[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"btz8hO-MXSFLpybqvfjYVBre4OvrEJO1wFySe3Zmv-s":3,"9_t0YFtO844PW3-iCfPxRTbw8yv0-2zzu2bChZFenjo":39,"8ajjO2afRo4b7sQeTQKSH8oUSTPh9bgfL8RQjwtj4CQ":75,"uw7mvsAmXIlRnie4dV_u1O8VNGMc-GguByZEuJtstKA":160,"_apollo:default":205},{"menu":4},{"__typename":5,"id":6,"name":7,"items":8},"Menu","footer","Fußzeile",[9,24,29,34],{"__typename":10,"id":11,"title":12,"description":13,"url":14,"langcode":15,"internal":20,"expanded":21,"attributes":22},"MenuItem","e2873307-b50a-4aab-b6b2-1950fd99c72e","Impressum",null,"/impressum",{"__typename":16,"id":17,"name":18,"direction":19},"Language","de","German","ltr",true,false,{"__typename":23,"class":13},"MenuItemAttributes",{"__typename":10,"id":25,"title":26,"description":13,"url":27,"langcode":15,"internal":20,"expanded":21,"attributes":28},"2cd9b7c9-142a-4ea3-b898-a0952c54a195","Datenschutz","/datenschutz",{"__typename":23,"class":13},{"__typename":10,"id":30,"title":31,"description":13,"url":32,"langcode":15,"internal":20,"expanded":21,"attributes":33},"a5effba3-5a8c-4125-8d78-0cdba09824db","AGB","/agb",{"__typename":23,"class":13},{"__typename":10,"id":35,"title":36,"description":13,"url":37,"langcode":15,"internal":21,"expanded":21,"attributes":38},"114bf071-bdbb-44cf-85c1-69e9d9e0777d","Newsletter","https://liechtenecker.at/newsletter-subscribe",{"__typename":23,"class":13},{"menu":40},{"__typename":5,"id":41,"name":42,"items":43},"nuxt-main-menu","Nuxt Hauptmenü",[44,50,55,60,65,70],{"__typename":10,"id":45,"title":46,"description":13,"url":47,"langcode":48,"internal":20,"expanded":21,"attributes":49},"9ffc5019-cbd8-4b2e-8eb7-9feae486d4a1","Blog","/know-how",{"__typename":16,"id":17,"name":18,"direction":19},{"__typename":23,"class":13},{"__typename":10,"id":51,"title":52,"description":13,"url":53,"langcode":48,"internal":20,"expanded":21,"attributes":54},"1c7a5430-8a42-4b24-9544-252adabc2f4c","Projekte","/projekte",{"__typename":23,"class":13},{"__typename":10,"id":56,"title":57,"description":13,"url":58,"langcode":48,"internal":20,"expanded":21,"attributes":59},"9c4feedc-79e4-4fbf-b68c-065f33ebfe4c","Sparring","/workshop-ux-sparring-fuer-unternehmen",{"__typename":23,"class":13},{"__typename":10,"id":61,"title":62,"description":13,"url":63,"langcode":48,"internal":20,"expanded":21,"attributes":64},"3b77a27b-272a-489f-843e-53e23ed07741","Trainings","/liechtenecker-ux-academy",{"__typename":23,"class":13},{"__typename":10,"id":66,"title":67,"description":13,"url":68,"langcode":48,"internal":20,"expanded":21,"attributes":69},"ce0bb82b-e1ee-4036-be95-f693a62e9f4a","Über uns","/about",{"__typename":23,"class":13},{"__typename":10,"id":71,"title":72,"description":13,"url":73,"langcode":48,"internal":20,"expanded":21,"attributes":74},"04a19381-81a9-4694-8653-182d8855d2b5","Kontakt","/kontakt",{"__typename":23,"class":13},{"route":76},{"__typename":77,"entity":78},"RouteInternal",{"__typename":79,"id":80,"title":81,"changed":82,"created":88,"langcode":89,"path":90,"promote":21,"status":20,"sticky":21,"metatag":91,"postCategory":111,"postContentElements":13,"evergreen":13,"tags":136,"postWpBody":150,"wpHeaderImage":13,"wpHeaderImageOld":13,"wpHeaderImageOldSmall":13,"wpOgImage":13,"wpPromotedTeaserImage":13,"wpShareDescription":13,"wpShareTitle":13,"wpTeaserText":13,"wpYoastHead":153,"author":154},"NodeWpPost","1079","Markenbildung Liechtenecker",{"__typename":83,"timestamp":84,"timezone":85,"offset":86,"time":87},"DateTime",1353317092,"UTC","+00:00","2012-11-19T09:24:52+00:00",{"__typename":83,"timestamp":84,"timezone":85,"offset":86,"time":87},{"__typename":16,"id":17,"name":18,"direction":19},"/blog/markenbildung-liechtenecker",[92,99,106],{"__typename":93,"tag":94,"attributes":95},"MetaTagValue","meta",{"__typename":96,"name":97,"content":98},"MetaTagValueAttributes","title","Markenbildung Liechtenecker | Liechtenecker UX Design Studio",{"__typename":100,"tag":101,"attributes":102},"MetaTagLink","link",{"__typename":103,"href":104,"hreflang":13,"rel":105,"media":13,"sizes":13,"type":13},"MetaTagLinkAttributes","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/blog/markenbildung-liechtenecker","canonical",{"__typename":107,"tag":94,"attributes":108},"MetaTagProperty",{"__typename":109,"property":110,"content":81},"MetaTagPropertyAttributes","og:title",{"__typename":112,"id":113,"name":114,"path":115,"status":20,"weight":116,"description":117,"langcode":121,"changed":122,"metatag":125},"TermCategories","8","UX/UI Design","/kategorie/design",0,{"__typename":118,"processed":119,"format":120},"Text","Themen aus dem Bereich Design & User Experience","wp_html",{"__typename":16,"id":17,"name":18,"direction":19},{"__typename":83,"timestamp":123,"timezone":85,"offset":86,"time":124},1713772777,"2024-04-22T07:59:37+00:00",[126,129,133],{"__typename":93,"tag":94,"attributes":127},{"__typename":96,"name":97,"content":128},"UX/UI Design | Liechtenecker UX Design Studio",{"__typename":93,"tag":94,"attributes":130},{"__typename":96,"name":131,"content":132},"description","Themen aus dem Bereich Design & User Experience",{"__typename":100,"tag":101,"attributes":134},{"__typename":103,"href":135,"hreflang":13,"rel":105,"media":13,"sizes":13,"type":13},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/kategorie/design",[137,142,146],{"__typename":138,"id":139,"name":140,"path":141,"weight":116},"TermTags","753","Liechtenecker","/tag/liechtenecker",{"__typename":138,"id":143,"name":144,"path":145,"weight":116},"773","marke","/tag/marke",{"__typename":138,"id":147,"name":148,"path":149,"weight":116},"774","Markenbildung","/tag/markenbildung",{"__typename":151,"processed":152,"format":120,"summary":13},"TextSummary","\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Die Agentur Liechtenecker ist 2013 im fünften Business Jahr. In diesem Zeitraum haben wir uns einen beträchtlichen Kundenstamm aufgebaut und unzählige spannende und herausfordernde Projekte realisiert. Dabei unterstützen wir Auftraggeber bei ihrer digitalen Öffentlichkeitsarbeit. Von Beratung und Workshops, bis zum Golive einer Webseite oder komplette Social Media Kommunikation, begleiten wir unsere Kunden und helfen bei deren Markenauftritten.\u003Cbr>\nDie Marke Liechtenecker selbst, ist aus unserem Fachblog über diese Themen, entstanden. In dieser Zeit entwickelten sich eigene Liechtenecker Weblaunches, Logoadaptierungen und Slogans. Unser Corporate Design hat sich dabei immer durchgezogen, sowie unser Firmenname. Jedoch gab es durch Logoadaptierungen und verschiedene Präsentationen, etwas unterschiedliche Werte im Aussehen und Auftritt unserer Leistungen.\u003Cbr>\nEs wurde Zeit die Marke Liechtenecker zu festigen, aufzubauen und homogen auszurollen. Stichwort: MARKENBILDUNG. Da eine Marke alles von einer Firma verkörpern soll, ist es mir wichtig einen klaren, transparenten und einheitlichen Auftritt zu haben. Hier geht es nicht nur um Logodesign oder Corporate  Identity. Es geht um Kultur und Werte, wofür stehen wir, was wir nicht sind und wohin wollen wir in den nächsten Jahren gehen. Das betrifft jeden in unserem Team, denn die Organisation (=Marke) besteht aus allen Teilhabenden und jeder Mitarbeiter ist auch Markenbotschafter. Wir hatten eine Menge Workshops zu den Themen Werte und Kultur, Alleinstellungsmerkmale, Qualitäten, Talente und Botschaft. Wer und was ist Liechtenecker, denn Markenbildung beginnt bei einem selbst, beim inneren Kern.\u003C/p>\n\u003Ch3>Unterscheidbar, nicht vergleichbar\u003C/h3>\n\u003Cdiv title=\"claim\" data-entity-type=\"media\" data-entity-uuid=\"64643f41-35fa-475c-8a60-ac11aef80719\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2012/11/claim1-1.jpg.webp?itok=amCYVbdq 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2012/11/claim1-1.jpg.webp?itok=ZfBso8m8 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"540\" height=\"330\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2012/11/claim1-1.jpg.webp?itok=gKd-dUhh 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2012/11/claim1-1.jpg.webp?itok=zgz51HHA 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"540\" height=\"330\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2012/11/claim1-1.jpg.webp?itok=Xfh-Wm0J 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2012/11/claim1-1.jpg.webp?itok=b2Nu4HPU 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"540\" height=\"330\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2012/11/claim1-1.jpg.webp?itok=r_kDWEt5 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2012/11/claim1-1.jpg.webp?itok=H4VD3kzI 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"293\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2012/11/claim1-1.jpg.webp?itok=qgC1eEq0 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2012/11/claim1-1.jpg.webp?itok=OEM6phDU 2x\" type=\"image/webp\" width=\"540\" height=\"330\">\n                  \u003Cimg loading=\"lazy\" width=\"540\" height=\"330\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2012/11/claim1-1.jpg.jpg?itok=OEM6phDU\" alt title=\"claim\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003Cp>In einer unübersichtlichen Branche, wo es sehr viele Leistungen und Anbieter gibt, war es uns wichtig unsere Leistungen klar und deutlich zu schärfen. Was genau unsere Firma verkörpert, worin wir am Besten und wer wir sind, waren die Hauptfragen. Die Ergebnisse helfen uns intern enorm unsere Werte und unsere Haltung zu verinnerlichen und für den Kunden macht es uns unterscheidbar, nicht vergleichbar. Dadurch kann schneller entschieden werden ob man zum Kunden/Projekt passt, das hilft auch dem Auftraggeber.\u003Cbr>\nNatürlich wussten wir immer was wir tun und wer wir sind, aber wenn man sich intensiv Gedanken dazu macht und es manifestiert, ist es für die Organisation selbst wesentlich klarer und es gibt weniger Rauschen. Vor allem im Hinblick auf ein wachsendes Team. Ebenso konnten wir auch unsere inneren Werte (welche Mitarbeiter passen zu uns) festlegen. Uns haben die Worte Webagentur oder neue Medien nie richtig gefallen. Es ist undeutlich, wird überall eingesetzt, oft werden diese Begriffe in der Branche flapsig verwendet. Wenn wir reflektieren und unsere Werte und Tätigkeitsfelder betrachten steht der strategische Ansatz immer an erster bzw. oberster Stelle. \u003Cstrong>Digitale Strategie\u003C/strong> umfasst unsere Leistungen am besten, denn wir haben lange Erfahrung und ein perfektes Team an Spezialisten, aber auch Generalisten für unsere Kunden:\u003Cbr>\n\u003Cstrong>Liechtenecker ist kreativ und professionell für ihre digitale Strategie\u003C/strong>\u003Cbr>\n\u003C/p>\n\u003Ch3>Positionierung und Markenstärkung\u003C/h3>\n\u003Cdiv title=\"visitenkarten\" data-entity-type=\"media\" data-entity-uuid=\"97f7c2f5-13e6-4c9f-80fb-a8a163d56df2\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2012/11/visitenkarten1-1.jpg.webp?itok=0Q4E9PCD 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2012/11/visitenkarten1-1.jpg.webp?itok=poLYBXo4 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"540\" height=\"330\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2012/11/visitenkarten1-1.jpg.webp?itok=zARyOQIp 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2012/11/visitenkarten1-1.jpg.webp?itok=E9OZACni 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"540\" height=\"330\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2012/11/visitenkarten1-1.jpg.webp?itok=KZeSJC68 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2012/11/visitenkarten1-1.jpg.webp?itok=Dy36l1T5 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"540\" height=\"330\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2012/11/visitenkarten1-1.jpg.webp?itok=yp1PmABc 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2012/11/visitenkarten1-1.jpg.webp?itok=r5ZbLKKB 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"293\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2012/11/visitenkarten1-1.jpg.webp?itok=hvm7aETR 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2012/11/visitenkarten1-1.jpg.webp?itok=BrJ3oJ_v 2x\" type=\"image/webp\" width=\"540\" height=\"330\">\n                  \u003Cimg loading=\"lazy\" width=\"540\" height=\"330\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2012/11/visitenkarten1-1.jpg.jpg?itok=BrJ3oJ_v\" alt title=\"visitenkarten\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003Cdiv title=\"liechtenecker_logo\" data-entity-type=\"media\" data-entity-uuid=\"316f6b9d-3c38-41c0-bbfa-5254f305fe85\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2012/11/liechtenecker_logo1-1.jpg.webp?itok=caGuUc4i 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2012/11/liechtenecker_logo1-1.jpg.webp?itok=vyHeLV1g 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"540\" height=\"445\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2012/11/liechtenecker_logo1-1.jpg.webp?itok=tMEMbRmD 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2012/11/liechtenecker_logo1-1.jpg.webp?itok=2BgZzqYB 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"540\" height=\"445\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2012/11/liechtenecker_logo1-1.jpg.webp?itok=8xivaW9y 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2012/11/liechtenecker_logo1-1.jpg.webp?itok=oh-E7HOb 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"540\" height=\"445\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2012/11/liechtenecker_logo1-1.jpg.webp?itok=SrkiwRoc 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2012/11/liechtenecker_logo1-1.jpg.webp?itok=gnJU5tGr 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"396\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2012/11/liechtenecker_logo1-1.jpg.webp?itok=SEms724L 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2012/11/liechtenecker_logo1-1.jpg.webp?itok=zL4kJk6M 2x\" type=\"image/webp\" width=\"540\" height=\"445\">\n                  \u003Cimg loading=\"lazy\" width=\"540\" height=\"445\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2012/11/liechtenecker_logo1-1.jpg.jpg?itok=zL4kJk6M\" alt title=\"liechtenecker_logo\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003Cp>Konsistent ziehen wir unseren Markenauftritt durch, es ist viel zu tun für uns. Visitenkarten sind der Anfang, Jobbschreibungen, unsere internen Guidelines, Türschilder, Rollups, Präsentationen und einen großen Webrelaunch. Die Positionierung und Markentstärkung passiert durch unser Salesteam und in jeder Form der Kommunikation – extern sowie auch intern.\u003Cbr>\n\u003Cbr>\n\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n","\u003C!-- This site is optimized with the Yoast SEO plugin v15.7 - https://yoast.com/wordpress/plugins/seo/ -->\n\u003Cmeta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n\u003Clink rel=\"canonical\" href=\"https://liechtenecker.at/blog/markenbildung-liechtenecker/\" />\n\u003Cmeta property=\"og:locale\" content=\"de_DE\" />\n\u003Cmeta property=\"og:type\" content=\"article\" />\n\u003Cmeta property=\"og:title\" content=\"Markenbildung Liechtenecker - Liechtenecker\" />\n\u003Cmeta property=\"og:description\" content=\"Die Agentur Liechtenecker ist 2013 im fünften Business Jahr. In diesem Zeitraum haben wir uns einen beträchtlichen Kundenstamm aufgebaut und unzählige spannende und herausfordernde Projekte realisiert. Dabei unterstützen wir Auftraggeber bei ihrer digitalen Öffentlichkeitsarbeit. Von Beratung und Workshops, bis zum Golive einer Webseite oder komplette Social Media Kommunikation, begleiten wir unsere Kunden und helfen bei […]\" />\n\u003Cmeta property=\"og:url\" content=\"https://liechtenecker.at/blog/markenbildung-liechtenecker/\" />\n\u003Cmeta property=\"og:site_name\" content=\"Liechtenecker\" />\n\u003Cmeta property=\"article:published_time\" content=\"2012-11-19T10:24:52+00:00\" />\n\u003Cmeta property=\"og:image\" content=\"https://liechtenecker.at/wp-content/uploads/2012/11/claim1-1.jpg\" />\n\u003Cmeta name=\"twitter:card\" content=\"summary_large_image\" />\n\u003Cmeta name=\"twitter:label1\" content=\"Geschätzte Lesezeit\">\n\t\u003Cmeta name=\"twitter:data1\" content=\"3 Minuten\">\n\u003Cscript type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https://liechtenecker.at/#website\",\"url\":\"https://liechtenecker.at/\",\"name\":\"Liechtenecker\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https://liechtenecker.at/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"de-DE\"},{\"@type\":\"ImageObject\",\"@id\":\"https://liechtenecker.at/blog/markenbildung-liechtenecker/#primaryimage\",\"inLanguage\":\"de-DE\",\"url\":\"https://liechtenecker.at/wp-content/uploads/2012/11/claim1-1.jpg\",\"width\":540,\"height\":330},{\"@type\":\"WebPage\",\"@id\":\"https://liechtenecker.at/blog/markenbildung-liechtenecker/#webpage\",\"url\":\"https://liechtenecker.at/blog/markenbildung-liechtenecker/\",\"name\":\"Markenbildung Liechtenecker - Liechtenecker\",\"isPartOf\":{\"@id\":\"https://liechtenecker.at/#website\"},\"primaryImageOfPage\":{\"@id\":\"https://liechtenecker.at/blog/markenbildung-liechtenecker/#primaryimage\"},\"datePublished\":\"2012-11-19T10:24:52+00:00\",\"dateModified\":\"2012-11-19T10:24:52+00:00\",\"author\":{\"@id\":\"https://liechtenecker.at/#/schema/person/663b2d5142421ab394bf325c1b48cecf\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https://liechtenecker.at/blog/markenbildung-liechtenecker/\"]}]},{\"@type\":\"Person\",\"@id\":\"https://liechtenecker.at/#/schema/person/663b2d5142421ab394bf325c1b48cecf\",\"name\":\"Stephan\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https://liechtenecker.at/#personlogo\",\"inLanguage\":\"de-DE\",\"url\":\"https://secure.gravatar.com/avatar/400d5f8c531afb609b81aa66c8d56f01?s=96&d=mm&r=g\",\"caption\":\"Stephan\"}}]}\u003C/script>\n\u003C!-- / Yoast SEO plugin. -->",{"__typename":155,"id":156,"myRole":157,"name":158,"nickname":159},"User","23","langgedienter Frontend-Veteran","s-fletzberger","Stephan",{"latestKnowhow":161},[162,180,193],{"__typename":79,"id":163,"title":164,"path":165,"wpTeaserText":166,"wpPromotedTeaserImage":13,"wpHeaderImage":167},"1619","Behind the scenes: Ein Barrierefreiheits-Audit","/blog/behind-scenes-ein-barrierefreiheits-audit","”Entspricht unsere Website den gesetzlichen Anforderungen und wenn nicht, was genau müssen wir ändern?”\r\nDiese Frage lieben wir. Echt! Und so sieht unsere Antwort aus.",{"__typename":168,"id":169,"excludeFromScreenreader":13,"mediaImage":170,"name":178,"path":179,"status":20},"MediaImage","3364",{"__typename":171,"url":172,"width":173,"height":174,"alt":175,"title":13,"size":176,"mime":177},"Image","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/2026-04/Headerbilder%20Blogartikel%20Behind%20the%20scene%20Accessibility%20Audit.jpg",2880,1300,"Headline mit Sujet: Tastatur mit Symbolen für Barrierefreiheit im Fokus auf hellem  Hintergrund",838204,"image/jpeg","Headerbilder Blogartikel Behind the scene Accessibility Audit.jpg","/media/3364/edit",{"__typename":79,"id":181,"title":182,"path":183,"wpTeaserText":184,"wpPromotedTeaserImage":13,"wpHeaderImage":185},"1616","Agentic KI trifft Design-System: Wie unser Presentation Maker entstand.","/blog/agentic-ki-trifft-design-system-wie-unser-presentation-maker-entstand","Nein, wir wollen euch jetzt nicht erzählen, was KI alles kann. Aber wir möchten euch zeigen, wie wir mit KI umgehen. \r\n",{"__typename":168,"id":186,"excludeFromScreenreader":13,"mediaImage":187,"name":191,"path":192,"status":20},"3355",{"__typename":171,"url":188,"width":173,"height":174,"alt":189,"title":13,"size":190,"mime":177},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/2026-03/BLOG_Presentation%20Tool_TITEL-2880x1300px_1.jpg","Lukas und Daniel  arbeiten an Computern im Büro.",2621988,"BLOG_Presentation Tool_TITEL-2880x1300px.jpg","/media/3355/edit",{"__typename":79,"id":194,"title":195,"path":196,"wpTeaserText":13,"wpPromotedTeaserImage":13,"wpHeaderImage":197},"1606","UI Trends 2026","/blog/ui-trends-2026",{"__typename":168,"id":198,"excludeFromScreenreader":21,"mediaImage":199,"name":203,"path":204,"status":20},"3303",{"__typename":171,"url":200,"width":173,"height":174,"alt":201,"title":13,"size":202,"mime":177},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/2026-01/BLOG_Trendbericht%202026.jpg","UI Trends 2026, gelber Hintergrund, schwarze Schrift.",4700748,"BLOG_Trendbericht 2026.jpg","/media/3303/edit",{"Language:de":206,"MenuItem:e2873307-b50a-4aab-b6b2-1950fd99c72e":207,"MenuItem:2cd9b7c9-142a-4ea3-b898-a0952c54a195":211,"MenuItem:a5effba3-5a8c-4125-8d78-0cdba09824db":214,"MenuItem:114bf071-bdbb-44cf-85c1-69e9d9e0777d":217,"Menu:footer":220,"ROOT_QUERY":230,"MenuItem:9ffc5019-cbd8-4b2e-8eb7-9feae486d4a1":246,"MenuItem:1c7a5430-8a42-4b24-9544-252adabc2f4c":249,"MenuItem:9c4feedc-79e4-4fbf-b68c-065f33ebfe4c":252,"MenuItem:3b77a27b-272a-489f-843e-53e23ed07741":255,"MenuItem:ce0bb82b-e1ee-4036-be95-f693a62e9f4a":258,"MenuItem:04a19381-81a9-4694-8653-182d8855d2b5":261,"Menu:nuxt-main-menu":264,"TermCategories:8":278,"TermTags:753":289,"TermTags:773":290,"TermTags:774":291,"User:23":292,"NodeWpPost:1079":293,"MediaImage:3364":316,"NodeWpPost:1619":318,"MediaImage:3355":321,"NodeWpPost:1616":323,"MediaImage:3303":326,"NodeWpPost:1606":328},["null","__typename",16,"id",17,"name",18,"direction",19],["null","__typename",10,"id",11,"title",12,"description",13,"url",14,"langcode",208,"internal",20,"expanded",21,"attributes",210],{"__ref":209},"Language:de",["null","__typename",23,"class",13],["null","__typename",10,"id",25,"title",26,"description",13,"url",27,"langcode",212,"internal",20,"expanded",21,"attributes",213],{"__ref":209},["null","__typename",23,"class",13],["null","__typename",10,"id",30,"title",31,"description",13,"url",32,"langcode",215,"internal",20,"expanded",21,"attributes",216],{"__ref":209},["null","__typename",23,"class",13],["null","__typename",10,"id",35,"title",36,"description",13,"url",37,"langcode",218,"internal",21,"expanded",21,"attributes",219],{"__ref":209},["null","__typename",23,"class",13],["null","__typename",5,"id",6,"name",7,"items",221],[222,224,226,228],{"__ref":223},"MenuItem:e2873307-b50a-4aab-b6b2-1950fd99c72e",{"__ref":225},"MenuItem:2cd9b7c9-142a-4ea3-b898-a0952c54a195",{"__ref":227},"MenuItem:a5effba3-5a8c-4125-8d78-0cdba09824db",{"__ref":229},"MenuItem:114bf071-bdbb-44cf-85c1-69e9d9e0777d",["null","__typename",231,"menu({\"name\":\"FOOTER\"})",232,"menu({\"name\":\"NUXT_MAIN_MENU\"})",234,"route({\"path\":\"/blog/markenbildung-liechtenecker\"})",236,"latestKnowhow({\"excludeId\":\"1079\",\"limit\":3})",239],"Query",{"__ref":233},"Menu:footer",{"__ref":235},"Menu:nuxt-main-menu",["null","__typename",77,"entity",237],{"__ref":238},"NodeWpPost:1079",[240,242,244],{"__ref":241},"NodeWpPost:1619",{"__ref":243},"NodeWpPost:1616",{"__ref":245},"NodeWpPost:1606",["null","__typename",10,"id",45,"title",46,"description",13,"url",47,"langcode",247,"internal",20,"expanded",21,"attributes",248],{"__ref":209},["null","__typename",23,"class",13],["null","__typename",10,"id",51,"title",52,"description",13,"url",53,"langcode",250,"internal",20,"expanded",21,"attributes",251],{"__ref":209},["null","__typename",23,"class",13],["null","__typename",10,"id",56,"title",57,"description",13,"url",58,"langcode",253,"internal",20,"expanded",21,"attributes",254],{"__ref":209},["null","__typename",23,"class",13],["null","__typename",10,"id",61,"title",62,"description",13,"url",63,"langcode",256,"internal",20,"expanded",21,"attributes",257],{"__ref":209},["null","__typename",23,"class",13],["null","__typename",10,"id",66,"title",67,"description",13,"url",68,"langcode",259,"internal",20,"expanded",21,"attributes",260],{"__ref":209},["null","__typename",23,"class",13],["null","__typename",10,"id",71,"title",72,"description",13,"url",73,"langcode",262,"internal",20,"expanded",21,"attributes",263],{"__ref":209},["null","__typename",23,"class",13],["null","__typename",5,"id",41,"name",42,"items",265],[266,268,270,272,274,276],{"__ref":267},"MenuItem:9ffc5019-cbd8-4b2e-8eb7-9feae486d4a1",{"__ref":269},"MenuItem:1c7a5430-8a42-4b24-9544-252adabc2f4c",{"__ref":271},"MenuItem:9c4feedc-79e4-4fbf-b68c-065f33ebfe4c",{"__ref":273},"MenuItem:3b77a27b-272a-489f-843e-53e23ed07741",{"__ref":275},"MenuItem:ce0bb82b-e1ee-4036-be95-f693a62e9f4a",{"__ref":277},"MenuItem:04a19381-81a9-4694-8653-182d8855d2b5",["null","__typename",112,"id",113,"name",114,"path",115,"status",20,"weight",116,"description",279,"langcode",280,"changed",281,"metatag",282],["null","__typename",118,"processed",119,"format",120],{"__ref":209},["null","__typename",83,"timestamp",123,"timezone",85,"offset",86,"time",124],[283,285,287],["null","__typename",93,"tag",94,"attributes",284],["null","__typename",96,"name",97,"content",128],["null","__typename",93,"tag",94,"attributes",286],["null","__typename",96,"name",131,"content",132],["null","__typename",100,"tag",101,"attributes",288],["null","__typename",103,"href",135,"hreflang",13,"rel",105,"media",13,"sizes",13,"type",13],["null","__typename",138,"id",139,"name",140,"path",141,"weight",116],["null","__typename",138,"id",143,"name",144,"path",145,"weight",116],["null","__typename",138,"id",147,"name",148,"path",149,"weight",116],["null","__typename",155,"id",156,"myRole",157,"name",158,"nickname",159],["null","__typename",79,"id",80,"title",81,"changed",294,"created",295,"langcode",296,"path",90,"promote",21,"status",20,"sticky",21,"metatag",297,"category",304,"contentElements",13,"evergreen",13,"tags",306,"wpBody",313,"wpHeaderImage",13,"wpHeaderImageOld",13,"wpHeaderImageOldSmall",13,"wpOgImage",13,"wpPromotedTeaserImage",13,"wpShareDescription",13,"wpShareTitle",13,"wpTeaserText",13,"wpYoastHead",153,"author",314],["null","__typename",83,"timestamp",84,"timezone",85,"offset",86,"time",87],["null","__typename",83,"timestamp",84,"timezone",85,"offset",86,"time",87],{"__ref":209},[298,300,302],["null","__typename",93,"tag",94,"attributes",299],["null","__typename",96,"name",97,"content",98],["null","__typename",100,"tag",101,"attributes",301],["null","__typename",103,"href",104,"hreflang",13,"rel",105,"media",13,"sizes",13,"type",13],["null","__typename",107,"tag",94,"attributes",303],["null","__typename",109,"property",110,"content",81],{"__ref":305},"TermCategories:8",[307,309,311],{"__ref":308},"TermTags:753",{"__ref":310},"TermTags:773",{"__ref":312},"TermTags:774",["null","__typename",151,"processed",152,"format",120,"summary",13],{"__ref":315},"User:23",["null","__typename",168,"id",169,"excludeFromScreenreader",13,"mediaImage",317,"name",178,"path",179,"status",20],["null","__typename",171,"url",172,"width",173,"height",174,"alt",175,"title",13,"size",176,"mime",177],["null","__typename",79,"id",163,"title",164,"path",165,"wpTeaserText",166,"wpPromotedTeaserImage",13,"wpHeaderImage",319],{"__ref":320},"MediaImage:3364",["null","__typename",168,"id",186,"excludeFromScreenreader",13,"mediaImage",322,"name",191,"path",192,"status",20],["null","__typename",171,"url",188,"width",173,"height",174,"alt",189,"title",13,"size",190,"mime",177],["null","__typename",79,"id",181,"title",182,"path",183,"wpTeaserText",184,"wpPromotedTeaserImage",13,"wpHeaderImage",324],{"__ref":325},"MediaImage:3355",["null","__typename",168,"id",198,"excludeFromScreenreader",21,"mediaImage",327,"name",203,"path",204,"status",20],["null","__typename",171,"url",200,"width",173,"height",174,"alt",201,"title",13,"size",202,"mime",177],["null","__typename",79,"id",194,"title",195,"path",196,"wpTeaserText",13,"wpPromotedTeaserImage",13,"wpHeaderImage",329],{"__ref":330},"MediaImage:3303"]