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wie man es wieder schließen kann dreht. Nachdem in Zeiten in der eine globale Wirtschaftskrise droht und Überalterung der Gesellschaft, auch von Journalisten, Finanzberatern und Konsumenten nicht mehr von einer Pensionslücke sondern eher von einem Pensionsloch spricht als Bezeichnung der Differenz zwischen staatlicher Pension und letztem Gehalt vor dem Ruhestand. Um Interessenten, die nach diesem Begriff suchen, eine Landing Page zu bieten, auf der sie weiterführende Informationen zum Thema Vorsorge finden können, wurden wir mit der Konzeption und Umsetzung betraut.\u003Cbr>\n\u003Ca title=\"http://pensionsloch.at\" href=\"http://pensionsloch.at\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cdiv title=\"Skandia Pensionsloch\" data-entity-type=\"media\" data-entity-uuid=\"e81e3b6e-04d1-443c-a473-303442be087b\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2011/09/Skandia-Pensionsloch-e13154072485891-1.png.webp?itok=oVqvmINw 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2011/09/Skandia-Pensionsloch-e13154072485891-1.png.webp?itok=T5tE0d6s 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"524\" height=\"493\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2011/09/Skandia-Pensionsloch-e13154072485891-1.png.webp?itok=rb2AKjmk 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2011/09/Skandia-Pensionsloch-e13154072485891-1.png.webp?itok=rkpbC7Xp 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"524\" height=\"493\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2011/09/Skandia-Pensionsloch-e13154072485891-1.png.webp?itok=ZuRm9FGl 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2011/09/Skandia-Pensionsloch-e13154072485891-1.png.webp?itok=6npW1Gn1 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"524\" height=\"493\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2011/09/Skandia-Pensionsloch-e13154072485891-1.png.webp?itok=IOBJqJzN 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2011/09/Skandia-Pensionsloch-e13154072485891-1.png.webp?itok=p7dN5IGx 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"452\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2011/09/Skandia-Pensionsloch-e13154072485891-1.png.webp?itok=3zcIzzz8 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2011/09/Skandia-Pensionsloch-e13154072485891-1.png.webp?itok=3A22IKop 2x\" type=\"image/webp\" width=\"524\" height=\"493\">\n                  \u003Cimg loading=\"lazy\" width=\"524\" height=\"493\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2011/09/Skandia-Pensionsloch-e13154072485891-1.png.jpg?itok=3A22IKop\" alt title=\"Skandia Pensionsloch\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003C/a>\u003C/p>\n\u003Ch3>Die Umsetzung\u003C/h3>\n\u003Cp>Bei der Umsetzung der Microsite war es wichtig, einerseits einen Wiedererkennungswert der Pensionsloch-Kampagne von Skandia zu schaffen und gleichzeitig alle Informationen leicht erfassbar zu machen inklusive Call-to-Actions. Da wir parallel auch mit der Umsetzung des Corporate Blogs von Skandia beauftragt wurde, das gleichzeitig auch auf der gleichen Domain liegen sollte, entschieden wir uns, Look & Feel der Seiten anzupassen.\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n","\u003C!-- This site is optimized with the Yoast SEO plugin v15.7 - https://yoast.com/wordpress/plugins/seo/ -->\n\u003Cmeta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n\u003Clink rel=\"canonical\" href=\"https://liechtenecker.at/blog/skandia-pensionsloch-landing-page/\" />\n\u003Cmeta property=\"og:locale\" content=\"de_DE\" />\n\u003Cmeta property=\"og:type\" content=\"article\" />\n\u003Cmeta property=\"og:title\" content=\"Skandia Pensionsloch Landing Page - Liechtenecker\" />\n\u003Cmeta property=\"og:description\" content=\"Der Auftrag Skandia, der führende Finanzdienstleister im Bereich fondsgebundener Lebensversicherungen launchte 2011 eine neue Werbelinie bei der sich alles um das Thema Pensionsloch und wie man es wieder schließen kann dreht. 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