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erleichtern",{"__typename":83,"timestamp":84,"timezone":85,"offset":86,"time":87},"DateTime",1409049918,"UTC","+00:00","2014-08-26T10:45:18+00:00",{"__typename":83,"timestamp":84,"timezone":85,"offset":86,"time":87},{"__typename":16,"id":17,"name":18,"direction":19},"/blog/social-media-tools",[92,99,106],{"__typename":93,"tag":94,"attributes":95},"MetaTagValue","meta",{"__typename":96,"name":97,"content":98},"MetaTagValueAttributes","title","4 Tools die Social Media Managern das Leben erleichtern | Liechtenecker UX Design 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Tools","/tag/social-media-management-tools",{"__typename":147,"processed":148,"format":120,"summary":13},"TextSummary","\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cdiv alt=\"Social Media Management Apps\" data-entity-type=\"media\" data-entity-uuid=\"097e94f8-9cae-4b56-8a60-f6f4a009d788\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2014/08/SMM_Apps1-1.jpg.webp?itok=aY9ytkOy 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2014/08/SMM_Apps1-1.jpg.webp?itok=A90-wMr0 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"1000\" height=\"400\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2014/08/SMM_Apps1-1.jpg.webp?itok=VZQtDGIb 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2014/08/SMM_Apps1-1.jpg.webp?itok=VKHSxclz 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"1000\" height=\"400\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2014/08/SMM_Apps1-1.jpg.webp?itok=bJ4CAhnh 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2014/08/SMM_Apps1-1.jpg.webp?itok=buHmyKc4 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"745\" height=\"298\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2014/08/SMM_Apps1-1.jpg.webp?itok=-Sm78UhO 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2014/08/SMM_Apps1-1.jpg.webp?itok=3QsRoDyX 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"192\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2014/08/SMM_Apps1-1.jpg.webp?itok=1sjiPHSQ 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2014/08/SMM_Apps1-1.jpg.webp?itok=7d2ClEq3 2x\" type=\"image/webp\" width=\"1000\" height=\"400\">\n                  \u003Cimg loading=\"lazy\" width=\"1000\" height=\"400\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2014/08/SMM_Apps1-1.jpg.jpg?itok=7d2ClEq3\" alt=\"Social Media Management Apps\" title=\"Social Media Management Apps\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003Cp>Hier was posten, dort was einplanen und woanders schnell ein paar Zahlen herausfinden – wie stressig der Alltag eines Social Media Managers wohl sein muss, wenn man ohne die vielen Tools zurecht kommen müsste, die es da draußen so gibt. Hier sind 4 Tools, die mich bei meinen täglichen Aufgaben unterstützen.\u003Cbr>\n\u003C/p>\n\u003Ch3>\u003Ca href=\"https://tweetdeck.twitter.com/\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cb>TweetDeck\u003C/b>\u003C/a>\u003C/h3>\n\u003Cp>Gerade wenn man – so wie wir – mit mehreren Kunden zu tun hat, weiß man wie nervig es sein kann, wenn man sich für jeden Tweet aus- und wieder einloggen muss. Und selbst wenn man alle Tweets einplant, lebt der Kanal von der Konversation mit anderen Usern – und da heißt es den Überblick bewahren!\u003Cbr>\nIch verwende die MAC-App von TweetDeck, bei der ich mit mehreren Accounts gleichzeitig angemeldet bin und bei jedem einzelnen Tweet individuell einstellen kann, unter welchem Namen ich posten möchte. Um den Überblick über die verschiedenen Aktivitäten auf den einzelnen Kanälen zu behalten kann man sich in mehreren Spalten Messages, Timelines und Erwähnungen der Accounts anzeigen lassen und bei Bedarf darauf reagieren. Und eine Funktion die ich nicht unerwähnt lassen möchte, ist die Möglichkeit Tweets einzuplanen!\u003C/p>\n\u003Ch3>\u003Ca href=\"https://bufferapp.com/\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cb>Buffer\u003C/b>\u003C/a>\u003C/h3>\n\u003Cp>Einmal entdeckt und nie wieder vergessen – mit der Bufferapp kann man plattformübergreifend Postings einplanen. Alle Postings werden in der Buffer „Queue“ abgelegt, die dann anhand eines eigens festgelegten Schedules abgearbeitet wird. Weiß man also dass Morgens und Abends die beste Reichweite erzielt wird, muss man nicht mehr jeden einzelnen Post timen, sondern kann das einfach Buffer überlassen.\u003Cbr>\nEin weiterer Vorteil der App ist die Analyse der erzielten Reichweite der einzelnen Postings und die ausgelöste Interaktion. So kann man an einem Ort feststellen wie viele Retweets, Shares, Likes, +1 und Kommentare ein Posting bekommen hat und muss die Statistiken nicht auf den einzelnen Plattformen zusammensuchen.\u003C/p>\n\u003Ch3>\u003Ca href=\"bitly.com\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cb>Bitly\u003C/b>\u003C/a>\u003C/h3>\n\u003Cp>Link-Shortener gibt es viele, mein persönlicher Favorit ist Bitly. Damit kann man nicht nur aussagekräftige Links erstellen (wie zum Beispiel bit.ly/facebook-studie), die man dann auf Facebook, Instagram oder diversen anderen Social Networks posten kann. Auch ein Statistik-Tool wird gleich mitgeliefert, damit behält man den Überblick, wie oft auf einen Link geklickt wird – ohne jedes Mal einen Google Analytics Tracking Link zu erstellen.\u003C/p>\n\u003Ch3>\u003Ca href=\"http://getpocket.com/\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cb>Pocket\u003C/b>\u003C/a>\u003C/h3>\n\u003Cp>Mein absoluter Favorit unter den Bookmarking Tools: Pocket, früher unter dem Namen „Read it later“ bekannt. Mit einer Browser-Extention speichere ich jede Seite, die ich mir für später merken möchte. Die Möglichkeit Hashtags zu vergeben erleichtert es, ein bisschen Ordnung in meine mittlerweile doch umfassende Bibliothek zu bringen. Die kostenlose Variante ist absolut ausreichend, außer man möchte die gespeicherten Seiten auch im Offlinemodus ansehen können.\u003Cbr>\n\u003Cstrong>Diese 4 Apps sind nur ein kleiner Teil all der Apps, die mir täglich das Leben erleichtern, aber mit Sicherheit die, die ich am häufigsten benutze. Auf welche Tools könnt und wollt ihr nicht mehr verzichten?\u003C/strong>\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n","\u003C!-- This site is optimized with the Yoast SEO plugin v15.7 - https://yoast.com/wordpress/plugins/seo/ -->\n\u003Cmeta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n\u003Clink rel=\"canonical\" href=\"https://liechtenecker.at/blog/social-media-tools/\" />\n\u003Cmeta property=\"og:locale\" content=\"de_DE\" />\n\u003Cmeta property=\"og:type\" content=\"article\" />\n\u003Cmeta property=\"og:title\" content=\"4 Tools die Social Media Managern das Leben erleichtern - Liechtenecker\" />\n\u003Cmeta property=\"og:description\" content=\"Hier was posten, dort was einplanen und woanders schnell ein paar Zahlen herausfinden – wie stressig der Alltag eines Social Media Managers wohl sein muss, wenn man ohne die vielen Tools zurecht kommen müsste, die es da draußen so gibt. Hier sind 4 Tools, die mich bei meinen täglichen Aufgaben unterstützen. TweetDeck Gerade wenn man – […]\" />\n\u003Cmeta property=\"og:url\" content=\"https://liechtenecker.at/blog/social-media-tools/\" />\n\u003Cmeta property=\"og:site_name\" content=\"Liechtenecker\" />\n\u003Cmeta property=\"article:published_time\" content=\"2014-08-26T12:45:18+00:00\" />\n\u003Cmeta property=\"og:image\" content=\"https://liechtenecker.at/wp-content/uploads/2014/08/SMM_Apps1-1.jpg\" />\n\u003Cmeta name=\"twitter:card\" content=\"summary_large_image\" />\n\u003Cmeta name=\"twitter:label1\" content=\"Geschätzte Lesezeit\">\n\t\u003Cmeta name=\"twitter:data1\" content=\"2 Minuten\">\n\u003Cscript type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https://liechtenecker.at/#website\",\"url\":\"https://liechtenecker.at/\",\"name\":\"Liechtenecker\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https://liechtenecker.at/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"de-DE\"},{\"@type\":\"ImageObject\",\"@id\":\"https://liechtenecker.at/blog/social-media-tools/#primaryimage\",\"inLanguage\":\"de-DE\",\"url\":\"https://liechtenecker.at/wp-content/uploads/2014/08/SMM_Apps1-1.jpg\",\"width\":1000,\"height\":400,\"caption\":\"Social Media Management Apps\"},{\"@type\":\"WebPage\",\"@id\":\"https://liechtenecker.at/blog/social-media-tools/#webpage\",\"url\":\"https://liechtenecker.at/blog/social-media-tools/\",\"name\":\"4 Tools die Social Media Managern das Leben erleichtern - Liechtenecker\",\"isPartOf\":{\"@id\":\"https://liechtenecker.at/#website\"},\"primaryImageOfPage\":{\"@id\":\"https://liechtenecker.at/blog/social-media-tools/#primaryimage\"},\"datePublished\":\"2014-08-26T12:45:18+00:00\",\"dateModified\":\"2014-08-26T12:45:18+00:00\",\"author\":{\"@id\":\"https://liechtenecker.at/#/schema/person/663b2d5142421ab394bf325c1b48cecf\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://liechtenecker.at/blog/social-media-tools/\"]}]},{\"@type\":\"Person\",\"@id\":\"https://liechtenecker.at/#/schema/person/663b2d5142421ab394bf325c1b48cecf\",\"name\":\"Stephan\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https://liechtenecker.at/#personlogo\",\"inLanguage\":\"de-DE\",\"url\":\"https://secure.gravatar.com/avatar/400d5f8c531afb609b81aa66c8d56f01?s=96&d=mm&r=g\",\"caption\":\"Stephan\"}}]}\u003C/script>\n\u003C!-- / Yoast SEO plugin. -->",{"__typename":151,"id":152,"myRole":153,"name":154,"nickname":155},"User","23","langgedienter Frontend-Veteran","s-fletzberger","Stephan",{"latestKnowhow":157},[158,176,189],{"__typename":79,"id":159,"title":160,"path":161,"wpTeaserText":162,"wpPromotedTeaserImage":13,"wpHeaderImage":163},"1619","Behind the scenes: Ein Barrierefreiheits-Audit","/blog/behind-scenes-ein-barrierefreiheits-audit","”Entspricht unsere Website den gesetzlichen Anforderungen und wenn nicht, was genau müssen wir ändern?”\r\nDiese Frage lieben wir. Echt! Und so sieht unsere Antwort aus.",{"__typename":164,"id":165,"excludeFromScreenreader":13,"mediaImage":166,"name":174,"path":175,"status":20},"MediaImage","3364",{"__typename":167,"url":168,"width":169,"height":170,"alt":171,"title":13,"size":172,"mime":173},"Image","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/2026-04/Headerbilder%20Blogartikel%20Behind%20the%20scene%20Accessibility%20Audit.jpg",2880,1300,"Headline mit Sujet: Tastatur mit Symbolen für Barrierefreiheit im Fokus auf hellem  Hintergrund",838204,"image/jpeg","Headerbilder Blogartikel Behind the scene Accessibility Audit.jpg","/media/3364/edit",{"__typename":79,"id":177,"title":178,"path":179,"wpTeaserText":180,"wpPromotedTeaserImage":13,"wpHeaderImage":181},"1616","Agentic KI trifft Design-System: Wie unser Presentation Maker entstand.","/blog/agentic-ki-trifft-design-system-wie-unser-presentation-maker-entstand","Nein, wir wollen euch jetzt nicht erzählen, was KI alles kann. 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