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Release",{"__typename":83,"timestamp":84,"timezone":85,"offset":86,"time":87},"DateTime",1221648897,"UTC","+00:00","2008-09-17T10:54:57+00:00",{"__typename":83,"timestamp":84,"timezone":85,"offset":86,"time":87},{"__typename":16,"id":17,"name":18,"direction":19},"/blog/social-media-release",[92,99,106],{"__typename":93,"tag":94,"attributes":95},"MetaTagValue","meta",{"__typename":96,"name":97,"content":98},"MetaTagValueAttributes","title","Social Media Release | Liechtenecker UX Design 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Experience","wp_html",{"__typename":16,"id":17,"name":18,"direction":19},{"__typename":83,"timestamp":123,"timezone":85,"offset":86,"time":124},1713772777,"2024-04-22T07:59:37+00:00",[126,129,133],{"__typename":93,"tag":94,"attributes":127},{"__typename":96,"name":97,"content":128},"UX/UI Design | Liechtenecker UX Design Studio",{"__typename":93,"tag":94,"attributes":130},{"__typename":96,"name":131,"content":132},"description","Themen aus dem Bereich Design & User Experience",{"__typename":100,"tag":101,"attributes":134},{"__typename":103,"href":135,"hreflang":13,"rel":105,"media":13,"sizes":13,"type":13},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/kategorie/design",[137,142,146,150,153],{"__typename":138,"id":139,"name":140,"path":141,"weight":116},"TermTags","918","Online-PR","/tag/online-pr",{"__typename":138,"id":143,"name":144,"path":145,"weight":116},"993","PR","/tag/pr",{"__typename":138,"id":147,"name":148,"path":149,"weight":116},"1171","SMR","/tag/smr",{"__typename":138,"id":151,"name":81,"path":152,"weight":116},"1192","/tag/social-media-release",{"__typename":138,"id":154,"name":155,"path":156,"weight":116},"1203","Social Web","/tag/social-web",{"__typename":158,"processed":159,"format":120,"summary":13},"TextSummary","\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Die traditionelle PR-Arbeit hat natürlich nach wie vor ihre Berechtigung. Wenn es speziell um die Flut der Presseaussendungen geht, sollten die Öffentlichkeitsarbeit-Agenturen nicht verschlafen und den neuen Medien gerecht werden. Von Corporate Blog bzw. einer lebenden, attraktiven Webseite mal abgesehen, erschließen sich neue Möglichkeiten Nachrichten oder Informationen im Web in die Öffentlichkeit zu bringen. Dafür bietet sich zum einen der Social Media Aspekt an. Manuelles Netzwerken, Kontakte als Empfänger rauspicken, sollte dem modernen PR’ler nicht fehlen. Ein neuer Ansatz aus den USA ist eine digitale Presseaussendung, die Online-Empfänger besser erreichen sollte.\u003C/p>\n\u003Cp>Der Social Media Release (SMR) ist ein Versuch, die klassische Presseaussendung um die Features der neuen Medien zu erweitern. Im Prinzip nichts anderes als eine modernere Art, Nachrichten und Unternehmensinformationen Online zu verbreiten. Der SMR soll besonders Online Kanäle erreichen, die mit einer bisherigen Presseaussendung nicht möglich waren. In erster Linie sind damit Blogger gemeint. Dieses Thema wurde ebenso unlängst auf dem \u003Ca href=\"http://www.barcamp.at/BarCamp_Traunsee\" target=\"_blank\" rel=\"noopener noreferrer\">Barcamp Traunsee\u003C/a> besprochen, bzw. von \u003Ca href=\"http://soso.onitz.de/\" target=\"_blank\" rel=\"noopener noreferrer\">Olaf Nitz\u003C/a> präsentiert.\u003C/p>\n\u003Ch4>Wer kam auf diese Idee?\u003C/h4>\n\u003Cp>2006 hat in den USA  ein bloggender Journalist mit dem Namen Tom Foremski einen relativ provozierenden Blogbeitrag mit dem Titel \u003Ca href=\"http://www.siliconvalleywatcher.com/mt/archives/2006/02/die_press_relea.php\" target=\"_blank\" rel=\"noopener noreferrer\">\"Stirb Stirb Stirb Presseaussendung\"\u003C/a> veröffentlicht. Der Inhalt beschreibt, dass moderne Pressemitteilungen  in thematischen Abschnitten publiziert werden sollten. Jeder dieser Abschnitte sollte mit einem Tag versehen werden. Die Inhalte der Mitteilung könnte man sich somit selber mittels Tag-Suche  zusammenstellen. Daraufhin gab es eine angeregte Diskussion und eine fündige PR-Agentur (Shift). Diese hat das Thema praktisch aufgegriffen und eine Art Vorlage erstellt. Mittlerweile gibt es das \u003Ca href=\"http://www.pr-squared.com/2008/04/social_media_release_template.html\" target=\"_blank\" rel=\"noopener noreferrer\">Template 1.5. \u003C/a>Außerdem beschäftigt sich eine amerikanische \u003Ca href=\"http://www.socialmediarelease.org/\" target=\"_blank\" rel=\"noopener noreferrer\">Arbeitsgruppe\u003C/a> mit der Weiterentwicklung von SMR-Templates, welche mittlerweile immer häufiger zum Einsatz kommen. \u003C/p>\n\u003Ch4>Wie ist ein SMR aufgebaut? \u003C/h4>\n\u003Cp>Nach Recherchen hab ich festgestellt, daß es unterschiedliche Auffassungen einer SMR gibt. Auf der einen Seite wären da die erwähnten Templates, die bestimmte Bestandteile beinhalten. Auf der anderen Seite gibt es individuellere Social Media Releases in Form eines Blogs, mit dementsprechendem Inhalt und Social Bookmark-Möglichkeiten. Aber worin unterscheidet sich eine SMR zur klassischen Presseaussendung? Der grundlegende Aufbau sollte folgende (modulare) Bestandteile beinhalten:\u003C/p>\n\u003Cul>\n\u003Cli>Zusammenfassung des Inhaltes\u003C/li>\n\u003Cli>Grund der Pressemitteilung\u003C/li>\n\u003Cli>Tags\u003C/li>\n\u003Cli>Multimedia: Audio, Video, Bilder\u003C/li>\n\u003Cli>Kontaktinformationen\u003C/li>\n\u003Cli>RSS-Feature\u003C/li>\n\u003Cli>Social Bookmarking\u003C/li>\n\u003Cli>Trackbacks (zusammenführende Links)\u003C/li>\n\u003C/ul>\n\u003Cp>Ein besseres Verständnis für den Aufbau eines solchen Templates sollte das Bild liefern:\u003C/p>\n\u003Cp> \u003Ca href=\"http://www.liechtenecker.at/wp-content/themes/uploads/smr_v1.5_gr.jpg\" target=\"_blank\" rel=\"noopener noreferrer\" data-rel=\"lightbox-gallery-aZfJ9NqH\" data-rl_title data-rl_caption title>\u003Cimg title=\"Template Social Media Release\" src=\"http://www.liechtenecker.at/wp-content/themes/uploads/smr_v1.5.jpg\" alt=\"Template Social Media Release\">\u003C/a>\u003C/p>\n\u003Cp>Es gibt  wie schon erwähnt ebenso  die Möglichkeit einer selbst gebastelten SMR. Ein paar Beispiele hier:\u003C/p>\n\u003Cul>\n\u003Cli>\u003Ca href=\"http://www.dkb.de/dkb/presse/smr/2007-08-23/index.html\" target=\"_blank\" rel=\"noopener noreferrer\">Deutsche Kreditbank \u003C/a>\u003C/li>\n\u003Cli>\u003Ca href=\"http://www.gmeurope.info/social_media_newsroom/\" target=\"_blank\" rel=\"noopener noreferrer\">General Motors  \u003C/a>\u003C/li>\n\u003Cli>\u003Ca href=\"http://www.symantec.com/de/de/about/theme.jsp?themeid=smpr_20071212&depthpath=0&header=0\" target=\"_blank\" rel=\"noopener noreferrer\">Symantec\u003C/a>\u003C/li>\n\u003Cli>\u003Ca href=\"http://blog.roteskreuz.at/smr/\" target=\"_blank\" rel=\"noopener noreferrer\">Rotes Kreuz \u003C/a>\u003C/li>\n\u003C/ul>\n\u003Cp>Bei den Eigeninterpretationen einer SMR sind sicher mehr digitale Features als bei einer herkömmlichen PA enthalten, dennoch würde ich ein Template besser finden. Diese würden den Vorteil einer besseren Auffindbarkeit haben, bzw. könnte man diese in dementsprechenden SMR-Portalen ablegen und finden. \u003C/p>\n\u003Ch4>Vorteile eines Social Media Releases\u003C/h4>\n\u003Cp>Ein Social Media Release kann für viel breitere Zielgruppen zur Verfügung stehen. Blogger, Online Journalisten oder sonstige Interessenten können zum Empfänger und Sender gleichzeitig werden. Die onlinegerechte Aufbereitung stellt alle relevanten Informationen zur Verfügung. Eine Vernetzung und bessere Auffindbarkeit ist aufgrund der Tags und des RSS-Feature gegeben. Journalisten können sich in der E-Mail Flut an Presseaussendungen bessere Suchprofile anlegen. Vor allem der Endkunde kann erreicht werden und im besten Fall ein Dialog aufgebaut werden.\u003C/p>\n\u003Cp>Ich denke eine Erneuerung der Presseaussendungs-Methode ist lange fällig. Es sind im Social Web nicht (nur) die Journalisten, die Informationen verbreiten.\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n","\u003C!-- This site is optimized with the Yoast SEO plugin v15.7 - https://yoast.com/wordpress/plugins/seo/ -->\n\u003Cmeta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n\u003Clink rel=\"canonical\" href=\"https://liechtenecker.at/blog/social-media-release/\" />\n\u003Cmeta property=\"og:locale\" content=\"de_DE\" />\n\u003Cmeta property=\"og:type\" content=\"article\" />\n\u003Cmeta property=\"og:title\" content=\"Social Media Release - Liechtenecker\" />\n\u003Cmeta property=\"og:description\" content=\"Die traditionelle PR-Arbeit hat natürlich nach wie vor ihre Berechtigung. Wenn es speziell um die Flut der Presseaussendungen geht, sollten die Öffentlichkeitsarbeit-Agenturen nicht verschlafen und den neuen Medien gerecht werden. Von Corporate Blog bzw. einer lebenden, attraktiven Webseite mal abgesehen, erschließen sich neue Möglichkeiten Nachrichten oder Informationen im Web in die Öffentlichkeit zu bringen. 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Echt! Und so sieht unsere Antwort aus.",{"__typename":175,"id":176,"excludeFromScreenreader":13,"mediaImage":177,"name":185,"path":186,"status":20},"MediaImage","3364",{"__typename":178,"url":179,"width":180,"height":181,"alt":182,"title":13,"size":183,"mime":184},"Image","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/2026-04/Headerbilder%20Blogartikel%20Behind%20the%20scene%20Accessibility%20Audit.jpg",2880,1300,"Headline mit Sujet: Tastatur mit Symbolen für Barrierefreiheit im Fokus auf hellem  Hintergrund",838204,"image/jpeg","Headerbilder Blogartikel Behind the scene Accessibility Audit.jpg","/media/3364/edit",{"__typename":79,"id":188,"title":189,"path":190,"wpTeaserText":191,"wpPromotedTeaserImage":13,"wpHeaderImage":192},"1616","Agentic KI trifft Design-System: Wie unser Presentation Maker entstand.","/blog/agentic-ki-trifft-design-system-wie-unser-presentation-maker-entstand","Nein, wir wollen euch jetzt nicht erzählen, was KI alles kann. 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