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Experience",{"__typename":100,"tag":101,"attributes":134},{"__typename":103,"href":135,"hreflang":13,"rel":105,"media":13,"sizes":13,"type":13},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/kategorie/design",[137,142,146],{"__typename":138,"id":139,"name":140,"path":141,"weight":116},"TermTags","248","Community","/tag/community",{"__typename":138,"id":143,"name":144,"path":145,"weight":116},"917","Online-Marketing","/tag/online-marketing",{"__typename":138,"id":147,"name":148,"path":149,"weight":116},"1200","Social Network","/tag/social-network",{"__typename":151,"processed":152,"format":120,"summary":13},"TextSummary","\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Viele Köche verderben den Brei? Nicht in einer gut gemachten Koch-Community. Das Thema Kochen ist buchstäblich in jederMANNS Munde. So ist es auch nicht verwunderlich, dass Webdienste  diese Richtung einschlagen. Der große zum Kochchannel avancierte TV-Sender VOX, hat vor ein paar Tagen das Kochportal \u003Ca href=\"http://www.kochbar.de\" target=\"_blank\" rel=\"noopener noreferrer\">kochbar.de \u003C/a>gestartet. Nahezu gleichzeitig ging ein von Oetker gehostetes Portal mit dem Namen \u003Ca href=\"http://www.rezeptwiese.de\" target=\"_blank\" rel=\"noopener noreferrer\">rezeptwiese.de\u003C/a> live. Ein guter Zeitpunkt die neuen Rezeptcommunities zu vergleichen.\u003C/p>\n\u003Cp>Auf den 1. Blick kann eine gewisse Ähnlichkeit bei beiden Portalen entdeckt werden. Es wurde versucht webzweinullig zu wirken (das Wort tut weh), glossy Buttons und Co, dennoch liegen zwischen der Handhabung und Idee Welten. Eins gleich vorweg: auf Accessibility wurde bei beiden Webauftritten kaum geachtet. \u003C/p>\n\u003Ch4>Kochbar\u003C/h4>\n\u003Cp>\u003Cimg src=\"http://www.liechtenecker.at/wp-content/themes/uploads/kochbar.png\" alt=\"Screenshot kochbar\" title=\"Screenshot Viewzi\">\u003C/p>\n\u003Cp>Die VOX-Community setzt speziell auf die eigenen Fernsehformate und bettet dementsprechende Videos ein. Tim Mälzer und das perfekte Dinner können gestreamt werden. Die Kontraste sind nicht gut gewählt, der linke Bereich ist nur mit zusammengekniffenen Augen lesbar. Allgemein wirkt mir das Frontend ein bisschen zu Old-School vom Webdesign. Ich finde mich schwer zurecht, die wichtigsten Funktionen müssen gesucht werden. Unübersichtlich ist auch der Kern der Community, der Rezeptbereich. Die Kategorieübersicht listet die Ergebnisse ganz weit unten. Die meisten Rezepte haben leider keine Bilder und sind auch nicht weiter sortierbar. Ein Blättern ist nur über die ganz kleinen Seitennummern möglich. Contentbezogenes Navigieren dann über die Tagcloud. Den Rezepte eintragen Button muss man auch erstmal finden. Der Communitycharakter besteht eigentlich aus einem Forum, wie innovativ. \u003C/p>\n\u003Ch4>Rezeptwiese\u003C/h4>\n\u003Cp>\u003Cimg src=\"http://www.liechtenecker.at/wp-content/themes/uploads/Rezeptwiese.png\" alt=\"Screenshot Rezeptwiese\" title=\"Screenshot Viewzi\">\u003C/p>\n\u003Cp>Es tut richtig gut wenn man von der vorigen Analyse auf diese Seite stößt. Hier wirkt alles sehr aufgeräumt und intuitiv. Die Rezepte beinhalten einen Rezept-O-Mat. Dort kann man mit ein paar Schiebereglern (Zeitaufwand, Schwierigkeitsgrad) ein schnelles Rezept erstöbern. Bei den leckeren Gerichten kann immer zwischen einfach, schnell und vegetarisch gewählt werden. Sehr praktisch! Ich finde auch die Listenmenüs mit den Rubriken Menüart, Anlass und Zubereitungsart sehr praxisorientiert. Die ganze Aufmachung und Usability ist viel moderner und innovativer. Der Community Charakter wird noch durch Gruppen unterstützt. Diese reichen von italienischem Essen bis Euro-Spezialitäten. Diese Features gehen alle wesentlich mehr den Schritt Richtung Social Network. \u003C/p>\n\u003Cp>Ich finde beide Varianten sehr gute Marketingideen. Mehrwert für den User und dezente Produktplatzierung. Warum sollte ich nicht eigene Oetkerrezepte spannend finden und sogar mal eine Oetker Zutat verwenden. Der VOX-Ansatz ist mir zu gewollt und bedienerunfreundlich. Der Sender hats natürlich leichter User über TV-Schaltungen zu generieren, Oetker wird ein bisschen Zeit benötigen. Ansonsten hab ich mich noch um ein paar andere Kochcommunities umgesehen und konnte bis auf den bekannten Primus \u003Ca href=\"http://www.chefkoch.de\" target=\"_blank\" rel=\"noopener noreferrer\">chefkoch.de\u003C/a> nicht spannenderes finden. Achja, eine gute Möglichkeit für Rezepte sind nach wie vor interessante Food-Blogs wie z. Bps.: \u003Ca href=\"http://www.foolforfood.de/\" target=\"_blank\" rel=\"noopener noreferrer\">foolforfood.de\u003C/a> oder\u003Ca href=\"http://www.tomatengruen.at/\" target=\"_blank\" rel=\"noopener noreferrer\"> tomatengrün.at \u003C/a>\u003C/p>\n\u003Ch4>UPDATE: cookingstars.at \u003C/h4>\n\u003Cp>Über einen Twitterer \u003Ca href=\"http://twitter.com/rupprECHT\" target=\"_blank\" rel=\"noopener noreferrer\">@rupprECHT\u003C/a> hab ich noch über die neue österreichische Variante \u003Ca href=\"http://rezepte.krone.at/\" target=\"_blank\" rel=\"noopener noreferrer\">cookingstars.at\u003C/a> erfahren. Aufmachung: sehr gut gelungen! Die Rezepte sind in allen möglichen Kategorien unterteilt, es macht Spass sich durchzuschmökern. Vorallem sind viele österreichische Orginale dabei: Marillenmarmelade, Palatschinken oder Omas Blattlkrapfen. Das gefällt mir schon mal sehr gut. Danke für den Tipp! \u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n","\u003C!-- This site is optimized with the Yoast SEO plugin v15.7 - https://yoast.com/wordpress/plugins/seo/ -->\n\u003Cmeta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n\u003Clink rel=\"canonical\" href=\"https://liechtenecker.at/blog/social-communities-fuer-rezepte/\" />\n\u003Cmeta property=\"og:locale\" content=\"de_DE\" />\n\u003Cmeta property=\"og:type\" content=\"article\" />\n\u003Cmeta property=\"og:title\" content=\"Social Communities für Rezepte - Liechtenecker\" />\n\u003Cmeta property=\"og:description\" content=\"Viele Köche verderben den Brei? Nicht in einer gut gemachten Koch-Community. Das Thema Kochen ist buchstäblich in jederMANNS Munde. So ist es auch nicht verwunderlich, dass Webdienste diese Richtung einschlagen. 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