content=\"There is a smart TV app for that... - Liechtenecker\" />\n\u003Cmeta property=\"og:description\" content=\"Immer öfter hört man die Begriffe Smart TV oder Hybrid TV. Einer unserer Kunden ist LG und deshalb haben wir auch immer mehr mit dem Thema zu tun. Smart TV ist noch nicht so verbreitet, aber eindeutig Zukunftsmusik. In diesem Beitrag geht es um die wichtigsten Eckpunkte. Smart TV? 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