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\">\n            \n\u003Cp>Wie jedes Jahr gibt es auch heuer wieder  ein Sommerticket von der ÖBB mit dem Jugendliche bis 25 verbilligt durch  Österreich mit dem Zug fahren können. Die Werbeagentur PKP BBDO hat dazu eine  ungewöhnliche Kampagne konzipiert, die den Sommer einleiten und zur Sommerparty  einladen soll. Dabei spielt der tiefösterreichische Ausspruch \"Oida!\"  eine wichtige Rolle, der gerne bei Jugendlichen zum Einsatz kommt.\u003C/p>\n\u003Cp>\u003Cimg src=\"http://images.liechtenecker.at/2010/07/sommeroida.jpg\" alt title=\"sommeroida\">\u003C/p>\n\u003Cp>Liechtenecker wurde mit der technischen  Umsetzung der Microsite zur Kampagne beauftragt. Auf dieser finden sich nicht  nur Informationen und ein Gewinnspiel zum Sommerticket: Kernstück ist ein  Musikvideo zum ÖBB-Sommerhit \"Sommerparty\", das gleich auf der  Startseite eingebettet ist. Das Video selbst und alles rund um das Video gibt  es auch in einem extra Downloadbereich in unterschiedlichen Varianten für die  Besucher zum Runterladen: Das Video, der Song, der Klingelton, das Wallpaper, \u003C/p>\n\u003Cp>Ein weiterer wichtiger Bereich ist das  Oidaboard. Als Vorbild diente hier Stefan Raabs Nippelboard, mit dem er während  der Sendung immer wieder witzige Ausschnitte abruft und damit Situationen  kommentiert. Dass die Sager sich jetzt einfach und schnell per Klick aufrufen  lassen, war eine nicht unerhebliche Aufgabe, musste doch das Projekt aufgrund  der Vorgabe auf Barrierefreiheit hier ganz auf Flash verzichten. Aber wir  lieben die Herausforderung und konnten auch dafür eine sehr gute Lösung finden.\u003C/p>\n\u003Cp>Als Spezialisten für barrierefreie  Umsetzung von Webseiten, haben wir auch insgesamt darauf geachtet, dass die  Microsite den Standards entspricht. Das heißt vor allem valider qualitativer  Sourcecode, damit die Website auf allen gängigen Plattformen funktioniert  inklusive Optimierung für mobile Endgeräte. Außerdem ist eine Navigation mit  Tastatur möglich in Kombination mit Access Keys. Selbst das Video wurde mit  passenden Untertiteln versehen, worüber sich einige Youtube-User wunderten.  Hier ist noch einiges an Aufklärungsarbeit zu leisten.\u003C/p>\n\u003Cp>Die üblichen Share-Möglichkeiten für Social  Networks wurden natürlich ebenfalls eingebaut, damit die User die Inhalte so  einfach wie möglich verbreiten können.\u003C/p>\n\u003Ch3>\u003Cstrong>Ramba Zamba, lustig sa’ma, oida!\u003C/strong>\u003C/h3>\n\u003Cp>Uns wurde berichtet, dass das Oidaboard  bereits in einigen Büros für gute Unterhaltung unter Kollegen geführt hat. Und  auch wir reagieren auf eine Präsentation von Kollegen gerne einmal mit einem  lächelnden Blick und einem Klick auf \"Leiwand, oida!\".  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