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class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Im Herbst 2022 begann die Konzeption und Neugestaltung der Website eines Museumskunden. Um den Business Value unserer Arbeit sichtbar machen zu können und keine Designentscheidung dem Zufall zu überlassen, legten wir bereits zu Anfang des Projektes \u003Cstrong>Key Performance Indicators \u003C/strong>sowie eine \u003Cstrong>Usability Testing Strategie\u003C/strong> fest. Ziel war es, den Impact des Webrelaunches akkurat messen zu können und konkrete UX Metriken für diesen zu bestimmen.\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp> In diesem Blogbeitrag zeigen wir, wie wir unseren Customer Success sichtbar machen und wie wir eine adäquate Usability Testing Strategie für unsere Projekte entwickeln.\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Ch2>\u003Cstrong>Schritt 1: Status Quo messen und den UX Business Value sichtbar machen\u003C/strong>\u003C/h2>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Wesentlich, gleichzeitig dennoch oft übersehen, ist die Status-Quo-Messung. Denn nur der Vergleich bringt die Klarheit über tatsächliche Optimierungen. Essentiell ist es hier im Vorhinein, Business-Ziele heranzuziehen, um sicherzugehen, dass auch wirklich gemessen wird, was für Kund:innen relevant ist. \u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Hierbei lag die Herausforderung darin, dass sowohl die Gebrauchstauglichkeit (Usability) als auch die Wahrnehmung der Ästhetik (Look & Feel) gemessen werden sollten. Wir entschieden uns daher für die Durchführung eines standardisierten Fragebogen –  den UEQ (User Experience Questionnaire), um somit mithilfe eines bereits etablierten Auswertungsverfahren, eine aussagekräftige und möglichst akkurate Vergleichbarkeit zu erreichen.  \u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Ch3>\u003Cstrong>Der UEQ (Usability Experience Questionnaire) \u003C/strong>\u003C/h3>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>\u003Cstrong>\u003Cbr>\u003C/strong>Der Allrounder unter den standardisierten Fragebögen in der User Experience Welt. Das Produkt bzw. das Interface wird hierbei anhand von 26 Eigenschaftspaaren bewertet.\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cfigure role=\"group\" class=\" wp-block-image size-large is-resized\">\n\u003Cdiv alt=\"Beispiel UEQ\" data-entity-type=\"media\" data-entity-uuid=\"a341356e-1ecb-4f64-84c0-59a05e41541e\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2023/06/1f33444c-45f8-4e6e-a6d8-78637227091f.png.webp?itok=qn2LmYuB 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2023/06/1f33444c-45f8-4e6e-a6d8-78637227091f.png.webp?itok=VV3BxYOs 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"1440\" height=\"596\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2023/06/1f33444c-45f8-4e6e-a6d8-78637227091f.png.webp?itok=9NH4BBVY 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2023/06/1f33444c-45f8-4e6e-a6d8-78637227091f.png.webp?itok=Gjm1tTCG 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"1024\" height=\"424\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2023/06/1f33444c-45f8-4e6e-a6d8-78637227091f.png.webp?itok=8XQgsCoH 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2023/06/1f33444c-45f8-4e6e-a6d8-78637227091f.png.webp?itok=758Az9TF 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"745\" height=\"308\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2023/06/1f33444c-45f8-4e6e-a6d8-78637227091f.png.webp?itok=0x1WLDFf 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2023/06/1f33444c-45f8-4e6e-a6d8-78637227091f.png.webp?itok=o0ita_ul 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"199\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2023/06/1f33444c-45f8-4e6e-a6d8-78637227091f.png.webp?itok=hVItjuOD 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2023/06/1f33444c-45f8-4e6e-a6d8-78637227091f.png.webp?itok=Hu7lV6fJ 2x\" type=\"image/webp\" width=\"1600\" height=\"662\">\n                  \u003Cimg loading=\"lazy\" width=\"1600\" height=\"662\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2023/06/1f33444c-45f8-4e6e-a6d8-78637227091f.png.jpg?itok=Hu7lV6fJ\" alt=\"Beispiel UEQ\" title=\"1f33444c-45f8-4e6e-a6d8-78637227091f\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\n\u003Cfigcaption>Beispiel UEQ – Quelle: https://www.ueq-online.org/ \u003C/figcaption>\n\u003C/figure>\n\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>\u003Cbr>Die Begründung für unsere Entscheidung war einfach. Denn der UEQ bringt folgende Vorteile: \u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Ch3>\u003Cstrong>Der UEQ…\u003C/strong>\u003C/h3>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3  standard-list\">\n            \n\u003Cul>\u003Cli>hat inhaltlich eine hohe Aussagekraft.\u003C/li>\u003Cli>misst sowohl Gebrauchstauglichkeit als auch \u003Cstrong>andere wesentliche Teilbereiche der User Experience .\u003C/strong>\u003C/li>\u003Cli>bietet durch eine hohe Anzahl an bereits gesammelten Daten aus den Bereichen Unternehmenssoftware, Webseiten, Webshops und sozialen Netzwerken zusätzliche \u003Cstrong>Benchmarking-Werte zum Vergleich.\u003C/strong>\u003C/li>\u003Cli>identifiziert \u003Cstrong>Antworttendenzen/Inkonsistenzen im Antwortverhalten.\u003C/strong>\u003C/li>\u003Cli>bietet Information bezüglich \u003Cstrong>Konfidenzintervallen\u003C/strong> sowie \u003Cstrong>empfohlene Stichprobengrößen \u003C/strong>mit der dazu korrelierenden Fehlerwahrscheinlichkeit (Wie präzise war meine Messung?).\u003C/li>\u003C/ul>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Ch2>\u003Cstrong>Schritt 2: Aufsetzen von zusätzlichen Analytic- und Tracking Tools\u003C/strong>\u003C/h2>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Um zusätzliche Informationen bezüglich des derzeitigen User:innen-Verhaltens zu gewinnen, wurde zudem die Analytics-Plattform \u003Ca href=\"https://www.smartlook.com/\" target=\"_blank\" rel=\"noreferrer noopener\">“Smartlook”\u003C/a> auf der derzeitigen Website integriert. Diese ermöglicht das Observieren des Nutzerverhaltens anhand von \u003Cstrong>Session Recordings sowie Heat-, Click- und Scrollmaps. \u003C/strong>\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Ch2>\u003Cstrong>Schritt 3: Usability Testing Strategie aufsetzen\u003C/strong>\u003C/h2>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Die Mischung von quantitativen und qualitativen Methoden lässt das Herz eines jeden UX Designers / einer UX Designerin höher schlagen. Daher war es für uns wesentlich, neben quantitativen Messungen ebenso \u003Cstrong>qualitative Deep-Dives\u003C/strong> bezüglich Meinungen, Motive und Einstellungen von User:innen zu erforschen.\u003Cbr>\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Ch3>\u003Cstrong>Moderierte User Interviews und Usability Tests\u003C/strong>\u003C/h3>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>\u003Cem>“ Moderated sessions allow for back and forth between the participant and facilitator, because both are online simultaneously. Facilitators can ask questions for clarification or dive into issues through additional questions after tasks are completed.”\u003C/em>\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>\u003Cem>“Unmoderated usability sessions are completed alone by the participant. (…) Questions can also be emailed to be completed after the user has finished her session. In both cases, questions are the same across users. There is no opportunity to ask detailed questions specific to the user’s actions.” \u003C/em>\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Quelle: Nielsen Norman Group (2013) – \u003Ca href=\"https://www.nngroup.com/articles/remote-usability-tests/\" target=\"_blank\" rel=\"noreferrer noopener\">Remote Usability Tests: Moderated and Unmoderated\u003Cbr>\u003C/a>\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Moderierte Usability Tests erlauben spontanes Nachfragen und eignen sich besonders gut, wenn User:innen in ihrer Aufgabenstellung keinen rigiden Ablauf folgen müssen. Ebenso ermöglicht die Methode die Observierung von paraverbalen Signalen von Nutzer:innen während des Tests.\u003Cbr>\u003Cbr>Typisch Liechtenecker, wollten wir auf nichts verzichten und haben beide Methoden in unsere Usability Testing Strategie eingebaut. Nach der Konzeption eines Teilbereiches wurde ein moderiertes User Testing via \u003Ca href=\"https://www.hellopingpong.com/\" target=\"_blank\" rel=\"noreferrer noopener\">Hello Ping Pong \u003C/a>mit 5 User:innen aufgesetzt. Die primäre Zielsetzung war folgende: \u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3  standard-list\">\n            \n\u003Cul>\u003Cli>Mögliche Schmerzpunkte aufdecken und verstehen.\u003C/li>\u003Cli>Die Verständlichkeit von UX Writing und Microcopies abtesten.\u003C/li>\u003Cli>Erste Eindrücke des Look and Feels dokumentieren.  \u003C/li>\u003Cli>Hierarchie und Informationsarchitektur testen. \u003C/li>\u003C/ul>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Ch3>\u003Cstrong>Unmoderierte Usability Tests\u003C/strong>\u003C/h3>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Für Bereiche der Seite, die aufgabenorientierter sind, wurden unmoderierte Usability Test via \u003Ca href=\"https://www.userbrain.com/\" target=\"_blank\" rel=\"noreferrer noopener\">Userbrain\u003C/a> und \u003Ca href=\"https://maze.co/\" target=\"_blank\" rel=\"noreferrer noopener\">Maze\u003C/a> durchgeführt. User:innen werden hierbei während des Tests aufgenommen, es gibt jedoch keine Interaktionsmöglichkeit mit ihnen. Daher sollten sich unmoderierte Usability Tests auf spezifische Elemente konzentrieren. Folgende Metriken wurden dabei von uns gemessen:\u003Cbr>\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3  standard-list\">\n            \n\u003Cul>\u003Cli>Erfolgsrate (Wie viele Teilnehmer:innen können die Aufgabe erfüllen?)\u003C/li>\u003Cli>Fehlerquote (Wie oft machen Benutzer:innen bei der Ausführung einen Fehler?)\u003C/li>\u003Cli>Time on Task (Wie lange hat der:die User:in gebraucht, um die Aufgabe zu erfüllen?)\u003C/li>\u003C/ul>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>\u003Cstrong>Schritt 4 – Guerrilla Testing Vor Ort\u003C/strong>\u003Cbr>Weil wir Liechteneckers obsessive UX Geeks sind, hat uns all das jedoch nicht gereicht. Denn auf intensive Diskussionen bezüglich Designentscheidungen reagieren wir mit: \u003Cstrong>“Keine Diskussion notwendig. Wir testen!”\u003C/strong> (–Diskussion beendet–) \u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Guerrilla Testing ist hierbei die “Quick & Dirty Methode”, um rasches Feedback einzuholen und erste grobe Tendenzen zu erkennen. \u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>\u003Cem>“Guerrilla usability testing aims to cut out the time-consuming parts of the user testing process. A designer, researcher, or anyone building a product takes to the streets and finds members of the public to participate in a quickfire, on-the-spot guerrilla usability test.”\u003C/em>\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>\u003Cem>Quelle: Maze – \u003C/em>\u003Ca href=\"https://maze.co/guides/usability-testing/guerrilla/\" target=\"_blank\" rel=\"noreferrer noopener\">\u003Cem>What is guerilla usability testing? \u003Cbr>\u003C/em>\u003C/a>\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Mithilfe eines Prototypen konnten wir zwei Versionen, in welchen sich lediglich ein Element unterschied, in einem A/B Test in den Kampf schicken. \u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Ähnlich wie bereits im Maze Test  wurden auch hier Erfolgs- und Fehlerrate sowie Time on Task miteinander verglichen. Zusammenfassend konnten wir für uns anhand dieser Metriken eine Designentscheidung fällen und somit Diskussionen verringern sowie datenbasiert agieren.\u003Cbr>\u003Cbr>\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Ch2>\u003Cstrong>Fazit\u003C/strong>\u003C/h2>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>User Experience umfasst so viel mehr als nur Design. Es benötigt stetiges Messen, Vergleichen, Planen, Kalkulieren und im Falle von Guerrilla Testings sogar ein “Sich-live-in die-Masse-stürzen”. (#NoShameNoGame), um an wesentliche Daten zu kommen. \u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Klingt nach viel Arbeit? – Ist es auch. Und wir lieben es. (#UXMasochists)\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n","Testing Strategie anhand eines Praxisbeispiels\r\n",{"__typename":164,"id":165,"excludeFromScreenreader":13,"mediaImage":166,"name":171,"path":174,"status":20},"MediaImage","354",{"__typename":167,"url":168,"width":169,"height":170,"alt":171,"title":171,"size":172,"mime":173},"Image","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/wp-migration/wordpress-media-image/2023/06/BLOG_SJ_Qualitatives_quantitatives_User-Testing_2880x1300px-scaled.jpg",2560,1156,"Headerbild",412958,"image/jpeg","/media/354/edit",{"__typename":164,"id":176,"excludeFromScreenreader":13,"mediaImage":177,"name":181,"path":183,"status":20},"353",{"__typename":167,"url":178,"width":179,"height":180,"alt":13,"title":181,"size":182,"mime":173},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/wp-migration/wordpress-media-image/2023/06/BLOG_SJ_Qualitatives_quantitatives_User-Testing_1204x630px.jpg",1204,630,"BLOG_SJ_Qualitatives_quantitatives_User-Testing_1204x630px",468763,"/media/353/edit","\u003C!-- This site is optimized with the Yoast SEO plugin v15.7 - https://yoast.com/wordpress/plugins/seo/ -->\n\u003Cmeta name=\"description\" content=\"Qualitatives & quantitatives User Testing. 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