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Tatsächlich ist es so, dass außerhalb der USA oder Asien das Scannen von QR Codes noch nicht so sehr verwendet wird – auch wenn laut einer \u003Ca href=\"http://werbeplanung.at/news/medien/2012/2012/09/qr-codes-erfreuen-sich-in-oesterreich-grosser-beliebtheit-mma-austria\" target=\"_blank\" rel=\"noopener noreferrer\">Studie der MMA Austria\u003C/a> Mobile Tagging auch in Österreich mehr angenommen wird als im Vorjahr. Bei unsere Konferenz \u003Ca href=\"/digital-visions-2012/#blog-article\" target=\"_blank\" rel=\"noopener noreferrer\">Digital Visions\u003C/a> haben wir auch kurz das Thema gestreift und festgestellt, dass QR Codes ein Problem lösen wollen, dass es gar nicht gibt. Ich selbst, scanne kaum Angebote ab. Woran mag das liegen? Meist, weil ich nicht genau weiß was mich erwartet und ich keinen Nutzen darin sehen. 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