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| Liechtenecker UX Design Studio",{"__typename":100,"tag":101,"attributes":102},"MetaTagLink","link",{"__typename":103,"href":104,"hreflang":13,"rel":105,"media":13,"sizes":13,"type":13},"MetaTagLinkAttributes","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/blog/quo-vadis-communitymanagement","canonical",{"__typename":107,"tag":94,"attributes":108},"MetaTagProperty",{"__typename":109,"property":110,"content":81},"MetaTagPropertyAttributes","og:title",{"__typename":112,"id":113,"name":114,"path":115,"status":20,"weight":116,"description":117,"langcode":121,"changed":122,"metatag":125},"TermCategories","8","UX/UI Design","/kategorie/design",0,{"__typename":118,"processed":119,"format":120},"Text","Themen aus dem Bereich Design & User Experience","wp_html",{"__typename":16,"id":17,"name":18,"direction":19},{"__typename":83,"timestamp":123,"timezone":85,"offset":86,"time":124},1713772777,"2024-04-22T07:59:37+00:00",[126,129,133],{"__typename":93,"tag":94,"attributes":127},{"__typename":96,"name":97,"content":128},"UX/UI Design | Liechtenecker UX Design Studio",{"__typename":93,"tag":94,"attributes":130},{"__typename":96,"name":131,"content":132},"description","Themen aus dem Bereich Design & User Experience",{"__typename":100,"tag":101,"attributes":134},{"__typename":103,"href":135,"hreflang":13,"rel":105,"media":13,"sizes":13,"type":13},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/kategorie/design",[137,142,146,150,154,158],{"__typename":138,"id":139,"name":140,"path":141,"weight":116},"TermTags","249","Community Management","/tag/community-management",{"__typename":138,"id":143,"name":144,"path":145,"weight":116},"250","Community Manager","/tag/community-manager",{"__typename":138,"id":147,"name":148,"path":149,"weight":116},"769","Manifest","/tag/manifest",{"__typename":138,"id":151,"name":152,"path":153,"weight":116},"1183","Social Media Management","/tag/social-media-management",{"__typename":138,"id":155,"name":156,"path":157,"weight":116},"1185","Social Media Manager","/tag/social-media-manager",{"__typename":138,"id":159,"name":160,"path":161,"weight":116},"1377","Unterschied","/tag/unterschied",{"__typename":163,"processed":164,"format":120,"summary":13},"TextSummary","\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Vor doch schon, für Internet-Verhältnisse langer Zeit (vor Facebook!) war Community Management das Schlagwort in vielen innovativen Unternehmen. Foren und eigene z.b. unternehmensinterne Communitys machten das Management von ebendiesen relevant und somit wurde dieser Begriff geprägt. Unter der Bezeichnung Community Management haben und hatten viele sofort eine mehr oder weniger konkrete Vorstellung. Diese Leute kümmern sich um Aufbau und Betrieb einer Online Community und die Aufgaben reichen von Mitgliederbetreuung über Projektmanagement bis hin zu Konzeption.\u003Cbr>\nEine allgemein gültige Definition für Community Management oder die Berufsbezeichnung Community Manager sucht(e) man allerdings vergebens. In Deutschland hat der eigens für diese Berufsgruppe gegründete Bundesverband Community Management e.V. für digitale Kommunikation und Social Media im Mai 2010 die folgende \u003Ca href=\"http://www.bvcm.org/2010/05/veroffentlichung-der-offiziellen-definition-community-management/\">Definition\u003C/a> veröffentlicht: „Community Management ist die Bezeichnung für alle Methoden und Tätigkeiten rund um Konzeption, Aufbau, Leitung, Betrieb, Betreuung und Optimierung von virtuellen Gemeinschaften sowie deren Entsprechung außerhalb des virtuellen Raumes.“\u003C/p>\n\u003Ch6>Social Media Manager als frischere Bezeichnung?\u003C/h6>\n\u003Ca href=\"/sites/default/files/styles/full_width/public/wp-migration/wordpress-media-image/2013/03/socialmediamanager1-1.png?itok=5s0xCJcV\" data-rel=\"lightbox-gallery-1OsqYNQ4\" data-rl_title data-rl_caption title class=\"js-image-link\">\u003Cdiv data-entity-type=\"media\" data-entity-uuid=\"37ea57a4-5fea-4d76-bc0e-90d84e96f6b7\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2013/03/socialmediamanager1-1.png.webp?itok=lAzXYlj3 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2013/03/socialmediamanager1-1.png.webp?itok=js3ZwrHf 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"540\" height=\"400\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2013/03/socialmediamanager1-1.png.webp?itok=bMuxnJfl 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2013/03/socialmediamanager1-1.png.webp?itok=MoAxKUQY 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"540\" height=\"400\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2013/03/socialmediamanager1-1.png.webp?itok=gaUfGll0 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2013/03/socialmediamanager1-1.png.webp?itok=dc0T_9wk 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"540\" height=\"400\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2013/03/socialmediamanager1-1.png.webp?itok=pKfMEc6T 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2013/03/socialmediamanager1-1.png.webp?itok=fiK43Ddz 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"356\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2013/03/socialmediamanager1-1.png.webp?itok=YFrdL3Gh 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2013/03/socialmediamanager1-1.png.webp?itok=VqjyFW13 2x\" type=\"image/webp\" width=\"540\" height=\"400\">\n                  \u003Cimg loading=\"lazy\" width=\"540\" height=\"400\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2013/03/socialmediamanager1-1.png.jpg?itok=VqjyFW13\" alt title=\"socialmediamanager\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003C/a>\u003Cp>Mittlerweile haben sich die Mitglieder aus den eigens verwalteten Communitys aber größtenteils verabschiedet und sind in Social Networks gelandet. Facebook, Twitter und Co sind heute einfach aus dem Alltag nicht mehr wegzudenken, aber nur mehr wenige nehmen sich öfters Zeit oder finden Anlass dazu einen regelmäßigen Blick in andere Communities zu werfen.\u003Cbr>\nSo verlagerte sich auch der Blickwinkel in Unternehmen immer häufiger von „Community Manager“ in Richtung „Social Media Manager“. Was genau ist jetzt der Unterschied zwischen den beiden? Kann ein Social Media Manager den Community Manager ersetzen? Machen die nicht das Gleiche?\u003Cbr>\n\u003Cbr>\nLaut dem \u003Ca href=\"http://www.bvcm.org/wp-content/uploads/2012/07/Anforderungsprofile-an-Social-Media-Berufsbilder.pdf\">deutschen Bundesverband der Community Manager\u003C/a> „arbeitet der Social Media Manager an der Entwicklung von verschiedensten Social Web Aktivitäten eines Unternehmen mit und führt sie operativ aus, ein Community Manager leitet den Betrieb einer oder mehrerer Communities, entwickelt diese strategisch weiter und vertritt die Communities im eigenen Unternehmen und gegenüber Externen”.\u003Cbr>\nEtwas bildhafter ist die Unterscheidung von \u003Ca href=\"http://blog.leadernetworks.com/2012/09/social-media-manager-vs-online.html\">Vanessa DiMauro, CEO Leader Networks\u003C/a>: „Social media managers bring the guests to the table and community managers welcome them in!“\u003Cbr>\nVielfach wird auch der Vergleich benutzt, dass ein Community Manager als Gastgeber in der Community agiere und der Social Media Manager der eigentliche Party Planer sei. Mit diesen “Unterscheidungen” wird aber auch wieder deutlich, dass in vielen Unternehmen der Social Media Manager auch als Community Manager fungiert. Gerade in kleineren Unternehmen ist Community Management also auch oft eine weitere Aufgabe von Social Media Managern.\u003C/p>\n\u003Ch6>Das Manifest\u003C/h6>\n\u003Cp>Vor kurzem taten sich beim SXSW South by Southwest Festival ein Raum voller Social Media Menschen zusammen um gemeinsam ein \u003Ca href=\"http://socialmediatoday.com/adam-chapman/1300381/sxsw-community-manager-manifesto\">Community Manager Manifest \u003C/a>zu kreieren. Diese Punkte sind, aus unserer Sicht, aber auch durchwegs für viele Social Media Manager gültig bzw. zu beachten:\u003Cbr>\nDemnach erschaffen Community Manager eine Umgebung in der sich interne und externe Stakeholder gerne austauschen, ermutigen alle Beteiligten sich einzubringen und sind die Stimme des Unternehmens bzw. der Marke nach außen.\u003Cbr>\nSie brauchen dafür aber auch den Zugang zu Informationen und Daten wie z.B. geeignetes Bildmaterial um das Community Management erfolgreich zu betreiben und müssen in die Diskussionen, die die Community betreffen, eingebunden werden.\u003Cbr>\nDa Community Manager die Stimme der Konsumenten direkt vernehmen und direkter Ansprechpartner sind, müssen Anfragen, Feedback und Meinungen die vom Community Manager weitervermittelt werden, angenommen, bearbeitet und respektiert werden.\u003Cbr>\nWichtige Punkte für die Position oder Aufgabe Community Management, die zu Beginn abgeklärt werden sollten.\u003Cbr>\nBleibt uns zum Schluss dann doch noch die Frage: Wie seht ihr den Unterschied zwischen Community und Social Media Management? Sind das in eurem Umfeld getrennte Positionen? Und wohin wird es den Community Manager wohl hinführen?\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n","\u003C!-- This site is optimized with the Yoast SEO plugin v15.7 - https://yoast.com/wordpress/plugins/seo/ -->\n\u003Cmeta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n\u003Clink rel=\"canonical\" href=\"https://liechtenecker.at/blog/quo-vadis-communitymanagement/\" />\n\u003Cmeta property=\"og:locale\" content=\"de_DE\" />\n\u003Cmeta property=\"og:type\" content=\"article\" />\n\u003Cmeta property=\"og:title\" content=\"Quo Vadis Communitymanagement? - Liechtenecker\" />\n\u003Cmeta property=\"og:description\" content=\"Vor doch schon, für Internet-Verhältnisse langer Zeit (vor Facebook!) war Community Management das Schlagwort in vielen innovativen Unternehmen. 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Echt! Und so sieht unsere Antwort aus.",{"__typename":180,"id":181,"excludeFromScreenreader":13,"mediaImage":182,"name":190,"path":191,"status":20},"MediaImage","3364",{"__typename":183,"url":184,"width":185,"height":186,"alt":187,"title":13,"size":188,"mime":189},"Image","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/2026-04/Headerbilder%20Blogartikel%20Behind%20the%20scene%20Accessibility%20Audit.jpg",2880,1300,"Headline mit Sujet: Tastatur mit Symbolen für Barrierefreiheit im Fokus auf hellem  Hintergrund",838204,"image/jpeg","Headerbilder Blogartikel Behind the scene Accessibility Audit.jpg","/media/3364/edit",{"__typename":79,"id":193,"title":194,"path":195,"wpTeaserText":196,"wpPromotedTeaserImage":13,"wpHeaderImage":197},"1616","Agentic KI trifft Design-System: Wie unser Presentation Maker entstand.","/blog/agentic-ki-trifft-design-system-wie-unser-presentation-maker-entstand","Nein, wir wollen euch jetzt nicht erzählen, was KI alles kann. 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