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\n\u003Ch3>Der Auftrag\u003C/h3>\n\u003Cp>Skandia ist bereits seit längerem ein Kunde von uns. Nach einigen gelungenen Projekten hat sich der führende Finanzdienstleister für fondsgebundene Lebensversicherungen dazu entschieden einen weiteren Auftrag an uns zu stellen: ein Corporate Blog.\u003Cbr>\n\u003Ca title=\"http://pensionsloch.at/blog\" href=\"http://pensionsloch.at/blog\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cdiv title=\"Skandia Blog\" data-entity-type=\"media\" data-entity-uuid=\"0737586f-1236-4327-a195-f5257be75f83\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2011/09/Skandia-Blog2-e13154070169581-1.png.webp?itok=ViN7tYYy 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2011/09/Skandia-Blog2-e13154070169581-1.png.webp?itok=mniVB_P_ 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"524\" height=\"867\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2011/09/Skandia-Blog2-e13154070169581-1.png.webp?itok=q1wSpBHR 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2011/09/Skandia-Blog2-e13154070169581-1.png.webp?itok=UYk5Otx- 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"524\" height=\"867\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2011/09/Skandia-Blog2-e13154070169581-1.png.webp?itok=PTEwxWF- 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2011/09/Skandia-Blog2-e13154070169581-1.png.webp?itok=fVg7jJgt 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"524\" height=\"867\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2011/09/Skandia-Blog2-e13154070169581-1.png.webp?itok=z98rD0v0 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2011/09/Skandia-Blog2-e13154070169581-1.png.webp?itok=7y-s4uV2 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"794\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2011/09/Skandia-Blog2-e13154070169581-1.png.webp?itok=i-yyAp4m 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2011/09/Skandia-Blog2-e13154070169581-1.png.webp?itok=nmeObF1n 2x\" type=\"image/webp\" width=\"524\" height=\"867\">\n                  \u003Cimg loading=\"lazy\" width=\"524\" height=\"867\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2011/09/Skandia-Blog2-e13154070169581-1.png.jpg?itok=nmeObF1n\" alt title=\"Skandia Blog\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003C/a>\u003Cbr>\n\u003Cspan class=\"Apple-style-span\" style=\"font-size: 15px; font-weight: bold;\">Die Umsetzung\u003C/span>\u003C/p>\n\u003Cp>Bei unseren konzeptionellen Überlegungen haben wir festgestellt, dass der Kontakt mit einem Versicherungsunternehmen die meiste Zeit über die Abrechnungen auf seinem Konto abläuft. Versicherungsprodukte sind dabei etwas so Abstraktes und Verklausuliertes, dass man darüber vergessen kann, dass es eigentlich um Produkte geht, die aus Lebenssituationen entstehen.\u003Cbr>\nAuf Basis dessen entstanden unsere beiden Charaktere Susi und Toni Vorsorglich. Ein Ehepaar, welches sich auf emotionale und humorvolle  Art und Weise mit den Themen Pension, Vorsorge und Investment beschäftigt aus User- bzw. Kundensicht. Skandia zeigt mit dem Blog: Jeder hat zu ihren Themen etwas beizutragen und soll das auch tun können. Sie geben hier nicht den Ton an.\u003Cbr>\nDarüber hinaus wird das Wort auch an Partner und externe Experten abgegeben. So werden in Zukunft regelmäßig Finanzberater, Journalisten oder Fachleute aus ganz anderen Bereichen zu Wort kommen.\u003Cbr>\nAuch Einblicke in den Skandia Alltag soll es geben, denn die Leser sollen sie ja besser kennen lernen.\u003Cbr>\nIn den Kommentaren können User auch gerne Themen vorschlagen, die aufgegriffen werden sollen.\u003Cbr>\nDas Design ist blogtypisch gehalten, jedoch verspielter als für einen Finanzdienstleister normalerweise üblich.\u003Cbr>\nDie Umsetzung des Projekts (Konzeption, Design, Entwicklung) und die laufende Betreuung war und ist uns eine Freude.\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n","\u003C!-- This site is optimized with the Yoast SEO plugin v15.7 - https://yoast.com/wordpress/plugins/seo/ -->\n\u003Cmeta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n\u003Clink rel=\"canonical\" href=\"https://liechtenecker.at/blog/skandia-corporate-blog/\" />\n\u003Cmeta property=\"og:locale\" content=\"de_DE\" />\n\u003Cmeta property=\"og:type\" content=\"article\" />\n\u003Cmeta property=\"og:title\" content=\"Skandia Corporate Blog - Liechtenecker\" />\n\u003Cmeta property=\"og:description\" content=\"Der Auftrag Skandia ist bereits seit längerem ein Kunde von uns. 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