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sieben Erkenntnisse beim Forward Festival & TEDxVienna",{"__typename":83,"timestamp":84,"timezone":85,"offset":86,"time":87},"DateTime",1668509473,"UTC","+00:00","2022-11-15T10:51:13+00:00",{"__typename":83,"timestamp":89,"timezone":85,"offset":86,"time":90},1666675741,"2022-10-25T05:29:01+00:00",{"__typename":16,"id":17,"name":18,"direction":19},"/blog/meine-sieben-erkenntnisse-beim-forward-festival-tedxvienna",[94,101,108,113],{"__typename":95,"tag":96,"attributes":97},"MetaTagValue","meta",{"__typename":98,"name":99,"content":100},"MetaTagValueAttributes","title","Meine sieben Erkenntnisse beim Forward Festival & TEDxVienna | Liechtenecker UX Design 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Design","/kategorie/design",0,{"__typename":124,"processed":125,"format":126},"Text","Themen aus dem Bereich Design & User Experience","wp_html",{"__typename":16,"id":17,"name":18,"direction":19},{"__typename":83,"timestamp":129,"timezone":85,"offset":86,"time":130},1713772777,"2024-04-22T07:59:37+00:00",[132,135,139],{"__typename":95,"tag":96,"attributes":133},{"__typename":98,"name":99,"content":134},"UX/UI Design | Liechtenecker UX Design Studio",{"__typename":95,"tag":96,"attributes":136},{"__typename":98,"name":137,"content":138},"description","Themen aus dem Bereich Design & User Experience",{"__typename":102,"tag":103,"attributes":140},{"__typename":105,"href":141,"hreflang":13,"rel":107,"media":13,"sizes":13,"type":13},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/kategorie/design",[143,148,152],{"__typename":144,"id":145,"name":146,"path":147,"weight":122},"TermTags","494","forward festival","/tag/forward-festival",{"__typename":144,"id":149,"name":150,"path":151,"weight":122},"1302","tedx","/tag/tedx",{"__typename":144,"id":153,"name":154,"path":155,"weight":122},"1425","uxdesign","/tag/uxdesign",{"__typename":157,"processed":158,"format":126,"summary":159},"TextSummary","\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Ch2>1. Gutes Design entsteht manchmal weit weg vom Computer mit Hilfe von Papier oder Konfetti\u003C/h2>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Die Gründerin des \u003Ca href=\"https://heystudio.es/\" target=\"_blank\" rel=\"noreferrer noopener\">Kreativstudios Hey in Barcelona\u003C/a> Verònica Fuerte stellte viele ihrer Projekte vor – und gab dabei einen Einblick in die Entstehung der Ideen. Dabei verwendet sie ganz oft Sticker, Papier, Sprayfarben, Konfetti, Luftschlangen – und erst später setzt sie ihre Ideen am Computer um.\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Oftmals designt sie Dinge, die sie persönlich interessant findet – und um dadurch eine Referenz für kommende Projekte dieser Art zu haben. So entwickelte sie zum Beispiel eigene \u003Ca href=\"https://heystudio.es/archivos/portfolio/packaging\" target=\"_blank\" rel=\"noreferrer noopener\">Kaffeeverpackungen\u003C/a> oder auch einen Instagram-Filter.\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Für die Umsetzung vieler ihrer Projekte arbeitet Fuerte mit anderen Expert:innen zusammen. Produktdesigner:innen helfen bei der \u003Ca href=\"https://heyshop.es/collections/home-products/products/hey-bag?variant=36718809776292\" target=\"_blank\" rel=\"noreferrer noopener\">Umsetzung von Spezialprojekten\u003C/a>, ihren Podcast \u003Ca href=\"https://open.spotify.com/show/315ORl8ozeMPSBupYukehY?si=17c07ac19e7c4098\" target=\"_blank\" rel=\"noreferrer noopener\">Women at Work\u003C/a> hostet die Journalistin Ane Guerra. Der Talk von Verònica war sehr inspirierend, weil sie gefühlt alles, was sie macht, mit Elan und sehr viel Herz macht.\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"wide-center col-xsmall-12 col-medium-8 col-medium-offset-2 \">\n            \n\u003Cfigure class=\"wp-block-gallery columns-2 is-cropped\">\u003Cul class=\"blocks-gallery-grid\">\u003Cli class=\"blocks-gallery-item\">\u003Cfigure role=\"group\" class=\" wp-block-image size-large is-resized\">\n\u003Cdiv data-entity-type=\"media\" data-entity-uuid=\"23ce4ea7-4784-46a5-a410-adeba37902c0\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2022/10/IMG_5176-scaled.jpeg.webp?itok=F28IGkRh 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2022/10/IMG_5176-scaled.jpeg.webp?itok=yW7M7mDK 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"1440\" height=\"1920\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2022/10/IMG_5176-scaled.jpeg.webp?itok=9ReEBL8j 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2022/10/IMG_5176-scaled.jpeg.webp?itok=ySk8ELq6 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"1024\" height=\"1365\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2022/10/IMG_5176-scaled.jpeg.webp?itok=3HfnA1Fx 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2022/10/IMG_5176-scaled.jpeg.webp?itok=WFfe91Sb 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"745\" height=\"993\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2022/10/IMG_5176-scaled.jpeg.webp?itok=HvmWKx4x 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2022/10/IMG_5176-scaled.jpeg.webp?itok=Uy5PYcuM 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"640\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2022/10/IMG_5176-scaled.jpeg.webp?itok=KNY9fmqR 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2022/10/IMG_5176-scaled.jpeg.webp?itok=LQfuoaq1 2x\" type=\"image/webp\" width=\"1620\" height=\"2160\">\n                  \u003Cimg loading=\"lazy\" width=\"1920\" height=\"2560\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2022/10/IMG_5176-scaled.jpeg.jpg?itok=LQfuoaq1\" alt title=\"IMG_5176\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\n\u003Cfigcaption>Sticker für hochwertige Kaffeeverpackungen & Konfetti für Partymarmeladen\u003C/figcaption>\n\u003C/figure>\n\u003C/li>\u003Cli class=\"blocks-gallery-item\">\u003Cdiv data-entity-type=\"media\" data-entity-uuid=\"0defcedc-4f21-424b-8337-d8ff9d8f7b63\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2022/10/IMG_5167-scaled.jpeg.webp?itok=0lGKhkC5 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2022/10/IMG_5167-scaled.jpeg.webp?itok=jeSqAdUz 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"1440\" height=\"1920\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2022/10/IMG_5167-scaled.jpeg.webp?itok=6CoBJPoy 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2022/10/IMG_5167-scaled.jpeg.webp?itok=uKFC6b1p 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"1024\" height=\"1365\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2022/10/IMG_5167-scaled.jpeg.webp?itok=Cm7l6oB3 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2022/10/IMG_5167-scaled.jpeg.webp?itok=PzZynMGj 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"745\" height=\"993\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2022/10/IMG_5167-scaled.jpeg.webp?itok=19SoANzT 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2022/10/IMG_5167-scaled.jpeg.webp?itok=gkPQHdVf 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"640\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2022/10/IMG_5167-scaled.jpeg.webp?itok=64FHYUsQ 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2022/10/IMG_5167-scaled.jpeg.webp?itok=s4406Gy2 2x\" type=\"image/webp\" width=\"1620\" height=\"2160\">\n                  \u003Cimg loading=\"lazy\" width=\"1920\" height=\"2560\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2022/10/IMG_5167-scaled.jpeg.jpg?itok=s4406Gy2\" alt title=\"IMG_5167\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003C/li>\u003C/ul>\u003C/figure>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"wide-left col-xsmall-12 col-medium-8 col-medium-offset-1 \">\n            \n\u003Cp>\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Ein zweiter Vortrag der in die ähnliche Richtung ging war von der Papierdesignerin \u003Ca href=\"https://kellianderson.com/blog/\" target=\"_blank\" rel=\"noreferrer noopener\">Kelli Anderson\u003C/a>. Sie teilte mit uns ihre vier Prinzipien für Kreatives schaffen.\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-center col-xsmall-12 col-medium-6 col-medium-offset-3  standard-list\">\n            \n\u003Cul>\u003Cli>Prinzip Nr. 1: Vergiss kurz die Regeln und folge eher der inneren Neugier. So schuf sie eine Hochzeitseinladung, die ein voll funktionierender Plattenspieler aus Papier ist\u003C/li>\u003C/ul>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"x-wide-center col-xsmall-12 col-medium-10 col-medium-offset-1 wp-embed-aspect-4-3 wp-has-aspect-ratio\">\n            \n\u003Cfigure class=\"wp-block-embed aligncenter is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-4-3 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe title=\"Paper Record Player\" src=\"https://player.vimeo.com/video/22306468?h=c14b034ead&dnt=1&app_id=122963\" width=\"400\" height=\"300\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen>\u003C/iframe>\n\u003C/div>\u003C/figure>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3  standard-list\">\n            \n\u003Cul>\u003Cli>Prinzip Nr. 2: Immer nur westliche Referenzen anzuschauen, begrenzt das Weltbild – der Blick außerhalb lohnt sich.\u003C/li>\u003Cli>Prinzip Nr. 3: Es lohnt sich, Werkzeuge auch mal zweckzuentfremden – zum Beispiel hat Kelli Animationen ausgedruckt oder ihre Grafikdesigns unter Wasser gefilmt, um einen spannenden Flimmer-Effekt zu erzeugen\u003C/li>\u003Cli>Prinzip Nr. 4: Manifestiere durch deine Designs die Welt, die du gerne hättest. So hat Kelli eine alternative Ausgabe der New York Times gedruckt und in der Innenstadt verteilt, um so zumindest für fünf Minuten eine schönere Welt zu erschaffen.\u003C/li>\u003C/ul>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"x-wide-100 col-xsmall-12 \">\n            \n\u003Cfigure class=\"wp-block-gallery columns-2 is-cropped\">\u003Cul class=\"blocks-gallery-grid\">\u003Cli class=\"blocks-gallery-item\">\u003Cdiv data-entity-type=\"media\" data-entity-uuid=\"f12a5eea-baa4-4da5-b723-947447ba76cc\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2022/10/IMG_5380-scaled.jpeg.webp?itok=DzB414Qy 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2022/10/IMG_5380-scaled.jpeg.webp?itok=naxdOpxJ 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"1440\" height=\"1920\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2022/10/IMG_5380-scaled.jpeg.webp?itok=GxP7j7_N 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2022/10/IMG_5380-scaled.jpeg.webp?itok=eJPgkwcb 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"1024\" height=\"1365\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2022/10/IMG_5380-scaled.jpeg.webp?itok=QsI0F6zf 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2022/10/IMG_5380-scaled.jpeg.webp?itok=P1NgC9lQ 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"745\" height=\"993\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2022/10/IMG_5380-scaled.jpeg.webp?itok=PLzpK3OP 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2022/10/IMG_5380-scaled.jpeg.webp?itok=6O1dSblg 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"640\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2022/10/IMG_5380-scaled.jpeg.webp?itok=cMn_IuHJ 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2022/10/IMG_5380-scaled.jpeg.webp?itok=z2WsGh8Q 2x\" type=\"image/webp\" width=\"1620\" height=\"2160\">\n                  \u003Cimg loading=\"lazy\" width=\"1920\" height=\"2560\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2022/10/IMG_5380-scaled.jpeg.jpg?itok=z2WsGh8Q\" alt title=\"IMG_5380\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003C/li>\u003Cli class=\"blocks-gallery-item\">\u003Cdiv data-entity-type=\"media\" data-entity-uuid=\"0f8ca312-010f-472e-bcff-02cace9845ab\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2022/10/IMG_5374-scaled.jpeg.webp?itok=Zib7-Prm 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2022/10/IMG_5374-scaled.jpeg.webp?itok=uCZqsl28 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"1440\" height=\"1920\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2022/10/IMG_5374-scaled.jpeg.webp?itok=LMTeHc8w 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2022/10/IMG_5374-scaled.jpeg.webp?itok=o5WRytJR 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"1024\" height=\"1365\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2022/10/IMG_5374-scaled.jpeg.webp?itok=d4bv0M1S 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2022/10/IMG_5374-scaled.jpeg.webp?itok=hwx-ezIr 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"745\" height=\"993\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2022/10/IMG_5374-scaled.jpeg.webp?itok=K5mWIT3F 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2022/10/IMG_5374-scaled.jpeg.webp?itok=KuON7f0r 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"640\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2022/10/IMG_5374-scaled.jpeg.webp?itok=okxiWVb0 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2022/10/IMG_5374-scaled.jpeg.webp?itok=KtoMLR3R 2x\" type=\"image/webp\" width=\"1620\" height=\"2160\">\n                  \u003Cimg loading=\"lazy\" width=\"1920\" height=\"2560\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2022/10/IMG_5374-scaled.jpeg.jpg?itok=KtoMLR3R\" alt title=\"IMG_5374\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003C/li>\u003C/ul>\u003C/figure>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Ch2>2. Innovative Technologien einzusetzen ist toll – aber nur wenn sie wirklichen Nutzen bringen\u003C/h2>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Ein Talk, der eher in die uns bekannte Richtung UX ging, war die Entstehungsgeschichte der von Spotifys KI generierten Playlisten á la „Your Pop Mix“. Senior Produkt Designer Mat Budelman erzählte, wie das Team anhand ihres Frameworks Goal-Bet-Build-Measure-Learn den ehemaligen „Daily Mix“ revolutionierte.\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Das Problem: Die Playlists „Daily Mix 2“ war täglich anders und der Titel nicht aussagekräftig. Sie formulierten ein neues Ziel („Goal“) – „Help listeners get music they like based on their favorite genres“.\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Die Wette („Bet“) für den ersten Schritt lautete „Wir werden in einer Woche einen funktionierenden Prototyp des Genre-Mix Algorithmus bauen und diesen mit echten Spotify Hörern testen.“ Für den Prototypen definierte das Team Kriterien, die ein Song erfüllen musste, um es in den Mix zu schaffen – z.B. er wurde vor Kurzem und/oder häufig gespielt. Daraufhin wurden 16 Mixes erstellt und in persönlichen Interviews mit Spotify-Nutzern angehört sowie vom „Data Curation Team“ analysiert.\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Das Feedback war in Summe positiv und sie formulierten eine weitere „Wette“ – „Wir wollen in zwei Monaten die genrespezifischen Playlists so skalieren, dass sie von 5 % der Spotify-Zuhörer genutzt werden“. Dafür musste sowohl ein skalierbares System für ansprechende Titelbilder her – sie wählten hier drei Ebenen – ein Bild vom Künstler, ein farbiges Overlay und ein Overlay mit dem Playlist-Titel.\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cfigure class=\"wp-block-gallery columns-2 is-cropped\">\u003Cul class=\"blocks-gallery-grid\">\u003Cli class=\"blocks-gallery-item\">\u003Cdiv data-entity-type=\"media\" data-entity-uuid=\"c0625117-1c81-409b-b7aa-1a9fbffa7994\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2022/10/Bildschirmfoto-2022-10-25-um-08.38.15.jpg.webp?itok=50Ps0JRL 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2022/10/Bildschirmfoto-2022-10-25-um-08.38.15.jpg.webp?itok=vUDiFabv 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"658\" height=\"884\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2022/10/Bildschirmfoto-2022-10-25-um-08.38.15.jpg.webp?itok=FEgf83nA 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2022/10/Bildschirmfoto-2022-10-25-um-08.38.15.jpg.webp?itok=11R-v2zs 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"658\" height=\"884\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2022/10/Bildschirmfoto-2022-10-25-um-08.38.15.jpg.webp?itok=ckmy3_nB 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2022/10/Bildschirmfoto-2022-10-25-um-08.38.15.jpg.webp?itok=KeCJlASZ 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"658\" height=\"884\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2022/10/Bildschirmfoto-2022-10-25-um-08.38.15.jpg.webp?itok=-Jo5-wEu 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2022/10/Bildschirmfoto-2022-10-25-um-08.38.15.jpg.webp?itok=i5SbzpiS 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"645\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2022/10/Bildschirmfoto-2022-10-25-um-08.38.15.jpg.webp?itok=X4mlfayc 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2022/10/Bildschirmfoto-2022-10-25-um-08.38.15.jpg.webp?itok=C0D6HWOO 2x\" type=\"image/webp\" width=\"658\" height=\"884\">\n                  \u003Cimg loading=\"lazy\" width=\"658\" height=\"884\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2022/10/Bildschirmfoto-2022-10-25-um-08.38.15.jpg.jpg?itok=C0D6HWOO\" alt title=\"Bildschirmfoto-2022-10-25-um-08.38.15\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003C/li>\u003Cli class=\"blocks-gallery-item\">\u003Cdiv data-entity-type=\"media\" data-entity-uuid=\"9f52ab01-18ea-4aac-a24e-363b144543cb\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2022/10/Bildschirmfoto-2022-10-25-um-08.38.24.jpg.webp?itok=t-m-c4OU 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2022/10/Bildschirmfoto-2022-10-25-um-08.38.24.jpg.webp?itok=mi4_8e9B 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"662\" height=\"884\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2022/10/Bildschirmfoto-2022-10-25-um-08.38.24.jpg.webp?itok=Ficb1YNB 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2022/10/Bildschirmfoto-2022-10-25-um-08.38.24.jpg.webp?itok=IqzywjBZ 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"662\" height=\"884\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2022/10/Bildschirmfoto-2022-10-25-um-08.38.24.jpg.webp?itok=X7pZUj_W 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2022/10/Bildschirmfoto-2022-10-25-um-08.38.24.jpg.webp?itok=3rSn8hbu 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"662\" height=\"884\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2022/10/Bildschirmfoto-2022-10-25-um-08.38.24.jpg.webp?itok=m8LY-0FZ 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2022/10/Bildschirmfoto-2022-10-25-um-08.38.24.jpg.webp?itok=eh0Vsj8L 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"641\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2022/10/Bildschirmfoto-2022-10-25-um-08.38.24.jpg.webp?itok=B7jzH2uP 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2022/10/Bildschirmfoto-2022-10-25-um-08.38.24.jpg.webp?itok=07tXqYKI 2x\" type=\"image/webp\" width=\"662\" height=\"884\">\n                  \u003Cimg loading=\"lazy\" width=\"662\" height=\"884\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2022/10/Bildschirmfoto-2022-10-25-um-08.38.24.jpg.jpg?itok=07tXqYKI\" alt title=\"Bildschirmfoto-2022-10-25-um-08.38.24\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003C/li>\u003C/ul>\u003C/figure>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Nach zwei Monaten haben die Messungen ergeben, dass die Genre-Playlists nicht nur von 5 % der Spotifynutzern angehört werden, sondern dass 70 % der Zuhörer am nächsten Tag zur Playlist zurückkehrte, um sie noch einmal anzuhören. Dieser Algorithmus wurde von Spotify seitdem nicht nur für Genres verwendet, sondern auch für Jahrzehnte, Künstler, Stimmungen. Und das Wichtigste daran – erst wurde getestet, ob das Produkt einen Nutzer für User:innen darstellt, bevor sie etwas Komplexes und Aufwändiges für die gesamte App ausrollten.\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cfigure class=\"wp-block-gallery columns-2 is-cropped\">\u003Cul class=\"blocks-gallery-grid\">\u003Cli class=\"blocks-gallery-item\">\u003Cdiv data-entity-type=\"media\" data-entity-uuid=\"8407cb34-ef17-4071-b85d-330c4f3de131\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2022/10/Bildschirmfoto-2022-10-25-um-08.40.02.jpg.webp?itok=Odc3xeMq 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2022/10/Bildschirmfoto-2022-10-25-um-08.40.02.jpg.webp?itok=zZHjxpRz 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"662\" height=\"878\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2022/10/Bildschirmfoto-2022-10-25-um-08.40.02.jpg.webp?itok=3_k5Hq1U 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2022/10/Bildschirmfoto-2022-10-25-um-08.40.02.jpg.webp?itok=mSnzUNCV 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"662\" height=\"878\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2022/10/Bildschirmfoto-2022-10-25-um-08.40.02.jpg.webp?itok=NPkzNqFR 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2022/10/Bildschirmfoto-2022-10-25-um-08.40.02.jpg.webp?itok=jgwbgu-m 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"662\" height=\"878\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2022/10/Bildschirmfoto-2022-10-25-um-08.40.02.jpg.webp?itok=enNpTUMJ 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2022/10/Bildschirmfoto-2022-10-25-um-08.40.02.jpg.webp?itok=6fRxXIQ1 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"637\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2022/10/Bildschirmfoto-2022-10-25-um-08.40.02.jpg.webp?itok=KPi-p7b8 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2022/10/Bildschirmfoto-2022-10-25-um-08.40.02.jpg.webp?itok=f9ZvAOO1 2x\" type=\"image/webp\" width=\"662\" height=\"878\">\n                  \u003Cimg loading=\"lazy\" width=\"662\" height=\"878\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2022/10/Bildschirmfoto-2022-10-25-um-08.40.02.jpg.jpg?itok=f9ZvAOO1\" alt title=\"Bildschirmfoto-2022-10-25-um-08.40.02\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003C/li>\u003Cli class=\"blocks-gallery-item\">\u003Cdiv data-entity-type=\"media\" data-entity-uuid=\"98d49aec-e9b2-4497-8c63-5b861c380dce\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2022/10/Bildschirmfoto-2022-10-25-um-08.40.09-1.jpg.webp?itok=o43ITsPa 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2022/10/Bildschirmfoto-2022-10-25-um-08.40.09-1.jpg.webp?itok=htCbrujV 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"656\" height=\"878\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2022/10/Bildschirmfoto-2022-10-25-um-08.40.09-1.jpg.webp?itok=8iUGDvRF 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2022/10/Bildschirmfoto-2022-10-25-um-08.40.09-1.jpg.webp?itok=D_MVNl1T 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"656\" height=\"878\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2022/10/Bildschirmfoto-2022-10-25-um-08.40.09-1.jpg.webp?itok=t1621_Bv 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2022/10/Bildschirmfoto-2022-10-25-um-08.40.09-1.jpg.webp?itok=y7VpByx_ 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"656\" height=\"878\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2022/10/Bildschirmfoto-2022-10-25-um-08.40.09-1.jpg.webp?itok=QeQdcJRP 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2022/10/Bildschirmfoto-2022-10-25-um-08.40.09-1.jpg.webp?itok=9BqVREH4 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"642\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2022/10/Bildschirmfoto-2022-10-25-um-08.40.09-1.jpg.webp?itok=Dz5ZpCBj 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2022/10/Bildschirmfoto-2022-10-25-um-08.40.09-1.jpg.webp?itok=MPsL57Dg 2x\" type=\"image/webp\" width=\"656\" height=\"878\">\n                  \u003Cimg loading=\"lazy\" width=\"656\" height=\"878\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2022/10/Bildschirmfoto-2022-10-25-um-08.40.09-1.jpg.jpg?itok=MPsL57Dg\" alt title=\"Bildschirmfoto-2022-10-25-um-08.40.09-1\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003C/li>\u003C/ul>\u003C/figure>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Ch2>3. Spezialisierungen sind gut, aber es ist ebenso gut, sich immer wieder neu zu erfinden\u003C/h2>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Das mit Abstand beste Storytelling des Festivals kam vom englischen Illustrator \u003Ca href=\"https://jim-stoten.com/\" target=\"_blank\" rel=\"noreferrer noopener\">Jim Stoten\u003C/a>. Über eine persönliche Geschichte, dass das Trainieren einer Eule und den Satz “Never trust owls” involvierte, kam Jim zu seiner Pointe “It’s good that plans change, let’s apply this to art”. Im Grunde sprach er darüber, dass er zwar mit seinen Illustrationen erfolgreich arbeiten kann, aber sich oft fragt, ob das alles ist, was er jemals produzieren wird. Er habe den Drang, sich immer wieder neu zu erfinden, neue Dinge auszuprobieren, anders zu illustrieren. Dabei führte er uns sein Sketchbook vor, erzählte dass er Nonsense-Kunstwerke male sowie Musik schreibe. Dabei ist es Ordnung, dass er in keinem dieser Dinge besonders gut ist.\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Der Talk war sehr inspirierend und traf alle Kreativen am Festival mitten ins Herz – wir alle wollen kreativ sein, uns immer wieder neu entdecken und Neues machen, auch wenn unser Alltagsjob oftmals eine Spezialisierung auf eine Richtung benötigt. Deswegen ist es so wichtig, kleine Orte für Kreativität zu schaffen, an denen man sich etwas austoben kann, wie ich schon \u003Ca href=\"/blog/die-suche-nach-meiner-taeglichen-ux-ui-routine\" target=\"_blank\" rel=\"noreferrer noopener\">letztes Jahr schrieb\u003C/a>.\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Ch2>4. Coole Designlösungen sind nicht auf Pinterest, sondern in der Problemstellung selbst zu finden\u003C/h2>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Das Mannheimer Studio \u003Ca href=\"https://deutscheundjapaner.com/\" target=\"_blank\" rel=\"noreferrer noopener\">Deutsche & Japaner\u003C/a> formulierten die These, dass die Inspirationssuche auf Pinterest sinnlos sei – das führe nur dazu, dass wir Grafikdesigns erschaffen, die von anderen Grafikdesigns inspiriert ist. Die beste Lösung für ein Designproblem liegt dabei oft in der Problemstellung selbst. Um dies zu belegen, zeigten die beiden Designer:innen ein paar ihrer Projekte.\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Für einen \u003Ca href=\"https://www.schoenstaub.com/shop/carpets/rug-repetition-series/\" target=\"_blank\" rel=\"noreferrer noopener\">Badezimmerteppich von Schoenstaub\u003C/a> griff das Team zu \u003Ca href=\"https://www.instagram.com/p/BWzsFf1DiRQ/?hl=de\" target=\"_blank\" rel=\"noreferrer noopener\">Strukturen\u003C/a>, die beim wiederholten Kopieren eines leeren Blatts Papier entstanden – um so eine Parallele zur wiederholten Routine im Badezimmer herzustellen.\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Für das \u003Ca href=\"https://www.instagram.com/p/CdvbFAQIVbg/?hl=de\" target=\"_blank\" rel=\"noreferrer noopener\">Albumcover des DJ’s Solomun\u003C/a> stand das Team vor der Herausforderung, dass hierfür das Foto des Fotografen Andreas Gursky verwendet werden sollte. Dieses mit Text zu überdecken kam einem Verbrechen gleich und so wurde eine elegante Lösung gefunden – alle Informationen befinden sich auf einem Sticker, der über der Schutzfolie angebracht wird. Diese “Stickeroptik” wird dann \u003Ca href=\"https://www.instagram.com/p/CeBsLsQI5G1/?hl=de\" target=\"_blank\" rel=\"noreferrer noopener\">in der gesamten Promo\u003C/a> fortgeführt.\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Für das Leitsystem der zweisprachigen Musikschule Brixen (Norditalien) entschied sich das Team für eine Lösung ohne Worte und ohne Musikinstrumente (”weil das ja banal wäre”). Neonlampen in unterschiedlichen Farben zeigen Handpositionen beim Spielen verschiedener Instrumente.\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cfigure class=\"wp-block-gallery columns-1 is-cropped\">\u003Cul class=\"blocks-gallery-grid\">\u003Cli class=\"blocks-gallery-item\">\u003Cdiv data-entity-type=\"media\" data-entity-uuid=\"a28b1345-a322-4cd6-b956-81868abc80fe\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2022/10/Bildschirmfoto-2022-10-25-um-08.27.55.jpg.webp?itok=YTtL0Jwd 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2022/10/Bildschirmfoto-2022-10-25-um-08.27.55.jpg.webp?itok=Z4arMjxq 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"960\" height=\"1152\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2022/10/Bildschirmfoto-2022-10-25-um-08.27.55.jpg.webp?itok=O78U2Izb 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2022/10/Bildschirmfoto-2022-10-25-um-08.27.55.jpg.webp?itok=g4f-YFyU 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"960\" height=\"1152\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2022/10/Bildschirmfoto-2022-10-25-um-08.27.55.jpg.webp?itok=y0OhlB4q 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2022/10/Bildschirmfoto-2022-10-25-um-08.27.55.jpg.webp?itok=ZQenmgpi 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"745\" height=\"894\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2022/10/Bildschirmfoto-2022-10-25-um-08.27.55.jpg.webp?itok=BPh6LIEy 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2022/10/Bildschirmfoto-2022-10-25-um-08.27.55.jpg.webp?itok=bcaD9Df_ 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"576\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2022/10/Bildschirmfoto-2022-10-25-um-08.27.55.jpg.webp?itok=9gjQrrrp 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2022/10/Bildschirmfoto-2022-10-25-um-08.27.55.jpg.webp?itok=DK1zs7Pb 2x\" type=\"image/webp\" width=\"960\" height=\"1152\">\n                  \u003Cimg loading=\"lazy\" width=\"960\" height=\"1152\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2022/10/Bildschirmfoto-2022-10-25-um-08.27.55.jpg.jpg?itok=DK1zs7Pb\" alt title=\"Bildschirmfoto-2022-10-25-um-08.27.55\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003C/li>\u003C/ul>\u003C/figure>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Ch2>5. Tiefgehende Recherche ist vom Designer- und Künstleralltag nicht wegzudenken\u003C/h2>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Die Fotografin und Künstlerin \u003Ca href=\"https://stefaniemoshammer.com/\" target=\"_blank\" rel=\"noreferrer noopener\">Stefanie Moshammer\u003C/a> stellte zwei ihrer Projekte vor und ging dabei sehr detailliert auf ihren Recherche Prozess ein. Zwischendrin vergaß man, dass sie Künstlerin ist, denn die Recherche hätte genauso gut für einen journalistischen Artikel oder eine Forschungsarbeit stattfinden können. Vielleicht ist gute Kunst ja nichts anderes, als ein mögliches Ergebnis solch einer Forschung? Für die zwei Projekte \u003Ca href=\"https://stefaniemoshammer.com/work/we-love-our-customers/\" target=\"_blank\" rel=\"noreferrer noopener\">We Love Our Customers\u003C/a> und \u003Ca href=\"https://stefaniemoshammer.com/work/each-poison-a-pillow/\" target=\"_blank\" rel=\"noreferrer noopener\">Each Poison, A Pillow\u003C/a> beleuchtete sie die Themen Fast Fashion und Alkoholabhängigkeit aus kulturellen, religiösen, gesundheitlichen, werblichen und persönlichen Blickwinkeln.\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Ein sehr inspirierender Vortrag, der mich daran erinnert hat, dass Kunst und Design nicht das Anordnen ein paar schöner seichter Dinge nebeneinander ist. Unsere kreativen Tools sollen eher dazu da sein, die Welt zu verarbeiten, besser zu verstehen, einen Dialog zu schaffen, die Welt etwas besser zu machen.\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Ch2>6. Kreativität ist ein Muskel – und das Training nicht nur Profis vorbehalten\u003C/h2>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Beim \u003Ca href=\"https://ontherise.tedxvienna.at/\" target=\"_blank\" rel=\"noreferrer noopener\">TEDxVienna\u003C/a>, das am Samstag 8.10.2022 im Volkstheater stattfand, hörte ich einen weiteren passenden Vortrag zum Thema Kreativität. \u003Ca href=\"https://keaggy.com/\">Bill Keaggy\u003C/a>, der sich dort als “List Collector” vorstellte, erzählte über einige seiner kreativen Projekte. Im Grunde sammelt Keaggy Dinge – Einkaufslisten anderer Menschen, Schnappschüsse einsamer Stühle auf der Straße oder einzelne herbstliche Blätter. Er argumentiert, dass nicht alles, was wir tun, schön, originell und professionell sein muss. Zum Beispiel vergleichen wir unsere sportlichen Fähigkeiten nicht mit Profiathleten und das hält uns nicht davon ab, in der Freizeit Sport zu treiben. Geht es aber um Kreativität, rutschen viele in Ausreden und Entschuldigungen. Das fehlende Talent erlaube es ihnen nicht, irgendetwas eigenes zu kreieren. Der Talk war super inspirierend, in alltäglichen Dingen etwas Besonderes zu finden.\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Ch2>7. Auch wenn es sich nicht so anfühlt – die Welt wird immer besser\u003C/h2>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Der in New York lebende österreichische Designer \u003Ca href=\"https://sagmeister.com/\" target=\"_blank\" rel=\"noreferrer noopener\">Stefan Sagmeister\u003C/a> beschäftigt sich bereits seit Jahren mit dem Thema des Glücks und Schönheit. Als Host des \u003Ca href=\"https://forward-festival.com/page/this-is-forward\" target=\"_blank\" rel=\"noreferrer noopener\">Forward Festivals\u003C/a> gab er den ersten Talk und damit einen positiven Boost für das gesamte Festival mit: Unsere Kommunikation wird immer schneller. Und je kürzer der Informationszyklus, desto negativer erscheint er uns, sagt Sagmeister.\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Verbesserungen passieren schrittweise und schaffen es damit nicht in die täglichen Nachrichten. Dafür hat er ein Projekt gestartet, bei dem er \u003Ca href=\"https://sagmeister.com/work/sagmeister-123/\" target=\"_blank\" rel=\"noreferrer noopener\">Datenvisualisierungen auf Kleidung\u003C/a> und \u003Ca href=\"https://sagmeister.com/work/beautiful-numbers/\" target=\"_blank\" rel=\"noreferrer noopener\">auf ältere Gemälde\u003C/a> positioniert, um aufzuzeigen, dass z.B. die Anzahl der verfügbaren Gitarren auf der Welt von 80 im Jahr 1960 auf 80.000 heute gestiegen ist.\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Die Welt sei heute deutlich besser als noch vor 200 Jahren, argumentiert Sagmeister – da die Weltbevölkerung jetzt länger lebt, weniger raucht und die Sterbefälle durch COVID liegen deutlich unter denen der spanischen Grippe. Besonders spannend finde ich, dass Sagmeister Themen, die ihn persönlich begeistern, ihn schöne Designprojekt umwandelt. Er schafft Designs, die uns dabei helfen, die Welt als einen schöneren Ort wahrzunehmen.\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cdiv data-entity-type=\"media\" data-entity-uuid=\"73be5017-4065-4671-9b8a-02e40fe1d75b\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2022/10/Bildschirmfoto-2022-10-25-um-08.33.59.jpg.webp?itok=n-FlRWYv 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2022/10/Bildschirmfoto-2022-10-25-um-08.33.59.jpg.webp?itok=aplEMOPK 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"1440\" height=\"912\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2022/10/Bildschirmfoto-2022-10-25-um-08.33.59.jpg.webp?itok=kefR4ILm 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2022/10/Bildschirmfoto-2022-10-25-um-08.33.59.jpg.webp?itok=ktKMlE9Z 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"1024\" height=\"649\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2022/10/Bildschirmfoto-2022-10-25-um-08.33.59.jpg.webp?itok=q6_G0HUz 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2022/10/Bildschirmfoto-2022-10-25-um-08.33.59.jpg.webp?itok=cWW07gAX 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"745\" height=\"472\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2022/10/Bildschirmfoto-2022-10-25-um-08.33.59.jpg.webp?itok=GLo8sz8d 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2022/10/Bildschirmfoto-2022-10-25-um-08.33.59.jpg.webp?itok=M16uGQ8y 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"304\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2022/10/Bildschirmfoto-2022-10-25-um-08.33.59.jpg.webp?itok=32kYL1DH 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2022/10/Bildschirmfoto-2022-10-25-um-08.33.59.jpg.webp?itok=iIjcXRS- 2x\" type=\"image/webp\" width=\"1446\" height=\"916\">\n                  \u003Cimg loading=\"lazy\" width=\"1446\" height=\"916\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2022/10/Bildschirmfoto-2022-10-25-um-08.33.59.jpg.jpg?itok=iIjcXRS-\" alt title=\"Bildschirmfoto-2022-10-25-um-08.33.59\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n\n\n\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Ich hoffe, ihr konntet mit mir ein wenig in die Atmosphäre der beiden Events abtauchen und einen Hauch Inspiration für euer Tun erhalten. Oder wart ihr vielleicht selbst dort und habt noch eine spannende Story zu ergänzen? Lasst mir gern einen Kommentar da!\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n","Unsere Designerin Natalia hat vor Kurzem das Forward Festival und TEDxVienna besucht und euch ihre sieben inspirierenden Erkenntnisse mitgebracht. 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