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im sozialen Web",{"__typename":83,"timestamp":84,"timezone":85,"offset":86,"time":87},"DateTime",1612338206,"UTC","+00:00","2021-02-03T07:43:26+00:00",{"__typename":83,"timestamp":89,"timezone":85,"offset":86,"time":90},1340891931,"2012-06-28T13:58:51+00:00",{"__typename":16,"id":17,"name":18,"direction":19},"/blog/nutzertypologien-im-sozialen-web",[94,101,108,113],{"__typename":95,"tag":96,"attributes":97},"MetaTagValue","meta",{"__typename":98,"name":99,"content":100},"MetaTagValueAttributes","title","Nutzertypologien im sozialen Web | Liechtenecker UX Design 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Design","/kategorie/design",0,{"__typename":124,"processed":125,"format":126},"Text","Themen aus dem Bereich Design & User Experience","wp_html",{"__typename":16,"id":17,"name":18,"direction":19},{"__typename":83,"timestamp":129,"timezone":85,"offset":86,"time":130},1713772777,"2024-04-22T07:59:37+00:00",[132,135,139],{"__typename":95,"tag":96,"attributes":133},{"__typename":98,"name":99,"content":134},"UX/UI Design | Liechtenecker UX Design Studio",{"__typename":95,"tag":96,"attributes":136},{"__typename":98,"name":137,"content":138},"description","Themen aus dem Bereich Design & User Experience",{"__typename":102,"tag":103,"attributes":140},{"__typename":105,"href":141,"hreflang":13,"rel":107,"media":13,"sizes":13,"type":13},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/kategorie/design",[143,148,152,156,160,164],{"__typename":144,"id":145,"name":146,"path":147,"weight":122},"TermTags","633","Infografik","/tag/infografik",{"__typename":144,"id":149,"name":150,"path":151,"weight":122},"635","Infographic","/tag/infographic",{"__typename":144,"id":153,"name":154,"path":155,"weight":122},"897","Nutzertypen","/tag/nutzertypen",{"__typename":144,"id":157,"name":158,"path":159,"weight":122},"898","Nutzertypologie","/tag/nutzertypologie",{"__typename":144,"id":161,"name":162,"path":163,"weight":122},"1177","Social Media","/tag/social-media",{"__typename":144,"id":165,"name":166,"path":167,"weight":122},"1178","Social Media Analyse","/tag/social-media-analyse",{"__typename":169,"processed":170,"format":126,"summary":171},"TextSummary","\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n                    \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Nutzertypologien gibt es viele. Man muss sich meist nur die passende für die geplanten Zwecke suchen. Grundsätzlich mag ich solche Typologien sehr, denn sie geben Orientierung und helfen beim Umgang mit den Usern, die man erreichen will.\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Heute möchte ich auf eine Typologie eingehen, die vor allem bei der Social Media Analyse im Vorfeld der Planung einer Social Media Strategie verwendet werden kann – auch wenn es heute passend wäre sich unterschiedliche Hitzetypen anzusehen (wer schwitzt mehr bei den Temperaturen? Designer oder Developer? PMs oder Redakteure? ;)).\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Zu einer guten Social Media Strategie gehört es zu überprüfen was im Internet über die Marke, das Unternehmen bzw. das Produkt aber auch dessen Mitbewerb gesprochen wird. Hier bekommt man oft ganz interessante Ergebnisse. Nur weil man den größten Share of Shelf hat, muss das zum Beispiel noch lange nicht heißen, dass man online am meisten diskutiert wird. Abseits davon ist es interessant zu überprüfen wie man als Unternehmen meint, nach außen hin wahrgenommen zu werden bzw. wahrgenommen werden möchte und wie es mit der Reputation tatsächlich steht. Was sind außerdem die Themen, die die Zielgruppe bewegen und welche gar nicht? Das und noch mehr kann man mit einer Social Media Analyse feststellen.\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Zum Ergebnis gehört auch eine prozentuale Einteilung der folgenden Nutzertypologie, die wir für euch in einer schönen Infografik aufbereitet haben (feel free to share):\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-center col-xsmall-12 col-medium-6 col-medium-offset-3 is-style-default\">\n            \n\u003Cfigure class=\"wp-block-image is-resized is-style-default\">\u003Ca href=\"/sites/default/files/styles/full_width/public/wp-migration/wordpress-media-image/2012/06/Nutzertypologien_en2-1.png?itok=Wo7mJws-\" data-rel=\"lightbox-gallery-0goKBx7N\" data-rl_title data-rl_caption title class=\"js-image-link\">\u003Cdiv title=\"Nutzertypologien_en\" data-entity-type=\"media\" data-entity-uuid=\"09d5c999-c35c-43a0-a02f-83a711b50e7e\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2012/06/Nutzertypologien_en11-1.png.webp?itok=13IZ8oVB 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2012/06/Nutzertypologien_en11-1.png.webp?itok=stg84KOK 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"520\" height=\"1187\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2012/06/Nutzertypologien_en11-1.png.webp?itok=jsIxiRM4 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2012/06/Nutzertypologien_en11-1.png.webp?itok=u6tiYjaa 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"520\" height=\"1187\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2012/06/Nutzertypologien_en11-1.png.webp?itok=VDi23SdG 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2012/06/Nutzertypologien_en11-1.png.webp?itok=jXM8y3jG 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"520\" height=\"1187\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2012/06/Nutzertypologien_en11-1.png.webp?itok=Xa0cnRzC 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2012/06/Nutzertypologien_en11-1.png.webp?itok=wKdV3yFq 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"1096\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2012/06/Nutzertypologien_en11-1.png.webp?itok=yw-f7soa 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2012/06/Nutzertypologien_en11-1.png.webp?itok=-AwSdn4N 2x\" type=\"image/webp\" width=\"520\" height=\"1187\">\n                  \u003Cimg loading=\"lazy\" width=\"520\" height=\"1187\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2012/06/Nutzertypologien_en11-1.png.jpg?itok=-AwSdn4N\" alt title=\"Nutzertypologien_en\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003C/a>\u003C/figure>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Infoseekern, Prospectives und Wobblern sollte man als Info-Anlaufstelle mit hohem Servicecharakter entgegenkommen. Im Idealfall bietet mein Unternehmens-Social Media Kanal ebenso authentische Informationen und eine starke Community mit Infoprovidern und Experten, sodass eine mögliche Produktdiskussion auch bei mir stattfindet und nicht nur auf Fremdplattformen.\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Infoprovidern und Experten gilt es möglichst viele Insiderinformationen zu liefern, sodass sie möglichst richtige Informationen weitergeben können.\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Fans und Promotoren wünscht man sich natürlich am meisten. Dazu ist gleich zu sagen: Fans zu bekommen ist nicht leicht, aber immer noch leichter als Promotoren. Sie sind aber diejenigen die definitiv eine Kaufempfehlung für ein Produkt aussprechen. Beiden Typen ist ein großartiges Markenerlebnis wichtig.\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Dann wären da noch die Sorgenkinder, an denen kaum ein Unternehmen vorbei kommt: Die Critics und Detractoren. So wie es meist weniger Promotoren gibt als Fans gibt es auch weniger Detractoren als Critics, aber es ist wichtig, nicht mehr User zu haben, die von einem Kauf abraten als jene, die einen Kauf empfehlen.\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Anhand der Social Media Analyse kann ich also einen Eindruck gewinnen, wie mein Unternehmen aus Reputationssicht dasteht. Welche Usertypologien überwiegen? Welchen Typ möchte ich mehr fördern und mit welcher Aktion? Das wären die nächsten Fragen, die man sich anhand der Analyse stellen sollte.\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n","Heute möchte ich auf eine Typologie eingehen, die vor allem bei der Social Media Analyse im Vorfeld der Planung einer Social Media Strategie verwendet werden kann",{"__typename":173,"id":174,"excludeFromScreenreader":13,"mediaImage":175,"name":180,"path":183,"status":20},"MediaImage","713",{"__typename":176,"url":177,"width":178,"height":179,"alt":13,"title":180,"size":181,"mime":182},"Image","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/wp-migration/wordpress-media-image/2012/06/Nutzertypologien-im-sozialen-web.jpg",1440,650,"Nutzertypologien im sozialen web",95501,"image/jpeg","/media/713/edit","\u003C!-- This site is optimized with the Yoast SEO plugin v15.7 - https://yoast.com/wordpress/plugins/seo/ -->\n\u003Cmeta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n\u003Clink rel=\"canonical\" href=\"https://legacy.liechtenecker.dev/blog/nutzertypologien-im-sozialen-web/\" />\n\u003Cmeta property=\"og:locale\" content=\"de_DE\" />\n\u003Cmeta property=\"og:type\" content=\"article\" />\n\u003Cmeta property=\"og:title\" content=\"Nutzertypologien im sozialen Web - Liechtenecker\" />\n\u003Cmeta property=\"og:description\" content=\"Nutzertypologien gibt es viele. Man muss sich meist nur die passende für die geplanten Zwecke suchen. Grundsätzlich mag ich solche Typologien sehr, denn sie geben Orientierung und helfen beim Umgang mit den Usern, die man erreichen will. 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