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| Liechtenecker UX Design Studio",{"__typename":100,"tag":101,"attributes":102},"MetaTagLink","link",{"__typename":103,"href":104,"hreflang":13,"rel":105,"media":13,"sizes":13,"type":13},"MetaTagLinkAttributes","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/blog/social-media-dialog-rund-um-die-uhr","canonical",{"__typename":107,"tag":94,"attributes":108},"MetaTagProperty",{"__typename":109,"property":110,"content":81},"MetaTagPropertyAttributes","og:title",{"__typename":112,"id":113,"name":114,"path":115,"status":20,"weight":116,"description":117,"langcode":121,"changed":122,"metatag":125},"TermCategories","8","UX/UI Design","/kategorie/design",0,{"__typename":118,"processed":119,"format":120},"Text","Themen aus dem Bereich Design & User Experience","wp_html",{"__typename":16,"id":17,"name":18,"direction":19},{"__typename":83,"timestamp":123,"timezone":85,"offset":86,"time":124},1713772777,"2024-04-22T07:59:37+00:00",[126,129,133],{"__typename":93,"tag":94,"attributes":127},{"__typename":96,"name":97,"content":128},"UX/UI Design | Liechtenecker UX Design Studio",{"__typename":93,"tag":94,"attributes":130},{"__typename":96,"name":131,"content":132},"description","Themen aus dem Bereich Design & User Experience",{"__typename":100,"tag":101,"attributes":134},{"__typename":103,"href":135,"hreflang":13,"rel":105,"media":13,"sizes":13,"type":13},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/kategorie/design",[137,142,146],{"__typename":138,"id":139,"name":140,"path":141,"weight":116},"TermTags","341","Dialog","/tag/dialog",{"__typename":138,"id":143,"name":144,"path":145,"weight":116},"917","Online-Marketing","/tag/online-marketing",{"__typename":138,"id":147,"name":148,"path":149,"weight":116},"1177","Social Media","/tag/social-media",{"__typename":151,"processed":152,"format":120,"summary":13},"TextSummary","\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Jochen, besser  bekannt als Schneeengel, fragt auf seinem Blog \u003Ca href=\"http://schneeengel.de/blog/?p=508\">wie weit Corporate Twitter geht.\u003C/a> Er möchte wissen, ob Unternehmen in Social Media rund um die Uhr antworten müssen  und konstatiert seinerseits ein eindeutiges Ja – Unternehmen sollten, soweit  möglich, wenn nicht rund um die Uhr, dann auf jeden Fall auch außerhalb der  Bürozeiten antworten. Die Kommentatoren zu diesem Blogbeitrag sind größtenteils  ebenfalls dieser Meinung. Besonders auf den Dialog, den man in Social Media  pflegen soll, wird hingewiesen. Eine spannende Diskussion, der auch ich mich  hier anschließen möchte, jedoch mit einem etwas anderen Standpunkt.\u003Cbr>\n\u003Cimg title=\"nachttwitternl\" src=\"http://images.liechtenecker.at/2010/01/nachttwitternl.png\" alt=\"Frau beim Laptop eingeschlafen\">\u003Cbr>\nIch finde  nicht, dass ein Unternehmen 24/7 antworten muss. Als User erwarte ich mir das  auch nicht von einem Unternehmen. Selbst ich als Person antworte nicht immer  sofort auf Fragen, weil ich einfach nicht immer online bin bzw. sein will.  Begibt man sich also als Unternehmen in Social Media, dann ja, sollte man  darauf achten, dass man für einen Dialog bereit ist. Aber eine Antwort 23 Uhr  spät abends ist nicht zwingend notwendig. Wenn es geht ja, aber es ist  verständlich, dass dafür nicht immer die personellen und damit oftmals auch die  monetären Ressourcen zur Verfügung stehen. Antworten unbedingt. Zeitnah, sprich  zumindest am nächsten Tag in der Früh, sonst braucht man gar nicht mehr zu  antworten und dann brauche ich als Unternehmen auch gar nicht auf Social Media  präsent sein.\u003Cbr>\n\u003Cstrong>Zu einem  Dialog gehören interessante Inhalte\u003C/strong>\u003Cbr>\nIch finde  jedoch nicht, dass man ständig im Dialog sein muss mit seinem Corporate Social  Media Auftritt. Wenn es einen Dialog gibt, spitze. Unbedingt darauf eingehen.  Auch gerne mal einen herbeiführen. Aber gerade Twitter wird immer mehr zu einem  Newsmedium mit Dialogmöglichkeit als ein Dialogmedium mit Newsfunktion (bei  Facebook sieht das etwas anders aus). Ich persönlich folge gerne Unternehmen  auf Twitter oder Facebook. Erwarte mir auch Dialogbereitschaft. Im Endeffekt  will ich jedoch Mehrwert und der ist oftmals eine gewisse Information – meist  zu einem Themenfeld des Unternehmens wie bei Puls4 über die Sendung Austria’s  Next Topmodel oder bei ATV zu Sendungsthemen. Das erspart mir oftmals meinen  ohnehin schon sehr vollen Feedreader und damit mich, mit noch einer Newsquelle  zu überfordern, da ich kaum dazu komme alles zu lesen. Stattdessen bekomme ich  Informationen, die mich zwar interessieren, aber über die ich nicht ständig am  Laufenden sein will bzw. muss, in meinen Newsfeed auf Twitter oder Facebook und  wenn ich gerade Zeit und Lust habe bzw. wenn ich gerade zu dem Zeitpunkt auf  diesen Netzwerken unterwegs bin, kann ich mehr erfahren. Da zählt viel mehr die  Kontinuität im Unternehmensauftritt, um im Newsfeed auch wahrgenommen zu werden  als der Dialog. Im Normalfall ist man eben nicht immer online  und kann alle Tweets all jener denen man  folgt, mitbekommen. Twittert also ein Unternehmen nur Montags um 9 Uhr, so  werde ich es seltener sehen, als wenn es mehrmals pro Tag twittert. Das selbe  gilt auch für Facebook. Möchte ich jedoch einen Beitrag des Unternehmens  kommentieren oder habe ein Frage, dann will ich natürlich eine Antwort, erwarte  also einen Dialog. Davor muss es aber inhaltlich für mich interessant sein.  Darum gilt: Für einen Dialog braucht es erst einmal spannende Inhalte. Ob man  dann immer a la Minute antwortet oder etwas verzögert, macht meiner Meinung  nach nicht den großen Unterschied – wie gesagt, zuviel Zeit verstreichen lassen  sollte man jedoch natürlich auch nicht.\u003Cbr>\n\u003Cstrong>Her mit den  Ressourcen\u003C/strong>\u003Cbr>\nDie Frage, die  ich mir einmal in einem \u003Ca href=\"/social-media-nutzung-im-reality-check/\">Blogbeitrag \u003C/a>gestellt habe ist, ob die Arbeitszeiten von  Social Media Verantwortlichen nicht eigentlich auch außerhalb der Bürozeiten  liegen müssten, da auch verstärkt die Nutzung von Social Media außerhalb der  Bürozeiten stattfindet.  Das ist wieder  mit der Verfügbarkeit von Ressourcen zu beantworten. Social Media Marketing ist  noch jung. In diese Ressourcen wird momentan noch nicht so investiert wie in  andere Bereiche. Ideal wäre es, wenn nicht nur eine Person verantwortlich wäre  für die Social Media Auftritte von Unternehmen, so wie es heute oft noch der  Fall ist, denn vier Augen sehen mehr als zwei, wie es so schön heißt. Wenn  jedoch immer mehr Unternehmen auf den Social Media Zug aufspringen, so werden  auch bald höhere Budgets zur Verfügung stehen, um so etwas zu gewährleisten.\u003Cbr>\nGrundsätzlich  finde ich, und hier stimme ich mit Herrn Schneeengel überein, dass man als  Social Media Verantwortliche immer wieder auch nach Dienstschluss beobachten  muss, ob sich etwas tut. Ich kann nur von mir sprechen, aber im besten Fall  macht einem so etwas ja auch Spaß – zumindest wenn man seinen Job gerne macht!\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n","\u003C!-- This site is optimized with the Yoast SEO plugin v15.7 - https://yoast.com/wordpress/plugins/seo/ -->\n\u003Cmeta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n\u003Clink rel=\"canonical\" href=\"https://legacy.liechtenecker.dev/blog/social-media-dialog-rund-um-die-uhr/\" />\n\u003Cmeta property=\"og:locale\" content=\"de_DE\" />\n\u003Cmeta property=\"og:type\" content=\"article\" />\n\u003Cmeta property=\"og:title\" content=\"Social Media: Dialog rund um die Uhr? - Liechtenecker\" />\n\u003Cmeta property=\"og:description\" content=\"Jochen, besser bekannt als Schneeengel, fragt auf seinem Blog wie weit Corporate Twitter geht. 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