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data-entity-uuid=\"3f39c294-4c15-4b3b-8111-bcd07ed26971\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2014/03/bene_logo1-1.png.webp?itok=2acvNUj8 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2014/03/bene_logo1-1.png.webp?itok=bMpY8ebZ 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"1000\" height=\"400\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2014/03/bene_logo1-1.png.webp?itok=tizJcAv4 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2014/03/bene_logo1-1.png.webp?itok=JU7leBYf 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"1000\" height=\"400\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2014/03/bene_logo1-1.png.webp?itok=c5dUFPxx 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2014/03/bene_logo1-1.png.webp?itok=Kh67ig5R 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"745\" height=\"298\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2014/03/bene_logo1-1.png.webp?itok=OGMnSgPB 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2014/03/bene_logo1-1.png.webp?itok=6KF1tBlJ 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"192\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2014/03/bene_logo1-1.png.webp?itok=Tc2b-XGw 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2014/03/bene_logo1-1.png.webp?itok=IifqUkbB 2x\" type=\"image/webp\" width=\"1000\" height=\"400\">\n                  \u003Cimg loading=\"lazy\" width=\"1000\" height=\"400\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2014/03/bene_logo1-1.png.jpg?itok=IifqUkbB\" alt=\"bene_logo\" title=\"bene_logo\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003Cdiv alt=\"bene_header\" data-entity-type=\"media\" data-entity-uuid=\"4777e0f0-c475-4323-8a87-508b329d49b1\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2014/03/bene_header1-1.png.webp?itok=EbyDU6aA 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2014/03/bene_header1-1.png.webp?itok=KsvEp4Rx 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"1000\" height=\"400\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2014/03/bene_header1-1.png.webp?itok=ZMxqbyhQ 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2014/03/bene_header1-1.png.webp?itok=F_ZQzw_a 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"1000\" height=\"400\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2014/03/bene_header1-1.png.webp?itok=X4v15Zmw 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2014/03/bene_header1-1.png.webp?itok=AMHtL0Wx 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"745\" height=\"298\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2014/03/bene_header1-1.png.webp?itok=w96BQvib 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2014/03/bene_header1-1.png.webp?itok=2XX9SrzS 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"192\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2014/03/bene_header1-1.png.webp?itok=j-i4e5JH 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2014/03/bene_header1-1.png.webp?itok=g6hQUzK8 2x\" type=\"image/webp\" width=\"1000\" height=\"400\">\n                  \u003Cimg loading=\"lazy\" width=\"1000\" height=\"400\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2014/03/bene_header1-1.png.jpg?itok=g6hQUzK8\" alt=\"bene_header\" title=\"bene_header\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003Cp>\u003Cb>Fast zwei Jahre haben wir an der neu gestalteten Webseite für Bene, dem internationalen Experten für zukunftsweisende Büro- und Arbeitswelten, intensiv gearbeitet und entwickelt. Die Umsetzung verbindet modernste Technologie mit ansprechendem Design und hoher Benutzerfreundlichkeit.\u003C/b>\u003Cbr>\n\u003Cbr>\nUnter dem Motto „Rethinking bene.com“ hat sich unser Projektteam, bestehend aus Mitgliedern von Liechtenecker und Bene, zusammengefunden und sich als ersten Schritt einer Content Strategie gewidmet, die dem Anspruch von Bene als Trendsetter der Branche und neuer Arbeitswelten gerecht wird. Dabei war sehr rasch klar, dass die Inhalte mehr in Beziehung gesetzt werden müssen als bisher. Als Ergebnis entstand ein Verknüpfungskonzept, das dem Autor schon beim Anlegen jeglicher Inhalte dazu passende bestehende Produkte, Magazinartikel, Serviceinformationen und mehr zur Auswahl anzeigt. Wählt er diese im Backend aus, so werden diese Verknüpfungen bei Veröffentlichung auch für den Webseitenbesucher in übersichtlicher Form angezeigt.\u003Cbr>\nDieses umfassende Netz an Verknüpfungen zwischen den einzelnen Seiten macht es möglich, von nahezu jedem Punkt der Website alle anderen passenden Inhalte zu erreichen ohne den Überblick zu verlieren. So ist ein schneller, nahtloser Wechsel vom Produkt zu Designer, Katalog, Bilddatenbank oder spannenden thematischen Artikeln möglich. Dabei setzen wir auf subtile User Experience und eine responsive Umsetzung, die ein positives Erlebnis auf allen Endgeräten ermö\u003Cspan style=\"line-height: 1.5em;\">glicht.\u003C/span>\u003Cbr>\nDie neue Bene.com bietet zeitgemäßes, präzises Design und eine übersichtliche, klare Navigationsstruktur, die intuitive Bedienung ermöglicht. Das neue Design macht die Bürowelten erlebbar. Großformatige Bilder und eine umfangreiche Projektgalerie bilden die innovativen Konzepte und Produkte Benes ab. In einer umfangreichen Bilddatenbank werden außerdem ausgewählte Fotos von Bene Produkten und Projekten zum Download zur Verfügung gestellt.\u003Cbr>\nDie größte Herausforderung war jedoch die Übertragung aller Inhalte aus 17 unterschiedlichen Datenbanken in ein einheitliches neues, zeitgemäßes System.\u003Cbr>\nAlle Features und die Weiterentwicklung der Bene-Website wurden auf einer extra zum Launch entwickelten Microsite übersichtlich dargestellt. Eine \u003Ca href=\"https://liechtenecker.at/wp-content/uploads/2014/03/Infografik_bene.com_1-1.pdf\">Infografik\u003C/a> fasst das Projekt in Zahlen zusammen und beleuchtet den kreativen Entstehungsprozess. \u003Ca href=\"http://bene.com/redesign\">http://bene.com/redesign\u003C/a>\u003Cbr>\n\u003Ca href=\"https://liechtenecker.at/wp-content/uploads/2014/03/Infografik_bene.com_1-1.pdf\">\u003Cdiv alt=\"bene_infografik\" data-entity-type=\"media\" data-entity-uuid=\"179cc07f-67be-482b-a9e1-b551fe71355f\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2014/03/bene_infografik1-1.png.webp?itok=M3YrQSK7 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2014/03/bene_infografik1-1.png.webp?itok=hY17wO1s 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"1000\" height=\"400\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2014/03/bene_infografik1-1.png.webp?itok=dHwOXELy 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2014/03/bene_infografik1-1.png.webp?itok=RhN9a1Yi 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"1000\" height=\"400\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2014/03/bene_infografik1-1.png.webp?itok=vi3M-t-K 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2014/03/bene_infografik1-1.png.webp?itok=4n0nMdFJ 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"745\" height=\"298\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2014/03/bene_infografik1-1.png.webp?itok=QY9DnLv- 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2014/03/bene_infografik1-1.png.webp?itok=SWCPNRIK 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"192\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2014/03/bene_infografik1-1.png.webp?itok=rH2xbj8s 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2014/03/bene_infografik1-1.png.webp?itok=poyr6Sl1 2x\" type=\"image/webp\" width=\"1000\" height=\"400\">\n                  \u003Cimg loading=\"lazy\" width=\"1000\" height=\"400\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2014/03/bene_infografik1-1.png.jpg?itok=poyr6Sl1\" alt=\"bene_infografik\" title=\"bene_infografik\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003C/a>\u003Cbr>\n \u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n","\u003C!-- This site is optimized with the Yoast SEO plugin v15.7 - https://yoast.com/wordpress/plugins/seo/ -->\n\u003Cmeta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n\u003Clink rel=\"canonical\" href=\"https://liechtenecker.at/blog/rethinking-bene-com-neuer-webauftritt-fuer-bene/\" />\n\u003Cmeta property=\"og:locale\" content=\"de_DE\" />\n\u003Cmeta property=\"og:type\" content=\"article\" />\n\u003Cmeta property=\"og:title\" content=\"RETHINKING bene.com - neuer Webauftritt für Bene - Liechtenecker\" />\n\u003Cmeta property=\"og:description\" content=\"Fast zwei Jahre haben wir an der neu gestalteten Webseite für Bene, dem internationalen Experten für zukunftsweisende Büro- und Arbeitswelten, intensiv gearbeitet und entwickelt. 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