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Um die Pendler auf die neue \u003Ca href=\"http://facebook.com/unsereoebb\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook-Seite\u003C/a> des Unternehmens aufmerksam zu machen und die Lust auf das Bahnfahren zu schüren, wurde von der \u003Ca href=\"http://pkp-bbdo.at\" target=\"_blank\" rel=\"noopener noreferrer\">PKP BBDO\u003C/a> die Kampagne „Wo ist Ilse Gugg?“ ins Leben gerufen. Im Aktionszeitraum wurden auf vielen Bahnhöfen in ganz Österreich neben Kaffee und Morgensnacks Flyer verteilt, die auf die Facebook-Promotion hinweisen. Liechtenecker wurde beauftragt, die dazu notwenige Applikation technisch umzusetzen.\u003Cbr>\n\u003Cimg title=\"oebb_pendler_ilsegugg_fb\" src=\"http://images.liechtenecker.at/2010/10/oebb_pendler_ilsegugg_fb.jpg\" alt>\u003C/p>\n\u003Ch4>Die Umsetzung\u003C/h4>\n\u003Cp>Jeden Morgen wurde auf der ÖBB-Fanpage ein Bild von markanten Punkten, Orten oder Sehenswürdigkeiten in Österreich gepostet, dass die fiktive Figur Ilse Gugg auf ihren Reisen gemacht hatte. Die Fans waren nun aufgerufen zu raten, um welches Motiv es sich handelte. Um das ganze etwas Schwerer zu machen, wurde das Foto nur in kleinen Ausschnitten präsentiert, die sich im Laufe des Tages zu einem vollständigen Bild zusammensetzten. Wer als erster die richtige Lösung parat hatte, wurde mit einem kleinen Tagespreis belohnt. 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