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Gestern hab ich mir die Zeit genommen und paar Ranking Analysen vorgenommen. Dabei sind mir ungewöhnliche Ergebnisse aufgefallen. \u003C/p>\n\u003Cp>Wenn ich mein pragmatisches SEO Know-how herauskrame, kann ich mich entsinnen, dass folgende Faktoren \u003Cstrong>außerhalb der Backlinks\u003C/strong> für ein gutes Auffinden in den organischen Suchtreffern Relevanz haben:\u003C/p>\n\u003Cul>\n\u003Cli> Meta Tags: Description und Keywords haben nach wie vor hohe Wichtigkeit\u003C/li>\n\u003Cli>Title Optimierung: Zum Content passende Title Tags sind Pflicht (Keywords sollten auch im Titel enthalten sein) \u003C/li>\n\u003Cli>Semantische Struktur: Überschriften und Aufbau der Seite richtig strukturiert und benannt \u003C/li>\n\u003Cli>Link Optimierung: Richtige Linktexte (statt weiter hier), Anker und Permalinks\u003C/li>\n\u003Cli>Keyworddichte: Content is King. Die ausgewählten Keywords sollten auch im Text vorkommen\u003C/li>\n\u003Cli>Bildbeschreibungen: Bilder mit treffendem Dateinamen, Beschreibungen und ALT-Text\u003C/li>\n\u003Cli>Valider Code: Google ist auch ein blinder User\u003C/li>\n\u003C/ul>\n\u003Cp>Ich bin Verfechter oben genannter Punkte und verlasse mich relativ entspannt auf die gelernten To Do’s. Auch als Idealist gehe ich davon aus, dass Google qualitativ programmierte und strukturierte Frontends lieber hat 😉 \u003C/p>\n\u003Cp>Leider ist’s nicht ganz so. Nach meiner Analyse wurde ich eines Besseren belehrt. Mein Lieblingskeyword „\u003Ca href=\"http://www.google.at/search?q=webdesign\" target=\"_blank\" rel=\"noopener noreferrer\">Webdesign\u003C/a>“ listet obere Treffer, die mir den Magen umdrehen. \u003C/p>\n\u003Cp>\u003Cimg src=\"http://www.liechtenecker.at/wp-content/themes/uploads/googleobsolet1.jpg\" alt=\"Suchmaschinenoptimierung\" title=\"Suchmaschinenoptimierung\">\u003C/p>\n\u003Ch4>Codesuppe\u003C/h4>\n\u003Cp>Diese Seite hat keinen der oben genannten Punkte umgesetzt. Schlechtes verschachteltes Tabellendesign und eine unglaubliche Codesuppe befüllen den Quellcode. 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