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| Liechtenecker UX Design Studio",{"__typename":100,"tag":101,"attributes":102},"MetaTagLink","link",{"__typename":103,"href":104,"hreflang":13,"rel":105,"media":13,"sizes":13,"type":13},"MetaTagLinkAttributes","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/blog/like-und-kommentiere-fur-deinen-pinguin","canonical",{"__typename":107,"tag":94,"attributes":108},"MetaTagProperty",{"__typename":109,"property":110,"content":81},"MetaTagPropertyAttributes","og:title",{"__typename":112,"id":113,"name":114,"path":115,"status":20,"weight":116,"description":117,"langcode":121,"changed":122,"metatag":125},"TermCategories","8","UX/UI Design","/kategorie/design",0,{"__typename":118,"processed":119,"format":120},"Text","Themen aus dem Bereich Design & User Experience","wp_html",{"__typename":16,"id":17,"name":18,"direction":19},{"__typename":83,"timestamp":123,"timezone":85,"offset":86,"time":124},1713772777,"2024-04-22T07:59:37+00:00",[126,129,133],{"__typename":93,"tag":94,"attributes":127},{"__typename":96,"name":97,"content":128},"UX/UI Design | Liechtenecker UX Design Studio",{"__typename":93,"tag":94,"attributes":130},{"__typename":96,"name":131,"content":132},"description","Themen aus dem Bereich Design & User Experience",{"__typename":100,"tag":101,"attributes":134},{"__typename":103,"href":135,"hreflang":13,"rel":105,"media":13,"sizes":13,"type":13},"http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/kategorie/design",[137,142,146,150,154,158],{"__typename":138,"id":139,"name":140,"path":141,"weight":116},"TermTags","433","Facebook","/tag/facebook",{"__typename":138,"id":143,"name":144,"path":145,"weight":116},"536","Gewinnspiel","/tag/gewinnspiel",{"__typename":138,"id":147,"name":148,"path":149,"weight":116},"564","guidelines","/tag/guidelines",{"__typename":138,"id":151,"name":152,"path":153,"weight":116},"1022","promotion","/tag/promotion",{"__typename":138,"id":155,"name":156,"path":157,"weight":116},"1063","regeln","/tag/regeln",{"__typename":138,"id":159,"name":160,"path":161,"weight":116},"1177","Social Media","/tag/social-media",{"__typename":163,"processed":164,"format":120,"summary":13},"TextSummary","\u003Cdiv class=\"grid-wrapper\">\n    \u003Cdiv class=\"row\">\n        \u003Cdiv class=\"default-left col-xsmall-12 col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp dir=\"ltr\">Ein Raunen ging vorige Woche durch die Social Media Landschaft. Facebook ändert die Promotion Guidelines. Und zwar nicht mit einer kleinen Änderung, sondern gravierend. Ab sofort sind also Like- und Kommentar-Gewinnspiele erlaubt. Ein Aprilscherz? Ein Missverständnis? Da fehlt doch noch etwas?\u003C/p>\n\u003Cp dir=\"ltr\">Fangen wir von vorne an: Bis vor Kurzem war das die Durchführung einer Promotion, also von allen Gewinnspielen, nur in einer zusätzlichen Applikation erlaubt. Alles was sich direkt auf der Fanpage eines Unternehmens oder mit den Facebook Funktionen wie “Likes” oder auch Kommentaren und Nachrichten abspielte, war für Promotions ausgeschlossen.\u003C/p>\n\u003Cp dir=\"ltr\">Das war zu Beginn für die Fanpagebetreiber einmal unangenehm und etwas störend, man gewöhnt sich aber schnell daran. Manche hielten die Regeln rigoros ein, manche meldeten diejenigen, die doch dagegen verstießen und manch Social Media Experte bildete seine Existenz darauf, “das geht so nicht, das verstößt gegen die Guidlines” zu rufen.\u003C/p>\n\u003Cp dir=\"ltr\">Auf die zugleich entstandene große Aufregung, dass der Newsfeed bald nur mehr von solchen Gewinnspielen überschwemmt sei, wurde (bis jetzt) nicht reagiert. Abgesehen von der Befürchtung keinen qualitativ hochwertigen Content mehr zu bekommen, was Facebook ja immer ein Anliegen war und woran auch sicher im neuen Algorithmus gearbeitet wird, gibt es aber wenig Gründe Like-Gewinnspiele generell und für jede Situation auszuschließen.\u003C/p>\n\u003Cp dir=\"ltr\">Die Intention von Facebook  bei dieser großen Öffnung der Spielregeln war es, es für Unternehmen aller Größen einfacher zu machen, Gewinnspiele auf Facebook zu veranstalten. Und das ist mit dieser Änderung auch geglückt. Nicht nur aber gerade auch ein kleiner Fanpagebetreiber kann jetzt ohne mühsamen Zukauf einer App ein Gewinnspiel veranstalten und so auf sich aufmerksam machen. Das lokale Cafe verlost Gutscheine, der Fußballverein einen Anpfiff und der Frisör ein Umstyling.\u003C/p>\n\u003Ch4>Erlaubt ist, was gefällt?\u003Ca href=\"/sites/default/files/styles/full_width/public/wp-migration/wordpress-media-image/2013/09/likeandshare1-1.png?itok=fHkThEVY\" data-rel=\"lightbox-gallery-X6LRxFms\" data-rl_title data-rl_caption title class=\"js-image-link\">\u003Cdiv alt=\"likeandshare\" data-entity-type=\"media\" data-entity-uuid=\"8b2b7707-3ef9-4a60-bd74-8e6cf607984d\" data-langcode=\"de\" class=\"embedded-entity\">\u003Cdiv>\n  \n  \n  \u003Cdiv>\n    \u003Cdiv class=\"visually-hidden\">Bild\u003C/div>\n              \u003Cdiv>    \u003Cpicture>\n                  \u003Csource srcset=\"/sites/default/files/styles/image_width_medium/public/wp-migration/wordpress-media-image/2013/09/likeandshare1-1.png.webp?itok=TaCMQTHC 1x, /sites/default/files/styles/image_width_medium_x2/public/wp-migration/wordpress-media-image/2013/09/likeandshare1-1.png.webp?itok=aMqHSNJT 2x\" media=\"all and (min-width: 1024px) and (max-width: 1439px)\" type=\"image/webp\" width=\"1000\" height=\"400\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_small/public/wp-migration/wordpress-media-image/2013/09/likeandshare1-1.png.webp?itok=YTdeYHGU 1x, /sites/default/files/styles/image_width_small_x2/public/wp-migration/wordpress-media-image/2013/09/likeandshare1-1.png.webp?itok=4nyykfJq 2x\" media=\"all and (min-width: 745px) and (max-width: 1023px)\" type=\"image/webp\" width=\"1000\" height=\"400\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xsmall/public/wp-migration/wordpress-media-image/2013/09/likeandshare1-1.png.webp?itok=FMA3KLPi 1x, /sites/default/files/styles/image_width_xsmall_x2/public/wp-migration/wordpress-media-image/2013/09/likeandshare1-1.png.webp?itok=23vTKVE- 2x\" media=\"all and (min-width: 480px) and (max-width: 744px)\" type=\"image/webp\" width=\"745\" height=\"298\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_xxsmall/public/wp-migration/wordpress-media-image/2013/09/likeandshare1-1.png.webp?itok=PS4mYXBx 1x, /sites/default/files/styles/image_width_xxsmall_x2/public/wp-migration/wordpress-media-image/2013/09/likeandshare1-1.png.webp?itok=deDXPd-1 2x\" media=\"all and (max-width: 479px)\" type=\"image/webp\" width=\"480\" height=\"192\">\n              \u003Csource srcset=\"/sites/default/files/styles/image_width_large/public/wp-migration/wordpress-media-image/2013/09/likeandshare1-1.png.webp?itok=QqW0Mxzu 1x, /sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2013/09/likeandshare1-1.png.webp?itok=kn2JPOAt 2x\" type=\"image/webp\" width=\"1000\" height=\"400\">\n                  \u003Cimg loading=\"lazy\" width=\"1000\" height=\"400\" src=\"/sites/default/files/styles/image_width_large_x2/public/wp-migration/wordpress-media-image/2013/09/likeandshare1-1.png.jpg?itok=kn2JPOAt\" alt=\"likeandshare\" title=\"likeandshare\">\n\n  \u003C/picture>\n\n\u003C/div>\n          \u003C/div>\n\n\u003C/div>\n\u003C/div>\n\u003C/a>\u003C/h4>\n\u003Cp dir=\"ltr\">Den genauen Wortlaut der geänderten Richtlininen könnt ihr \u003Ca href=\"https://www.facebook.com/page_guidelines.php\">hier\u003C/a> und \u003Ca href=\"https://www.facebook.com/facebookforbusiness/news/page-promotions-terms\">hier\u003C/a> nachlesen, unsere kleine Zusammenfassung verrät aber schon viele Möglichkeiten.\u003C/p>\n\u003Cp dir=\"ltr\">Erlaubt sind ab sofort beispielsweise folgende Gewinnspiel-Mechanismen:\u003C/p>\n\u003Cul>\n\u003Cli>\n\u003Cp dir=\"ltr\">Der lustigste Vorschlag gewinnt ein neues Maskottchen.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp dir=\"ltr\">Der Kommentar mit den meisten Likes gewinnt eine Katze.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp dir=\"ltr\">Der beste Spruch wird unser neuer Slogan und gewinnt einen Gutschein des Unternehmens.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp dir=\"ltr\">Postet eure Urlaubsbilder, das Bild mit den meisten Likes oder den meisten Kommentaren gewinnt.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp dir=\"ltr\">Unter allen die Kommentieren und “Gefällt Mir”-Klicken wird ein Pinguin verlost.\u003C/p>\n\u003C/li>\n\u003C/ul>\n\u003Ch4>Was bleibt tabu?\u003C/h4>\n\u003Cp dir=\"ltr\">Die persönlichen Accounts für Gewinnspiele zu nutzen bleibt weiterhin nicht erlaubt. Das heißt Statusmeldungen bzw. Postings von Privatpersonen mit Hasthags mit #WinPinguin oder #Ichwilles oder Shares vom eignen Beitrag dürfen nicht für Gewinnspiele verwendet werden.\u003C/p>\n\u003Cp dir=\"ltr\">Facebook verlangt außerdem weiterhin, dass die Nutzer auf die Teilnahmebedingungen hinweisen werden und ebenso darauf, dass Facebook nichts mit dem Gewinnspiel zu tun hat und auch nicht der Ansprechpartner für Gewinnspiele ist.\u003C/p>\n\u003Cp dir=\"ltr\">Diese Punkte lassen sich auf den ersten Blick schlecht in einem Posting unterbringen und sollten also im Idealfall auch extern aufrufbar sein. Muss aber nicht immer der Fall sein.\u003C/p>\n\u003Cp dir=\"ltr\">Schnell reagiert und gut umgesetzt haben viele, hier also eines von vielen gelungenen Beispielen, die so vorher klar nicht möglich gewesen wären.\u003C/p>\n\u003Cdiv class=\"fb-post\" data-href=\"https://www.facebook.com/photo.php?fbid=10151695689084118&set=a.74365654117.77470.46084759117&type=1\">\n\u003Cdiv class=\"fb-xfbml-parse-ignore\">\u003Ca href=\"https://www.facebook.com/photo.php?fbid=10151695689084118&set=a.74365654117.77470.46084759117&type=1\">Post\u003C/a> by \u003Ca href=\"https://www.facebook.com/bio.janatuerlich\">Ja! Natürlich\u003C/a>.\u003C/div>\n\u003C/div>\n\u003Cp dir=\"ltr\">Diese Entwicklung bietet aus unserer Sicht für kleine Unternehmen gute und interessante Möglichkeiten. Aber auch größere Fanpages können auf diese Art und Weise schnell eine Verlosung durchführen ohne ein großes Projekt zu starten und vielleicht tiefer in den Budget-Topf greifen zu müssen.\u003C/p>\n\u003Cp dir=\"ltr\">Intensives Auseinandersetzen mit der Marke, Storytelling und Gamification wird man über diese simplen Gewinnspiele aber nicht entwickeln können. Die Social Media Strategie, sofern vorhanden, sollte generell nicht nur aus Gewinnspielen auf Facebook bestehen – von daher müsste sich auch die Aufregung auf Seiten der Unternehmen, aber vor allem auch der Berater in Grenzen halten.\u003C/p>\n\u003Cp dir=\"ltr\">Wir finden die Entwicklung sehr begrüßenswert, da man jetzt die Budgets in qualitative Apps und Aktionen stecken kann und nicht die 1.000ste Abwandlung von „Lade dein Foto hoch“ oder „Lade 5 Freunde ein“, etc. durchführen muss – weil bereits umgesetzt und günstig bzw. vom Kunden vorgeschlagen – wenn es einmal schnell gehen soll und das Budget knapp ist.\u003C/p>\n\u003Cp>Was sagt ihr zu den geänderten Guidelines? Chance oder Risiko? Vielleicht beides?\u003C/p>\n        \u003C/div>\n    \u003C/div>\n\u003C/div>\n\n\n","\u003C!-- This site is optimized with the Yoast SEO plugin v15.7 - https://yoast.com/wordpress/plugins/seo/ -->\n\u003Cmeta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n\u003Clink rel=\"canonical\" href=\"https://liechtenecker.at/blog/like-und-kommentiere-fur-deinen-pinguin/\" />\n\u003Cmeta property=\"og:locale\" content=\"de_DE\" />\n\u003Cmeta property=\"og:type\" content=\"article\" />\n\u003Cmeta property=\"og:title\" content=\"Like und kommentiere für deinen Pinguin! - Liechtenecker\" />\n\u003Cmeta property=\"og:description\" content=\"Ein Raunen ging vorige Woche durch die Social Media Landschaft. Facebook ändert die Promotion Guidelines. Und zwar nicht mit einer kleinen Änderung, sondern gravierend. Ab sofort sind also Like- und Kommentar-Gewinnspiele erlaubt. Ein Aprilscherz? Ein Missverständnis? Da fehlt doch noch etwas? 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Echt! Und so sieht unsere Antwort aus.",{"__typename":180,"id":181,"excludeFromScreenreader":13,"mediaImage":182,"name":190,"path":191,"status":20},"MediaImage","3364",{"__typename":183,"url":184,"width":185,"height":186,"alt":187,"title":13,"size":188,"mime":189},"Image","http://liechtenecker-cms.liechtenecker-cms.svc.cluster.local/sites/default/files/2026-04/Headerbilder%20Blogartikel%20Behind%20the%20scene%20Accessibility%20Audit.jpg",2880,1300,"Headline mit Sujet: Tastatur mit Symbolen für Barrierefreiheit im Fokus auf hellem  Hintergrund",838204,"image/jpeg","Headerbilder Blogartikel Behind the scene Accessibility Audit.jpg","/media/3364/edit",{"__typename":79,"id":193,"title":194,"path":195,"wpTeaserText":196,"wpPromotedTeaserImage":13,"wpHeaderImage":197},"1616","Agentic KI trifft Design-System: Wie unser Presentation Maker entstand.","/blog/agentic-ki-trifft-design-system-wie-unser-presentation-maker-entstand","Nein, wir wollen euch jetzt nicht erzählen, was KI alles kann. 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