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col-large-6 col-large-offset-3 \">\n            \n\u003Cdiv alt=\"pubertaet\" data-entity-type=\"media\" data-entity-uuid=\"7360d9ca-2bdc-458e-9d5a-a550d7723482\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2013/08/pubertaet1-1.jpg.webp?itok=HjBeQiwW 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2013/08/pubertaet1-1.jpg.webp?itok=_KbgOp0_ 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"1000\" height=\"400\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2013/08/pubertaet1-1.jpg.webp?itok=JkAdbO5j 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2013/08/pubertaet1-1.jpg.webp?itok=G2nKWGUl 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"1000\" height=\"400\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2013/08/pubertaet1-1.jpg.webp?itok=E3_GiKJm 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2013/08/pubertaet1-1.jpg.webp?itok=0RHEKcYE 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"745\" height=\"298\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2013/08/pubertaet1-1.jpg.webp?itok=Lqy16Pba 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2013/08/pubertaet1-1.jpg.webp?itok=bbA3-0ls 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"192\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2013/08/pubertaet1-1.jpg.webp?itok=28gGXP0O 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2013/08/pubertaet1-1.jpg.webp?itok=Q6vd7kOC 2x\" type=\"image/webp\" width=\"1000\" height=\"400\">\n                  \u003Cimg loading=\"lazy\" width=\"1000\" height=\"400\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2013/08/pubertaet1-1.jpg.jpg?itok=Q6vd7kOC\" alt=\"pubertaet\" title=\"pubertaet\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003Cp>\u003Cbr>\n„Die Digitalbranche ist so spannend wie noch nie“ oder „Die Onlinemarketingbudgets übersteigen zum ersten mal klassische Marketingkampagnen“. Solche Sätze hört man in letzter Zeit immer öfter. Aus meiner Sicht war Webmarketing auch vor 15 Jahren schon sehr aufregend, aber mit der Startupszene, Social Media und besonders der Verlagerung von Werbung, PR und Marketing auf eine digitale Ebene, gibt es momentan eine sehr! konzentrierte Energie innerhalb der Webbranche.\u003Cbr>\nMan hat nicht nur den Eindruck oder das Gefühl, es ist Realität: Alle wollen einen Stück vom Kuchen und sämtliche Nebenbranchen stürzen sich auf das Thema digitales Marketing. Mit Buzzwords und euphorischen Versprechungen wird herumgeschleudert, dass es einem ganz schön schummrig werden kann.\u003Cbr>\nEin Lunchplausch mit einem Marketingleiter eines Konzerns hat mir dies unlängst bestätigt: „Sollen wir zuerst Content Marketing machen oder lieber Suchmaschinenmarketing. Ist Social Media noch immer so interessant, oder braucht unser Firmenservice eine App…“ Die Fragen sind entstanden weil die Werbeagentur (sonst für Klassik zuständig) und die PR Agentur parallel ihn mit Online Ideen befeuerten und wir derzeit für den Webauftritt zuständig sind. Verwirrung.\u003Cbr>\nIch beschwere mich nicht, ganz im Gegenteil, ich freue mich über diesen Wandel, weil 2013 niemand mehr von einem Hype oder „schauen wir mal“ spricht. Online Marketing wird rundum sehr ernst genommen. Doch ist Online Marketing dabei schon erwachsen geworden? Nein! Leider, nein. Es gibt einfach zuviel Rauschen momentan und es herrscht etwas Informationsoverload. Deswegen bitte mal kurz Durchatmen.\u003C/p>\n\u003Ch3>Für die Marketingentscheider\u003C/h3>\n\u003Cp>Bei dem ganzen Höhenflug, kann Webmarketing das derzeitige Loch der Finanzkrise auch nicht füllen und den Verlust bei anderen Werbemethoden nicht wettmachen.\u003Cbr>\nHier sind die Budgets und daher auch die Möglichkeiten nämlich noch nicht richtig gesteckt, sprich: zu klein. Step by Step kann ich hier nur sagen. Richtig sondieren und das Pferd lieber von hinten aufzäumen, als viele neue Ideen oder Baustellen aufzumachen, Stichwort: Strategie.\u003Cbr>\nIch empfehle dringend die Erwartungshaltung zu sondieren und 3 Schritte zurück zu gehen. Wer sind meine Kunden? Was will ich erreichen und warum? Welche Methoden passen zu meiner Idee, Produkt oder dem Unternehmen?\u003C/p>\n\u003Ch3>Für die Auftragnehmer\u003C/h3>\n\u003Cp>Ich verstehe, wir wollen alle Business machen, aber bitte auch im Sinne des Kunden oder Auftrages und nicht nur dem schnellen Geld und Etat hinterherjagen. Wir sollten uns gegenseitig Vertrauen und miteinander agieren, statt gegeneinander. Eben, erwachsen werden. Bei dem breiten Angebot  kann es DIE EINE Agentur für Online sowieso nicht geben. Nach oben genannter Sondierung, gibt es dann Profis für mobile Applikationen oder eine Agentur für Webprojekte und UX. Ebenso muss es eine Agentur für die strategische Beratung geben (als eine Lead-Agenturalternative). Derzeit geht es mir viel zu sehr darum sich zu behaupten wer denn jetzt der bessere Online Profi ist. Jeder soll seine Fähigkeiten und Talente auch für die Fachgebiete haben.\u003C/p>\n\u003Ch3>Wie kann Online Marketing nun erwachsen werden?\u003C/h3>\n\u003Col>\n\u003Cli>Die Budgets müssen auch verlagert werden und nicht nur die Erwartungshaltungen dahinter\u003C/li>\n\u003Cli>Mit den Budgets kommen mehr Möglichkeiten, auch für nachhaltige Umsetzungen und Strategien, jenseits einer Kampagne\u003C/li>\n\u003Cli>Es gibt bald keine All-in-One Agentur mehr, sondern echte Spezialisten auf den Gebieten (UX.Agentur, Mobile..)\u003C/li>\n\u003Cli>Online Marketing ist keine Checkliste zum Abhaken, vielleicht passt zum Beispiel Social Media einfach nicht zum Kunden oder Projekt, dafür aber eine tolle Landingpage\u003C/li>\n\u003Cli>Agenturen (Klassik, Online, PR…) müssen besser und erwachsener miteinander kooperieren und nicht darum wetteifern wer denn nun besser Bescheid weiß\u003C/li>\n\u003Cli>Nichts überstürzen, eher 3 Schritte zurück und lieber eine ordentliche Gesamtstrategie aufbauen und dann die richtigen Maßnahmen treffen\u003C/li>\n\u003C/ol>\n\u003Cp>Auch eine Pubertät ist eine spannende Zeit. Aus dem ganzen Chaos heraus wird sich wie immer die Spreu vom Weizen trennen, ich freue mich schon auf die Zukunft 😉\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n","\u003C!-- This site is optimized with the Yoast SEO plugin v15.7 - https://yoast.com/wordpress/plugins/seo/ -->\n\u003Cmeta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n\u003Clink rel=\"canonical\" href=\"https://liechtenecker.at/blog/pickel-aufregung-und-zuviel-selbstvertrauen-digitales-marketing-in-der-pubertat/\" />\n\u003Cmeta property=\"og:locale\" content=\"de_DE\" />\n\u003Cmeta property=\"og:type\" content=\"article\" />\n\u003Cmeta property=\"og:title\" content=\"Pickel, Aufregung und zuviel Selbstvertrauen. 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