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href=\"/sites/default/files/styles/full_width/public/wp-migration/wordpress-media-image/2015/02/scrollen-vs-klicken_kreis-1.jpg?itok=WMfT7v_m\" data-rel=\"lightbox-gallery-CCXj3eZF\" data-rl_title data-rl_caption title class=\"js-image-link\">\u003Cdiv alt=\"scrollen-vs-klicken_kreis\" data-entity-type=\"media\" data-entity-uuid=\"334beec3-6e5c-41d5-a234-8f9af2acb39a\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2015/02/scrollen-vs-klicken_kreis-1.jpg.webp?itok=AlFv9rmn 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2015/02/scrollen-vs-klicken_kreis-1.jpg.webp?itok=9UHeCQMV 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"500\" height=\"500\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2015/02/scrollen-vs-klicken_kreis-1.jpg.webp?itok=0ZnP0Mnq 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2015/02/scrollen-vs-klicken_kreis-1.jpg.webp?itok=pziLGDbE 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"500\" height=\"500\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2015/02/scrollen-vs-klicken_kreis-1.jpg.webp?itok=kRMTgiCk 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2015/02/scrollen-vs-klicken_kreis-1.jpg.webp?itok=H1Zb1qJx 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"500\" height=\"500\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2015/02/scrollen-vs-klicken_kreis-1.jpg.webp?itok=9YXzFvsu 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2015/02/scrollen-vs-klicken_kreis-1.jpg.webp?itok=xmqiUhq0 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"480\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2015/02/scrollen-vs-klicken_kreis-1.jpg.webp?itok=YN3hlAAO 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2015/02/scrollen-vs-klicken_kreis-1.jpg.webp?itok=UXl7C_uY 2x\" type=\"image/webp\" width=\"500\" height=\"500\">\n                  \u003Cimg loading=\"lazy\" width=\"500\" height=\"500\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2015/02/scrollen-vs-klicken_kreis-1.jpg.jpg?itok=UXl7C_uY\" alt=\"scrollen-vs-klicken_kreis\" title=\"Scrollen vs. Klicken\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003C/a>\u003Cp>Wenn man es schon über 11 Jahre mit Webprojekten zu tun hatte, so liefen einem auch viele Do’s and Dont’s bei Screenkonzepten über den Weg. So auch die leidige Geschichte mit dem Scrollen vs. Klicken. Lange Zeit galt es als Religion ja nicht den User zum Scrollen zwingen zu müssen. So gab es viele kreative Ideen: Besonders kleine Schriften, „machen wir einfach alles in Flash“, iFrames, blättern ohne Ende. Doch die Zeiten haben sich (Gott sei Dank) geändert. Die Hardware zum Scrollen wurde immer besser, ja sogar Apple hat jetzt Mäuse mit Scrollfunktionen, nicht so wie meine alte, auf dem Bild abgebildete 😉\u003Cbr>\n\u003Cbr>\nWenn wir vom vertikalen Scrollen sprechen (horizontal ist noch immer ein NO-GO!) ist es keine Frage mehr, dass der Screendesigner bei durchschnittlich langen Seiten solche Speziallösungen nicht mehr benötigt. Fraglich wird es allerdings bei besonders langen Seiten, wie zum Beispiel bei Newsportalen oder Shoplösungen mit vielen Produkten. Hier herrscht noch immer eine Diskussion dies mit einer innerlichen Seitennavi zu lösen. Mir persönlich ist es immer lieber zu scrollen, denn da komm ich schneller zu meinem Ergebnis und habe keine neuen Ladezeiten mehr, außerdem sehe ich alles auf einen Blick. Aber man darf nicht auf die eher ungeübten Surfer vergessen, die nicht 10 Stunden am Tag vorm Bildschirm sitzen.\u003Cbr>\nNach einem Gespräch mit dem \u003Ca href=\"http://www.art-of-web-usability.de/Wordpress/wordpress/\">Usability-Experten und Bloggerkollegen Claus Wagner\u003C/a> zu diesem Thema ist er auch grundsätzlich dieser Meinung: \u003Ccite>„Es ist so, dein Gefühl trügt dich nicht. Nicht umsonst haben alle Mäuse dieser Welt (inkl. Apple) mittlerweile ein Scrollrad. Es wird lieber gescrollt als geklickt. Die 90er Jahre Attitude ist überlebt, lieber auf „weiter“ und „mehr“ zu klicken“. \u003C/cite>\u003Cbr>\nNun frage ich meine werten Blogleser, was mein ihr bei langen Inhalten. Scrollen oder lieber blättern. Ich habe zum Beispiel selbst bei meiner \u003Ca href=\"https://liechtenecker.at/blog/\">Blogübersicht\u003C/a> unten eine innerliche Seitennavigation eingebaut.\u003Cbr>\nWeiters konnten wir keine wirklich aktuellen Studien darüber finden, aber Jakob Nielsen zu seinem Gesetz von 1994 „don’t scroll“ und der Veränderung des Nutzerverhaltens drei Jahre später \u003Ca href=\"http://www.useit.com/alertbox/9712a.html\">http://www.useit.com/alertbox/9712a.html\u003C/a> und allgemein \u003Ca href=\"http://www.e-teaching.org/didaktik/gestaltung/screendesign/sroll/\">http://www.e-teaching.org/didaktik/gestaltung/screendesign/sroll/\u003C/a>.\u003Cbr>\nAber jetzt seid ihr dran, freu mich über jeden Kommentar.\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n",{"__typename":158,"id":159,"excludeFromScreenreader":13,"mediaImage":160,"name":165,"path":168,"status":20},"MediaImage","2163",{"__typename":161,"url":162,"width":163,"height":164,"alt":165,"title":165,"size":166,"mime":167},"Image","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/wp-migration/wordpress-media-image/2015/02/scrollen-vs-klicken-1.jpg",1920,1280,"Liechtenecker Büro",185623,"image/jpeg","/media/2163/edit","\u003C!-- This site is optimized with the Yoast SEO plugin v15.7 - https://yoast.com/wordpress/plugins/seo/ -->\n\u003Cmeta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n\u003Clink rel=\"canonical\" href=\"https://liechtenecker.at/blog/scrollen-vs-klicken/\" />\n\u003Cmeta property=\"og:locale\" content=\"de_DE\" />\n\u003Cmeta property=\"og:type\" content=\"article\" />\n\u003Cmeta property=\"og:title\" content=\"Scrollen vs. Klicken - Liechtenecker\" />\n\u003Cmeta property=\"og:description\" content=\"Wenn man es schon über 11 Jahre mit Webprojekten zu tun hatte, so liefen einem auch viele Do’s and Dont’s bei Screenkonzepten über den Weg. 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Echt! Und so sieht unsere Antwort aus.",{"__typename":158,"id":184,"excludeFromScreenreader":13,"mediaImage":185,"name":191,"path":192,"status":20},"3364",{"__typename":161,"url":186,"width":187,"height":188,"alt":189,"title":13,"size":190,"mime":167},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/2026-04/Headerbilder%20Blogartikel%20Behind%20the%20scene%20Accessibility%20Audit.jpg",2880,1300,"Headline mit Sujet: Tastatur mit Symbolen für Barrierefreiheit im Fokus auf hellem  Hintergrund",838204,"Headerbilder Blogartikel Behind the scene Accessibility Audit.jpg","/media/3364/edit",{"__typename":79,"id":194,"title":195,"path":196,"wpTeaserText":197,"wpPromotedTeaserImage":13,"wpHeaderImage":198},"1616","Agentic KI trifft Design-System: Wie unser Presentation Maker entstand.","/blog/agentic-ki-trifft-design-system-wie-unser-presentation-maker-entstand","Nein, wir wollen euch jetzt nicht erzählen, was KI alles kann. 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