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erlebnis","/tag/mobiles-erlebnis",{"__typename":138,"id":147,"name":148,"path":149,"weight":116},"842","mr tappy","/tag/mr-tappy",{"__typename":151,"processed":152,"format":120,"summary":13},"TextSummary","\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Wir wissen mittlerweile, dass der typische mobile User nicht immer besonders mobil unterwegs ist mit seinen Devices, sondern eher bequem auf der Couch surft, oder so wie ich gern auch mal beim Umrühren in der Küche, seinen RSS Reader leert.\u003Cbr>\nDennoch gibt es die echten mobilen Applikationen oder Webservices, welche auch mit der Umgebung verschmelzen. QR Codes sind sicher noch nicht todgesagt, oder Augmented Reality schleppt sich auch voran. Besonders Sportapplikationen oder Geo-Services im Tourismus oder bei Events, haben sich als sinnvoll rauskristallisiert.\u003Cbr>\nBeim Entwerfen von mobilen Services gibt es andere Herausforderungen als bei einer Webseite. Zum Beispiel das Thema Mobile User Experience, also das mobile Erlebnis mit der Seite im realen Zusammenhang. Will man dieses einer Testgruppe zeigen oder erklären, kann man einen Screencast erstellen, aber meistens ist dieser eher einseitig und zeigt die Anzeige nur vom Device.\u003Cbr>\nEine wirklich coole Lösung ist das Abfilmen des Webservices am Device in der passenden Umgebung. Beim Abfotografieren von QR Codes oder beim Suchen von Events. Oder man will bei einer Präsentation dem Publikum die Anzeigen am Device im mobilen Kontext vorführen.\u003C/p>\n\u003Ch2>MR TAPPY\u003C/h2>\n\u003Cp>\u003Ca title=\"mr tappy\" href=\"http://www.mrtappy.com/index.html\" target=\"_blank\" rel=\"noopener noreferrer\">Mr. Tappy\u003C/a> ist ein spannender Ansatz. Ein Kit für die Montage der Kamera am mobilen Device. Seht selbst:\u003Cbr>\n\u003Cobject width=\"400\" height=\"225\">\u003Cparam name=\"allowfullscreen\" value=\"true\">\u003Cparam name=\"allowscriptaccess\" value=\"always\">\u003Cparam name=\"movie\" value=\"http://vimeo.com/moogaloop.swf?clip_id=37421265&server=vimeo.com&show_title=0&show_byline=0&show_portrait=0&color=00adef&fullscreen=1&autoplay=0&loop=0\">\u003Cembed src=\"http://vimeo.com/moogaloop.swf?clip_id=37421265&server=vimeo.com&show_title=0&show_byline=0&show_portrait=0&color=00adef&fullscreen=1&autoplay=0&loop=0\" type=\"application/x-shockwave-flash\" allowfullscreen=\"true\" allowscriptaccess=\"always\" width=\"400\" height=\"225\">\u003C/object>\u003C/p>\n\u003Cp>\u003Ca href=\"http://vimeo.com/37421265\" data-rel=\"lightbox-video-0\">Mr Tappy. For filming mobile device usability.\u003C/a> from \u003Ca href=\"http://vimeo.com/mrtappy\">Mr. Tappy\u003C/a> on \u003Ca href=\"http://vimeo.com\">Vimeo\u003C/a>.\u003C/p>\n\u003Cp>Somit kann man direkt das Erlebnis von der Sicht des Users herzeigen oder Testen. Finden wir hier sehr sinnvoll und werden das Ding mal ausprobieren. Vor allem müssen wir mobile Websites und Services immer aus der Sicht des Users betrachten. Hier könnte man auch schon in der Konzeptphase gewisse Perspektiven betrachten und Out of the Box denken. 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