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col-medium-6 col-medium-offset-2 col-large-6 col-large-offset-3 \">\n            \n\u003Cp>Seit kurzem sind die FHWien-Studiengänge der WKW mit der  Hilfe von Liechtenecker offiziell im Social Web vertreten.\u003Cbr>\nWir erarbeiteten ein Social Media Konzept, das der Fachhochschule  hilft sich mit ihrer Zielgruppe auszutauschen, Einblicke zu gewähren und Nähe  zu zeigen.\u003Cbr>\nDas kommt auch gut an, so konnte nach zwei Wochen intensiver  Betreuung, der Dialog auf \u003Ca href=\"http://www.facebook.com/FHWien\">Facebook \u003C/a>und \u003Ca href=\"https://twitter.com/FHWienAT\">Twitter \u003C/a>bereits angekurbelt werden.\u003Cbr>\nDabei wird nicht nur auf den Ernst des Lebens gesetzt: Liechtenecker  entwickelte eigens eine humorvolle \u003Ca href=\"http://www.facebook.com/FHWien?v=app_240904523284\">Facebook-Applikation\u003C/a> mit der man seine  Masterqualitäten überprüfen kann.\u003Cbr>\n\u003Cimg src=\"http://images.liechtenecker.at/2010/02/masterquiz_fh.png\" alt=\"masterquiz fh\">\u003Cbr>\nMit einer FHWien-Gruppe auf Xing wird die Networking  Plattform genutzt, um User passend zu ihren Berufen anzusprechen und dort wo es  um Karriere geht präsent zu sein, damit Interessenten nicht lange nach  Informationen suchen müssen betreffend Fortbildungsmöglichkeiten für einen  Karrieresprung. Außerdem sollen mit der \u003Ca href=\"https://www.xing.com/net/pri6abab8x/fhwiengruppe/\">Xing-Gruppe\u003C/a> auch die angesprochen  werden, die auf den anderen Networks nicht vertreten sind.\u003C/p>\n\u003Ch3>Damit ist ein Zugang zur FHWien auf drei Ebenen gegeben:\u003C/h3>\n\u003Cul>\n\u003Cli>Auf Facebook ist der Austausch spielerisch,  informativ und persönlich.\u003C/li>\n\u003Cli>Bei Twitter stehen der Newswert und der schnelle  Austausch im Vordergrund,\u003C/li>\n\u003Cli>Xing deckt den professionelle Aspekt der  Karriere und Weiterbildung neben dem Beruf ab.\u003C/li>\n\u003C/ul>\n\u003Cp>Darüber hinaus betreuen wir die FH auch erfolgreich beim  Suchmaschinenmarketing. Wir entwarfen eine Suchmaschinenmarketing-Strategie,  die hochwertigen Traffic für die Landing Pages generieren sollte und damit eine  möglichst hohe Leadgenerierung bei effizienten Budgetmitteleinsatz. 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