[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"9_t0YFtO844PW3-iCfPxRTbw8yv0-2zzu2bChZFenjo":3,"btz8hO-MXSFLpybqvfjYVBre4OvrEJO1wFySe3Zmv-s":49,"7UuZ6F-_9eZhwKLH5wkR_8AxXBQAGHTb19NHMm7YXWc":75,"E_zYtymgk4E6gqABEpIqajjORBcZkLfYw5QLd95v2bs":160,"_apollo:default":205},{"menu":4},{"__typename":5,"id":6,"name":7,"items":8},"Menu","nuxt-main-menu","Nuxt Hauptmenü",[9,24,29,34,39,44],{"__typename":10,"id":11,"title":12,"description":13,"url":14,"langcode":15,"internal":20,"expanded":21,"attributes":22},"MenuItem","9ffc5019-cbd8-4b2e-8eb7-9feae486d4a1","Blog",null,"/know-how",{"__typename":16,"id":17,"name":18,"direction":19},"Language","de","German","ltr",true,false,{"__typename":23,"class":13},"MenuItemAttributes",{"__typename":10,"id":25,"title":26,"description":13,"url":27,"langcode":15,"internal":20,"expanded":21,"attributes":28},"1c7a5430-8a42-4b24-9544-252adabc2f4c","Projekte","/projekte",{"__typename":23,"class":13},{"__typename":10,"id":30,"title":31,"description":13,"url":32,"langcode":15,"internal":20,"expanded":21,"attributes":33},"9c4feedc-79e4-4fbf-b68c-065f33ebfe4c","Sparring","/workshop-ux-sparring-fuer-unternehmen",{"__typename":23,"class":13},{"__typename":10,"id":35,"title":36,"description":13,"url":37,"langcode":15,"internal":20,"expanded":21,"attributes":38},"3b77a27b-272a-489f-843e-53e23ed07741","Trainings","/liechtenecker-ux-academy",{"__typename":23,"class":13},{"__typename":10,"id":40,"title":41,"description":13,"url":42,"langcode":15,"internal":20,"expanded":21,"attributes":43},"ce0bb82b-e1ee-4036-be95-f693a62e9f4a","Über uns","/about",{"__typename":23,"class":13},{"__typename":10,"id":45,"title":46,"description":13,"url":47,"langcode":15,"internal":20,"expanded":21,"attributes":48},"04a19381-81a9-4694-8653-182d8855d2b5","Kontakt","/kontakt",{"__typename":23,"class":13},{"menu":50},{"__typename":5,"id":51,"name":52,"items":53},"footer","Fußzeile",[54,60,65,70],{"__typename":10,"id":55,"title":56,"description":13,"url":57,"langcode":58,"internal":20,"expanded":21,"attributes":59},"e2873307-b50a-4aab-b6b2-1950fd99c72e","Impressum","/impressum",{"__typename":16,"id":17,"name":18,"direction":19},{"__typename":23,"class":13},{"__typename":10,"id":61,"title":62,"description":13,"url":63,"langcode":58,"internal":20,"expanded":21,"attributes":64},"2cd9b7c9-142a-4ea3-b898-a0952c54a195","Datenschutz","/datenschutz",{"__typename":23,"class":13},{"__typename":10,"id":66,"title":67,"description":13,"url":68,"langcode":58,"internal":20,"expanded":21,"attributes":69},"a5effba3-5a8c-4125-8d78-0cdba09824db","AGB","/agb",{"__typename":23,"class":13},{"__typename":10,"id":71,"title":72,"description":13,"url":73,"langcode":58,"internal":21,"expanded":21,"attributes":74},"114bf071-bdbb-44cf-85c1-69e9d9e0777d","Newsletter","https://liechtenecker.at/newsletter-subscribe",{"__typename":23,"class":13},{"route":76},{"__typename":77,"entity":78},"RouteInternal",{"__typename":79,"id":80,"title":81,"changed":82,"created":88,"langcode":89,"path":90,"promote":21,"status":20,"sticky":21,"metatag":91,"postCategory":111,"postContentElements":13,"evergreen":13,"tags":136,"postWpBody":150,"wpHeaderImage":13,"wpHeaderImageOld":13,"wpHeaderImageOldSmall":13,"wpOgImage":13,"wpPromotedTeaserImage":13,"wpShareDescription":13,"wpShareTitle":13,"wpTeaserText":13,"wpYoastHead":153,"author":154},"NodeWpPost","1033","Multiscreen my ass",{"__typename":83,"timestamp":84,"timezone":85,"offset":86,"time":87},"DateTime",1379665751,"UTC","+00:00","2013-09-20T08:29:11+00:00",{"__typename":83,"timestamp":84,"timezone":85,"offset":86,"time":87},{"__typename":16,"id":17,"name":18,"direction":19},"/blog/multiscreen-my-ass",[92,99,106],{"__typename":93,"tag":94,"attributes":95},"MetaTagValue","meta",{"__typename":96,"name":97,"content":98},"MetaTagValueAttributes","title","Multiscreen my ass | Liechtenecker UX Design Studio",{"__typename":100,"tag":101,"attributes":102},"MetaTagLink","link",{"__typename":103,"href":104,"hreflang":13,"rel":105,"media":13,"sizes":13,"type":13},"MetaTagLinkAttributes","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/blog/multiscreen-my-ass","canonical",{"__typename":107,"tag":94,"attributes":108},"MetaTagProperty",{"__typename":109,"property":110,"content":81},"MetaTagPropertyAttributes","og:title",{"__typename":112,"id":113,"name":114,"path":115,"status":20,"weight":116,"description":117,"langcode":121,"changed":122,"metatag":125},"TermCategories","8","UX/UI Design","/kategorie/design",0,{"__typename":118,"processed":119,"format":120},"Text","Themen aus dem Bereich Design & User Experience","wp_html",{"__typename":16,"id":17,"name":18,"direction":19},{"__typename":83,"timestamp":123,"timezone":85,"offset":86,"time":124},1713772777,"2024-04-22T07:59:37+00:00",[126,129,133],{"__typename":93,"tag":94,"attributes":127},{"__typename":96,"name":97,"content":128},"UX/UI Design | Liechtenecker UX Design Studio",{"__typename":93,"tag":94,"attributes":130},{"__typename":96,"name":131,"content":132},"description","Themen aus dem Bereich Design & User Experience",{"__typename":100,"tag":101,"attributes":134},{"__typename":103,"href":135,"hreflang":13,"rel":105,"media":13,"sizes":13,"type":13},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/kategorie/design",[137,142,146],{"__typename":138,"id":139,"name":140,"path":141,"weight":116},"TermTags","775","marketeers","/tag/marketeers",{"__typename":138,"id":143,"name":144,"path":145,"weight":116},"844","multiscreen","/tag/multiscreen",{"__typename":138,"id":147,"name":148,"path":149,"weight":116},"1612","zombies","/tag/zombies",{"__typename":151,"processed":152,"format":120,"summary":13},"TextSummary","\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cdiv alt=\"multiscreen\" data-entity-type=\"media\" data-entity-uuid=\"4185fe07-66cb-4fe5-a4ad-6ff7526307d6\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2013/09/multiscreen1-1.jpg.webp?itok=NbK9IdMD 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2013/09/multiscreen1-1.jpg.webp?itok=f_sMcS9G 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"1000\" height=\"400\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2013/09/multiscreen1-1.jpg.webp?itok=WcUBZ0LK 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2013/09/multiscreen1-1.jpg.webp?itok=Kj5iW2B4 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"1000\" height=\"400\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2013/09/multiscreen1-1.jpg.webp?itok=LEiMfFuJ 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2013/09/multiscreen1-1.jpg.webp?itok=dPSuAX0o 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"745\" height=\"298\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2013/09/multiscreen1-1.jpg.webp?itok=NYGD2DGo 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2013/09/multiscreen1-1.jpg.webp?itok=_YLzzzp7 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"192\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2013/09/multiscreen1-1.jpg.webp?itok=kpLu0iIF 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2013/09/multiscreen1-1.jpg.webp?itok=9iAp9Hgn 2x\" type=\"image/webp\" width=\"1000\" height=\"400\">\n                  \u003Cimg loading=\"lazy\" width=\"1000\" height=\"400\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2013/09/multiscreen1-1.jpg.jpg?itok=9iAp9Hgn\" alt=\"multiscreen\" title=\"multiscreen\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003Cp>\u003Cbr>\nUnd wieder wird eine Buzzword-Sau durchs Dorf der Marketeers getrieben: Multiscreen Advertising. Die heilige Kuh, die es zu schlachten gilt, um die Kunden-Zombies in die eigenen offline und online Markthallen zu treiben. Wir Online Experten, Planungsstrategen, Kreativhäuser und mehr, wissen wie es geht. Zumindest steht das in der Ausgabe eines Branchenmagazins. TV Spot alleine wirkt nicht. Banner alleine auch nicht. Von Plakaten, Printanzeigen und anderen überteuerten Werbeformen, gar nicht zu sprechen. Integriert muss es sein und über alle Kanäle hinweg muss die Werbebotschaft zum Konsumenten durchdringen. Was es dazu alles braucht, dass wissen wir „Experten“. Oder sagen es zumindest, in diesen Interviews, für eben diese Medien, in denen wir uns gerne selbst sehen. Am Ende steht dann als Fazit der Satz: „Die Schlacht im Wohnzimmer ist also gerade mal eröffnet…“\u003Cbr>\nJa, genau so ist es. Wir Marketer schmieden Kriegspläne, bewaffnen uns bis auf die Zähne mit Daten, Analysen, Werbemitteln und Ideen. Dann wird alles abgefeuert auf die Konsumenten-Zombie-Herde. Á la Walking Dead müssen wir hart kämpfen, denn sie sind in der Überzahl und es wird Opfer geben. Kampagnen, die nicht funktionieren, Produkte, die nicht verkauft werden. Köpfe werden rollen.\u003Cbr>\nSocial Media wollte diesen Krieg beenden. Der Prosumer redet mit. Lässt sich nicht bekämpfen, er schiesst zurück. Aber wir haben die schwereren Waffen und das Durchhaltevermögen.\u003Cbr>\nIst doch egal, dass sich der User nicht wirklich um uns schert. Getroffen wird er trotzdem. Wehren kann er sich ohnehin nicht.\u003C/p>\n\u003Ch3>Imagine alle the people\u003C/h3>\n\u003Cp>Doch was würde wohl John Lennon dazu sagen? Imagine all the people…die das bekommen und kaufen was sie wirklich wollen. Die mündigen, welche nicht als stumpfe kauf-, klick-, kommentier-, like-wütige Masse wahrgenommen werden. Auf die wir nicht unsere Botschaften (wie in der alten schönen Werbung) abschießen, sondern von denen wir lernen, um ihnen das zu geben was sie brauchen und für sie nützlich ist. Denen Multiscreen am A… vorbeigeht und eigentlich nur in Ruhe gelassen werden wollen und wir akzeptieren das. Wenn sie etwas brauchen von uns, dann werden sie uns schon finden, weil wir ja auch spannende Inhalte und Angebote bieten.\u003Cbr>\nHumbug, dieses pazifistische Gebrabbel von Hippie-Marketeers!\u003Cbr>\nMit freundlichen Grüßen von der Front,\u003Cbr>\nDie Generälin, der Kampftruppe\u003Cbr>\nPS: Dieser Blogbeitrag wurde auf dem Smartphone während einer Zugfahrt verfasst. I’m so multiscreen! Whoop! Whoop!\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n","\u003C!-- This site is optimized with the Yoast SEO plugin v15.7 - https://yoast.com/wordpress/plugins/seo/ -->\n\u003Cmeta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n\u003Clink rel=\"canonical\" href=\"https://legacy.liechtenecker.dev/blog/multiscreen-my-ass/\" />\n\u003Cmeta property=\"og:locale\" content=\"de_DE\" />\n\u003Cmeta property=\"og:type\" content=\"article\" />\n\u003Cmeta property=\"og:title\" content=\"Multiscreen my ass - Liechtenecker\" />\n\u003Cmeta property=\"og:description\" content=\"Und wieder wird eine Buzzword-Sau durchs Dorf der Marketeers getrieben: Multiscreen Advertising. Die heilige Kuh, die es zu schlachten gilt, um die Kunden-Zombies in die eigenen offline und online Markthallen zu treiben. Wir Online Experten, Planungsstrategen, Kreativhäuser und mehr, wissen wie es geht. Zumindest steht das in der Ausgabe eines Branchenmagazins. TV Spot alleine wirkt […]\" />\n\u003Cmeta property=\"og:url\" content=\"https://legacy.liechtenecker.dev/blog/multiscreen-my-ass/\" />\n\u003Cmeta property=\"og:site_name\" content=\"Liechtenecker\" />\n\u003Cmeta property=\"article:published_time\" content=\"2013-09-20T10:29:11+00:00\" />\n\u003Cmeta property=\"og:image\" content=\"https://legacy.liechtenecker.dev/wp-content/uploads/2013/09/multiscreen1-1.jpg\" />\n\u003Cmeta name=\"twitter:card\" content=\"summary_large_image\" />\n\u003Cmeta name=\"twitter:label1\" content=\"Geschätzte Lesezeit\">\n\t\u003Cmeta name=\"twitter:data1\" content=\"2 Minuten\">\n\u003Cscript type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https://legacy.liechtenecker.dev/#website\",\"url\":\"https://legacy.liechtenecker.dev/\",\"name\":\"Liechtenecker\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https://legacy.liechtenecker.dev/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"de-DE\"},{\"@type\":\"ImageObject\",\"@id\":\"https://legacy.liechtenecker.dev/blog/multiscreen-my-ass/#primaryimage\",\"inLanguage\":\"de-DE\",\"url\":\"https://legacy.liechtenecker.dev/wp-content/uploads/2013/09/multiscreen1-1.jpg\",\"width\":1000,\"height\":400},{\"@type\":\"WebPage\",\"@id\":\"https://legacy.liechtenecker.dev/blog/multiscreen-my-ass/#webpage\",\"url\":\"https://legacy.liechtenecker.dev/blog/multiscreen-my-ass/\",\"name\":\"Multiscreen my ass - Liechtenecker\",\"isPartOf\":{\"@id\":\"https://legacy.liechtenecker.dev/#website\"},\"primaryImageOfPage\":{\"@id\":\"https://legacy.liechtenecker.dev/blog/multiscreen-my-ass/#primaryimage\"},\"datePublished\":\"2013-09-20T10:29:11+00:00\",\"dateModified\":\"2013-09-20T10:29:11+00:00\",\"author\":{\"@id\":\"https://legacy.liechtenecker.dev/#/schema/person/02f5821ae45724e898fb22fa3b311ab0\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://legacy.liechtenecker.dev/blog/multiscreen-my-ass/\"]}]},{\"@type\":\"Person\",\"@id\":\"https://legacy.liechtenecker.dev/#/schema/person/02f5821ae45724e898fb22fa3b311ab0\",\"name\":\"Susanne\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https://legacy.liechtenecker.dev/#personlogo\",\"inLanguage\":\"de-DE\",\"url\":\"https://secure.gravatar.com/avatar/c2f264f51e8645658c760e6e79654fc7?s=96&d=mm&r=g\",\"caption\":\"Susanne\"}}]}\u003C/script>\n\u003C!-- / Yoast SEO plugin. -->",{"__typename":155,"id":156,"myRole":157,"name":158,"nickname":159},"User","24","Ideen-Generator, ist auf diversen Konferenz-Bühnen anzutreffen, bereichert unser Lab mit psychologischem Know-how","s-liechtenecker","Susanne",{"latestKnowhow":161},[162,180,193],{"__typename":79,"id":163,"title":164,"path":165,"wpTeaserText":166,"wpPromotedTeaserImage":13,"wpHeaderImage":167},"1619","Behind the scenes: Ein Barrierefreiheits-Audit","/blog/behind-scenes-ein-barrierefreiheits-audit","”Entspricht unsere Website den gesetzlichen Anforderungen und wenn nicht, was genau müssen wir ändern?”\r\nDiese Frage lieben wir. Echt! Und so sieht unsere Antwort aus.",{"__typename":168,"id":169,"excludeFromScreenreader":13,"mediaImage":170,"name":178,"path":179,"status":20},"MediaImage","3364",{"__typename":171,"url":172,"width":173,"height":174,"alt":175,"title":13,"size":176,"mime":177},"Image","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/2026-04/Headerbilder%20Blogartikel%20Behind%20the%20scene%20Accessibility%20Audit.jpg",2880,1300,"Headline mit Sujet: Tastatur mit Symbolen für Barrierefreiheit im Fokus auf hellem  Hintergrund",838204,"image/jpeg","Headerbilder Blogartikel Behind the scene Accessibility Audit.jpg","/media/3364/edit",{"__typename":79,"id":181,"title":182,"path":183,"wpTeaserText":184,"wpPromotedTeaserImage":13,"wpHeaderImage":185},"1616","Agentic KI trifft Design-System: Wie unser Presentation Maker entstand.","/blog/agentic-ki-trifft-design-system-wie-unser-presentation-maker-entstand","Nein, wir wollen euch jetzt nicht erzählen, was KI alles kann. Aber wir möchten euch zeigen, wie wir mit KI umgehen. \r\n",{"__typename":168,"id":186,"excludeFromScreenreader":13,"mediaImage":187,"name":191,"path":192,"status":20},"3355",{"__typename":171,"url":188,"width":173,"height":174,"alt":189,"title":13,"size":190,"mime":177},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/2026-03/BLOG_Presentation%20Tool_TITEL-2880x1300px_1.jpg","Lukas und Daniel  arbeiten an Computern im Büro.",2621988,"BLOG_Presentation Tool_TITEL-2880x1300px.jpg","/media/3355/edit",{"__typename":79,"id":194,"title":195,"path":196,"wpTeaserText":13,"wpPromotedTeaserImage":13,"wpHeaderImage":197},"1606","UI Trends 2026","/blog/ui-trends-2026",{"__typename":168,"id":198,"excludeFromScreenreader":21,"mediaImage":199,"name":203,"path":204,"status":20},"3303",{"__typename":171,"url":200,"width":173,"height":174,"alt":201,"title":13,"size":202,"mime":177},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/2026-01/BLOG_Trendbericht%202026.jpg","UI Trends 2026, gelber Hintergrund, schwarze Schrift.",4700748,"BLOG_Trendbericht 2026.jpg","/media/3303/edit",{"Language:de":206,"MenuItem:9ffc5019-cbd8-4b2e-8eb7-9feae486d4a1":207,"MenuItem:1c7a5430-8a42-4b24-9544-252adabc2f4c":211,"MenuItem:9c4feedc-79e4-4fbf-b68c-065f33ebfe4c":214,"MenuItem:3b77a27b-272a-489f-843e-53e23ed07741":217,"MenuItem:ce0bb82b-e1ee-4036-be95-f693a62e9f4a":220,"MenuItem:04a19381-81a9-4694-8653-182d8855d2b5":223,"Menu:nuxt-main-menu":226,"ROOT_QUERY":240,"MenuItem:e2873307-b50a-4aab-b6b2-1950fd99c72e":256,"MenuItem:2cd9b7c9-142a-4ea3-b898-a0952c54a195":259,"MenuItem:a5effba3-5a8c-4125-8d78-0cdba09824db":262,"MenuItem:114bf071-bdbb-44cf-85c1-69e9d9e0777d":265,"Menu:footer":268,"TermCategories:8":278,"TermTags:775":289,"TermTags:844":290,"TermTags:1612":291,"User:24":292,"NodeWpPost:1033":293,"MediaImage:3364":316,"NodeWpPost:1619":318,"MediaImage:3355":321,"NodeWpPost:1616":323,"MediaImage:3303":326,"NodeWpPost:1606":328},["null","__typename",16,"id",17,"name",18,"direction",19],["null","__typename",10,"id",11,"title",12,"description",13,"url",14,"langcode",208,"internal",20,"expanded",21,"attributes",210],{"__ref":209},"Language:de",["null","__typename",23,"class",13],["null","__typename",10,"id",25,"title",26,"description",13,"url",27,"langcode",212,"internal",20,"expanded",21,"attributes",213],{"__ref":209},["null","__typename",23,"class",13],["null","__typename",10,"id",30,"title",31,"description",13,"url",32,"langcode",215,"internal",20,"expanded",21,"attributes",216],{"__ref":209},["null","__typename",23,"class",13],["null","__typename",10,"id",35,"title",36,"description",13,"url",37,"langcode",218,"internal",20,"expanded",21,"attributes",219],{"__ref":209},["null","__typename",23,"class",13],["null","__typename",10,"id",40,"title",41,"description",13,"url",42,"langcode",221,"internal",20,"expanded",21,"attributes",222],{"__ref":209},["null","__typename",23,"class",13],["null","__typename",10,"id",45,"title",46,"description",13,"url",47,"langcode",224,"internal",20,"expanded",21,"attributes",225],{"__ref":209},["null","__typename",23,"class",13],["null","__typename",5,"id",6,"name",7,"items",227],[228,230,232,234,236,238],{"__ref":229},"MenuItem:9ffc5019-cbd8-4b2e-8eb7-9feae486d4a1",{"__ref":231},"MenuItem:1c7a5430-8a42-4b24-9544-252adabc2f4c",{"__ref":233},"MenuItem:9c4feedc-79e4-4fbf-b68c-065f33ebfe4c",{"__ref":235},"MenuItem:3b77a27b-272a-489f-843e-53e23ed07741",{"__ref":237},"MenuItem:ce0bb82b-e1ee-4036-be95-f693a62e9f4a",{"__ref":239},"MenuItem:04a19381-81a9-4694-8653-182d8855d2b5",["null","__typename",241,"menu({\"name\":\"NUXT_MAIN_MENU\"})",242,"menu({\"name\":\"FOOTER\"})",244,"route({\"path\":\"/blog/multiscreen-my-ass\"})",246,"latestKnowhow({\"excludeId\":\"1033\",\"limit\":3})",249],"Query",{"__ref":243},"Menu:nuxt-main-menu",{"__ref":245},"Menu:footer",["null","__typename",77,"entity",247],{"__ref":248},"NodeWpPost:1033",[250,252,254],{"__ref":251},"NodeWpPost:1619",{"__ref":253},"NodeWpPost:1616",{"__ref":255},"NodeWpPost:1606",["null","__typename",10,"id",55,"title",56,"description",13,"url",57,"langcode",257,"internal",20,"expanded",21,"attributes",258],{"__ref":209},["null","__typename",23,"class",13],["null","__typename",10,"id",61,"title",62,"description",13,"url",63,"langcode",260,"internal",20,"expanded",21,"attributes",261],{"__ref":209},["null","__typename",23,"class",13],["null","__typename",10,"id",66,"title",67,"description",13,"url",68,"langcode",263,"internal",20,"expanded",21,"attributes",264],{"__ref":209},["null","__typename",23,"class",13],["null","__typename",10,"id",71,"title",72,"description",13,"url",73,"langcode",266,"internal",21,"expanded",21,"attributes",267],{"__ref":209},["null","__typename",23,"class",13],["null","__typename",5,"id",51,"name",52,"items",269],[270,272,274,276],{"__ref":271},"MenuItem:e2873307-b50a-4aab-b6b2-1950fd99c72e",{"__ref":273},"MenuItem:2cd9b7c9-142a-4ea3-b898-a0952c54a195",{"__ref":275},"MenuItem:a5effba3-5a8c-4125-8d78-0cdba09824db",{"__ref":277},"MenuItem:114bf071-bdbb-44cf-85c1-69e9d9e0777d",["null","__typename",112,"id",113,"name",114,"path",115,"status",20,"weight",116,"description",279,"langcode",280,"changed",281,"metatag",282],["null","__typename",118,"processed",119,"format",120],{"__ref":209},["null","__typename",83,"timestamp",123,"timezone",85,"offset",86,"time",124],[283,285,287],["null","__typename",93,"tag",94,"attributes",284],["null","__typename",96,"name",97,"content",128],["null","__typename",93,"tag",94,"attributes",286],["null","__typename",96,"name",131,"content",132],["null","__typename",100,"tag",101,"attributes",288],["null","__typename",103,"href",135,"hreflang",13,"rel",105,"media",13,"sizes",13,"type",13],["null","__typename",138,"id",139,"name",140,"path",141,"weight",116],["null","__typename",138,"id",143,"name",144,"path",145,"weight",116],["null","__typename",138,"id",147,"name",148,"path",149,"weight",116],["null","__typename",155,"id",156,"myRole",157,"name",158,"nickname",159],["null","__typename",79,"id",80,"title",81,"changed",294,"created",295,"langcode",296,"path",90,"promote",21,"status",20,"sticky",21,"metatag",297,"category",304,"contentElements",13,"evergreen",13,"tags",306,"wpBody",313,"wpHeaderImage",13,"wpHeaderImageOld",13,"wpHeaderImageOldSmall",13,"wpOgImage",13,"wpPromotedTeaserImage",13,"wpShareDescription",13,"wpShareTitle",13,"wpTeaserText",13,"wpYoastHead",153,"author",314],["null","__typename",83,"timestamp",84,"timezone",85,"offset",86,"time",87],["null","__typename",83,"timestamp",84,"timezone",85,"offset",86,"time",87],{"__ref":209},[298,300,302],["null","__typename",93,"tag",94,"attributes",299],["null","__typename",96,"name",97,"content",98],["null","__typename",100,"tag",101,"attributes",301],["null","__typename",103,"href",104,"hreflang",13,"rel",105,"media",13,"sizes",13,"type",13],["null","__typename",107,"tag",94,"attributes",303],["null","__typename",109,"property",110,"content",81],{"__ref":305},"TermCategories:8",[307,309,311],{"__ref":308},"TermTags:775",{"__ref":310},"TermTags:844",{"__ref":312},"TermTags:1612",["null","__typename",151,"processed",152,"format",120,"summary",13],{"__ref":315},"User:24",["null","__typename",168,"id",169,"excludeFromScreenreader",13,"mediaImage",317,"name",178,"path",179,"status",20],["null","__typename",171,"url",172,"width",173,"height",174,"alt",175,"title",13,"size",176,"mime",177],["null","__typename",79,"id",163,"title",164,"path",165,"wpTeaserText",166,"wpPromotedTeaserImage",13,"wpHeaderImage",319],{"__ref":320},"MediaImage:3364",["null","__typename",168,"id",186,"excludeFromScreenreader",13,"mediaImage",322,"name",191,"path",192,"status",20],["null","__typename",171,"url",188,"width",173,"height",174,"alt",189,"title",13,"size",190,"mime",177],["null","__typename",79,"id",181,"title",182,"path",183,"wpTeaserText",184,"wpPromotedTeaserImage",13,"wpHeaderImage",324],{"__ref":325},"MediaImage:3355",["null","__typename",168,"id",198,"excludeFromScreenreader",21,"mediaImage",327,"name",203,"path",204,"status",20],["null","__typename",171,"url",200,"width",173,"height",174,"alt",201,"title",13,"size",202,"mime",177],["null","__typename",79,"id",194,"title",195,"path",196,"wpTeaserText",13,"wpPromotedTeaserImage",13,"wpHeaderImage",329],{"__ref":330},"MediaImage:3303"]