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ansprechen.","wp_html",{"__typename":16,"id":17,"name":18,"direction":19},{"__typename":83,"timestamp":125,"timezone":85,"offset":86,"time":126},1713772777,"2024-04-22T07:59:37+00:00",[128,131,134],{"__typename":95,"tag":96,"attributes":129},{"__typename":98,"name":99,"content":130},"Inspiration | Liechtenecker UX Design 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class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Ich beginne diesen Blogbeitrag mit einem Geständnis, mit dem man sich als Content Manager doch relativ weit aus dem Fenster lehnt: Ich bin kein Fan von Social Media. Zumindest nicht privat und dafür habe ich auch meine Gründe.\u003Cbr>\nIch muss zu Beginn einmal sagen, dass mir der Charakter von Plattformen wie Facebook und Co. einfach nicht sympathisch ist. Wenn man mal an die Geburtsstätte von Facebook – die Plattform Facemash – denkt, versteht man vielleicht schon eher was ich meine. Facemash war Mark Zuckerbergs erster Streich und, trotz der Fragwürdigkeit des Portals, war es am Campus der Elite-Uni Harvard ein ziemlicher Erfolg. Die banale Idee, Bilder von zwei Mitstudentinnen gegenüberzustellen und zu entscheiden welche „hot or not“ ist, schlug ein wie eine Bombe. Da haben wir es wieder: das gute alte Bewertungsprinzip, dessen Charme auch Elite-Studenten nicht widerstehen können. Facemash ging nach starken, mutmaßlich von Frauen ausgelösten, Protesten wieder offline. Doch was Spuren hinterließ, war ein kleiner aber essentieller Bestandteil: die Bewertung eines anderen mit einem „Hot“ oder einem Like, um im Facebook-Jargon zu bleiben.\u003C/p>\n\u003Ch3>Give me a Like\u003C/h3>\n\u003Cp>Als Facebook auf der Bildfläche erschien merkte man sehr schnell dass es, unter dem Aspekt der Freiwilligkeit, für die meisten sogar erstrebenswert war, sich die Bestätigung der anderen durch Likes zu holen. Was folgte, war der Facebook-Status als kurzer Abriss des eigenen Lebens und Profilbilder, die man diesmal bereitwillig zum Vergleich mit anderen zur Schau stellte. In diesem Fall konnte man sie ja auch sorgfältig vorab selektieren und wurde nicht wie bei Facemash zwangsbeglückt.\u003C/p>\n\u003Ch3>Give me Feedback\u003C/h3>\n\u003Cp>Was den Charakter der sozialen Netzwerke außerdem prägt, ist das Prinzip der Selbstdarstellung. Dieses Prinzip hat Social Media ganz sicher nicht erfunden aber durchaus professionalisiert. Der Wunsch danach sich selbst zu präsentieren ist wichtig und zieht sich wie ein roter Teppich durch unser ganzes Leben. Ich gehe diesem Wunsch jeden Tag schon am morgen nach, wenn ich mich schminke und überlege, was ich anziehe. 😉 Warum wir das machen? Um Feedback zu bekommen, auch wenn es nicht immer erwünscht ist. Dieses Feedback holt man sich aber mittlerweile auch nicht mehr wirklich über Facebook, sondern eher über Instagram und Co. Doch eines haben all diese Netzwerke gemein: Man setzt sich der Beurteilung anderer aus. Und das ist etwas, das für mich persönlich, immer schon ein Problem darstellt.\u003C/p>\n\u003Ch3>Give me a way out\u003C/h3>\n\u003Cp>Beurteilung an sich ist ja nun wirklich nichts Neues für uns. Wir treffen in jedem Kontakt mit anderen auch auf ihr Urteil und urteilen selbst was das Zeug hält. Durch die sozialen Medien ist diese Beurteilung allerdings allgegenwärtig. Beurteilung hat einen Unterhaltungswert – was mit Sicherheit ein Grund für den damaligen Erfolg von Facemash war und den heutigen Erfolg von Tinder mitbegründet – aber sie nimmt überhand. Das ungebetene Feedback multipliziert sich und wie so oft im Leben, ist die Folge Flucht. Viele haben es satt beurteilt zu werden und ziehen sich zurück aus den großen sozialen Netzwerken oder verändern ihr Nutzungsverhalten. Das Statusupdate wird gemieden und geschlossene Gruppen werden gegründet.\u003C/p>\n\u003Ch3>Give me more\u003C/h3>\n\u003Cp>Es ist, zumindest im Moment, das laue Lüftchen eines Gegentrends spürbar. Ein Gegentrend der sich durch \u003Ca href=\"/3-%25C2%25BD-digitale-highlights-32-2/\">Instagramer\u003C/a> äußert, die den sozialen Netzwerken abschwören oder sich in der vermehrten Nutzung von \u003Ca href=\"/realtime-echter-geht-kaum/\">Realtime-Apps\u003C/a> niederschlägt. Was das jetzt für Marken bedeutet merkt man schon im Kleinen: Kampagnen, bei denen es darum geht Likes zu sammeln sind längst nicht mehr relevant. Echtzeit-Content gewinnt an Bedeutung und das anonyme Teilen von Momenten steht weit über jeglicher Bewertung.\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n",{"__typename":163,"id":164,"excludeFromScreenreader":13,"mediaImage":165,"name":170,"path":173,"status":20},"MediaImage","1691",{"__typename":166,"url":167,"width":168,"height":169,"alt":170,"title":170,"size":171,"mime":172},"Image","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/wp-migration/wordpress-media-image/2015/12/bewertung_1920x5001-1.jpg",1920,500,"bewertung_1920x500",38385,"image/jpeg","/media/1691/edit",{"__typename":163,"id":175,"excludeFromScreenreader":13,"mediaImage":176,"name":180,"path":182,"status":20},"1692",{"__typename":166,"url":177,"width":178,"height":179,"alt":180,"title":180,"size":181,"mime":172},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/wp-migration/wordpress-media-image/2015/12/bewertung_922x5191-1.jpg",922,519,"bewertung_922x519",38775,"/media/1692/edit","\u003C!-- This site is optimized with the Yoast SEO plugin v15.7 - https://yoast.com/wordpress/plugins/seo/ -->\n\u003Cmeta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n\u003Clink rel=\"canonical\" href=\"https://legacy.liechtenecker.dev/blog/social-media-im-persoenlichkeitstest/\" />\n\u003Cmeta property=\"og:locale\" content=\"de_DE\" />\n\u003Cmeta property=\"og:type\" content=\"article\" />\n\u003Cmeta property=\"og:title\" content=\"Social Media im Persönlichkeitstest - Liechtenecker\" />\n\u003Cmeta property=\"og:description\" content=\"Ich beginne diesen Blogbeitrag mit einem Geständnis, mit dem man sich als Content Manager doch relativ weit aus dem Fenster lehnt: Ich bin kein Fan von Social Media. Zumindest nicht privat und dafür habe ich auch meine Gründe. Ich muss zu Beginn einmal sagen, dass mir der Charakter von Plattformen wie Facebook und Co. einfach […]\" />\n\u003Cmeta property=\"og:url\" content=\"https://legacy.liechtenecker.dev/blog/social-media-im-persoenlichkeitstest/\" />\n\u003Cmeta property=\"og:site_name\" content=\"Liechtenecker\" />\n\u003Cmeta property=\"article:published_time\" content=\"2015-12-01T18:11:53+00:00\" />\n\u003Cmeta property=\"article:modified_time\" content=\"2019-04-09T10:07:36+00:00\" />\n\u003Cmeta name=\"twitter:card\" content=\"summary_large_image\" />\n\u003Cmeta name=\"twitter:label1\" content=\"Geschätzte Lesezeit\">\n\t\u003Cmeta name=\"twitter:data1\" content=\"3 Minuten\">\n\u003Cscript type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https://legacy.liechtenecker.dev/#website\",\"url\":\"https://legacy.liechtenecker.dev/\",\"name\":\"Liechtenecker\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https://legacy.liechtenecker.dev/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"de-DE\"},{\"@type\":\"WebPage\",\"@id\":\"https://legacy.liechtenecker.dev/blog/social-media-im-persoenlichkeitstest/#webpage\",\"url\":\"https://legacy.liechtenecker.dev/blog/social-media-im-persoenlichkeitstest/\",\"name\":\"Social Media im Pers\\u00f6nlichkeitstest - Liechtenecker\",\"isPartOf\":{\"@id\":\"https://legacy.liechtenecker.dev/#website\"},\"datePublished\":\"2015-12-01T18:11:53+00:00\",\"dateModified\":\"2019-04-09T10:07:36+00:00\",\"author\":{\"@id\":\"https://legacy.liechtenecker.dev/#/schema/person/27edf47be33d8c87cbdf128eeab2e3f0\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://legacy.liechtenecker.dev/blog/social-media-im-persoenlichkeitstest/\"]}]},{\"@type\":\"Person\",\"@id\":\"https://legacy.liechtenecker.dev/#/schema/person/27edf47be33d8c87cbdf128eeab2e3f0\",\"name\":\"Marion\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https://legacy.liechtenecker.dev/#personlogo\",\"inLanguage\":\"de-DE\",\"url\":\"https://secure.gravatar.com/avatar/19f3fd22b161fb61dd938b800e3b6ab9?s=96&d=mm&r=g\",\"caption\":\"Marion\"}}]}\u003C/script>\n\u003C!-- / Yoast SEO plugin. -->",{"__typename":185,"id":186,"myRole":187,"name":188,"nickname":189},"User","11","Powerfrau im Bereich Content UX & Innovationsmanagement, Schöpferin von Präsentationen und Workshop Designs","m-haidacher","Marion",{"latestKnowhow":191},[192,207,220],{"__typename":79,"id":193,"title":194,"path":195,"wpTeaserText":196,"wpPromotedTeaserImage":13,"wpHeaderImage":197},"1619","Behind the scenes: Ein Barrierefreiheits-Audit","/blog/behind-scenes-ein-barrierefreiheits-audit","”Entspricht unsere Website den gesetzlichen Anforderungen und wenn nicht, was genau müssen wir ändern?”\r\nDiese Frage lieben wir. Echt! Und so sieht unsere Antwort aus.",{"__typename":163,"id":198,"excludeFromScreenreader":13,"mediaImage":199,"name":205,"path":206,"status":20},"3364",{"__typename":166,"url":200,"width":201,"height":202,"alt":203,"title":13,"size":204,"mime":172},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/2026-04/Headerbilder%20Blogartikel%20Behind%20the%20scene%20Accessibility%20Audit.jpg",2880,1300,"Headline mit Sujet: Tastatur mit Symbolen für Barrierefreiheit im Fokus auf hellem  Hintergrund",838204,"Headerbilder Blogartikel Behind the scene Accessibility Audit.jpg","/media/3364/edit",{"__typename":79,"id":208,"title":209,"path":210,"wpTeaserText":211,"wpPromotedTeaserImage":13,"wpHeaderImage":212},"1616","Agentic KI trifft Design-System: Wie unser Presentation Maker entstand.","/blog/agentic-ki-trifft-design-system-wie-unser-presentation-maker-entstand","Nein, wir wollen euch jetzt nicht erzählen, was KI alles kann. 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